Google Analytics for Power Users - Festinaseo.pl

Google Analytics for Power Users ... 1. When viewing the Mobile Overview report below and comparing „Made a Purchase” and „Didn't make a purchase” ... SkiptocontentPoniżejprzedstawiamykolejneodpowiedzidotestówzakademiigoogleanalytics.Poniżejodpowiedzidlakursugoogleanalyticsforpowerusers.Testydostępnesątylkowjęzykuangielskim.Poniższeodpowiedzisłużądoanalizowaniaswojejwiedzy.Dopomocywnauceanieużywaniaichjakościągi.NanaszejstroniepozostałekursyiodpowiedzizakademiigoogleanalyticsTEST11.WhenviewingtheMobileOverviewreportbelowandcomparing„MadeaPurchase”and„Didn’tmakeapurchase”segments,whichconclusionisrecommended?  Mostuserswhoconvertedwereusingdesktop. TheGoogleStoreshouldoptimizetheirsitefortablet. TheGoogleStoreshouldn’tbotherdevelopingformobile. Theremustbeanissuewiththecheckoutflowondesktop.2.Whichreport,withoutadditionalconfiguration,showse-commerceconversionratesforusersonTablets? Conversions>Ecommerce>Overview Audience>Mobile>Overview Audience>Cross-Device>DevicePaths Audience>Mobile>Devices3.Whichfeatureenablesyoutoanalyzeupto3dimensionsatonce? Explorerreport Primarydimension Pivottable Tablefilter4.Whichsettingdoyouusetochangethemetricdisplayedinthetable? A B C D TEST2 1.Ifoneofyoursite’spaidtrafficsourceshadalowecommerceconversionrate,whichactionsshouldyoutake?(selecttwo) Immediatelystopinvestinginmarketingforthesource. Immediatelyincreasemarketingspendforthesource. Determinewhetherthetrafficsourcefulfillsothersitegoals. Determinewhetherthesourceassistsinconversions.2.Youhaveagoalconfiguredfornewslettersignups.Youwanttodeterminewhichtrafficsourcesaresendingyouthemostuserswho’vesignedupforyournewsletter.InthisAllTrafficreport,whichsettingshouldyouadjusttofindthisdata? A B C D3.HowwouldyouviewdataforRevenue,Transactions,andAverageOrderValuepertrafficsource? ViewtheAllTraffic>Source/Mediumreportandselect„Ecommerce”intheExplorertab. ViewtheEcommerce>SalesPerformancereportandaddSource/Mediumasasecondarydimension. ViewtheEcommerce>Overviewreportandselect„Avg.OrderValue”asametricinthetimegraph. ViewtheMobile>Overviewreportandselect„Ecommerce”intheExplorertab.4.InthisChannelsreport,we’veclickedintotheReferralchannel.WhatarethetwotopsourcesofusersintheReferralchannel? OrganicSearchandSocial Youtube.comandMall.googleplex.com Mall.googleplex.comandAnalytics.google.com GoogleandDirect5.Whatdoes“(Other)”indicateintheChannelsreport?(selecttwo) (Other)sessionshavenocampaignvalueattachedtothem. (Other)sessionshavenosourcevalueattachedtothem. (Other)sessionscannotbecategorizedinanyofthechannelsinthischannelgrouping. Investigate(Other)toseeifsessionscouldbecategorizedbydefininganewchannel.6.Wherecanyouviewaheatmapreportingusersbytimeofday? Analytics>Home Analytics>Audience Analytics>Acquisition Analytics>Real-Time7.You’rerunninganemailpromotionprovidingadiscounttouserswithabirthdayinthemonthofSeptember.Whatmetricsanddimensionsshouldyouincludeinacustomreporttodeterminethedayandtimewhenusersaremostlikelytocompleteapurchase? Users,Time,Day DayIndex,Hour,Sessions HourofDay,Sessions,Transactions DayofWeek,Hour,EcommerceConversionRate,Sessions TEST31.WhenusedasacontentsiteKPI,whatdoesahighAverageTimeonPageindicateaboutaspecificpage’sperformance? Strongperformance:Usersarehighlyengagedwiththepage. Poorperformance:Usersarestrugglingwiththepage. Itdependsonthespecificpageanditspurpose. AverageTimeonPageshouldneverbeusedasaKPIforacontentsite.2.Inwhatscenariowouldyouuseacustommetric? Totrackthenumberofminutesplayedforeachvideoonyoursite Tofindouttheaveragenumberofpageviewsperuser Toseehowoftenapagewasthelandingpageforsessionsincludingthatpage Torecordthetitleofavideowatchedonyoursite3.WhatcanbeusedtomeasurescrolldepthinGoogleAnalytics? Acustomdimension Eventtracking ScrollDepthisastandardGoogleAnalyticsmetric. It’snotpossibletotrackscrolldepthwithGoogleAnalytics.4.Whentrackingbothecommerceandgoals,whataretwowaystoanalyzePageValuebasedonlyonecommerce?(selecttwo) Useatablefiltertoexcludegoalpages. Defineasegmenttoexcludesessionswhereagoaloccurred. Createaviewthattracksecommercebutdoesn’tdefineanygoals. AssigngoalvaluesbasedonaveragerevenuecalculatedoutsideofGoogleAnalytics.5.Assumingthatecommercetrackingand/orgoalsareconfigured,whichofthefollowingAnalyticsreportsdoesNOTshowconversionrates? LandingPages AllPages Source/Medium MobileOverview6.WhataretwobenefitsoftheReverseGoalPathreport?(selecttwo) Discovercommongoalpathsyoumaynothaveconsidered. Identifytopgoalpathsandoptimizenavigationormessagingforevenmoreconversions. Identifydrop-offpointsbetweenstepsinvariousgoalpaths. Automaticallytrackconversionswithoutmanuallyconfiguringgoals.7.Howcouldyoucomparetheconversionrateforwhenthe„AboutUs”pagewasviewedversuswhenthepagewasnotviewed? Compare„AboutUs”pagemetricsintheLandingPagesreportwith„AboutUs”pagemetricsintheAllPagesreport. IdentifythePageValueforthe„AboutUs”pageandcomparethismetricacrossallotherpages. Createacustomsegmentincludingsessionswithvisitstothe„AboutUs”page,andanothersegmentforsessionswhereusersdidnotvisitthe„AboutUs”page.ApplythetwosegmentstotheEcommerceOverviewreportandcompareconversionrates. UsetheReverseGoalPathreporttocomparenumberofgoalcompletionsamongrowsincludingthe„AboutUs”page. TEST4 1.WhatactionsmustyoutaketoenableEnhancedEcommerceinGoogleAnalytics?(selecttwo) ImplementEnhancedEcommerceonyourwebsite. EnableEnhancedEcommerceReportinginyourAnalyticsview. EnableCheckoutLabelinginEcommercesettings. AssignvaluestoallAnalyticsgoals.2.WhatcantheProductListPerformancereportbeusedfor?(selectthree) Identifyalistofproductstoremovefromyourwebsite. IdentifylowperformingProductListsforoptimizationopportunities. Analyzehowtheorderofproductsinaproductlistmayimpactperformance. CompareproductperformanceacrossmultipleProductLists.3.InthisProductListPerformancereport,whichproductlistandlistpositionismostefficientatdrivingproductclicks? Position1ontheHomepagePromolist Position1ontheSimilarProductslist Position3ontheHomepagePromolist Position3ontheSimilarProductslist4.You’reevaluatingwhetherhighresolutionproductimagesonproductdetailpagesisworththeinvestment.Whatmetrictellsyouhowoftenaproductwaspurchasedafteritsdetailpagewasviewed? Cart-to-DetailRate Buy-to-DetailRate AveragePrice ProductAdds5.InthisProductPerformancereport,whichproductindicatespotentialissueswiththeproductdetailspage?  22oz.MiniMountainBottle TravelJournal OrganicBasicT-Shirt Men’sHeatherT-Shirt6.WhatcantheShoppingBehaviorAnalysisreporttellyou?(selecttwo) Howusersmovedfromonestageofpurchasingtothenext. Whereusersabandonedtheshoppingfunnel. Errorsonthe„BillingandShipping”page. Topchannelsdrivingsessionswithcheck-outs.  7.InthisCheckoutBehaviorAnalysisreport,whichstepinthecheckoutprocessshouldyouoptimizebasedonitsdrop-offrate? BillingandShipping Payment Review SessionswithTransactions8.Whichreportwouldyouusetobuildasegmentofuserswhoabandonedaspecificstepofthecheckoutpath? ShoppingBehaviorAnalysis ProductPerformance EcommerceOverview CheckoutBehaviorAnalysis9.Youdecidetorunalandingpageexperimenttotestanewcarouselwhichhighlightsyourtopperformingproducts.Whichtworeportscouldyouusetodeterminewhichproductstohighlight?(selecttwo) ShoppingBehaviorAnalysis ProductPerformance EcommerceOverview SalesPerformance PozostałekursyzakademiiGoogleAnalyticsGoogleAnalyticsdlazaawansowanychGoogleAnalytics360IntroductiontoDataStudioGoogleAnalyticsdlapoczatkującychPodstawyMenedżeraTagówNawigacjawpisuPakietGoogleAnalytics360–pierwszekrokiIntroductiontoDataStudioDodajkomentarzAnulujpisanieodpowiedziTwójadrese-mailniezostanieopublikowany.Wymaganepolasąoznaczone*Komentarz*Nazwa*E-mail*WitrynainternetowaZapiszmojedane,adrese-mailiwitrynęwprzeglądarceabywypełnićdanepodczaspisaniakolejnychkomentarzy.KategorieE-commerce(11)Grafika(1)Kursy,szkolenia(6)Marketinginternetowy(4)Promocje(2)SEO(5)Sklepyinternetowe(2)SocialMedia(1)Stronyinternetowe(3)OstatniewpisyPodstawyMenedżeratagówGoogleIntroductiontoDataStudioGoogleAnalyticsforPowerUsersPakietGoogleAnalytics360–pierwszekrokiKreowanieWizerunkuFirmywInternecie.Dlaczegowartostworzyćfirmowąstronęinternetową.Szukaj:Znajdziesznastutaj:Festinaseotoagencjaseo,dziękiktórejbędzieszwyróżniałsię[email protected]:[email protected]:77-400Złotówtel.:724510273 MAPASTRONYŚledźnaswSocialMedia