Advanced Google Analytics | Marketing training course - CIM

This course is designed to go beyond the day to day reporting and aims to build a power set of skills around customer insights through Google Analytics, ... AdvancedGoogleAnalytics Duration: 1day Level: Advanced Code: 0262 Home TrainingCourses AdvancedGoogleAnalytics Pricing Virtual: £575.00 MemberVirtual: Loginforprices *PricesshownareexclusiveofVAT.Pricesincludetuitionandcoursematerials. FullboardaccommodationisonlyincludedonresidentialcoursesatMoorHall,Berkshire. Virtual Overview GoogleAnalyticsisbecomingoneofthemarketers’keytoolsindatadrivenmarketing.ThiscourseisdesignedtogobeyondthedaytodayreportingandaimstobuildapowersetofskillsaroundcustomerinsightsthroughGoogleAnalytics,AttributionandTagManager. Whoshouldattend? ThiscourseisaimedatmarketersandanalystswhoarealreadyusingGoogleAnalyticsonaregularbasisforreportingandanalysisandarenowlookingforagreaterunderstandingofhowtoensureyourtrackingissetupcorrectlyanditwillhelpyoutosetupadvancedreportsandconceptsforbrandawareness,ecommerceandleadgeneration. Learningoutcomes DeterminewhichsetupofGoogleAnalyticsisneededforyourbrand,e-commerceorleadgeneration HowtoimplementcalltrackingandCRMintegration Advancedsetupwithatcrossdomaintrackingandsubdomains Learnhowtouseadvancedfilters,knowwhentoapplythemandhowtocombinethesefilterswithprofilestogetagreaterunderstandingofyourwebsiteusage Gainadeeperunderstandingoftrackingspecificgoalsandeventsforbrandawareness,ecommerce,leadgeneration,publishersandcustomersupport LearnhowtofindandmatchanythingwithInsightsinGoogleAnalytics Buildcustomisedreportstoimproveinsightsforyourteams Discovertagmanagertocreatecustomeventsandvariables,whattheyareandhowtoapplythemusingspecificexamples DefineorganicsearchperformancetoshowwhatyourSEOisreallydoing Revealhowyoursocialchannelsareworkingforyoubyinfluence,source,interactionsandgoals HowtoimportandtrackBingandFacebookadvertisingdata UnderstandGoogleAnalyticsdatasampling,whatitisandthebestpracticestousetoreducesampling HowtouseGoogleAttributionforMulti-channelfunnelsandattributionacrossfirst,lastandassistedclicks Trainyourteam ThisCIMcoursecanbedeliveredvirtuallyoron-siteforcorporateteamsandcanbetailoredtoyourspecificrequirements.Fordetailscontactteam@cim.co.uk TheCIMexperience Experttrainers-Passionatespecialistswhokeepuptodatewiththelatesttrendsintheirfield. Qualitydelivery- Trainersareassessedannuallyonthequalityoftheirdeliveryanddelegateengagement. Practicaltrainingmethods-Theoryandpracticalbasedtrainingtotake backtotheoffice. Smallclasssizes-Nomorethan15peopletoensureyougetthemostfromourtrainers. Widebreadthoftopics-Marketersshouldunderstandmarketingasawhole,notjustdigital. 3learninglevels-Principles,IntermediateandAdvanced. Pricing Virtual: £575.00 MemberVirtual: Loginforprices *PricesshownareexclusiveofVAT.Pricesincludetuitionandcoursematerials.FullboardaccommodationisonlyincludedonresidentialcoursesatMoorHall,Berkshire. CourseDates StartDate Duration Location NoCourseDatesAvailable CourseDirector GrahamHansell Grahamhas25years’experienceindigitalmarketing,originallyworkingfortheUK'sfirstwebdirectoryandthenasfounderandowneroftheUK'sfirstsearchengineoptimisationcompany.Grahamisveryexperiencedinplanningandexecutingeverythingfromshortburste-Commercecampaignsthroughtoglobalmultilingualdigitalleadgenerationprogrammes.Heexcelsindeliveringhiswideexperiencetodelegateswithinhisowneasytounderstandframeworksandusingpracticalreal-worldexamplessopeoplecanapplywhattheyhavelearnt. Enquire TospeaktooneofourLearningAdvisors,calluson+44(0)1628427360orcompletetheformbelow. Wearecurrentlyhavingatechnicalissuewiththisform. Pleasebeawareofthefollowing. Ifyourwebbrowserisusing'AdBlocker'technologythismayinterferewiththerenderingoftheform. Pleaseeitherturnitofftemporarily,oradd'https://analytics-eu.clickdimensions.com'toany'whitelist'itmaycontain. Thankyouforyourpatience. xThankyouforyourenquiryWewillbeintouchwithin24hours(oronebusinessdayifit’saweekend).Ifyou’dratherspeaktousnow,pleasecalluson+44(0)1628427250. X Arethesecoursesforyou? Ifsopleasecontinuetoaddanyextracoursestoyourcartorcheckout. Wanttopurchasecoursesformultiplepersonsorhaveanyothertrainingrequirements?Calluson01628427360Emailusattraining@cim.co.ukorclickonthe'NeedHelp'iconthathasappearedtotheright. CoBrowse