WOW MKTG - Full-service marketing agency

Your home for full-service marketing solutions including brand strategy, creative, reporting+analytics, interactive, content, media, production and events. Aboutus Services Work News Careers ContactUs Intheirownwords: AtWOWMKTG,ouremployeesandpartnersbecomeapartofthefabricthatcontributestooursuccess.Weinviteyoutoheardirectlyfromthemaboutwhatit’sliketobeapartoftheWOWFamily. MeettheFamily MeetthePartners WELCOMEHOME WELCOME HOME toyourfull-servicemarketingagencypartner. ExperienceWOW Services WOWMKTGisyourhomeforfull-servicemarketingsolutions–andweliveuptoourname. SeeMore 01 BrandStrategy Wecreatebrandstrategiesthatdeliverresults.Notwobrandsarethesameandourcustomizedmarketingplansusetacticsthatbestalignwithourpartners'businessgoals. 02 Creative Artdirectors,designers,andcopywritersskillfullymergeartandwordstocraftadistinctstorythatmakesyourbrandstandoutinaclutteredmarketplace. 03 Reporting+Analytics Withaccesstothemostadvancedreportingsoftware,weareabletomonitor,adjust,andoptimizecampaignperformanceinactualtime. 04 Interactive Wecuratedigitalecosystemswhereyourbrand'sstoryseamlesslyflowsbetweeninteractivedestinationsandtherealworldthroughthedesignanddevelopmentofwebsites,apps,displayads,andmore. 05 Communications+Content Aninspiringbrandstorywithaneffectivecommunicationsstrategyhelpsbuildbrandreputationsacrossamultitudeoftouchpointsthatincludesmediarelations,influencermarketing,socialmedia,andmore. 06 MediaPlanning/Buying Ourmediateamnavigateseverypossiblechannel–fromtraditionaltodigital—todeliveryourbrand’smessagetotheintendedconsumerinthemosteffectiveandefficientway,drivingtheirbusinesstoreachtheirKPIs. 07 Research Researchisatthecoreofeverythingwedo.Followinganin-depthassessmentofconsumerattitudes,aswellasindustryandmarkettrends,weprovidestrategicguidancetoourpartnerbrands. 08 Production Builtforareal-time,content-drivenmarketplace,ourteamcreates,builds,craftsandproducesusingcrispvideoproduction,editing,animation,andgraphicstotellyourbrand’sstory. 09 Events+Experiences Fromconceptualizationtoproduction,oureliteexperientialmarketingteambringsmarketingplatformstolifebycreatingcustomexperiencesthattakeconsumersonanimmersivebrandjourney. //Atwowmktg,wetakeprideinprovidingextraordinaryservice. Culture We’vecreatedaculturewhereeveryonehasavoiceandgreatlycontributestothesuccessofthecompanyandourpartners.Whentalentedpeoplebringtheiruniqueexperiencesandperspectivestogethertocreateonevision,theresultisevengreaterthanthesumofitsparts. OurTalent. Wehand-pickedcomplementarypersonalitieswhoarenotonlytalentedandexperiencedwithworld-classbrands,butdriven,intellectuallycurious,andselfless-resultinginauthenticandpassionatework. ViewLeadership// TheShip Auniquelydesignedinternshipprogramthatallowsstudentstoexperiencemorethanmakingcopiesandgettingcoffee.Everyseason,theShip’sinterns,workingacrosseverydisciplineintheindustry,aretaskedwithcreatingafullcampaignforanonprofitorganizationoneofourpartnersinjustsixweeks.Thistrialbyfireisjudgedbyapanelofexpertsandoneinternwalksawaywithascholarship. Seepastseasons// LevelFive. AtWOW,webelievegrowingandmaintainingrelationshipsisthekeytocontinuedsuccess.That’swhyweinviteourpartners,friendsandfamilytoWOWforaquarterlymixerwherewebreakdowntraditionalindustrywallsandbuildnewideas. CaseStudies Wemakeworkthatworks. Seenextcasestudy branding+advertising 01 HomesteadMiamiSpeedway> branding+advertising 02 Budweiser–KingoftheCubano> branding+advertising 03 Clover> CaseStudies Moresuccessstories: SylvesterComprehensiveCancerCenter TheYouthFair ChapmanPartnership Partners ExtendedFamily: Weworkwithorganizationswebelievein. News Wemakeheadlines. Aformulaforcreativesuccess ByErniePerez,AssociateCreativeDirectorBeinginthisindustryformorethan20yearshastaughtmesomethingveryvaluable.Thereisasimpleequationthatleads[…] Growingdemandforhumanconnectiondrivesanincreaseinhybridevents ByAlejandraLaitano,EventManagerThebasisoftheeventsindustryisbringingpeopletogether.Ourmaingoalsaretocelebrate,educate,andprovideaplatformforour[…] Howtostartajourneyoflifelonglearning ByNicoleAguiar,CommunicationsManagerWithmoretimespentathome,Americansareseizingthechancetolearnnewthings.AccordingtoaJune2020study,sincesocial[…] //Viewallnews Close JoseDans //Founder+President Josehasdecadesofexperienceinadvertisingandexperientialmarketing,aswellasmediaplanningandbuyinginbothEnglish-languageandSpanish-language.HeinvestedmostofhiscareerdevelopmentatFoxTelevision,USANetworks,TribuneCorporation,andUnivisionRadio,wherehebuiltloyalrelationshipsthroughouthistenures.JosebeganWOWasapremiereeventsmarketingfirmandevolveditintothefastest-growingfull-servicemarketingagencyinthestate.Hehasmeticulouslyhand-selectedhisteamofexperiencedindustryprofessionalstohelphimleadacross-disciplinaryvisionofaninnovative,morestreamlinedagencyserviceapproach.Asamanoffaith,Josedoesnottakehissuccesslightly,propellinghisfamilyandcompanytogivebacktothecommunity.Togethertheydonatedmorethan$3milliontomajornonprofitorganizationsinthemarketsthatWOWMKTGserves.ThisNewJerseynativewhomakesMiamihomewithhiswifeandthreechildrenalsositsontheboardsoftheDolphinsCancerChallenge,ChapmanPartnershipfortheHomeless,andNicklausChildren’sHospitalFoundation. Close BetsyHenao //ClientServiceDirector Betsyguidesclientstrategies,leadinganexperiencedaccountserviceteamtonavigateclientrelationships,requests,andagencydeliverables.BeforejoiningWOWin2015,sheheldvariouspositionsincluding,GroupAccountDirectorforZubiAdvertising,SoutheastAdvertisingManagerforTimeInc.,andSeniorDirectorofCorporateMarketingatSimplyHealthcarePlans.Ontheagencyside,Betsyhasexperiencewiththefollowingclients:AmericanAirlines,FordMotorCompany,SCJohnson,FloridaLottery,MiamiHeat,Wachovia.She’salsoactiveinthecommunityaspastpresidentoftheAmericanAdvertisingFederationofMiami. Close FelixCastro //CreativeDirector Felixleadsourmultidisciplinarycreativeteamindeliveringaward-winning,strategicallydevelopedconcepts,art,andcopyforintegratedcampaigns.HecameuptheagencyranksinPuertoRico,withstopsatglobalagencieslikeWingLatino,CirculoLOWE,DDB,andEuro,beforejoiningRepúblicainMiami.Hebuiltandledcreativeteamsatmultiplestops,developingtalentandworld-classcreativecampaignsforregional,nationalandinternationalclientssuchasBurgerKing,Suzuki,Honda,AmericanAirlines,PernodRicard,BBVA,Sedano’sSupermarkets,andBaptistHealthSouthFlorida. Close YolySolano //EventMarketingDirector Yolyandherteamplanandexecutespectacularexperiencesforthousandsofpeopleeveryyearfeaturingdrink,food,entertainment,promotions,demonstrations,anddiscussionsatmeticulouslydesigned,producedandmanagedeventsforcompaniessuchasDisney,Univision,andUHealth,aswellaslargeorganizationssuchasTheAmericanCancerSociety,MiamiChildren’sMuseum,BigBrothersBigSisters,JacksonMemorialHospital,NicklausChildren’sHospital,YoungArts,andtheSouthBeachWine&FoodFestival,amongothers. Close VirginiaZeron //FinanceDirector Virginiamanagesateamofaccounting,operations,andhumanresourcesprofessionalsatWOWMKTG,bringing25yearsofexperienceinbusinessandlawtoourorganization.Startingasaparalegalingovernmentlaw,Virginiamovedintotheworldoflawfirmoperationsandadministration.ShesubsequentlymanagedaccountingandhumanresourcesforaseriesofmedicalpracticesandhealthcaresupportbusinessbeforejoiningWOW. Close DianaDelgado //CommunicationsDirector DianaskillfullycraftstherightmessagesforeveryaudienceinbothEnglishandSpanish,deliveringitthroughtheappropriatechannels.Shepreviouslyservedontheleadershipteamsforseveralnonprofitandbusinessorganizations,includingSt.JudeChildren’sHospital,AutismSpeaks,andtheGreaterMiamiChamberofCommerce.HerexperienceincludesworkingonsignificantpublicrelationsandsocialmediainitiativesforlargenationalaccountssuchasTarget,Nielsen,HomewoodSuites,Toyota,AARP,andUnivisionCommunications,Inc.BeforejoiningWOWMKTG,sheworkedatRepública,rbbCommunications,andTheConroyMartinezGroup.DianaisaproudUniversityofFloridaalumandmemberofitsleadershiphonorarysocietyknownasFloridaBlueKey.She’salsoservedaspresidentoftheUFAssociationofHispanicAlumniandiscurrentlyamemberoftheJuniorLeagueofMiami. Close DiegoNaranjo //DigitalMediaDirector Calmunderpressure,Diegoisanexpertindevelopingandexecutingdata-basedstrategiestodriveclients’ROIviaanyandeverypaiddigitalandsocialmediachannel.Hehasexperienceontheclientandagencyside,inaccountsandmedia,andwithmulti-cultural/multi-channelcampaigns.HisexperienceincludesAccountDirectoratAccentmarketingCommunicationsandSapientNitro,VPofDigitalStrategyforTMPWorldwide,andVPofDigitalStrategy&MediaforStarmarkInternational.DiegohasexecuteddigitalmarketingplansforGeneralMotors,CelebrityCruises,TheWaltDisneyCompany,SeaWorldOrlando,SCJohnsonWax,Johnson&Johnson,CVS,NovaSoutheasternUniversity,FloridaInternationalUniversitySchoolofBusiness,KaplanUniversity,CareerSourceFlorida,FPLFiberNet,andTheChildren’sTrust. Close XavierCastañeda //InteractiveDirector Xavierispluggedinandharnessingaworldofcodeandtechtoengineersites,apps,andinteractiveunitsforWOWMKTG’sclients,makingtheimpossiblelookeasy.Hebeganhiscareer16yearsagoasagraphicdesignerandanimator,transitioningintointeractivedesignanddevelopmentearlyinhiscareer.Heperfectedhisdiversetalentsatlocalstartupsandboutiquedigitalshops,beforeleadingtheInteractiveDevelopmentteamatRepública.XavierhasseenitallfromlandingpagesforGoogle,tocomplexsitesforbanksandpharmaceuticalbrands.He’salsoworkedforbrandslikeBurgerKing,FourSeasons,Nielsen,Toyota,NBCUniversal,andevenTheWhiteHouse. Close EileenD’Costa //ProjectManagementDirector EileenleadstheprojectmanagementteamatWOWMKTG,bringingmorethan18yearsofadvertisingexperiencetoadepartmentthatiscriticalinensuringqualityandobjectivesaremetontimeandwithinbudget.Whetheritscoordinatingagencyworkflowormanagingend-to-endprojectcompletion,Eileen’sorganizationalabilitiesandattentiontodetailhelpguaranteethatourclients’goalsarealwaysapriority.BeforejoiningWOWMKTG,EileenworkedinaccountservicesandprojectmanagementatBlackDogAdvertisingandCreativeMarketingPartnerswheresheworkedoncampaignsacrossanarrayofindustriesincludingtourism,hospitality,healthcare,andautomotive. Meetthefamily Meetthepartners Episode1-TheWelcome Episode1:AgencylifestartstogetrealforoureagerinternsontheirfirstweekonTheSHIP.Watchastheygettheirfirsttasteofwhatittakestobeasuccessfulmarketerinacompetitive,fast-pacedindustry. Episode2-TheImmersion Episode2:Theinternsrolluptheirsleevesforagoodcauseandlearnsomeinterestingnewsabouttheirsummerassignment.FindoutmoreonEpisode2ofTheSHIP. Episode3-TheAssignment Episode3:Theinternsstartworkingontheirbigsummerassignmentand,justlikeithappenswhenworkingonrealcampaigns,theteamencountersafewcurveballsalongtheway.Watchmoreonepisode3ofTheSHIP. Episode4-TheProcess Episode4:TheinternsgainvaluableinsightfromWOWMKTG'sfounderandpresidentJoseDansandTheSHIPSeason1winnerJakeNardoastheircampaignbeginstocometogether. Episode5-ThePrep Episode5:Withthehelpoftheagency'sleadershipteam,theinternsfine-tunetheirfinalcampaigninpreparationforthehighly-anticipatedpresentationtoapanelofexpertjudges. Episode6-ThePresentation Episode6:Intheirfinalbidforthecoveted$5,000scholarship,theinternsshowcasetheknowledgeandexperiencethey'vegainedoverthecourseofthepast6weekstoapanelofjudges. Episode7-TheWinner Episode7:Sixhopefulinterns.Sixchallengingweeks.Itallcomesdowntothismoment.OnlyoneofourinternswillbenamedthewinnerofTheSHIPSeason2andtakehomea$5,000scholarship. Episode1-TheWelcome ThisweekonTheShip,theinternsgetabehind-the-sceneslookattheinnerworkingsofWOWMKTGandpreparefortheroadahead. Episode2-TheAssignment Astheyapproachtheirfirstprojecttouchpointwithourleadershipteam,ourup-and-comingmarketerslearntheimportanceofbeingprepared.TheShipcontinuestogoaboveandbeyondatypicalinternshipprogramtogivestudentsareal-worldexperience. Episode3-TheProcess Withguidancefromourleadershipteam,ourinternsstarttocometogethertoshapetheircampaignpitch. Episode4-ThePrep Withoneweekuntilthefinalpresentation,ourinternsdelivertheirlastpracticepitchandreceivefeedbackfromourleadershipteam. Episode5-ThePresentation It'sthelastweekofTheShipandit'stimeforourinternstopresenttheircampaigntoourpanelofexperts.Sixwillgraduatefromthefive-weekprogrambutonlyoneparticipantwilltakehomea$5,000scholarship.Tuneinbelowtoseethefinaleandcongratulatethemall. Bloopers Takealookatsomeofthebestbehind-the-scenesmomentsofourdynamicinternshipexperience,TheShip.ApplicationsfornextyearwillopenonMonday,January14th. Home AboutUs Services Work News ContactUs