What is Google Play Developer Console? | Storemaven

Google Play Developer Console is the platform that Google provides for Google Play and Android developers to publish and monitor their app's performance in ... Skiptocontent MainNavigation Demo Pleaseleavethisfieldempty. Product ASOProductPagePlatformAllyouneedtocreateAppStore&GooglePlayproductpagesthatconvertandperformatscale. Exploretheplatform Right Plan InstallFunnelAnalyticsIdentifyyourtopASOopportunitiesandplanbetterproductpages Manage AppStoreManagementOnecommandcenterforyourAppStoreProductPageManagement Test CustomProductPageTestingTheonlynativeCPPtestingsolution ProductPageA/BTestingAccurate,in-depthbehavioralappstoreproductpagetests Analyze ASOMonitoring&ReportingUseAppStoreAnalyticstoAnalyze,monitor&reportonyourproductpages Data AppStoreDataFeedUnlockyourmobilemarketingdatafromAppStoreConnect Services ASOConsultingWorld-classASOconsultancy&managementforyourAppStoreneeds ProductPagePlanningGeneratebeautifulandsmartproductpagecreativebriefs CreativeStudioGetdata-driven,converting,andbeautifulAppStorecreatives Solutions OrganicGrowthDrivemoreorganicconversionrates PaidGrowthPaidgrowthputsmoreeyesonyourapp GoogleExperimentsTakingASOwaybeyondGoogleExperiments PrelaunchTestingBereadyforlaunchwithathoroughtestingstrategy ConceptTestingMaximizeyourapp’spotentialprelaunch ASOToolBoxTheonlyASOChromeextensionyou’lleverneed ASOAcademy TheStoremavenAcademyLearninghub.MobileGrowthToolkit.ASOBackpack.Whateveryouwanttocallit,togrowintheappstore.Thesearetheresourcesyouneedinyourlife Explorethelibrary⟶ ASOGuidesPracticalactionpiecesforASOandMobileGrowthfromStoremavenexperts ASOBlogFromAppStorecategorydrilldownstomust-knowindustrychanges MobileGrowthWebinarsMavenslikeknowledgesharing.Werunwebinarsonhottopicsregularly MobileGrowthPodcastEyestired?Sostartlistening.Herewechatwithguestsabout,duh,mobilegrowth eBooks&FrameworksOurpublicationsaresnackable,informative,andpotentiallyPulitzerprize-winning GlossaryGetbacktobasics.Understandindustrybuzzwordsinlayman’sterms iOS15Hub Company AboutUsOurMavensmakeupamixofengineers,datastorytellers,andASOconsultantsthatdeliverdata-backedsolutionstodrivemobilegrowth WhyStoremavenWithyearsofAppStoreexpertiseandknowledge,we’rethebestatunderstandingthemobilegrowthindustry.Learnmore Clients Careers Login SeeitLive GooglePlayDeveloperConsole GooglePlayDeveloperConsoleistheplatformthatGoogleprovidesforGooglePlayandAndroiddeveloperstopublishandmonitortheirapp’sperformanceintheGooglePlaystore. Seeallglossaryterms Home>Glossary>GooglePlayDeveloperConsole WhatisGooglePlayDeveloperConsole GooglePlayDeveloperConsoleistheplatformthatGoogleprovidesforGooglePlayandAndroiddeveloperstopublish–andofparticularinteresttoASOteams–tomonitortheirapp’sperformanceintheGooglePlaystore.AsGoogleexplains,byusingtheplatformit’spossibleto:“PublishyourappsandgameswiththeGooglePlayConsoleandgrowyourbusinessonGooglePlay.Benefitfromfeaturesthathelpyouimproveyourapp’squality,engageyouraudience,earnrevenue,andmore.” WhytheGooglePlayDeveloperConsoleisImportant TheGooglePlayconsoleallowsappdevelopersandmarketerstobetterunderstandhowtheirappsareperformingintermsofgrowth,technicalperformancesuchascrashesordisplayissues,andfinancials.Theconsoleoffersacquisitionreportsanddetailedanalysiswhichcanhelpappdevs/marketersfindouthowwellanappisreallyperforming. Theplatformisimportantasitprovidesdeveloperswithaccesstofirstpartydata(trustworthyinformationcollectedaboutanapp’saudiencethatcomesstraightfromGooglePlay)thathighlightstherealperformanceofanapp.Theconsoleallowsthemonitoringofconversionrates(CVR);itshowsthenumberofimpressionsanapplistingreceivesandthenumberofinstallsanappreceivesfromdifferentsourcesovertime.Theuseracquisitionreportsfoundintheconsoleshowdataonhowanappisgettingitsgrowthsuchasusers’originsintermsofsource.(GooglePlayshowsusers’trafficsource,forexamplewhetherorganic‘exploretraffic’orpaidtrafficfrom‘thirdpartyreferrals’).  Havingaccesstodeepanalysiscontributestoanunderstandingofanapp’sperformanceintermsofgrowth. However,thedataislimited.It’snotpossibletoseeattribution(thescienceofattributingausertoitssource)atthecampaignadlevel,justatthesourcelevel,whichiswhyMobileMeasurementPartners(MMP’s)exist-tobridgethegapbetweenthem.  GooglePlayDeveloperConsoleandASO TheGooglePlayconsoleallowsappdevs/marketerstomonitortheirCVRandorganicperformanceinthemostaccurateway-withdatadrivenanalysis.  ApillarofASOisdiscoverabilityandoneofthekeyfactorsthataffectsitisthevolumeoffirsttimeinstalls;thefactthattheplatformprovidesthatdatamakesitavitaltoolforASOteams.  IndustryexpertsknowthatGoogletakesfirsttimeinstallsintoaccountwhenthey’remakingalltheirrankingandfeaturingdecisionsintheirstore.MMP’s,whoalsoprovidetoolsforanalysiscanonlyshowthenumberofuserswhoinstalledandlaunched,theycan’tdifferentiate.IftheseusersweretobetakenintoaccountitwouldbeimpossibletoviewthefigureasatruerepresentationoffirsttimeinstallswhichmeansthatthefirstinstalldatafromGoogleismorevaluabletoASOteams.InordertoreallyunderstandandimproveCVR,it’svitaltoknowexactfirsttimeinstallfigures.  Theconsoleplatformultimatelyprovidesthetoolsforteamstomonitororganicperformance.ASOteamsmusthavethestatsinordertoIncreaseimpressionsandinstalls,andmonitorCVRovertime.OnlybyanalyzingtheseareASOteamsabletoidentifyanyareasofanapp’slistingthatneedattentionorimprovementandshowwhereanappissuccessful,inordertoiteratethoseelementsandplacethemelsewhereontheproductpage. IsyourScreenshotGalleryproperlyoptimizedtodriveconversions?GethelpdesigningagalleryonGooglePlay Pleaseleavethisfieldempty. Navigatebetweentheletterstoexploreadditionalglossaryterms: a b c d e f g h i j k l m n o p q r s t u v w x y z SKAdNetwork GooglePlaySearch AppleSearchAds AppStoreSubtitle AppStoreSeasonality AppStoreSearch AppStoreScreenshots AppStoreScreenshotViewRate AppSize ReplicatedAppStorePage Re-engagement GooglePlayThird-partyReferral GooglePlayRanking AppStoreWebReferral AppStoreReviews AppStoreReviewEngagementRate AppStoreRatings AppStoreRanking AppStoreAppReferral Pre/PostAppStoreTests GooglePlayProductPage GooglePlayPersonalization Apple’sProductPageOptimization(PPO) AppStoreProductPage AppStorePreviewVideos AppStorePre-Launch AppStorePersonalization AppStorePageScrollRate PaidAppUserAcquisition OrganicUserAcquisition ExplorativeUsers DecisiveUsers AppStoreUpdate OfflineAppMarketingandTVuseracquisition MobileGrowth KeywordLocalization GooglePlayKeywords AppStoreKeywordsResearch AppStoreKeywords AppStoreandGooglePlayKeywordsOptimization In-AppEvents AppStoreIcon AppInstallRates AppInfluencerMarketing GooglePlayShortDescription GooglePlayLongDescription AppStoreDescriptionReadRate AppStoreAppDescription GooglePlayPoints GooglePlayPass GooglePlayExperiments GooglePlayFeaturing AppStoreFeaturing GooglePlayExplore GooglePlayCreatives CostperInstall Apple’sCustomProductPages AppStoreCulturalization AppStoreCreatives AppStoreConversionRate AppStoreCategories Attribution AppleArcade AppleAppStoreConnect AppStoreOptimization(ASO) AppStoreAudienceTesting AppStoreAcquisitionChannels AppStoreA/Btesting A/BTestingStatistics AppStoreVideoWatchRate AppStoreTitle AppStoreTestTraffic AppStoreTestHypotheses AppStoreLocalization AppStoreBrowse AppStoreBehavior RelatedTerms GooglePlayLongDescription TheGooglePlaylongdescriptionisafullparagraphoftextdescribinganapporgamethatappearsonaproductpage. GooglePlayExplore GooglePlayExploreisanorganictrafficsourcethatincludesallvisitorsarrivingatanapplistingwhileexploringandnavigating. GooglePlayFeaturing GooglePlayFeaturingreferstoanappbeing‘featured’ontheGooglePlayStoreinoneofanumberofdifferenttypesoffeaturedappslists. RelatedResources ASOTeardown:HowNewsBreakGotX10MoreInstallsThentheNorm Inthisseries,we’lldissectthestrategiesimplementedbymajorappsontheirwaytosuccess.KickingitoffwithNewsBreakandhowtheyadjusttotheCOVID-19crisis JonathanFishman 05/24/2020 Lockdown≠Letdown&AppleFocusesonASA Itstartswithunderstandinghowusersengagewithyourstore.Thenyoucandecidehowtoaffectthatengagement.ASOFoodforThoughtfromMay15,2020. KimFeldman 05/24/2020 Readytoseeourplatforminaction? Requestademo Pleaseleavethisfieldempty. Cookies!Weusecookiesonourwebsites.Bycontinuingtobrowsethesite,youareagreeingtoouruseofcookies.Tolearnmoreclickhere. IUnderstand