21 of the Best Landing Page Design Examples You Need to ...

Landing Page Examples. Shopify; Great Jones; Muzzle; DoorDash; Wise; Airbnb; Wag! Wistia; Webflow; Talkspace; Nauto; Industrial Strength ... Marketing|23minread 21oftheBestLandingPageDesignExamplesYouNeedtoSeein2022 WrittenbyKarlaHesterberg @krla_cook Howdoyouconvincevisitorsyourwebsiteisworththeirtime?Therearesomanyelementsthatatop-notchlandingpageneeds,andmakingthoseelementsthe"best"theycanbeoftendependsonwhatyourlandingpagegoalsare. Ifyou'relookingtoupyourlandingpagegame,it'shelpfultoknowwhatgoesintoagreatone.We’vecompiledalistoflandingpageswelovesoyoucanseetheseimpressivedesignsinactionandimplementtheirtacticsintoyourownlandingpages. FreeResource HowtoOptimizeLandingPagesforLeadGeneration Tellusalittleaboutyourselfbelowtogainaccesstoday: LandingPageExamples Shopify GreatJones Muzzle DoorDash Wise Airbnb Wag! Wistia Webflow Talkspace Nauto IndustrialStrengthMarketing InboundEmotion IMPACTBranding&Design Unbounce Bills.com Zillow Landbot Webprofits NativePoppy ConversionLab Sign-UpLandingPages 1.Shopify Likemanyoftheotherlandingpagesinthispost,Shopify'striallandingpageforsellerskeepsitsimple.It’snottootext-heavy,butstillmanagestopersuadeusersbynotingafewkeypointsaboutitstop-notchproduct.VisitorscomeawayknowingthatShopifyisanall-in-oneplatformthatiseasytouseandtrustedbymany. WhyThisLandingPageWorks: CleanInterface:Theuser-orientedheadlineisjustafewwords,forexample,andthepagereliesonsimplegraphicsandshortparagraphstocommunicatethetrial'sdetailsandbenefits. ConciseCTA:Thereareonlyafewfieldsyouneedtofilloutbeforeyougetstarted.Allofthismakesiteasierforyoutoquicklygetstartedsellingonlinewiththeirtool. WhatCouldBeImproved: EmphasizeSecurity:Thelastcolumnstatesthattheplatformissafe,butdoesn’texplainwhy.Instead,itmentionsthatoveramillionbusinessesuseit.Afewwordsthatspeaktositesecuritywouldimprovethissectionsincethenumberofvendorsisalreadystatedatthetopofthepage.Additionally,itwouldeliminatefrictionforvisitorswithsecurityconcerns. 2.GreatJones Manyofushavebeendoingalotmorecookingduringthepandemicandlookingtoupgradeourgear.GreatJonesoffersupalandingpagethat’sasbeautifulasitsDutchOvens.It’sveryaspirationalandtapsintoallofouridealkitchendreams. WhyThisLandingPageWorks: UseofColor:GreatJones’siteiscolorfuljustlikeitscookware.Theuseofboldcolorsquicklydrawsvisitorsinandmakesthecookwarestandout. ProminentCTA:Youcan’tmissthisgiantyellowCTAandboldfont$100Offcoupon.Whowouldn’twant$100offthesegorgeouspots? WhatCouldBeImproved: RolloverDescriptions:Withsomanypansandutensilspicturedatonce,itwouldbegreatifusershadtheabilitytoviewthenameoftheitem.Thatwaytheycouldfinditeasieronthesitewhenthey’rereadytobuy. 3.Muzzle Muzzle,aMacappthatsilenceson-screennotifications,fullyembracesthisshowdon'ttellmentalityontheirotherwiseminimallandingpage.Landingpageshelpusersdecidewhetherornotyourproductorserviceisactuallyworththeirprecioustimeandenergy.Whatbetterwaytoclearlyandstraightforwardlycommunicateyourvaluepropositionthanbyconfrontingvisitorswiththeveryproblemyourappsolves? WhyThisLandingPageWorks: ShowRatherThanTell:Visitorstothepagearegreetedwitharapid-fireonslaughtofembarrassingnotificationsintheupperleftofthescreen.Notonlyistheanimationhilarious,italsomanagestocompellinglyconveytheapp'susefulnesswithoutlengthydescriptions. CohesiveVisualExperience:Eventhetextonthepageisamutedgraycolor,mirroringthefunctionoftheproduct. WhatCouldBeImproved: CouldBeDifficulttoRead:Whilethelightgraytextonwhitebackgroundisgreatatmimickingtheproduct’sfunction,itmaybehardertoreadforsome. 4.DoorDash TakeoutenthusiastsarenodoubtfamiliarwithDoorDash,theappthatletsyouorderfoodfromavarietyofrestaurantsfromyourphone.Well,insteadofcustomers,thislandingpageisgearedtowardsrecruitingDasherswhomakethedeliveries. WhyThisLandingPageWorks: EmphasizesDasherAutonomy:ThislandingpagereallyplaysupthatDashersareindependentandfreetoworkwhentheywant. HighlightsPotentialEarnings:Whilethere’snowaytoprovetheseearningsaretypical,theyarecertainlyenticingforanyonewhowantstomakeextracashontheside. WhatCouldBeImproved: AdvantageOverCompetitors:DoorDashisnottheonlydeliverygameintown.TheycouldhighlightwhatsetsthemapartfromacompetitorlikeUberEats. 5.Wise Wiseallowsyoutosendorreceivemoneyindifferentcurrenciesandcountries,anditslandingpageseparatescustomersintotwocategoriesofeitherBusinessorPersonalsoyou'renotdistractedbyoptionsthatdon'tapplytoyou.There’sevenashortvideotoshowvisitorshowtheserviceworksbeforetheytryit.Sincethey’redealingwithmoney,it’simportanttogetthecustomerexperiencerightthefirsttime. WhyThisLandingPageWorks: HighlightsSafety:Thesecurityinformationisoutfrontandcenteronthispage,helpingtoeaseanyhesitancyapotentialcustomermighthaveandassuresthemthatWiseisasafeservicetousetosendmoneyandreceive. EmphasizesValue:Inseveralplacesonthepage,inbothtextandvideo,Wisereiteratesthatit'slessexpensivethantransferringmoneythroughatraditionalbank. WhatCouldBeImproved: InterfaceisaLittleBusy:Whileit’sgreatthatcustomershaveaccesstoawealthofinformationabouttheservice,there’salotgoingon.There’svideo,menusthatappearwhenyouscrollandmultiplebuttons—allwithinthetophalfofthepage. 6.Airbnb Tohelpconvertvisitorsintohosts,Airbnbofferssomeenticingpersonalization:anestimatedweeklyaverageearningsprojectionbasedonyourlocationandhomesize.Youcanenteradditionalinformationaboutyourpotentialaccommodationsintothefieldstogetanevenmorecustomizedestimation. Ifyouvisitthepagealreadyconvinced,theclearcall-to-actionatthetopofthepagemakesiteasytoconvertonthespot. WhyThisLandingPageWorks: Personalization:Airbnbshowsyourightatthestartwhatyoucouldpotentiallyearnbasedonyourareaandthesizeofyourhome.Thisisusefulforpotentialnewhostswhomaystillbefiguringouthowmuchtheyshouldchargeandwhattheycanexpecttoearn. LeveragesCommunity:Furtherdownonthepage,thosecuriousabouthostinghavetheoptiontocontactaseasonedSuperhosttoansweranyquestionstheymayhave. WhatCouldBeImproved: Nothing:Thepageisclear,concise,reassurespotentialhostsAirbnbissafetouse,andoffersapersonalizedexperience. 7.Wag! Wag!isaservicethatconnectsdogownerswithdogwalkersandsitters.Thispagegetsrighttothepointwithalargefontencouragingprospectstojoin,andputsthesign-upformprominentlyontherighthalfofthepage.Thegreenbackgroundcolormakesthewhitefontandotherelementsonthepagepop.TheadditionofaQRcodeontheformisalsoanicetouch,enablingvisitorstoscanit,quicklydownloadtheapp,andsign-up. WhyThisLandingPageWorks: EfficientForm:Leavingtheformfieldopenonthepagemeansvisitorsdon’tevenhavetoclickonaCTAtoaccessit.TheQRcodefurtherexpeditestheprocess. EmphasizesCredibility:Includingcaretakerphotosandthatmorethan351,000caretakerscurrentlyusetheservicenationwidemakesWagmoretrustworthy. WhatCouldBeImproved: It’sNotCompelling:UnlikeDoorDashmentionedearlier,Wag!makesnomentionofwhypeopleshouldjoin.Whataretheperks?Arethehoursflexible? 8.Wistia Rightoffthebat,younoticethebluebackgroundwiththepopofpinkintheformofa“Tryforfree”button.Thepagegetsrightintotheactionwithavideoshowcasingallthecoolcontentyoucancreate.Ifyou’rehavingdoubts,youcanalwaysscrollbelowtoreadtestimonialsfromsomeofWistia’s375,000happycustomers. WhyThisLandingPageWorks: EaseofUse:TheformitselfallowsuserstoquicklyfillitoutbylinkingtotheirGoogleaccount.Doingsoenablestheautofillfeature,whichcutsdownonfrictionfortheuser. CapitalizesonVisuals:Asavideohost,Wistadoesagreatjobofshowcasingitscapabilitiesusingavarietyofmediums.There’scolorfulgraphics,videosandevenalinktomarketingfocusedcartoons. WhatCouldBeImproved: IncludeanFAQ:Testimonialsaregreat,butsometimescustomershaveafewconcernsthatcouldbeansweredquicklywithanFAQsection.Thatwaytheycandecidewhetherornottosignupwithouthavingtoleavethepagetosearchforanswers. 9.Webflow Webflow,adesigntoolforwebdevelopers,packsalotofinformationintojustoneGIF.AswithMuzzle,Webflowalsogetsrighttothepointanddemonstrateswhattheirtoolcando,ratherthanjusttalkingaboutit.TheanimatedGIFisvisibleinthesameframeonthewebsite,souserscanseehowtheproductworksandsignupwithoutscrolling. WhyThisLandingPageWorks: ShowRatherThanTell:BeingabletoviewWebflow’stoolinactiongivespotentialcustomersaclearideaofnotonlywhatitdoes,buthowtheiruserexperiencewillbe. RemovesRisk:Inseveralplacesonthelandingpage,visitorsareremindedthattheserviceisfree.There’snotrialtosignupfor.Theycanbuildtheirsiteforfreeanddecidewhetherornottosignupforaplanwhenthey’rereadytolaunch. WhatCouldBeImproved: Nothing:Thislandingpageistheperfectbalanceofinformation,usability,andvisuals. 10.Talkspace Talkspace,anonlinetherapyservice,reallyfocusesontrustworthinesswiththislandingpage.Alloftheinformationonthispageemphasizesthatcustomerswillhaveaccesstolicensedtherapists,anddriveshomethattheserviceissecureandconfidential.It’sagreatwaytoreassurethosewhomaybehesitanttoparticipate.Theuseofshapesisalsoacleveridea.Pagesareoftenfilledwithsquaresandboxes,soputtingtheCTAinsidealargecircleimmediatelydrawstheviewerin.Overall,thelayoutisclean,inviting,andinformative. WhyThisLandingPageWorks: BuildsTrust:Thefocusoncustomersecurityworksintheirfavor,especiallynotingthattheyareHIPPAcompliant. ProvidesValue:InadditiontoprovidingdetailsabouthowTalkspaceworks,thispagealsoprovidesseveralmentalhealthresourcesandarticles. WhatCouldBeImproved: Nothing:Thispagehasagreatuserinterfaceandservesasagreatstartingpointformentalhealthresources. EbookLandingPages 11.Nauto Nauto,adataplatformforself-drivingcars,helpsmakeautonomousdrivingsaferforcompanieswhomanagefleetsofself-drivingvehicles.Naturally,itscustomerswouldneedallkindsofinformationtosellthemonthisplatform.Nautohasit,packagedintoasuper-simpleebookwhoselandingpagegivesyoubothabriefcontactformandsomepreviewstatisticstoprovewhythisresourceissoimportant. Atthetopofthepage,shownabove,awarmphotoofacar'sexteriorrhugsthelead-captureform.Thegreen"DownloadNow"buttonmight'veevenbeenonpurpose(ontheroad,greenmeansgo,afterall). Scrolldown,andyou'llseeanother"GettheeBook"CTAtoreminduserswhat'swaitingforthem.You'llalsoseethreejarringstatisticsaboutcaraccidentstoenticeuserstolearnmore.Checkitoutbelow. WhyThisLandingPageWorks: Simplicity:There’snodistractionsonthislandingpage,whichisperfectgiventhecompany’sfocusonsafe,self-drivingvehicles. GreatUseofComparison:Furtherdownthepage,Nautooffersupsidebysidefootageofadistracteddrivervs.aself-drivingvehicle.It’sanexcellentwaytodrivethepointhomethatA.I.isasaferbet. WhatCouldBeImproved: Graphics:Thewarmphotoatthetopisreallydifficulttosee.Slightlymoredefinitionwouldhavehelpedvisitorseasilyrecognizetheimageascars. 12.IndustrialStrengthMarketing Rightoffthebat,thislandingpagepullsmeinwithacompelling,punchyheader:"Don'tMakeMeZoom."Itdirectlyspeakstoacommonexperiencemostofushavehadwhenwe'rebrowsingonourphonesortablets—andit'salittlesassy,too. Butthat'snottheonlythingkeepingmeinterestedinthislandingpage.Noticehowthecolorredisstrategicallyplaced:It'srightatthetopandbottomoftheform,drawingyouevenclosertotheconversionevent. Plus,thisdesignismetatoboot:Itlooksandworksgreatonmobile,too(picturedabove)Keepinmindthatalotofvisitorswillbeaccessingyourlandingpagesontheirsmartphonesortablets,andifthedesignofyourwebsitedoesn'tworkwellforthem,theymightgiveupandleaveyourpage. ThefolksatIndustrialStrengthMarketingmadethefontsandformfieldbigenoughsothatvisitorsdon'thavetopinch-to-zoomtoreadandinteractwiththecontent,forexample. WhyThisLandingPageWorks: Voice:Thelanguageispunchyandrelatable,quicklydrawingthereaderin. Minimalist:Theblackandwhitecolorschemewithjustafewpopsofredreallymakethesignupsheetstandout.Additionallytheminimalistdesignworksbeautifullyonmobileanddesktop,nopinchingrequired. WhatCouldBeImproved: Nothing:Boththemobileanddesktopversionsillustratetheperfectexecutionofa 13.InboundEmotion Evenifyoudon'tspeakSpanish,youcanstillappreciatetheconversioncapabilitiesofthisHubSpotpartnersite.Myfavoritefeatureofthepage?Theformstaysinafixed,prominentpositionasyouscrollthroughthesite.Ialsolovethesimplelayoutandwarmcolors. WhyThisLandingPageWorks: FixedForm:Havingaccesstotheformwhilescrollingprovidesabetteruserexperience.Noneedtoscrollbackuptothetopofthepagetofindit. SimpleInterface:Thelayoutissimple,buteffective.Theuseofonlytwoshadesoforangegiveamonochromefeelandkeepsthefocusonthebenefitsoftheebook. WhatCouldBeImproved: MaketheFormBrief:Thereweresixitemstofillout,notincludingthecheckboxesoptionattheend.Longerformscouldbeaturnoffforsomevisitors. 14.IMPACTBranding&Design Fulldisclosure:IMPACTisaHubSpotpartner—butthat'snotwhythey'reincludedhere.IMPACT'slandingpageshavelongbeenasourceofdesigninspiration.Ilovethesimplelayoutofthepage,fromthelargeheadlinecopyanddetailedfeaturedimage,totheoutlinethatsurroundstheform,tothecolorsandfontsthatareverypleasingtotheeye. ThefreeguideIMPACTisofferingfordownloadherealsodoesn'temphasizethedownloaditselfinthebluebuttonthatallowsyoutosubmityourfilled-outform.Rather,IMPACTisinvitingyouto"generatemoreconversions"—puttingthefocusonwhatyoustandtogainasaresultofreadingtheguide. WhyThisLandingPageWorks: CleverMessaging:You’renotdownloadinganebook,you'relearninghowto“generatemoreconversations.”Thisrephrasingisfarmoreenticingthansimplyputtingaregulardownloadbutton. SimpleUseofColorandFonts:Thebluetonesworkreallywellonthislandingpage,givingitvarietywhilekeepingthelookcohesive.Sincethere’slotsoftextonthepage,asimplefontisperfect. WhatCouldBeImproved: Nothing:Thispageencouragesdownloadsinacleverwayusingasimplelayoutandcolors. LandingPagestoLearnMore 15.Unbounce It'snosurpriseUnbouncemadethislist—they'veactuallywrittenthebookoncreatinghigh-convertinglandingpages.Althoughtherearelotsofamazingthingsaboutthislandingpage,thetwothatIabsolutelyloveare:themultiplewaystoaccessthecourse,andadditionalindustry-specificreportofferings.Unbounceisreallyskilledatprovidingvisitorstheinformationtheyneed,butalsowhattheydidn’tknowtheyneededuntiltheylandedonthesite. WhyThisLandingPageWorks: GivesVisitorsOptions:Whenitcomestoaccessingthecourse,userscaneitherclickthemainbuttonabovetheupperhalfofthepage,orifthey’vebeenscrolling,clickonthecoursefromthesidebarontheleft.Eliminatingtheneedtoscrollbackuptothetopofthepage. SometimesMoreisMore:Inadditiontothecourse,Unbounceprovidesvisitorswithindustry-specificreportsandanswerstootherlandingpage-relatedtopics.ProvidingevenmoreusefulinformationsetsUnbounceupasatrustedauthorityintheirfield. WhatCouldBeImproved: Descriptions:Thecourseoffersseveralmodulesanditwouldbehelpfulifsomeofferedabriefdescription.Thesidebarmenuoffersacourselist,butashortsentencesummarizingwhatvisitorscanexpecttolearnwouldbehelpful. 16.Bills.com Often,peoplethinklandingpagesarestaticpagesonyourwebsite.Butwiththerighttools,youcanmaketheminteractiveandpersonalized. TaketheexampleabovefromBills.com.Toseeifyou'dbenefitfromtheirconsultation,youanswerthreequestionsbeforeyouareshownaform. Then,youanswertwomorequestions,liketheonebelow: Andhere'sthefinallandingpageformwhereyoufilloutyourinformation: I'mnotsurehowthealgorithmworks(orifthere'soneatall),butwhileIwasfillingitout,Ihadsomeanxietyaboutnotqualifying.OnceIfoundoutIdid,Iwasexcitedtofillouttheform,whichI'msuremostpeoplewhoareindebtandusingthistoolare.Bymakingthisofferseemmoreexclusivebeforetheformappearedonthelandingpage,I'dbetthatBills.comincreasedconversionsprettysignificantly. WhyThisLandingPageWorks: Exclusivity:Everyonelikestofeelspecial,whichiswhyexclusivityworkssowell.Thepagegivestheimpressionthattheofferisn’tgiventojustanyone,youhavetoqualifyfirst. Interactivity:Anytimeyoucangetuserstointeractwiththepage,evenifit’ssomethingassimpleasusingaformwithaslidingbarquestion. WhatCouldBeImproved: MoreColor:Whilethesiteisgearedtonotsofuntopicslikebillsanddebt,itdoesn’tmeanithastobeboring.Thegrayleavesmuchtobedesired. 17.Zillow ZillowdidsomethingverysimilartoBills.comwiththeirlandingpage.Itstartswithasimpleformaskingfor"yourhomeaddress"(soundscreepy,butdon’tworry.ThisformfieldissetontopofaheroimagefeaturingaquainthomeatduskfollowedbyahandyFAQsection. Ofcourse,theaddressitselfwon'tbeenoughtogetatrueappraisalvalueofahome.Itjustdenotesthehome'sneighborhood.It’sabitlikeplayingThePriceisRight.Youcanguesshowmuchhomesintheareaareworthandthentypeinanaddresstoseehowcloseyougot.Ifyouwanttolearnmoreinfoaboutaproperty,Zillowthenpromptsuserstosign-uptocontinue. Onceyouhandoveryouremail,you’llhaveaccesstomoredatalikecomparablehomesinthearea,mortgagetools,andtheestimatednetprofitsshouldyoudecidetosell. WhyThisLandingPageWorks: GamesareFun:Anytimeyoucanmakefillingoutaformfeellikeagame,it’sawin. EstablishesAuthorityontheTopic:Zillowhasaccesstosomuchhousingandneighborhooddata,it’snowondertheyareoneofthetophomesearchsitesinthenation. WhatCouldBeImproved: Nothing:TheZestimatepageissimple,buteffective.ThosewithconcernsaboutwhataZestimateisandhowit’scalculatedhaveeasyaccesstothehomebuyingFAQonthesecondhalfofthepage. 18.Landbot Landbot,aservicethatcreateschatbot-basedlandingpages,putstheirownproductfrontandcenterontheirchat-fueledlandingpage.Visitorsaregreetedbyafriendlybot—completewithemojisandGIFs—whoencouragesthemtoprovideinformationinaconversationalformatinsteadofviaatraditionalform. WhyThisLandingPageWorks: It’sFun:FromthebrightcolorstotheGIFs,thispagekeepsvisitorsengagedandentertained. Show,NotTell:Byhavingthechatbotrightonthepage,doingitsthing,potentialcustomerscanseeexactlywhatthey’regetting.Thewholeexperiencesimulateswhatit’sliketouseLandbot’sproduct. WhatCouldBeImproved: Nothing:Landbot’suseofalivedemo,testimonials,highlightedintegrationfeaturesanddetailedbreakdownofhowtheproductworksleavesnewcustomersreadytosignupatfirstglance. 19.Webprofits LikeIndustrialStrengthMarketingmentionedearlier,Webprofitsalsomakesgreatuseofapredominantlyblack,whiteandredcolorscheme.Theresultisacleanlayoutthatmakesgreatuseofthepopsofcoloronthepage.It’satestamenttotheorganization'sexpertiseindigitalmarketingandUXdesign. Therolloverdescriptionfeaturethroughoutthe“WhatWeDo”section,whileblackandwhite,usesmovementtodrawthereader’sattentiontothecontent.Eachsectionchangescolorandrollsdownlikeashadetorevealmoreindepthfeatures. TheyalsomakeiteasyforyoutofigureoutwhatWebprofitsactuallydoes.Therestofthepageoffersdetailedinformationaboutwhatyou'llgetwhenyougiveoveryourinformation.Plus,itincludesstrategicCTAsthroughout,like"GetinTouch” WhyThisLandingPageWorks: Informative,ButNotOverwhelming:There’salotofinformationandtextonthispage,buttheuseofwell-placedgraphicsandvideoshelpbreakthingsup. MultipleCTAs:PlacingthesameCTAthroughoutthepagemakesitsovisitorsdon’thavetoscrollallthewaytothetopto“GetinTouch.” WhatCouldBeImproved: Nothing:Webprofitmakesgreatuseofthelonglandingpageformat,packinginallthepertinentinformationvisitorswouldneedinoneplacewithavisuallyappealingexperience. 20.NativePoppy Sometimes,you'vejustgottostopandadmirealandingpageforbeingbeautiful.Usinghigh-resolutionphotographyandlotsofwhitespace,NativePoppy'slandingpageisapleasuretolookat. Asidefromitsbeauty,thepagehassomegreatelements:aclearanddelightfullypinkCTA,aninformative“HowItWorks”section,plusanFAQatthebottom.Bestofall,itplayswithlanguage,ditchingthephrase“becomeasubscriber”for“becomeawildflower.”Idon’tknowaboutyou,butI’dmuchratherbea“wildflower”overasubscriberanyday. WhyThisLandingPageWorks: CapturesBrandVoice:ThelayoutofWildPoppymirrorsthewhimsicalvibeofthebrand.Fromthephotos,fontchoice,and“wildflower”subscription,allthemessagingworksinharmony. Persuasive:Byhighlightingalltheperksanddiscountsofbeingpartofthesubscriptionprogram,itenticescustomerstojoin. WhatCouldBeImproved: FormVisibility:WhiletherearemultipleCTAs,itwouldhavebeennicetohavetheformfieldsonthepageforfastersign-up,orasapopupafterclicking,insteadofhavingtoclicktheCTAandthenbetakentoanotherseriesofprompts. 21.ConversionLab WhileIwouldn'ttypicallyincludeanexampleofahomepagewithaformonitinapostaboutlandingpages,thiswebsiteisspecial.Thehomepageistheentirewebsite--thenavigationlinksjusttakeyoutotheinformationbelow. Whenyouclick"GetMyFreeConsult,"theentirepagedarkenstohighlighttheform.Seewhatitlookslikebeforeyouclickinthephotoabove. And,whenyouclickthatCTA,checkouthowtheformappears: It’sasimilarfunctionwhenclickingonanyoftheheadingsonthepage.Insteadoftakingyoutoadifferentpage,itsimplyjumpstothecorrespondingsectiononthehomepage. Ilovehowyoudon'thavetoleavethepagetofillouttheform,orviewanyofthefeatures,creatingaseamlessuserexperience. WhyThisLandingPageWorks: Creative:HavingahomepagethatalsofunctionsasvariouslandingpagesmakesConversionLabunique.Bestofall,itstillprovidesapleasantuserexperience. OrganizedLayout:Despitehavingthehomepageandlandingpagesasone,thepagedoesn’tfeelclutteredorbusyatall. WhatCouldBeImproved: FormPlacement:Itwouldbeniceiftheformmaybeopenedupononesidesovisitorscouldstillreadthecontentontherestofthepage. LandingPageIdeas Awell-optimizedlandingpagecantransformprospectsintoleadsbygatheringinformationthatcanhelpyoubetterunderstand,marketto,anddelightvisitors.Sincelandingpagesarecrucialforconversions,it'simportanttomakesurethey'rewellplanned,designed,andexecuted. Hereareafewthingstokeepinmindwhencreatinglandingpages: Appealingaesthetics:GivingyourlandingpagecolorandacleanUIcanonlyhelp.Visitorswillwanttolearnmoreaboutyourproductsandseeevidenceofthevalueyou'reoffering.Takealookat#18onourlist—Landbotforagreatexampleofastunningwebpage. Lessismore:Lettheofferorimagesdomostofthetalking,butbesuretoincludeanyandalldescriptiveheadlinesandsupportingtexttomakeyourlandingpageclearandcompelling.Thisgoesforjustaboutallthecomponentsonthepage:trywhitespace,simplecopy,andshorterforms. Keepvisitorsonthepage:Byremovingthemainnavigationoranydistractingbacklinks,it'slesslikelytherewillbeanyleadgenerationfrictionthatcouldcausevisitorstoabandonyourpage. SocialSharing:Asimplewayofgettingvisitorstoengagewithyourlandingpageisincludingsocialmediasharingbuttonssothattheycanspreadyourcontenttotheirsocialfollowings.Afterall,customersarethecenterofyourmarketingflywheel. A/Btesting:Landingpagesareimportanttogetright,andsinceconsumerpsychologycansometimesbesurprising,it'salwaysbettertoexperimentwithdifferentversionsofyourpagestoseewhichhasthehighestconversionrate(CVR).Testthepositioningoftheoffer,kindsofCTAs,oreventhecolorscheme. Call-To-Action:TheCTAiswherethemeatofthelandingpageis,orthetippingpointwhereprospectsbecomecontacts.CTAscouldaskvisitorstosubscribe,download,filloutaform,shareonsocialmedia,andmore--but,overall,CTAsarenecessaryforgettingyouraudiencesmoreengagedwithyouroffering.Togenerateleads,CTAsshouldbeboldandeye-catching,butmostimportantly,theyneedtoeffectivelycommunicatevalue. CreatingLandingPagesThatShine Landingpagesaidingrowingyourcustomerbaseandincreasingconversions.Createapagethatdelightscustomerswithauserinterfacesogreat,theycontinuetocomebackformore. ThisarticlewasoriginallypublishedApril2,2020andhasbeenupdatedforcomprehensiveness.   OriginallypublishedJan7,20227:00:00AM,updatedJanuary072022 Topics: CallstoAction Don'tforgettosharethispost! RelatedArticles HowtheHubSpotBlogGeneratesLeads[+HowYoursCan,Too] Marketing  |11minread ExpandOffer SocialMediaContentCalendarTemplate Getitnow Getitnow DownloadforLater