20 Top Twitter Statistics For 2021: Usage, Demographics ...

Twitter usage statistics · 1. 1 in 5 US adults use Twitter · 2. In 2020, Twitter had 178 million monetizable daily, active users · 3. The number of ... Skiptocontent ThinkingofusingTwitteraspartofyourdigitalmarketingstrategy? AlmosteverycompanyhasaTwitteraccount,butmanyfavormorepopularplatformslikeInstagramandFacebookwhenplanningtheiradcampaigns. However,Twitterisaformidableplatformwithalotofpotential,anditshouldn’tbeoverlooked. Inthisarticle,wewillcover20Twitterstatistics&trendsthateverymarketershouldknow.So,let’sjumpintoit. TableofContentsTwitterusagestatisticsTwitterdemographicsstatisticsTwittertrendsstatisticsTwittermarketingstatisticsFinalthoughts Twitterusagestatistics Let’sstartwithsomeTwitterusagestatisticstogiveyouanideaofjusthowpopulartheplatformisin2021. 1.1in5USadultsuseTwitter AccordingtoastudyconductedbyPewResearchintoUSadultsusingsocialmedia,1in5reportedusingTwitteronaregularbasis.AlthoughthisisslightlylessthanuseplatformslikeFacebook,Instagram,andSnapchat,it’sstillahugelypopularsocialmediaplatformamongstUSadults. Source:PewResearch 2.In2020,Twitterhad178millionmonetizabledaily,activeusers In2020,Twitterswitchedfromreportingtheiractualuserstoreportingtheirmonetizabledailyaverageusers.ThisreferstoactualpeoplethatareloggingintoTwitteronadailybasis.Awhopping178millionpeopleuseTwitteronadailybasis,withthenumberofoverallusersstandingataround330million. Source:Twitter 3.ThenumberofTwitterusersisexpectedtogrowby2.4%in2021 AlthoughTwitterhasbeenaroundforalongtime,it’sstillgrowinginpopularityyearonyear.AccordingtoeMarketer’sresearch,theypredicta2.4%riseinusersin2021.Comparatively,in2020,eMarketerpredictedasimilarriseinusers,andtheactualrisewasaround8.9%,showingthatTwitter’sgrowthisexceedingpredictionsyearonyear. Source:eMarketer 4.Around48MillionTwitter‘users’arethoughttobebots Twitterhasahugeamountofactiveusers,butastudyreferencedbyCNBCshowsthataround48millionaccountsormoreareactuallybotaccounts.Thatequatestoalmost15%ofTwitter’stotalusers.However,thisfigureisn’tasshockingasitseems,asmostsocialplatformshaveasimilaramountofbotactivity. Source:CNBC 5.Approximately500Milliontweetsaremadeeveryday IfyouwereunsurewhetherTwitterwasstillanactiveplatform,thisfiguregivesusafirmanswer—yes!500milliontweetsperdayequatesto350,000tweetsperminuteor2billionperyear. Source:DavidSayce Twitterdemographicsstatistics HerearesomestatisticsaboutTwitterdemographicstogiveyouanideaofwhattypesofaudiencescanbereachedbyTwitter. 6.70%ofTwitterusersaremen UnlikeplatformslikeInstagram,Twitterisafairlymale-dominatedarena.AccordingtoastudybyStatistaaround70%ofitsusersaremaleadults.ThisstatisticwasasofOctober2020.Thisisgreattoknowifyourbusiness’stargetaudienceispredominantlymale. Source:Statista 7.TheUShasthehighestnumberofTwitterusersbycountry AccordingtoStatista,68.7MillionTwitterusersarefromtheUS.Thisisthehighestnumberofusersinasinglecountry,whichisn’tthatsurprisinggiventhesizeoftheUSandthepopulation’sinclinationtousingsocialmedia. Source:Statista 8.HowevermostTwitterusersareoutsidetheUS Although67.8millionUSareUS-based,thetotalofallusersoutsidetheUSisactuallyhigherthanthis.Around261millionusersliveoutsideoftheUSandaftertheUnitedStates,TwitterismostusedinJapanandIndia. Source:Statista 9.38%ofTwitterUsersare18-29yearsold Likemostsocialplatforms,Twitterisextremelypopularamongstyoungadults.AccordingtoPewResearch,38%ofUSadultsthatreportedusingTwitterregularlyfallintothe18-29agebracket.Alternatively,Twitterisextremelyunpopularwitholderagegroups.Only7%ofUSadultsthatreportedusingTwitterwere65+. Source:PewResearch 10.31%ofTwitterusersearn$75,000ormoreperyear ThesamePewResearchstudyshowedthat31%ofUSadultswhoreportedusingTwitterearn$75,000+peryear.Alternatively,only20%reportedearninglessthan$30,000peryear. Source:PewResearch Twittertrendsstatistics WanttounderstandwhatmakesTwitteruserstick?ThesestatsareallaboutpopularTwittertrendsandusers. 11.BarackObamaisthemostfollowedpersononTwitterwith111mfollowers Twitterisagreatplatformforstayingabreastofpolitics,soitcomesasnosurprisethatBarackObamaisthemostfollowedpersononTwitter.Withover110millionfollowers,Obamahasheldthetopspotforquiteawhile,ashewasparticularlyactiveontheplatformduringhispresidency. Source:Brandwatch 12.ButTaylorSwiftisthemostinfluential DespitehavingfewerfollowersthanObama,TaylorSwiftwasdubbedmostinfluentialinastudybyBrandwatchlastyear.ThequeenofpopwascloselyfollowedbyDonaldTrumpandIndianPrimeMinisterNarendraModi. Source:Brandwatch 13.#COVID19wasusedaround400milliontimesonTwitterin2020 Itcomesasnosurprisethatthe2020mostusedhashtagonTwitterwas#COVID19.AsmanypeopleuseTwitterastheirfirstpointofcontactwithworldevents,it’scommonfornews-relatedhashtagstotrend.Otherpopularhashtagsin2020relatedtotheBLMmovementandtheAustralianbushfires. Source:Twitter 14.The‘facewithtearsofjoy’or‘cryinglaughing’emojiwasusedover2BilliontimesonTwitterin2019 AlthoughpoliticsandnewsarethemainpointsofconversationonTwitter,mosttweetsarethoughttobeoverwhelminglypositive.Themostusedemojiis‘laughingwithtearsofjoy’whichindicatesthepositivenatureofmosttweetsandcomments. Source:EmojiTracker 15.DonaldTrumpwasthe#1mosttweetedaboutpersonin2020 IthardlycomesasasurprisethatDonaldTrumpwasthemosttalked-aboutindividualonTwitterin2020.Whetheryoulovehimorhatehim,hecertainlymanagedtomakewavesduringhismidnighttweetingsessionthroughouttheyear.Ofcourse,thiswasuntilhisaccountgotcanceled… Source:Twitter Twittermarketingstatistics InterestedinhowTwittercanbeusedtoinformyourmarketingstrategy?HerearesomestatisticsaboutmarketingandadvertisingonTwitter. 16.339.6millionpeoplecanbereachedwithadsonTwitter In2020,WeAreSocialandHootsuiteteameduptodoastudyintotheadvertisingreachofsocialmedia.WhenstudyingTwitterstatstheyfoundthatadvertisementsonTwittercanreach339.6millionpeople.Fromamarketingperspective,thisshowsjusthowlucrativeTwittermarketingcouldbefortherighttypeofbusiness. Source:WeAreSocial,Hootsuite 17.54%ofusersreportedtakingactionafterseeingabrandmentiononTwitter AccordingtoTwitter,brandmentionscarryalotofstockamongstTwitterusers,with54%reportingthattheytookactionafterseeingabrandmention.Thiscouldmeanfollowingthebrandaccount,respondingtoacalltoaction,ormakingapurchasefromthebrandinquestion. Source:Twitter 18.79%ofusersreportedtakingactionafterseeingabrandmentionbythebrandandotherusersonTwitter Inthesameway,79%ofTwitteruserssaidthattheyweremorelikelytotakeactionafterseeingmultiplebrandmentionsforthesamebrand.AccordingtoanarticlepublishedbyTwitter,securingbrandmentionsfromTwitterusersandinfluencersaswellasyourbrandcanhaveabigimpactonthesuccessofadvertisingcampaigns. Source:Twitter 19.TimespentviewingadsonTwitteris26%higherthananyothersocialplatform AccordingtoTwitter’sownstatistics,timespentviewingadsontheplatformisasmuchas26%higherthananyothersocialplatform.Ifyou’reconsideringrunningsocialmediaads,thiscouldbesomethingtoconsiderwhenchoosingwhichplatformstotarget. Source:Twitter 20.59%ofB2BbusinessesuseTwitterfordigitalmarketingpurposes AlthoughsocialmediaplatformslikeFacebookandInstagramareextremelypopularplacestorunB2Badcampaigns,manyB2BbusinessesalsorealizethevalueofrunningcampaignsonTwittertoo. Twitterisapopularplatformforbusinessesmakingitahotspotformarketingtootherbusinesses.59%ofB2BbusinessesarealreadygettingasliceoftheTwitteraction,perhapsitcouldberightforyourbusinesstoo! Onasidenote,IfyouwanttosavetimemarketingtootherbusinessesonTwitter,theseTwitterautomationtoolswillbeincrediblyhelpful. Source:Statista Finalthoughts Andthat’sawrap—20interestingandusefulTwitterstatisticsthathelpustobetterunderstandjusthowTwitterworks. Withsomanypeopleusingtheplatform,it’salwaysagoodideatohaveaTwitterpresenceforyourbusinessbutTwitteralsoofferssomegreatadvertisingopportunities. Fromamarketingperspective,Twitterhasalotofpotentialandcouldbetherightplatformforyoudependingonthedemographicofyourtargetaudience. Hopefully,thesestatshavehelpedyoudecidewhetherTwitteristherightplacetodevoteyoursocialmediamarketingbudget. RelatedReading: DigitalMarketingStatistics:75Stats,Facts&Trends42TopSocialMediaStatistics:Usage,Demographics,Trends25+InstagramMarketingStatisticsToImproveYourSocialStrategy23LatestLinkedInStatistics:UsageAndTrends50+FacebookStatistics,Facts&TrendsYouNeedToKnow11TopTikTokStatistics:Usage,DemographicsAndTrends27LatestWeChatStatistics:Usage,Facts,AndTrends TwitterFacebookLinkedInReddit MattMoran Mattisaprofessionalwriterspecializinginthedigitalmarketing,tech,andfinancespace.He'salsopartoftheeditorialteamhereatStartupBonsai. Subscribe