Facebook Collection Ads vs Video Ads: The $177k Test

Facebook collection ads are a mobile only newsfeed ad, which combines a video (or image) with a product catalogue of up to 50 related products to your ... HomeBlogServicesFacebookAdsManagementGoogleAdsGoogleSearchGoogleShoppingGoogleRemarketingGoogleDisplayNetworkBingAdsManagementSEOAboutWhyUs?CaseStudiesContactLastupdated:Tuesday,May18,2021Ifyou’relookingtoimmediatelyincreaseyoure-commerceprofitsfromFacebookads,thismaybeoneofthemostimportantarticlesyoureadthismonth.Assomeonewhopersonallyoverseeswelloveramilliondollarsamonthinad-spend,I’malwayslookingforanedge.WhenIfirstheardofcollectionadsinearlyMarchthisyear,Iadmit,Iwasexcited.Andimpatient.FacebookCollectionAds:CanTheyAchieveMore–withLess? Facebookclaimedtohavecreateda“specialad”–withthepotentialof“reducingthefriction(andcost)ofadvertisingcomingfrommobilephoneandvideoads.”Anythingtocounterbalancetheincreasingcostswe’vebeenfacingwithFacebookadswouldhavebeenmorethanwelcome.Thissellwasbasedontwosoundpremises:1.MobileusageisincreasingCollectionsclaimedtodeliverafasterloading,moreseamlessmobilebrowsingexperience.Onreleasingcollectionads,Facebookcitedresearchclaiming:Formostsmalle-commercebusinesssites–mobileexperienceisshockinglypoor–sohatsofftoFacebookforsolvingpartofthiscommonproblemforadvertisers.“45%ofallshoppingjourneysincludeamobileaction,butslowloadtimescausefrictioninthatprocess.” 2.VideoisincreasinglyimportantAnd,iscontinuingtogrowasamajorinfluencerinbuyingdecisions.So,Iwasnaturallycuriousandwentonahunttoanswerthefollowingquestion…WhatExactlyisaFacebookCollectionAdandCanItIncreaseE-commerceAdvertisingReturns?Facebookcollectionadsareamobileonlynewsfeedad,whichcombinesavideo(orimage)withaproductcatalogueofupto50relatedproductstoyourfeaturedvideo(thisisthegridlayout-whichwastheoriginalrelease).Fourproducts(ofyourchoice)areshownbelowthevideo,andifpotentialcustomerswanttoknowmore,clickingonyourproductcataloguebelowthevideoopensmorechoices.HereistheexampleFacebookgaveforAdidas:/wp-content/uploads/2017/11/iPhone6-adidas-video-1.mp4Theabilityforyourprospecttowatchavideo,whilehavingyourfeaturedproductsconvenientlydisplayedunderthatvideo,seemedliketheperfectsolutiontomaketrends1and2above,moreefficient.ThiswouldhavesuccessfullyachievedwhatFacebookwasafter:amuchquicker,seamless,andmorevisual‘discoverytoaction’journey–inonesinglemobilenewsfeedexperience.Inotherwords,Facebookisachievingmorewithless.Thisprofitgeneratingtheorywasbackedupbycitationsfromgreatbrandswithhighlyimpressiveresults:Adidas–claiminga43%decreaseincostperconversionanda5.3xreturnonadspend.TommyHilfiger–claiminganROIincreaseover200%,anincreaseof2.2xreturnonadspend,and37%lowercostpervisittoitse-commercesiteMichaelKors–claiminga42%dropincostperconversion/purchase,2.6xYOYincreaseinreturnonadspend.SportChek–claiminga1.92xincreaseinconversionrates,46%lowercostperconversionanda28%increaseinonlinesalesMeUndies–claiminga40%increaseinconversionrate,a46%lowercostperconversionanda28%increaseinonlinesalesUnignorableresultsforsure.But,thequestionIneededansweringwas…Dotheseoutstandingresultstranslatefor‘non-bigbrand’Facebookadvertisers?Mostofourclientshaveanad-spendbudgetofbetween$50–$6,000perday,andtheyexpecttheiradvertisingdollarstoworkveryhardforthem.Assomeonewholivesandbreathesperformancemarketingcampaigns,I’mhighlyskepticalwhenanyonetalksabouthowwelltheiradvertisingdidfora‘wellknown’brand.MajorBrandshavemillionsofdollarsandyearsofcarefullypositionedassociationbehindthem.Thisgivesthemacrazyadvantage(weknow…becausewehaveafewbigbrandedclients).So–expectingsimilarresultstoyourownnewshoestore,forexample,issimplyput,unwise–frommyperspective.Thisisespeciallytrueifyoudon’thaveanbigbudgetlikeAdidastooptimizeyourmobileexperience.Facebook’sclaimthatcollectionadswereproventobesuccessfulinreducingthefrictionforbuyershasobviousbenefitsforall,andwasworththetestalone.So,thequestionswestartedwithandsetouttoanswerwere:DoCollectionAdsoutperformtraditionaladsfortheaverageadvertiser?Ifso,howwelldotheyperform?Andunderwhatcircumstances?After13separatecampaigns,2.5monthsanda$177,843.34inadspend,wegotouranswers.Theyblewmymind.Here’swhatwedidstepbystep:The$177,843.34TestSetUp(ProblemsIHadToSolve):Havinganactuarialbackground(thinklotsofstatisticsandprobability),Icansometimesgetalittleparticular aboutmakingsureanytestIdogivesmedataIcantrust.Ihadtodomybesttoisolatetheadformatonly(collectionandvideo),whilekeepingeveryothervariablethesame.GivenI’mdealingwithmultipleclientsandproducts,acrossmultipleaudiencesatanyonetime,thiswasalittlechallenging.Istudiedmyclientbase,andidentified13campaignstofitthebill:Alle-commercestoresAllhadavideoadthatwassellingsuccessfully(achievingareturnonadspend(ROAS)overtheirspecificrequirement,whichvariedbetween3.5xand6x)Allhadmobilenewsfeedtrafficasoneofthemostprofitable(ifnotthemostprofitable)driverofsalesfromFacebookAllhadasalespriceoftheprimaryfeaturedproductinthevideoofbetween$179-$227(lessthan$50betweenthecheapestproductandmostexpensive,tokeepthesalerangesascloseaspossible)Althoughmanyofmyclientsdiduseotheradformats(e.g.,Facebookcarouseladswithvideo),thecommondenominatorforthese13campaignswasthattheyallhadasuccessfulsinglevideoadasacontrolfortheproducttobefeaturedinthistest.Ascollectionads(uponfirstrelease)weredesignedtohaveonlyonefeaturevideo(orimage),thisproducedthefairesttestresults.Thetestwasconductedforjustover2monthsformostcampaigns.Icouldhaveusedotherclientsandcampaignsforevenmoredata,butthereweremorevariablesthatcouldhaveinfluencedresults,soIdidn’tfeeltheycouldcontributefairlytothisFacebookadtest.Forthistest,ImadesureboththesinglevideoFacebookadandthevideoFacebookcollectionadwereexactlythesame,otherthantheadformat.Theadswerealsotestedinthesamead-set,sotherewasabsolutelynodifferencebetweentheadsotherthantheformat.ThisgavemetrueCollectionvs.Videoadconditions:SingleVideoVSFacebookCollectionAlso,it’sworthnotingthateachvideoadwasasquarevideowithcaptionsasthisgenerallyproducesmuchbetterresultsonmobile.Ifyouarenotusingthisformat–testitandyoumightjustdoubleyourCTR’sovernight.WantMoreRevenueBoostingInsights?Subscribenow TheRawDataAfterspending$177,843.34,andgeneratingover$1,122,853.55insales,wewerereadytodiveintoouranalysis.You’llnoticewediscountedsalesfiguresbyabout25%(totalsalesforthisexperimentwasactually$1,515,321.93accordingtoFacebooksreports).Wedidthistobeconservative.Becausewehad‘after-Facebook-click’marketing(e.g.Googleremarketingandemailmarketing),afterextensiveanalysis,weattributedamaximumof25%ofsalestothese‘after-Facebook’click’efforts.Attheendoftheday,thepercentagesremainthesame,however,I’mdisclosinghowweviewtheseresultswithourclients.Asanexampleofthis,you’llseeasnapshotofFacebook’sreportforcampaignoneshowingaspendof$15,904.81andsalesof$131,955.89.Inourcalculationsbelow,however,you’llnoticethatI’vekeptthespendthesame,butattributedonly$97,779.31(approx.25%discount)insales.Again,thisistobeextraconservativeonourperformancetooverallsales.Again,thepercentagesattheendofthedaywillremainexactlythesamebecausewe’rediscountingALLresultsbythesamefactor.Example:Campaign1,RawDataResults: Tomakeupthe$177,843.34inadspend,here’sthebreakdownofspend,salesandoverallReturnonAdSpend(ROAS)bycampaign(salesarediscountedbyapproximately25%):(Outofrespecttothenon-disclosureagreementsIhavewithmyclients,I’vereplacedthenamesofthegenericcampaignnames)OverallData:Spend,SalesandROASFiguresforEachCampaign SpentSales*ROASCampaign1$15,904.81$97,779.316.15$97,779.31/$15,904.81Campaign2$4,688.56$28,881.576.16 $28,881.57/$4,688.56Campaign3$19,117.55$113,596.615.94$113,596.61/$19,117.55Campaign4$8,512.10$37,871.824.45$37,871.82/$8,512.10Campaign5$4,095.15$17,521.134.28$17,521.13/$4,095.15Campaign6$2,663.22$20,284.937.62$20,284.93/$2,663.22Campaign7$3,808.06$35,062.859.21$35,062.85/$3,808.06Campaign8$25,727.04$241,629.599.39$241,629.59/$25,727.04Campaign9$35,392.41$165,966.544.69$165,966.54/$35,392.41Campaign10$2,598.94$30,333.6911.67$30,333.69/$2,598.94Campaign11$4,391.47$33,456.877.62$33,456.87/$4,391.47Campaign12$3,130.33$32,938.0710.52$32,938.07/$3,130.33Campaign13$47,813.70$267,530.565.60$267,530.56/$47,813.70Total$177,843.34$1,122,853.556.31*Salesfiguresreducedby25%totakeintoaccountremarketingandemailmarketingpost-Facebook-click  OurFavoriteAudiencesForEcommerceHavingmanagedmillionsinFacebookadspend,Icansaythatwithoutadoubt,audienceselectioncanbethekeydifferencebetweenalosingcampaignandawildlyprofitableonethatcanscalebusinesses.Thisiswhy,althoughwecreatedupto9differentaudiencesforeachcampaign,mostofthebudgetweregiventoourfavoritefouraudiencesfore-commerce:Addedtocartretargeting–visitorswhoviewedtheprimaryproductpage(thatwe’repromotingintheFacebookvideo)ANDvisitorswhoaddedourproducttocart(mustsatisfybothconditions)Productcategoryretargeting(exc.addedtocart)–VisitorswhoviewedourproductandproductcategorypagebutDIDNOTaddtocartVideoviewretargeting(lovethisone)–thisisaretargetinglistwecreatedinFacebookofanyonewhowatchedmorethan3secondsofavideowepromotedonFacebook(we’vedonethistestwith25%,50%,ANDothervariationstoo,butforthistestwekeptthevideoviewretargetingveryloosetokeepconditionsassimilaraspossible)ProductcategorybuyersLookalikeaudience(oneofmyfavoritecoldaudiences)–Thisisa1%Lookalike(LAL)audienceofbuyerswhohaveboughtatleastoneitemfromthatproductcategory,orproductscloselyrelatedtothepromotedproductTheadditional5audiencesusedincluded:SpecificinteresttargetingProductbuyers(notproductcategoryasperthesecondaudienceabove)–1%LookalikeLookalikeofproductcategorybuyersnotincludingproductbuyersofthemainproductbeingsoldProductcategorybuyers–1-2%LookalikeProductcategorybuyers–2-3%LookalikeWantMoreRevenueBoostingInsights?Subscribenow FacebookPickingWinnersTooQuickly(MoreProblemsIHadToSolve):Facebookisnotoriousforpickingawinningadtooquicklywhensplit-testinginsideanadset.Insomecases,weendedupturningoffthe‘winning’ad.WedidthisifFacebookdecidedonthewinningadtooearly.Thiswasdesignedtogivebothadsafairchanceofwinning.We’dthenturnbothadsononcewefelttherewasmoreofaneventest.However,whenwefelttherewasaclearwinnerinanadset,weendedupturningtheotheradoff–thisisthereasonwhyoverall,collectionadsendedupspending$31,908.84morethansinglevideoads.Anothernotablepointisthatmostoftheproductspromotedinthebelowcampaignappealedmoretomales.Thisnaturallyskewedthespendtomales.(Thatsaid,wewereinforahugesurprisewithgenderanalysis.Thiswasagoodremindertonevermakeassumptions,butrather,followthedata)So…WhichFormatWonOverallCollectionAdsorSingleVideoAds?Theanswersurprisedme.CollectionAdvs.SingleVideoAd–ROASAnalysisAcrossthe13campaigns,FacebookCollectionAdssignificantlybeatSingleVideoAdswithareturnonadspend(ROAS)thatwas+22%higher:SpentSalesROASCollection$104,875.74$715,137.286.82$715,137.28/$104,875.74SingleVideo$72,967.60$407,716.275.59$407,716.27/$72,967.60$177,843.34$1,122,853.55 +22%6.82/5.59-1ThisiswhyFacebookCollectionAdsendedupgettingmorespendthantheFacebookSingleVideoad.Oncethetestproducedaclearwinner,weletthatadtypecontinuetobringinsales!OverallCost-Per-Sale(CPS)%analysis:Acrossallcampaigns,FacebookCollectionAdsendedupcosting-18.52%LESStogeteachsalewhencomparedtoitsequivalentsinglevideocounterpart:Cost#SalesCost/#SalesCollection$104,875.743,18432.94$104,875.74/$3,184SingleVideo$72,967.601,80540.43$72,967.60/$1,805$177,843.344,989 -18.52%32.94/40.43-1 Thisishighlysignificant!AndtestimonytoFacebook’ssuccessinreachingtheirobjectiveofreducingfriction.OverallAverageOrderValue(AOV)Analysis:Acrossallcampaigns,theaverageordervalueusingFacebookcollectionadswas-0.57%less,almostnegligibleandtooclosetocall.Sales#SalesSales/#SalesCollection$715,137.283,184$224.60$715,137.28/3,184SingleVideo$407,716.271,805$225.88$407,716.27/1,805$1,122,853.554,989-0.57%$224.60/$225.88Lookatthisanotherway,ifyoulookatthenumberofsalesmadepereverydollarspent:Collection=3,184(#ofsales)/104,875.74(totaladspend)=.03035974sales/dollarspentSingleVideo=1,805(#ofsales)/72,967.60(totaladspend)=.024737sales/$spentThedifferenceinROASlookstohavebeenpurelydrivenbythefactthatapersonismorelikelytobuyfromacollectionadthanasingleFacebooksinglevideoad!Afterdoingthisanalysis,IknewfurthersegmentationwasnecessaryAssumingyouhavetherightsetup(productfeedinFacebook),thisisagreatreturnforabout15minutesworktoswitchovertoFacebookcollectionads! HowDidThisAffectProfits?IwasgettingmoreexcitedbecauseIhadn’tevenstarteddrillingdownyet.Justthisinsightalonewassignificantenoughformetopayattentionbecause…Theeffectofa22.04%increaseinROASappliedtotensofthousandsofdollarsinad-spendperdaywouldhavebeenadramaticincreaseinsalesformyclients.Theresultbeingpotentiallymillionsofdollarsinextrasales…allwithoutanyextraadcosts!Andtheeffectonprofitswouldhavebeenanevenmoredramatic44%increase(Iarrivedatthisfigurethroughconversationswithmyclients–someindicativecalculationsbelow)!Forsomeclients,theirindividualresultswerebetter,whichmeantmorethanadoublingofprofitsfromFacebookadvertising.Iknewthatclientsfromthe13campaignsbelow,approximatelyaverageda40%margin.Ialsoknewthattheycollectivelyaveraged5xROAS.So,atypicalcalculationofactualprofitsbeforeandaftercollectionadswouldlooklikethis:SpendSalesCOGSCostofGoodsSoldProfitB4AdsProfitAftAdsBefore$1$5.00$1x5$3.00$5.00x60%$2.00$5.00–$3.00$1.00$2.00–$1.00After(22.04%+increaseinROAS)$1$6.10$5x122%$3.66$6.10x60%$2.44$6.10–$3.66$1.44$2.44–$1.00ProfitIncrease:+44.08%1.44/1.00-1ThiswaswhenIstartedgettingreallyexcited.IfIcouldsomehowfindawaytorampupROASalittlefurtherto30%,Icouldpotentiallydeliveranextra60%bumpinprofits.Thisisbecauseadcostsarestayingexactlythesame,butsalesaregrowing:Effectofa30%increaseinROAS:SpendSaleValueCoGSProfitB4AdsProfitAftAdsBefore$1.00$5.00$1x5$3.00$5.00x60%$2.00$5.00–$3.00$1.00$2.00–$1.00After$1.00$6.50$5x130%$3.90$6.50x60%$2.60$6.50–$3.90$1.60$2.60–$1.00ProfitIncrease:+60.00%1.60/1.00-1Consideratthisstage;Ihadn’tevenstartedsegmenting.Ifthere’sonethingIknowaboutmanagingadcampaigns,usingPareto’sprinciple(the80/20rule)tosegmentandfindpocketsofhigherreturnscanskyrocketsalesandprofits.That’swhy‘segmentation’isthekeytomanyofourmostsuccessfulcampaigns.HowDidEachIndividualCampaignDo?ComparingtheReturnOnAdSpend(ROAS)%change,CostPerSale(CPS)%changeandAverageOrderValue(AOV)%changebyindividualcampaignoftheperformanceofcollectionadsvsthesinglevideocounterpart:CollectionAdPerformancevsSingleVideoAdPerformancebyCampaign:%IncreaseinROAS(ReturnonAdSpend)%CPS(CostPerSale)Change%AOV(AvgOrderValue)changeCampaign148.07%6.81/4.60-22.35%$31.99/$41.2114.97%$217.76/$189.40Campaign211.44%6.51/5.84-2.86%$36.08/$37.148.25%$234.86/$216.97Campaign3-19.85%5.41/6.758.12%$50.33/$46.55-13.34%$272.45/$314.40Campaign4-12.00%4.07/4.6310.31% $55.88/$50.65-2.92%$227.55/$234.40Campaign5-22.02%3.51/4.5013.74%$69.74/$61.32-11.31%$244.61/$275.79Campaign6-24.08%7.09/9.34-0.99%$24.83/$25.08-24.83%$176.00/$234.13Campaign728.11%9.92/7.74-8.38%$21.92/$23.9217.38%$217.38/$185.19Campaign889.74%12.64/6.66-43.27%$19.48/$34.357.64%$246.28/$228.81Campaign927.56%5.02/3.93-15.45%$47.19/$55.817.85%$236.75/$219.51Campaign106.23%11.79/11.102.17%$15.43/$15.118.54%$181.95/$167.63Campaign1111.65%7.81/6.99-0.57%$21.08/$21.2111.01%$164.62/$148.29Campaign1234.52%11.36/8.44-8.20%$21.08/$22.9723.49%$239.41/$193.87Campaign137.30%5.76/5.37-9.37%$36.61/$40.39-2.75%$210.94/$216.91 ImportantInsights(sofar):Theseresultswereveryinteresting…ReturnOnAdSpend(ROAS)Analysis:69.23%(9outof13)clientsincreasedtheirROAS%simplybyswitchingtocollectionadsOfthosewhosecollectionadsproducedbetterresults,theaverageincreaseonROAS%spendwasaclear29.40%!Ifcollectionadsworkedforacampaign,itproducedaclearwinner.Onecampaign(campaign8)did89.74%betterthanthesinglevideocounterpart!(tosayourclientwashappyisamassiveunderstatement)OverallROAS%changewasonaverage+22.04%,witharangeof-24.08%to+89.74%CostPerSale(CPS)analysis:Withanoverwhelminglypositiveresponsetocollectionadsinthistest,IexpectedtheCPS%tofollowasimilarpatternintheoppositedirectionforeachcampaign.And…LiketheROAS%results,69.23%(9outof13)campaignsshowedaCPS%decreaseThreeofthecampaignswheretheCPS%rose(campaigns3,4and5),werethesamecampaignswheretheROAS%wasnegativeThehighestperformingcampaignintermsofROAS%changewasdrivenmorebyasignificantdropinCPS%thananincreasein$$/Sale(campaign8)OverallCPSwasstillsignificantlylessat-18.52%,witharangebetween-43.27%and+13.74%AverageOrderValue(AOV)analysis:8outof13campaigns(61.54%)showedabetteroutcomewithcollectionadsOverall,averageordervaluepercentagechangewasnegligibleat-0.57%,witharangeofbetween-24.83%to+23.49%Overall,theresultswereextremelypositive,withahighpercentageofclientsexperiencinggreatresultsandanoverallincreaseinROAS%.WantMoreRevenueBoostingInsights?SubscribenowIfYouHaven’tTestedCollectionAds…WhyNot?Whoknows,youcouldenduplikesomeofourclientswhogreatlybenefitedfromtheswitch.Clients1,7,8,9,and12(whoarenowexpecttopermanentlytestingCollectionsagainstotherformatsformobilenewsfeedads)experiencedanROAS%increaseof+48.07%,+28.11%,+89.74%,+27.56%and+34.52%respectively!Resultsthat,resultedinahugeincreaseintheirbottomlineprofits.EspeciallyforCampaign8,whobytakingoursameassumptionsofa40%margin,skyrocketedprofitsbyanastounding+179.48%:SpendSaleValueCoGSProfitB4AdsProfitAftAdsBefore$1.00$5.00$1x5$3.00$5.00x60%$2.00$5.00–$3.00$1.00$2.00–$1.00After(ROAS%change89.74%)$1.00$9.49$5x189.74%$5.69$9.49x60%$3.79$9.49–$5.69$2.79$3.79–$1.00ProfitIncrease%+179.48%2.79/1.00-1Inconclusiontoourtest,wetookaway…5HighlyProfitableInsightsforSmartFacebookE-CommerceAdvertisers1.Ifcollectionadswork–itwillquicklyproduceaclearwinner…sostarttestingimmediately!EvenifyourFacebookadsaremarginallyprofitable,youcouldbeleavingmoneyonthetableeverysingledaythatyou’renottestingcollectionads.Ofthecampaignswherecollectionadsproducedabetterresult,theaverageincreaseonROASwas29.40%,withonecampaigndoingcloseto90%better.Acrossallcampaigns(winningandlosing),ROASgrewbyanaverageof22%onourcollectionads,withresultsrangingfrom-24.08%and+89.74%.Keepinmind,thisiswithoutanyfurthersegmentation.Weusedsegmentationfollowingthisexperimenttodriveupreturnsandprofitsevenfurther.2.Evenifafewofyourcollectionadsfail,remembertheprobabilitiesareonyourside….sokeeptesting!70%ofourcollectionadsbeatoursinglevideoadsbydeliveringahigherROAS.3.Lookforadropincostpersaleasthemaindrivertohigherreturns.Onaverage,weexperiencedaCPSdropof18.52%,witharangeof43.27%droptoa13.74%increase.Thiswasthemaindrivertohigherreturnsonmostofourcampaigns.4.Don’texpectcollectionadstohavemuch,ifanyimpactonyouraverageordervalue.Infact,youraverageordervaluemaydecrease(asitdidforusacrosstheboardby0.57%).Still,theprobabilityisagainonyourside,withover60%ofcampaignsshowingpeoplepurchasingmorepersalewithcollectionads.5.AbigincreaseinROASwillleadtoanevenbiggerincreaseinprofits.Atanaveragemarginof40%,a22%increaseinROASleadtoprofitsfromourcampaignsgrowingbyover44%.OneofourclientsROASgrewcloseto90%,whichleadtoanapproximategrowthinprofitsof180%!Thatisnearlythreetimestheprofitforthesamespend!Don’tforgetthisandneverstoptestingtoincreasereturns!YOURTURN:Alreadymadetheswitchtocollection?Hitthecommentsbelow.I’dlovetoknowyourresults.PostedbyAshAryalLastupdated:Tuesday,May18,2021CEOandCo-founderofDigitalSpotlight/QuantumLinx,3xBRWFastStarter,2xBRWFast100&2xDeloitteTechnology500company8thoughtson“The177kFBCollectionAdvs.FacebookVideoAdTest”GreatarticleAsh–thedepthofinformationonthetopicisfantastic.CheersAngus.Thanksforallyourawesomedesignhelp!Thisisgreatinformation,thanksforsharing!ThanksJan!Appreciatethecomment!Awesome!Lookingforwardtotryit.Letusknowhowitgoes@zulmalc:disqusThanksforthedetailedinfo.ButhowcananyonemakethequickestsalefromFBvideoadswithaverylowbudgetof$100?Iwasgetting0.05cpcfromFBvideoadsthatwentviral.Ichangedproduct(tshirt)severaltimestonoavail.Whatsthesecret?@denis_smith:disqusyou’rewelcome.Hugequestion,butIcantryhelp..Conceptually,trylookforpatternsofwhathasworkedinthepast,espfocusingontheaudience,offerandadtype.Playingaroundwiththesethreeareashasgivenusthegreatestleverageformostcampaigns.Hopethishelps!Commentsareclosed.ClientsuccessstoriesCSTTaxInternationalTaxSpecialistAdsDisplayFacebookSEOReadcasestudyFacialPlasticSurgeonAdsSEOReadcasestudyOnlineOutdoorSuppliesShopSEOReadcasestudyLaboratoryEquipmentSupplierSEOReadcasestudyTechnologySpecialistDistributorsSEOReadcasestudyMedicalBraceletsSEOReadcasestudywepackaleanbutimpressivearsenal,usingonlytoolsandstrategiesproventosignificantlygeneratesalesandimproveyourreturnoninvestment.contactustodayStayaheadofthepackSubscribetoournewslettertokeepup-to-datewiththelatesttipsandinsightstohelpyouronlinebusinessexcel.NewsletterName:Email*NameThisfieldisforvalidationpurposesandshouldbeleftunchanged.SubscribeNowToReceiveUniqueRevenueBoostingInsightsWanttoreceivethemostimportanttakeawaysfromourexperimentsandresearch?SubscribeNow.ModalForm– SubscribeName*Email*CommentsThisfieldisforvalidationpurposesandshouldbeleftunchanged.Don’tworry,wehatespamtoo.Info.×Shareon×