Is It Allowed to Have More Than One Twitter Profile?

Creating more than one account on social media is generally frowned upon, but on Twitter, it is perfectly acceptable. Togglenavigation Home Pricing FreeFollowers FAQ Blog BlogHome Infographics Questions?ContactUs WehelpyougetmoreTwitterlikes GetMoreFollows Blog>Twitter>IsItAllowedtoHaveMoreThanOneTwitterProfile? IsItAllowedtoHaveMoreThanOneTwitterProfile? PostedbyJamesParsonsonJune21st,2022 WrittenbyContentPowered.com TweetSharePinBuffer Thisisasurprisinglycommonquestiongiventhatit’saverycommonpractice.AreyouallowedtohavemorethanoneTwitteraccount?Theanswerisyes.Somanybrands,businesses,andindividualshavesecondaryandtertiaryaccountsthatitwouldbestrangeforTwittertobanthepractice.Ofcourse,justbecausesomethingisdone,doesn’tmeanit’sallowed.Inthiscase,however,itcertainlyis. “YesonepersoncanhavemultipleTwitteraccounts–aTwitteraccountdoesn’tevennecessarilyneedtobe“owned”byahumanbeing.” Youcanseethiswiththenumberofbot-runaccountsoutthere,likeMuseumBot,CongressEdits,andEveryWord.Thoseaccountsareownedbythepeoplewhomadethebots,andthosepeopleveryfrequentlyhaveTwitteraccountsoftheirown. So,ratherthandigintothelegalitiesofmakingmorethanoneaccount,I’llgiveyouafew ideasofaccountsyoucouldmake. Beforewebegin,though,there’sonethingyouneedtoconsider,andthat’stheamountofworkyouneedtoputintomanagingmorethanoneaccount.Inmanycases,youwantyouraccountstohavedisparateenoughpurposesthattheyaren’ttreadingonthesameground.Ideally,youwanttobeabletohandofftheresponsibilityifneedbe.Thisiswhymanysecondaryaccountstendtobeservice-oriented,sotheydon’tneedtoactivelyengageandworktopost. TableofContents hide GoodIdeas APersonalAccount ABrandPrimaryAccount AccountsforIndividualWebsites ACustomerServiceAccount RegionalFranchiseAccounts AnExperimentalBot AContentDigestAccount AnIndustryCuratorAccount AParodyAccount BadIdeas AnAccounttoCircumventaBan AnAccounttoAnonymouslyHarass AnAccounttoDuplicateAnother AccountstoBoostEngagementArtificially Relatedposts: GoodIdeas Thefirstsectionofthepostisdedicatedtothegoodreasonsyoumighthavetomakeasecondaryaccount.Or,rather,thegoodreasonstohaveanaccountingeneral.Chancesareyoualreadyhaveoneoftheseifyou’reaskingaboutitinthefirstplace: APersonalAccount Thisisthemostcommon reasonpeoplemakeaccountsonTwitter.Personalaccounts,madetoentercontests,tosharestoriesofyourday,togetintopoliticalactivism,orwhathaveyou,arecommon.Iwouldsaythatit’seasilyoneofthetopthreetypesofaccountsonTwitter,thoughyouhavetodiscounttheaccountsthathavenevertweetedandwerejustmadeeithertofollowbrandsortoentercontests. Ifyouhaveadifferentkindofaccountandwanttomakeapersonalaccount,there’snothingtostopyou.Infact,byinformingfollowersofyourotheraccountoftheexistenceofyourpersonalaccount,youcangetaheadstartonfollowersandengagement.OneofthemostcommoninstancesofthisI’veseeniswhenabrand’sownercreatestheirownaccountandpromotesit.Secondtothatisthebotaccountadvertisingwhocreatedit. ABrandPrimaryAccount Secondtopersonalaccountsare brandaccounts.Companieshaveaccountsfortheirbusinesses.Theseaccountsgenerallyshareupdatesaboutthecompany,updatesabouttheirproducts,announcementsofmaintenancesanddowntimes,alerts,andothersuchpracticalinformation.Theyalsoshareblogpostsand,ideally,shareandcommentoncontentfromotherbrands.There’salotofworkthatgoesintorunningabrandaccount,andthisisn’ttheplacetotalkaboutit. I’veseenbusinessessearchfornewemployeesonTwitter,promotetheirindividualemployeesandtheirachievements,andevenpokefunatoneanother. AccountsforIndividualWebsites Thisisoneofthemostcommoncausesforasecondaryaccountifyouignorethetoptwobeingtwosidesofthesamecoin.Generally,entrepreneurswillmakeapersonalaccountforthemselves,thenthey’llmakeaccountsforeachoftheirindividualbrands.Forexample,ifIownedBrandAandBrandB,ImighthavethreeTwitteraccounts.Onewouldbemypersonalaccount,onewouldbetheBrandAaccount,andonewouldbetheBrandBaccount. Thisgetsmessythemorewebsitesyouhave.Ifyou’retryingtobuildupasocialmediapresenceforalargenumberofsites,you’regoingtorunoutofsteamveryquickly.Thefactis,ittakesalotofworktorunagoodTwitteraccount.Therefore,alotofentrepreneursusetheirsmallbrandaccountsaslittlemorethanRSSfeeds,whiletherealmeathappensintheirprimarypersonalaccount. ACustomerServiceAccount Anybusinessofsuitablesizeshouldhaveacustomerserviceaccount,inmyopinion.Smallbusinessesrunbyonepersonwhocanmanageitallbyemailorchatdon’tnecessarilyneedone,butthen,theycanhandleitthroughdirectmessagesontheirmainaccount.Onceyoureachasufficientsize,youendupwithtoomanynotificationsandtoomanymessagesonyourmainbrandaccount.Youneedadedicatedcustomerserviceaccount. Thankfully,it’seasyenoughtocreateandmanagesuchanaccount.YoucanuseoneofthemanyTwittermanagementtoolstodomostoftheworkforyou,butyouhavetheadvantageofkeepingalloftheinformationandallofthemetricsinoneplace.It’seasytoseewhatsortofvolumeofticketsyougetandhowwellyou’rehelpingpeopleoutwhenit’sallkeptinoneplace,isolatedfromyourmarketing. RegionalFranchiseAccounts Thisonegenerallyonlyappliestofranchisebusinessesthathavealotofindividual,localbranches.Bankscoulddothis,butgenerallybanksprefertohaveonecentralauthority.ThemostcommonentitiesIseeusingtheseaccountsareindividualrestaurants,generallysmallerchainswithahalfdozenorsomostlyindependentlocations.Theideaisthateachonecanhavesomedegreeofautonomy,buttheyallneedtohaveacertainlevelofuniformityandmessagingfromthecorporateheadquarters. Mostlargenationalbrandsdon’tgowiththefranchiseaccountmethodsimplybecauseit’salotofwork.Theyhavetoentrustresponsibilityfortheirsocialmediapresencetoawholelotofindividualpeoplewhomayormaynotbeanygoodatit.Thenwhenanyoneofthemdoessomethingwrongorgetstheiraccountcompromised,itreflectsbadlyontheirentireoperation. AnExperimentalBot Ilinkedahandfulofbotsupatthetopofthispost,butthat’sjustasmallfractionofthenumberofbotsoutthere.I’veseeneverythingfromprocedurallygeneratedtextexperiments,toMicrosoft’sill-fatedTayexperiment,toresponsivebotsthattweetairlineinformationbacktopeopleinterestedingettingsuchinformation. Thetrickwithbotsisthatthere’salimitonhowyoucanusethem.Twitterhassomestrictrulesonautomationandtheuseofbotsontheirsite,whichyoucanreadhere.Yougenerallyneedtobedoingsomethinguniqueandvaluable,ratherthansomethingpotentiallyabusiveorsomethingthatcircumventstheTwittertermsofuse. AContentDigestAccount Imentionedtheseassomethingsmallbusinessesdowhentheyhavetoolittleresourcestoapplytomanagingasocialmediaaccount,andfrankly,I’mnotahugefanofthem.Thetroubleis,they’rejusttooboring.WhenfollowingyourTwitteraccountandfollowingyourRSSfeedarefunctionallyidentical,you’remissingoutonatonofvalueyoucouldbegettingfromTwitter. However,ifit’sachoicebetweenacontentdigestfeedandnothingatall,Iwouldstillgowiththedigest.It’sastartingpoint,anditcanstillrackupsomefollowers,thoughitwon’tdoyoumanyfavorswhenitcomestoengagementorconversions.Thethingis,itestablishesahistoryofTwitterusage,whichyoucanbroadenwhenyouhavemoreresources. AnIndustryCuratorAccount This,bycontrast,isaverysimilaraccountwithamuchbroaderappealandthepotentialforalotmorevalue.Imightcreatesomethinglike“TheDailySEO”andmonitorthetopSEOblogsIknowabout.Whenanewpostiscreatedononeofthosesites,Iwouldpromoteitviathataccountforfree.Ican,ofcourse,promotemyowncontentinthestreamofothercontent,anditfitsrightin. Themainvalueofthisaccountisthatitpullsinvaluefromawidevarietyofsources,andthusattractsallofthemasinfluencerswhowillboostyourpresence.Ifyou’reaqualitydigest,bywhichImeanadigestthatdoesn’tposteverythingthatcomesalong,youcangainquitealotofinfluence. Then,ifyouwanttoselloutonceyou’veobtainedahighenoughfollowing,youcansetupasubmissionprocessforsitesyouaren’tcurrentlymonitoring,wheretheypayyoutobeconsideredforthefeed. AParodyAccount Parodyaccountsareonthegoodlist,butonlyifyoudothemproperly.It’strickytodoaparodyaccountinawaythatdoesn’tcrossthelinefromhumorousparodyintoactualharassmentorabuse. Onthegoodendofthespectrum,youhaveaccountslikeNotMarkZuckerberg,whichpokesfunatsocialmediaandFacebookspecifically.EmoKyloRentakestheteenageangstoftheStarWarscharacterandturnsitupto11in140charactersorless.They’regenerallyhumorousandfun,andtheydon’tinsult,harass,ordemeanindividualsorgroupsofpeople. Ontheotherendofthings,youhaveaccountslikeBiiiMurray,anattempttobehumorouslikeBillMurraywithoutactuallybeingfunnyinanyway.Thefactthatithashalfamillionfollowersisdepressing.That’snotevengettingintotheactualabusiveaccounts,whichI’mnotgoingtolinkforobviousreasons. ParodycanbeexcellentforgrowthonTwitter,butitcanalsobeagreatwaytowreckareputationorgetyourselfbanned. BadIdeas TherearealsobadreasonstoopenadditionalTwitteraccounts.Ifyou’recontemplatingaddinganother,andoneoftheseisyourreason,youshouldprobablyre-evaluatewhatyou’redoingonthesite. AnAccounttoCircumventaBan Thefirstreasonpeopletendtoopenaccounts(whentheyshouldn’t)istocircumventtheirbanningonadifferentaccount.It’snotlikeyou’repullingafastoneoveronTwitter.Theycanseeyouruseragent,location,andIPaddress(amongotherinformation)sothey knowwhoyouare. Eveniftheydon’tbanyoursecondaccount rightaway,it’sstillprobablethattheywillfindandbanyoueventually.Ofcourse,atleastpartofthatisbecausethekindsofpeoplewhogetthemselvesbannedcan’tresistbeingthemselves,andit’smoretheirattitudeandthekindofthingstheypostthatgetsthemremoved. AnAccounttoAnonymouslyHarass Thisoneshouldjustbecommonsense,andIdoubtthepeoplereadingthispostaregoingtobethesamekindsofpeoplewhowanttoharassortrashtalkpeopleontheinternetbehindacurtainofanonymity,becauseIbelievemyaudiencehasmoremoralityandmorescruplesthanthat.Still,somepeopledoit;theymakesecondaryaccountsinordertoharasspeopletheydon’tlike.Mostofthetimeeitherthey’reignored,blocked,orsuspended,andthat’stheendofthat. AnAccounttoDuplicateAnother Thiscanbeusedbothmaliciousandunintentionally.I’veseenbusinessesseethattheirTwitteraccountisdoingwellandattempttoopenupanothertoduplicatethesuccess.Theydon’trealizethatallthey’redoingiscastingdoubtontheveracityoftheaccounts,andthey’recausingalossoftrust.Plus,it’snotlikethey’rereachinganentirelyseparateaudience;they’rejustreachingthesamepeoplewhoalreadyfollowthem. Onthemaliciousend,someonecopyingtheaccountofabrandandtryingtoimpersonatethemisanabusemethodusedbyscammerstotrytoeitherruinthereputationofabusinessorstealtheinformationoftheirfollowers.Obviously,it’snotagoodidea. AccountstoBoostEngagementArtificially Thisisperhapsthemostcommon;peoplemakelegionsofbotaccountsandusethemtomassfollow,massretweet,andmasslikepostsmadebyotheraccounts.Theyselltheseservices,inawaythatunderminesnaturalgrowthandsucksmoneyoutofbudget-tightsmallbusinesses. Therearetwoproblemswiththis.First,they’llbebanned,inevitably,whenTwitterdiscoverswhatthey’redoing.Itwon’tbehard,either;Twitterhasalgorithmsthatdetectmassmovementsthatheraldbots.Secondly,itcanresultinstrongersanctionsonthesite,includingharmingyouractualbusinessontheside. Relatedposts: HowtoGrowaTwitterProfileinanHouraWeek CanFakeTwitterFollowersActuallyHurtYourProfile? IsItWorthGrowingandMaintainingMultipleTwitterAccounts? 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