The Beginner's Guide to Facebook Advertising 2019 By ...

This Facebook advertising guide for beginners is designed to help you with everything you need to know in order to set up your first Facebook ad campaign. Youarehere:Home/Academy/Guides/TheBeginner’sGuidetoFacebookAdvertisingAcademy WelcometotheworldofFacebookAdvertising! ThisFacebookadvertisingguideforbeginnersisdesignedtohelpyouwitheverythingyouneedtoknowinordertosetupyourfirstFacebookadcampaign. You’llfindanswerstomanyquestions,including: HowtogetstartedwithFacebookads HowtousetheFacebookAdsManager HowtosetupaFacebookadcampaign HowtocreateFacebookadimagesandmessages HowtomanageandreviewFacebookads We’vecreatedthisguideinsevenchapterssothatyoucanjumprighttothepartthatinterestsyoumost. IfyourgoalistogrowfromaFacebookadvertisingbeginnertoanexperiencedadsmanager,goaheadandreadthroughtheentireguide.Wepromiseyou’lllearnlotsofnewtipandhacks! Clickanyofthechaptersbelowtojumptothatsectionor StartReading Chapter1 HowtoSetUpYourFacebookBusinessManagerandAdsManagerAccounts Inthischapter,youwilllearnhowtogetstartedwithFacebookadvertising.Wewillwalkthroughthestep-by-stepprocessofcreatingyourFacebookBusinessaccount.Onceyourbusinessaccountiscreated,wewillcreateyouradaccountandgetreadytocreateaFacebookadcampaign. TakemetoChapter1 Chapter2 HowtoSetUpYourFacebookAdCampaigns Ifyou’rejuststartingoutwithFacebookadvertising,thebestwaytomanageyouradsistouseFacebookAdsManager.TheAdsManagerisFacebook’sfreecampaignmanagementtoolthat’savailabletoallmarketers.Bytheendofthischapter,youwillknowhowtousetheFacebookAdsManagerandhowtosetupyourfirstFacebookadcampaign.(We’vecreatedanin-depthguidetoshowyouexactlyhowtocreateFacebookads!) TakemetoChapter2 Chapter3 ABreakdownofFacebookAdTypes TherearelotsofdifferentFacebookadtypesthatyoucanuse.However,youshouldtestsomedifferentadformatstolearnwhatworksbestforyou.FindouthowtocreateallthedifferentFacebookadtypesandwhatarethespecificrequirementsforeach.Ifyouhadn’theardaboutCarousel,Lead,andVideoadsbefore,you’llknowhowtocreatethemafterreadingthischapter! TakemetoChapter3 Chapter4 CreatingaFacebookAdThatConverts CreatingcompellingFacebookaddesignsandadcopyiscriticaltoyourcampaign’ssuccess.AsyoustartoutwithFacebookadvertising,youshouldbeawareofallthedesignbestpracticesandcopywritinghacks.That’sexactlywhatthischapter’sabout–creatingFacebookadsthatpeoplecan’thelpbutclick. TakemetoChapter4 Chapter5 IntrotoFacebookAudiences YourFacebookadcampaign’ssuccesswilllargelydependonwhomyou’retargeting.That’swhyyouneedtoknowaboutthedifferentFacebookaudiencesavailabletoyou.ThereareSavedAudiences,LookalikeAudiences,CustomAudiences,andaudiencescreatedbypeoplethathaveinteractedwithyourpageorcontentbefore.Bytheendofthischapter,you’llknowwhatarethebestFacebookadaudiencesandhowtocreatethem. TakemetoChapter5 Chapter6 FacebookAdBudgets,BiddingandCosts HowmuchshouldyoupayforFacebookadvertising?IsFacebook’sautomaticormanualbiddingbetter?HowtosetupyouradbudgetsintheAdsManager?We’regoingtoanswerallthesequestionsinthischapter. TakemetoChapter6 Chapter7 FacebookAdsReporting:HowtoTrackPerformance OnceyoulearntonavigatetheFacebookBusinessManagerandtheAdsManager,youcanseemanyusefulreports.ThesereportswillhelptoimproveyourcampaignresultsandoptimizeyourFacebookads.Inthisfinalchapter,we’lltakealookatthemostimportantFacebookadvertisingmetricsandwilllearnhowyoucanfilterandreadyourreportsbyusingtheAdsManager.AsyoucompletereadingChapter8,we’dliketoofficiallycongratulateyouonbecomingaFacebookadsexpert! TakemetoChapter7 GetthemostoutofyourdigitaladbudgetwithAdEspresso.CreateandmanageallyourFacebook,Instagram,andGoogleadsinsecondsfromasingledashboard. StartYourFree14-DayTrial Learnmore Education FromtheBlog LinkedInAds:EverythingYouNeedtoKnowtoGetResults(SmartStrategiesIncluded) TopFacebookUpdatesYouCan’tMiss(November2021Edition) HowtoUseInstagramVideoAdstoGrowYourBusinessin2022 Followus Facebook Instagram Linkedin Twitter Thissiteusescookiesandothertrackingtechnologiestoassistwithnavigation,monitorsiteusageandwebtraffic,assistwithourpromotionalandmarketingefforts,andcustomizeandimproveourservices,assetoutinourprivacypolicyOK