Kotler 2003
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- 1第二章理論基礎與文獻探討
根據Kotler(2003)說法,行銷是一種社會過程,藉由此種過程,個人和群體 ... 洪順慶,2003;黃俊英,2004)以下逐一說明步驟及其內涵:. (一)分析行銷機會.
- 2(PDF) Marketing Management
This also confirmed that the theory from Kotler & Keller (2018) who defined the customer satisfac...
- 3中國文化大學商學院國際企業管理學系碩士論文體驗行銷、品牌形象與消 ...
服務支付產生的效用(Kotler, 2003)。消費者對價格的知覺是反. 應產品品質之良好指標(Dodds, et al., 1991; Rao and Monroe,. 1988)。產品價格越...
- 4Marketing Management - Philip Kotler - Google Books
About the author (2003) ... Philip Kotler is one of the world's leading authorities on marketing....
- 5Kotler, P. (2003) Marketing Management. 11th Edition, Prentice-Hall ...
Kotler, P. (2003) Marketing Management. 11th Edition, Prentice-Hall, Upper Saddle River. ... ABST...