Advanced Google Analytics 4 - Courses - NTEN

In this advanced course, you'll explore the most useful Google Analytics 4 features for improving your organization's outreach efforts. Togglenavigation NonprofitTechnologyConferenceSaveApril12-14for23NTC! LogIn Join Skiptocontent Home/Courses/AdvancedGoogleAnalytics4 Staff Faculty ProfessionalCertificateCourse AdvancedGoogleAnalytics4 Members$125/Non-members$250 RegistrationDates NTENcoursesrunforoneweekandareofferedtwiceayear. Aslongasyouhavequestions,GoogleAnalytics4hasanswers. –InstructorYeseniaSotelo CourseOverview Segmentation Understandandengageyourwebsitevisitorsbygroupingthemintotargetaudiences. Useranalysis Getinsightonwebvisitorbehaviorthroughpathanalysisandusersnapshot. Conversions Trackconversionsofwebvisitorsintodonorsandemailsubscribers. Description Inthisadvancedcourse,you’llexplorethemostusefulGoogleAnalytics4featuresforimprovingyourorganization’soutreachefforts. You’lllearnhowtounderstandandengagespecifictypesofpeoplewhovisityourwebsitebygroupingthemintotargetaudiencesusingsegmentandaudiencetools.Forevenmoreinsights,you’llexplorefeaturescalledpathanalysisandusersnapshot,whichcanhelpyoudiscoverthetoppagesnewusersvisitandhowaspecific(butanonymous)userinteractedwithyoursite. You’llworkonasampleanalysisofthewaystoidentifywhichpagesleaduserstoyourwebsite’sdonatepageandwhetherornottheydonateoncethey’rethere.Finally,you’lllearnhowtousetheevent-basedtrackingfeaturetoseethespecificactionspeopletakeonyourwebsite,suchasdonatingorsigningupforemails. Thiscourseispartofatwocourseseries.ItishighlyrecommendedtotakeIntroductiontoGoogleAnalytics4beforetakingthisadvancedcourse. Presenters YeseniaSotelo WebDeveloper&DigitalSkillsTrainer SmartCauseDigital YeseniaSotelostartedhercareerwithawork-studyjobatalocalnonprofit.Sheneverlookedback.Since1997,whenshetaughtherselfHTML,Yeseniahasbeenbuildingwebsites.Fromstrategytodevelopmenttolaunch,sheisanexpertineverystepofanonprofitwebsiteproject.Between2001and2012,YeseniawasonstaffattheConstitutionalRightsFoundationofChicago,ACLUofIllinois,HeartlandAlliance,andJasculcaTermanPublicRelations.Sheheldpositionsatalllevels,includingmanagement,inthedevelopment,communications,informationtechnologyanddigitalmarketingdepartments.In2012,inspiredbyherloveofnonprofittech,YeseniastartedSmartCauseDigital.YeseniagraduatedfromNorthwesternUniversitywithadegreeinpoliticalscience.ShehasservedontheboardsoftheYoungNonprofitProfessionalsNetworkofChicagoandEverThriveIllinois.SheisarecipientoftheLifetimeAchievementAwardfromNTEN.Yeseniaisalife-longChicagoanandamotheroftwo. Blendedcoursesrunforoneweekandofferamixofself-pacedandliveeventstoofferboththeflexibilityyouneedwiththepersonalconnectionyouwant. Pre-Work(Readings&Quiz) Homework Sun Mon Tues Wed LiveEvent RecordingAvailable Thur Fri Sat Sun 20-30mins(Self-Paced) 90min 20-30mins(Self-Paced) Pre-Work Severalrelevantarticleswillestablishkeyconceptsandideasasaprimertotheliveevent,andhelpyoutoidentifyquestionsandtopicsyouwanttoexplorefurther. KnowledgeCheck Abriefquizwillreinforcewhatyou'velearnedsofar.Don'tstress-itisn'tpass/fail-itisjusttohelpyourememberanddistilltheconceptsyoureadinthepre-work. LiveEvent Thisisa90-minutelivecaptionedonlinetrainingwithopportunitiestointeractwiththepresenterandyourpeers.Andifyoucan'tmakethelivesession,you'llbeabletoaccessacaptionedrecording. Homework Faculty,themselvesexpertswithawealthofnonprofitexperience,havecreatedexercisesthatwillreinforcewhatyou'velearnedandgiveyouactionablestepstoimprovingyourorganization. EarnWhileYouLearn-ProfessionalCredits InadditiontoourownNonprofitTechnologyProfessionalCertificate,NTENisanapprovedproviderforanumberofotherprofessionalcredentialsprograms. Thiscoursequalifiesforthefollowingcredits: 1 3 1.5 NTENProfessionalCertificate CFRE CAE OpenForRegistration Course:AdvancedGoogleAnalytics4 Tue,August30,2022 Register ×Close Login/Signup Loginorsignuptogetthelatestnonprofittechresourcesandinformation. EmailAddress Ihavemypassword Iforgotmypassword Createanewaccount Password FirstName LastName Password RepeatPassword Passwordsmustbe6-14charactersinlengthandmustcontainatleastONEdigit. Weusecookiestoenhanceyourexperience. Bycontinuingtousethissite,youareagreeingtoouruseofcookies.Readourprivacypolicyformoreinfo.Agree