Marketing Management - Philip Kotler - Google Books

About the author (2003) ... Philip Kotler is one of the world's leading authorities on marketing. He is the S. C. Johnson & Son Distinguished Professor of ... SearchImagesMapsPlayYouTubeNewsGmailDriveMore»SigninBooksMylibraryHelpAdvancedBookSearchGetprintbookNoeBookavailableAmazon.comMPHPopularFindinalibraryAllsellers »ShopforBooksonGooglePlayBrowsetheworld'slargesteBookstoreandstartreadingtodayontheweb,tablet,phone,orereader.GotoGooglePlayNow»MarketingManagementPhilipKotlerPrenticeHall,2003-Business&Economics-738pages2ReviewsTheInternetanditsusesandeffects.Demandchainandsupplychainmanagement.Customerrelationshipmanagementandpartnerrelationshipmanagement.Alternativego-to-marketchannels.Brandbuildingandbrandassetmanagement.BoxedFeaturesThiseditionalsohasthreeboxseries:-NewFeature!MarketingfortheNewEconomy-MarketingMemos-MarketingInsightsEnd-of-ChapterExercises-New!MarketingDebateEachchapternowfeaturesaquestionaskingstudentstotakesidesonanissue.-New!OnlineMarketingTodayexercisesfocusone-businessande-commerce,andsendstudentstothecompanyWebsitetocompletetheassignment.-MarketingandAdvertisingexercisesfocusonrealcompaniesandincludetheads;theygivethestudentpracticeinanalyzingthemarketingobjectivesadvertisingisintendedtorealize.-You'retheMarketerasksstudentstomakeaformalmarketingplanusingthehypotheticalexampleoftheSonicPDAfromchapter4;itislinkedtotheMarketingPlanProsoftwareandtheMarketingPlanProsupplement.-ManagerialOrientation.ThisbookfocusesonthemajordecisionsmarketingmanagersandtopmanagementfaceintheireffortstoharmonizetheorganiWhatpeoplearesaying - WriteareviewUserReview-FlagasinappropriateIamoneofthebiggestfanofSirPhilipKotler...YouareawesomeSir..Iappreciateyourworks..UserReview-Flagasinappropriatesirthisbookisveryusefulformeitsgivesmuchmoreinformationaboutmarketingstrategiesthankingyousirsaihemanthburavelli Abouttheauthor (2003)PhilipKotlerisoneoftheworld'sleadingauthoritiesonmarketing.HeistheS.C.Johnson&SonDistinguishedProfessorofInternationalMarketingattheKelloggSchoolofManagement,NorthwesternUniversity.HereceivedhismastersdegreeattheUniversityofChicagoandhisPh.D.atMIT,bothineconomics.HedidpostdoctoralworkinmathematicsatHarvardUniversityandinbehavioralscienceattheUniversityofChicago.Dr.Kotleristheco-authorofPrinciplesofMarketingandMarketing:AnIntroduction.HisStrategicMarketingforNonprofitOrganizations,nowinitsfifthedition,isthebestsellerinthatspecializedarea.Dr.Kotler'sotherbooksincludeMarketingModels;TheNewCompetition;MarketingProfessionalServices;StrategicMarketingforEducationalInstitutions;MarketingforHealthCareOrganizations;MarketingCongregations;HighVisibility,SocialMarketing;MarketingPlaces;TheMarketingofNations;MarketingforHospitalityandTourism;StandingRoomOnlyStrategiesforMarketingthePerformingArts;MuseumStrategyandMarketing;MarketingMoves;andKotleronMarketing.Inaddition,hehaspublishedmorethanonehundredarticlesinleadingjournals,includingtheHarvardBusinessReview,SloanManagementReview,BusinessHorizons,CaliforniaManagementReview,theJournalofMarketing,theJournalofMarketingResearch,ManagementScience,theJournalofBusinessStrategy,andFuturist.Heistheonlythree-timewinnerofthecovetedAlphaKappaPsiawardforthebestannualarticlepublishedintheJournalofMarketing.ProfessorKotlerwasthefirstrecipientoftheAmericanMarketingAssociation's(AMA)DistinguishedMarketingEducatorAward(1985).TheEuropeanAssociationofMarketingConsultantsandSalesTrainersawardedhimtheirPrizeforMarketingExcellence.HewaschosenastheLeaderinMarketingThoughtbytheAcademicMembersoftheAMAina1975survey.Healsoreceivedthe1978PaulConverseAwardoftheAMA,honoringhisoriginalcontributiontomarketing.In1995,theSalesandMarketingExecutivesInternational(SMEI)namedhimMarketeroftheYear.In2002,ProfessorKotlerreceivedtheDistinguishedEducatorAwardfromTheAcademyofMarketingScience.HehasreceivedhonorarydoctoraldegreesfromStockholm-University,theUniversityofZurich,AthensUniversityofEconomicsandBusiness,DePaulUniversity,theCracowSchoolofBusinessandEconomics,GroupeH.E.C.inParis,theBudapestSchoolofEconomicScienceandPublicAdministration,andtheUniversityofEconomicsandBusinessAdministrationinVienna.ProfessorKotlerhasbeenaconsultanttomanymajorU.S.andforeigncompanies,includingIBM,GeneralElectric,AT&T,Honeywell,BankofAmerica,Merck,SASAirlines,Michelin,andothersintheareasofmarketingstrategyandplanning,marketingorganization,andinternationalmarketing.HehasbeenChairmanoftheCollegeofMarketingoftheInstituteofManagementSciences,aDirectoroftheAmericanMarketingAssociation,aTrusteeoftheMarketingScienceInstitute,aDirectoroftheMACGroup,amemberoftheYankelovichAdvisoryBoard,andamemberoftheCopernicusAdvisoryBoard.HeisamemberoftheBoardofGovernorsoftheSchooloftheArtInstituteofChicagoandamemberoftheAdvisoryBoardoftheDruckerFoundation.HehastraveledextensivelythroughoutEurope,Asia,andSouthAmerica,advisingandlecturingtomanycompaniesaboutglobalmarketingopportunities.BibliographicinformationTitleMarketingManagementMARKETINGMANAGEMENTPrenticeHallmarketingAuthorPhilipKotlerEdition11,illustratedPublisherPrenticeHall,2003ISBN0130336297,9780130336293Length738pagesSubjectsBusiness&Economics › Marketing › GeneralBusiness&Economics/ManagementBusiness&Economics/Marketing/Genera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