5 Ways to Make Your Customers Say “WOW” - Bizness Apps

Incorporate your own unique “WOW” factor, going above and beyond, to earn yourself ... For example, when I ordered a piece of jewelry from a local company, ... Marketing SmallBusiness 5WaystoMakeYourCustomersSay“WOW” byKimberlydeSilva ShareonLinkedIn Share 0 ShareonFacebook Share 0 ShareonTwitterTweet 0 ShareonGooglePlus Share 0 0 Total Shares 2Comments Beforeyoudivein,askyourselfthis:WhatareyoudoingtomakeyourcustomerssayWOW?Ifyoufinditdifficulttoanswerthisquestion,yourbusinessmightbemissingoutontheopportunitytokeepyourcustomerscomingbackformore. AccordingtotheChron,“The“WOW”factorisacommonlyusedslangterminbusinessthatmostoftendepictswhatacompanydoestogoaboveandbeyondcustomerexpectationsindeliveringagreatproductandserviceexperience.”AsasmallbusinessyouactuallyhaveanadvantageofsizeandmobilitywhenitcomestotheWOWfactor.Itismucheasiertoaddapersonaltouchorgoaboveandbeyondforeverysingleclientwhenyouhaveasmallercustomerbase.Thiswillgiveyoualegupagainstyourbigbrandcompetitors. Evenmoreso,theWOWfactorissoimportantforsmallbusinessesthatitneedstobeincorporatedintoyourcustomerrelationshipandmarketingplans.Why?BecauseifyoucangenuinelyWOWyourcustomers,theycouldbeloyalcustomersforlife.Theycouldalsobecomebrandadvocatesonyourbehalf,referringnewcustomersbybraggingaboutyourbrand. Sowhatdoesittaketomakeyourcustomerssay“WOW!”?Thefirststepistoletthosecreativejuicesflow.Youknowyourcustomers,soyouwillknowwhatwillWOWthem.HereissomeinspirationthatmighthelpyoutodevelopyourownWOWfactor.   1)SignedandSealed Whatshowsyourcustomerthatyouwentthatextramile?Ahandwrittennote!Wedon’tgetenough(orany)handwrittennotesthesedays.Butrememberwhenyouusedtoreceivealetterorpostcardinthemailfromyourbestfriend,andhowexcitedthatmadeyou.IgotthatsamefeelingwhenIorderedanitemonEtsy–acommunitywherepeoplebuyandsellhandmade,vintageorcraftitems.Theproductcamewiththeahandwrittenandpersonalized“Thankyou,Kimberly.Ihopeyouenjoyyourpurchase!”Myfirstreactionwas“WOW!”,mysecondreactionwastograbmyphoneandSnapchatit.ItwasthefirsttimeIhadeverreceivedahandwrittennotefromacompany,soIkeptit.Forthebusinessowner,itmeansaddingalittleextratimetoeveryorder,buttheeffectisworthit.   2)PackagingisHalftheProduct In2016,shoppersweremaking51%oftheirpurchasesonline.Withalltheseonlinepurchases,productsneedtobeshippedtotheconsumerwhichrequiresawholedifferentwayofpackagingaproduct.Usetheexcitementofunwrappingapackagetocreateamemorablemoment.Forexample,whenIorderedapieceofjewelryfromalocalcompany,Ireceiveditinasmalldrawstringbagplacedinasleek-lookingbox.Italsocamewithasmallbrochureaboutthecompanyandafewstickers.Everythingwascarefullycurated,makingtheunboxingexperiencealmostasfunasreceivingtheproduct.Thinkingoutsidethebox(orinsidethebox)whenitcomestopackagedeliverycanhelptocreateyourWOWfactor.   3)TrustYourCustomers SometimessimplytrustingyourcustomerscanbeagreatwaytoWOWthem.ThisWOWmomentcomesfromourDirectorofMarketing,KevinSchrage,whopurchasedalampfromahomegoodscompany.Afterunwrappingtheitem,henoticedoneoftheholderswasslightlydamaged.Hecontactedthecompany,alreadydreadingthefactthathewouldhavetorepackageandshipthisbigandexpensiveitembacktothestore.Buttohissurprise,theysimplysentoveranewlampandtoldhimtokeeptheotherone.Nowthat’scustomerservice!Thecompanydidn’tevenaskforproof,theyjustmadeitaseasyaspossiblefortheircustomer.Whowouldn’tbeleftfeeling“WOW”?Andevenmoreimportant,whowouldn’tcomebackformore?   4)AGiftSaysaThousandWords Peoplelovefreestuff,butevenmoreimpactfulisreceivinganunexpectedandthoughtfulgift.Oneofmyfriendshadhiswisdomteethtakenoutlastyear.Whilethewisdomteethextractionwasn’tthemostfun,theexperiencewasapleasantone.Butwhatreallyimpressedus,wasthecardhereceivedinthemailthefollowingday.Intheenvelopwasa$10giftcardforfrozenyogurt.Thenotefromthedentistsaidfrozenyogurtwouldhelptosoothhisgums.Youcanimagineourreaction(WOW!),asthiswastheperfectgiftfortheoccasion.   5)AndThenSome TheWOWfactorhappenswhenyouchoosetoturnordinaryintoextraordinaryexperiences.We’veallundergonethefrustrationofabelovedproductbreakingafterusingitforawhile.Anordinaryexperiencewouldleaveyoulookingforthereceiptanddeterminingwhetheritisstillcoveredunderthewarranty.ButalocalknifecompanyinSanDiego–setupbytwoveteranswhobuildknivesforthemilitary–takesadifferentapproach.Theytakeabsoluteprideintheirhandmadeproduct,thereforeguaranteeingitforlife:“Yourlifedependsonyourblade,soweguaranteeourbladesforlife.”Theordinaryexperienceofbuyingthisproductismadeextraordinarybyitslifetimeguarantee,allowingcustomerstofeelmorecomfortablewiththeirpurchase.Addingthe“andthensome”toyourproductorservicecanproducethat“WOW”factor.   Satisfiedcustomersarenice,butdelightedcustomerarethefueltoyourbusinessgrowth.Incorporateyourownunique“WOW”factor,goingaboveandbeyond,toearnyourselfsomeravingfans.Themostimportantthingtorememberisthatconsistencyiskey,deliveringanexperiencethatconsistentlysatisfiesanddelightscustomerswillhelpyouriseaboveyourcompetitors.         Comments(2) Heather Jul19,2017at05:07AM Reply WouldbeagreatarticleifitgaveusideasonhowtoWOWappowners….HandwrittennoteonthemanualsIcreateisoneidea. KimberlydeSilva Jul19,2017at08:07AM Reply Ithinkthatisagreatidea,Heather!ThisarticlelooksattheWOWfactoringeneral,buttherearedefinitelywaystoWOWappusersspecifically.Doyouhaveanyotherideas? Addcomment CAPTCHA* Searchfor: Search NamedThirdBestAppBlog MostPopularPosts HowToBuildAMobileAppIn12EasySteps Instagram:5SmallBusinessesWhoAreDoingitRight WhatIsAPushNotification?AndWhyShouldYouCare? 10OfflineMarketingStrategiesThatStillWorkToday 6CommonProblemsforMarketingAgenciesandHowtoFixThem GuestPostWithUs SubmitGuestPost relatedposts Marketing 5ExamplesofSmallBusinessesKillingItWithFacebookAds byKimberlydeSilva Asasmallbusinessowner,youmightbeshyingawayfrompaidonlineadvertisinginfearofittakingalargechunkoutofyourbudget.Facebook,however,providesabusinesstoolforcompaniesofeve... Readmore... Marketing 7WaystoBoostYourSmallBusinessMarketing byKimberlydeSilva Ifyouareanavidreaderofourblog,youknowhowimperativewethinksmallbusinessmarketingis.Marketingisimportanttoeverybusiness’ssurvival,whetherit’sforthelocalbusinessupthe... Readmore... Marketing WhyYouShouldLaunchaLoyaltyProgramin2018 byKimberlydeSilva  Let’sstartwithsomethingworthremembering:Sellingtoyourexistingcustomersisaloteasierthanattractingnewones.Infact,theprobabilityofsellingtoanexistingcustomeris60-70%... Readmore...