What is a Sales Funnel? And HOW TO Build One in 2022

A sales funnel is a marketing concept that maps out the journey a customer goes through when making any kind of purchase. The model uses a ... WhyMailmunch?SolutionsPricingEmailTemplatesBlogSignUpFreeLogInSolutionsForms&PopupsLandingPagesEmailMarketingMarketingAutomationCartAbandonmentCouponsSpinwheelsShopifyPagesWhiteLabelSolutionEmailTemplatesEmailTemplatesforMarketingEmailTemplatesforHolidaysEmailTemplatesforRealEstateEmailTemplatesforTravelEmailTemplatesforFashionEmailTemplatesforCosmeticsEmailTemplatesforFood&DrinkEmailTemplatesforHealth&WellnessEmailTemplatesforLuxuryGoodsEmailTemplatesforConsumerGoodsEmailTemplatesforRetailResourcesAboutIntegrationsBrandKitBlogHelpCenterPrivacyPolicy  |  TermsofServiceBlogHomeWhatisaSalesFunnel?AndHOWTOBuildOnein2022MartinZhelLastupdatedonMay30,2022Everwonderedaboutthejourneyyourcustomersaregoingthroughbeforetheyendupmakingapurchasefromyourbusiness? Thejourney—mappedbyasalesfunnel—outlinesallthecheckpointsatwhichyourcustomerswillinteractwithyourbrandbeforetheyarereadytomakeapurchase.Inordertobuildasuccessfulsalesstrategy,yoursalesfunnelhastobetop-notch. Yourprimarygoalwithyoursalesfunnelistomovepeoplefromonestagetoanotheruntiltheyarereadytopurchase. Italkabouteverythingsalesfunnelinthisarticle—whatisit,howtobuildone,andwhatkindofcontentyouwouldrequireforeachstepofyourfunnel.  Forasalesfunneltowork,youneedtheperfectplatformtoexecuteyourstrategies.WithMailmunch’scomprehensiveleadgenerationandemailmarketingsuite,yougeteverythingyouneedtocaptureleads,nurturethem,andconvertthemintopayingcustomers. 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WhatisaSalesFunnel?Asalesfunnelisamarketingconceptthatmapsoutthejourneyacustomergoesthroughwhenmakinganykindofpurchase.Themodelusesafunnelasananalogybecausealargenumberofpotentialcustomersmaybeginatthetopendofthesalesprocess.Still,onlyafractionofthesepeopleactuallyendupmakingapurchase.Therearemultiplesalestoasalesfunnel,usuallycalledasthetop,middle,andbottomofthefunnel,dependingonacompany’ssalesmodel. Asprospectspassthrougheachstageofthefunnel,theysignifyamoreprofoundcommitmenttothepurchasegoal.Mostbusinesses,whetheronlineorconventional,usethismodeltoguidetheirB2Cmarketingeffortsineachstageofthesalesfunnel.ThefourbasicSalesFunnelstagesare:AwarenessInterestDesireActionBeforediscussingthesestages,let’sfirstdiscusswhyweneedasalesfunnel. NeedforaSalesFunnel Ifyouareabusinessowner,youknowthepainofmissingoutonsales.Afterputtingoutcontent,leadmagnets,webinars,andsomuchmore,prospectsdropoutofthefunnelwithoutpurchasinganything. Ithappens.Butithappenslessifyouhavecreatedapropersalesfunnel.Asalesfunnelhelpsyouunderstandyourpotentialcustomersandwhattheyarethinking,doing,andlookingforateachstageoftheirjourney.Withtheseinsights,youcaninvestintherightmarketingactivitiesandchannelstocreatethemostrelevantandengagingmessagingduringeachstageandturnmoreprospectsintopayingcustomers. Thoughsalesfunnelscanworkforanyonlinebusinessandmarketingtype,notallsalesfunnelsarethesame.Theycanvaryinnichesandproducts.Forexample,asalefunnelintheaffiliatemarketingnicheisfardifferentfromtheoneinsocialmediamarketing.UnderstandingtheSalesFunnelStagesFromthefirsttimeyourprospecthearsaboutyouuntilthemomenthebuysfromyou,hepassesthroughdifferentstagesofyoursalesfunnel.Thisjourneymightdifferfromoneprospecttothenextdependingonyourbuyingpersonas,yourniche,andthetypesofproductsandservicesyousell.Beforeyoustartbuildingyoursalesfunnel,itisessentialforyoutohaveaclearbusinessvision,developaneCommercemarketingstrategy,andthendefineyourtargetaudiencetoworktowardsyourbusinessgrowth.If,forexample,youarelookingathowtocreateanonlineclothingstore,youneedtohireadigitalmarketingagencytodevelopyourbusinessandstaysuccessful..Youcanaddasmanystageswithinyoursalesfunnelasyouwant.Ingeneral,therearefourstagesofasalesfunnel. StagesofaSalesFunnel Asdiscussedabove,thefourmainstagesofasalesfunnelare:1.AwarenessThisisthefirststageandiscalledthe“awareness”stagebecauseit’swherepeoplefirstbecomeawareofyoursolution,service,orproduct.Theymightalsobecomeawareoftheproblemsthattheyneedtosolveandthepossiblewaystodealwiththem.Thisiswhentheyhearaboutyouforthefirsttime,throughanad,Googlesearch,apostsharedonsocialmedia,wordofmouth,oranothertrafficsource.Oneexampleoftheawarenessstageiswhenaprospectlearnsaboutyourcompanyforthefirsttime.Perhapstheystumbledononeofyourads,readyourblogs,foundyourwebsitethroughGooglesearch,orheardacolleaguetalkingaboutyourproductorservice. 2.InterestOnceaprospecthaslearnedaboutyourbrand,theywillevaluateitbasedonthelevelofinterestandthesolutionsyouprovide. Atthe“Interest”stage,theprospectisactivelylookingforsolutionstotheirproblemsandwaystoachievetheirgoals.TheysearchforsolutionsonGoogle.They’llthinkabouttheproblemthey’retryingtosolveandconductcompetitiveresearchtomakesureyourofferingisthebestsolution. 3.DesireNowthattheprospectknowsaboutyourcompanyandthesolutionsitprovidesfortheprospect’spainpoints,theywilldigindeeper.Theprospectwillfindinformationlikepricingandpackagingoptions.Salespages,webinars,andcallsareveryhelpfulinthisstagetohelptheprospectsmakeadecision.4.ActionThemostimportantstageofthefunnel—whethertheprospectmakesapurchaseornot.Iftheydon’tbuyfromyounow,thatdoesn’tmeanthedealislostforever.Youcancreatenurturecampaignstomakesureyoustayontopoftheirmindforanyfutureneeds.CustomerRetention—ImportantPartofSalesFunnel Whenyouhaveyourcustomeronboardwithyourcompany,itisimportantthatyoudoeverythingtoretainthem.Thisstagerequiresyoutofocusonkeepingcustomershappyinordertoconvertthemintorepeatcustomersandbrandadvocates.Wordofmouthisapowerfulforce,andnoonecandoitbetterthanahappycustomer.‍Tokeepcustomershappy,youneedtohelpyourcustomerswithallaspectsandproblemsrelatedtotheirpainpoints.Basically,youwantthemtostayengagedwithyourproduct/service.Youcandothatbysharingcontentsuchas:EmailsSpecialOffersSurveys/Outreachandfollow-upsProductusageguidesCustomerFeedbackFormsTechnicalassistanceliteratureExamplesofaSalesFunnel Let’stakeasalesfunnelexamplethatyouownanonlinebookshop.YouknowthatyourtargetaudienceismostlyonFacebook;theyaremostlymalesandfemalesbetweentheagesof20to50. Youbuildalandingpagewithaformforprospectstosignupwiththeiremailsinexchangeforaleadmagnet.Inthiscase,theleadmagnetisthefirsttenpagesofanewnovelthat’sjustlaunched. YourunanadonyourFacebookpagethatdrivestraffictoyourlandingpage.Prospectsaddtheiremailaddressesanddownloadtheleadmagnet.Nowyouhaveleadsinsteadofprospects.Theyaremovingthroughthefunnel.Whatyouwilldonowisnurturetheleads.Youcansendouteducationalcontentrelatedtobooks,orsharethenewbooksthatwillbecomingsoontoyourbookshop,orDIYtipstobuildabookshelf.Alltheseemaildripswillbefocusedoneducatingyouraudience. ‍Attheendofthisdripcampaign,youoffera10%discountcoupononthefirstordertoyourentirelist.Nowyouaresellingyourbookslikecrazy,andyourprospectsareconvertingintocustomers. Youcontinuesendingeducationalcontenttoyouremaillist.Givethemideasforbookshelves,howtotakecareoftheirbooks,orsuggestdifferentbooksasgifts.Withthiscontent,youareaskingthemtocomebackformore. Thereyouhaveit—aperfectsalesfunnel,leadingprospectsthroughthefunnelandconvertingthemintopayingcustomers. Tosummarize,thissalesfunnelhasfourstagesasfollows: Awareness:YoucreatedaFacebookadtoleadpeopletoyourlandingpage.Interest:Youoffersomethingofvalueinexchangeforleadcapture(emailaddresses).Desire:Yourcontenteducatesyouraudienceandpreparesthemforapurchase.Action:Youofferacouponyourleadscan’tresist,thenbeginmarketingtothemagaintoboostretention.Howtobuildasalesfunnelforyourbusiness Foraproperlybuiltsalesfunneltoexist,youfirstneedpotentialcustomerswhocanmovethroughthatfunnel.Onceyouhavethoseprospects,youcantrackbehaviorandengagementusingleadscoringtoidentifywheretheyareinthefunnel.Let’sdelveintothestepstohelpyoucreateasalesfunnel:1.GatherDataandUnderstandYourCustomersThebestwaytounderstandyouraudienceisbytalkingtothem.Themoredatayougatheraboutyouraudience,themoreeffectiveyoursalesfunnelwillbecome. Oneimportantthingtorememberis—youaren’tmarketingyourbusinesstoeveryone.Youaremarketingittopeoplewhoareagoodfitforwhatyousell.  Thatway,youcanadjustyourfunneltofocusonthosekeyandmostrelevantsellingpoints.Youmayalsogaininsightsthatleadyoutoadjustyourproductorserviceandmakeitbetter.Themostimportantquestionsyoushouldaskyourcustomersare:Whatareyourcurrentchallengeswith[theareathatyoucover]?Whatareyourcurrentfearsandfrustrations? Whatareyourgoalsandaspirations?Whathaveyoudonetotrytosolveyourproblems/achieveyourgoals? Howwelldiditwork?Basedonyourdata,youcancreatecontentforeachstageofyoursalesfunnelandhelpprospectsmovedownyourpipeline.Youcanalsotakethehelpofcontentmarketingtoolstocreatecontentforallstagesthatwillmakeyoustandout.2.CaptureYourAudience’sAttentionTheonlywayyoursalesfunnelworksisifyoucanlureprospectsintoit.Withoutprospectsandpeopleinterestedinyourbusiness,thereisnosalesfunnel.Thismeansputtingyourcontentinfrontofyourtargetaudience.First,youshouldtaketheorganicrouteandpostalotofdiversecontentacrossallofyourplatforms.Branchoutwithdifferentcontentformslikeinfographics,videos,socialmediacontent,andothertypesofcontent.Organictrafficincludes: SEOSocialmediatraffic(non-paid)Referraltraffic(fromothersiteslinkingtoyou)Directtraffic(frompeoplewhoknowaboutyourbrandandhavevisitedyourwebsitebefore)Youcanaddformsandpopupstoyourwebsitetocaptureleads.Youcanalsorunafewadsordoprospectingmanually.Theidealplacetorunsuchcampaignsdependsonwhereyourtargetaudiencehangsout.Ifyou’resellingB2B,LinkedInprospectingorLinkedInadsmightbetheperfectsolution.AlwaysbeopentoA/Btesting.3.BuildalandingpageYouradandothercontentneedtotakeyourprospectssomewhere.Thisiswherealandingpagewithacant-missoffercomesin. Iftheyclickonanad,signupforawebinar,ordownloadanebook,they’llgotoalandingpage. Yourlandingpageshouldcommunicatewhoyouareasacompanyandyouruniquebenefits. Focusoncapturingleadsinsteadofpushingsales.Thiscouldbetheoneandonlyopportunityyouhavetoimpressyourprospectsandcapturethem. Makesurethelandingpagehasaformforprospectstoentertheirinformation.Youwanttocapturetheiremailaddresssoyoucancontinuetocommunicatewiththemtosteerthemtowardsthenextstep.YourlandingpageshouldalsohaveaboldCTA(calltoaction)thattellsthemexactlywhattodo,whetheritisdownloadingafreeeBookorreadingablog. CheckoutMailmunch’sfreelandingpagebuilder.Use100+triedandtestedtemplatesorstartfromscratchwiththeintuitivedraganddropbuildertobuildhigh-convertinglandingpageswithoutanycodingrequired. Signuptoday! 4.CreateanEmailDripCampaignNowthatyouhavecapturedleadsthroughthelandingpage,youneedtocommunicatewiththeminordertoclosethem. Markettoyourleadsthroughemailmarketingbyprovidingvaluableandengagingcontent.Sendupdatesregularly,butnottoofrequently.Maybeoneortwoemailsperweekshouldsuffice.Ittotallydependsonyouraudienceandwhatyouhavetooffer.Startbyeducatingyourprospectsfirst.Sendthemeducationalcontentratherthanpromotionalcontent.Builduptothesaleslater.Firstanswerquestionslike:  Whatdotheywanttolearn? Whatobstaclesandobjectionsdoyouneedtoovercometoconvincethemtobuy?Attheendofyourdripcampaign,makeanincredibleoffertheycan’tresist.That’sthepieceofcontentthatwillinspireyourleadstoactandmakeapurchase. WithMailmunch’sadvancedemailmarketingsuite,sendbroadcasts,scheduledripcampaigns,andautomateemailsbasedonyourcustomer’sbehavior. Signuptoday! 5.Keepthecommunicationgoing Onceyourprospectsconvertintopayingcustomers,youdon’tforgetaboutthem.Continuetoreachouttothem.Keepsendingthemeducationalcontentthatmightbeusefultothem.Thankthemfortheirpurchaseandsendthemregularupdatesonanypromotionsorsales.Involvetheminyoursocialmediastrategyandbuildacommunityoutofyourcustomerstodevelopbrandtrustandloyalty. WithAutomationsinMailmunch,keeptheconversationgoingwithyourcustomersateverystageofthesalesfunnel. Signuptoday! HowtoCreateContentforEachStageofTheSalesFunnelOneofthebiggestmistakesmarketersmakeisthattheydon’taligntheircontentmarketingeffortswiththeirsalesfunnelstagessotheycanclosemoredeals.Moreoftenthannot,theydon’tgodeepenoughorlookintolucrativeavenueslikerepurposingtheirexistingcontenttoincreasereach.Hence,theirprospectsdon'tprogressthroughthefunnel.Whattheyneedisasalesstrategyforeverystagetoengageeffectively.That’swhyIhavedecidedtoexplainhowyoucanusedifferentcontentforeachstageofyoursalesfunnel. Blogging(AwarenessandInterest)Byblogging,youwillgenerateawarenessandinterestaroundyourbusiness.Itcanbeyourmainsourceoftrafficforyourwebsite,andit’salsoagoodwaytoengageyourlistbysharingvaluablecontent. Thewayyoubringawarenessbybloggingistooptimizeyourcontentwiththerightkeywordssoyoucanattractyourtargetcustomersfromanorganicsearch.Acquiringcustomersisessentialtoaflawlessmarketingfunnelstrategythatgripsviewersandturnsthemintoconsumers.Anotherwayistopromoteyourpostsonsocialmediabyinfluencingotherpeopletosharethemorbyusingpromotedposts.It’simportanttostatethatbloggingisnota“bottomofthefunnel”activity. Inotherwords,itwon’tleadtopeoplemakingadecisiontobuyfromyou.Forthat,youwillneedtocreateothertypesofcontentorpushpeopletogoonasalescallwithyou.LeadMagnets(Interest)Anytypeofleadmagnetisusedasatooltogenerateinterestinyourproduct.Yougrowyouremaillistbyofferingsomethingofvaluetoyouraudiencethatthey’realreadyinterestedin,suchasaguideorcourse.Anythingthatcaneducateyourprospectsonhowtheycansolvetheirproblemsandachievetheirgoalsishelpfulforthisstage.Withintheleadmagnetsthemselves,youcanplacecall-to-actionstocheckoutyourproducts/services,callyoursalesdepartment,etc.Webinars(DecisionandAction)Eventhoughwebinarscanbeusedasleadmagnets,they’remorefocusedonthedecisionstageandconvincingpeopletotakeactionandbuyyourproducts.Whenpeoplesignupforwebinars,they’realreadyprettyinterestedinachievingacertaingoalorsolvingaspecificproblem.Thiscouldbegrowingtheirtraffic,losingweight,orfindingtheperfectsoulmate. Yourgoalwiththewebinarisnotonlytoeducatethembuttoenticetheminorderforthemtomakeadecisionandbuyyoursolution. Intheend,youshouldalwayshaveacall-to-actiontobuyyourproduct,startafreetrial,orrequestaconsultation.Videos(Awareness,Interest)Videosaremoreimpactfulfortheawarenessandintereststage,althoughtheycanbeaveryusefulmediumforthedecisionandactionstageaswell. YouTubeiswell-knownasthesecondlargestsearchengine,sobyoptimizingthevideosforcertainkeywords,youcangeneratetonsofawarenessandtraffictoyourwebsite.Additionally,youcanuseserviceslikeWistiatoembededucationalvideoswithinyourblogpostsandyourwebsitetoeducateyouraudienceontopicsthatinterestthem.Bycreatingexplainervideos,youcanbuilddemandforyourproductorservice.Lastbutnotleast,withsalesvideos,youcanenticepeopletomakethefinalstepandtakeaction.Youcanalsocreatetutorialvideosforcustomerretentionbygivingcustomersadetailedtutorialonhowtouseyourproducts. MeasuringtheSuccessofaSalesFunnelYoursalesfunnelmightneedtweaksandadjustmentsasyourbusinessgrows.Withmoredataaboutyourtargetaudience,youlearnmoreaboutyourcustomers,andyoudiversifyyourproductsandservices.Agreatwaytomeasurethesuccessofyoursalesfunnelistotrackyourconversionratesandtrackyourretentionrateaswell.Forexample,howmanypeoplesignupforyouremaillistafterclickingonasocialmediaad? Paycarefulattentiontoeachstageofthesalesfunnel:Areyougettingtheattentionofenoughconsumerswithyoureducationalcontent?Doyourprospectstrustyouenoughtoentertheircontactinformation?Haveyousecuredpurchasesfromyouremaildripcampaignandothermarketingefforts?Doexistingcustomerscomebackandbuyfromyouagain? Byansweringthesequestions,youwillknowwhereyouneedtochangeyoursalesfunnelaccordingly.OptimizingYourSalesFunnelHowdoyoumarketyourproductsandservicestoyourprospectswithoutshovingthemintotheirfaces?Well,youhavetomarketefficiently.Youcan’tforcethemtomakeapurchase,andneithercanyoustopthemfromgoingtoyourcompetitors.  Withoutaproperlyoptimizedsalesfunnel,youarejustguessingaboutyourprospects’journeyandwhattheywant.Ifyourguessiswrong,youlosethesale.Andthat’sariskyoureallyshouldn’ttake. Creatinganemailmarketingsalesfunnelwillhaveanoptimisticimpact.takealookattheimagebelow‍Takeanoteofhowpeopleengagewithyoursiteduringasession.Wheredotheyclick?Doesanythingseemtoconfusethem?Aretheyfocusingtheirattentionwhereyouwant?Thisisparticularlyimportantforthoselandingpagesyouaredivertingthemto.Ifthelandingpagesarenotoptimizedforconversions,mostpeoplewilljustclickaway. HowtoOptimizeYourSalesFunnelYoucanoptimizeyoursalesfunnelindifferentways.Themostimportantplacestoputyourfocusonaretheareaswhenconsumersmovetothenextpointinthefunnel.Wehavediscussedsocialmediaadvertising.Don’tjustrunonead;runtenortwenty.Directthemtodifferentbuyerpersonasanddifferenttargetaudiences.Usethetargetingfeaturestomakesurethoseadsappearinfrontofadiversegroupofyourtargetaudience. Mostimportantly,A/Btestyourlandingpages.Ittakestime,butyou’llreachmorepeopleandconvertprospectsmorereliably.YoushouldalsoA/Btestyourdripcampaigns.Changeyoursubjectlines,imagery,offers,CTAs,andlayoutstofigureoutwhatyouraudiencerespondsto.Thebestwaytooptimizeyoursalesfunnel,though,istopayattentiontotheresults.Topofthefunnel Atthisstage,allyourcontentisaboutlettingyourprospectsknowyourbrandexistsandencouragingthemtoclickonyourCTA.Ifyourcontentisn’tworking,trysomethingelse.Keepexperimenting. Landingpage MakesuretheofferandCTAarerelevanttothecontentinyourblogpostorsocialmediaad,orwhateverotherassetyouusedtodrivetrafficonthelandingpage.Testyourheadline,bodycopy,images,andCTAtofindoutwhatworksbesttooptimizeyourlandingpage.YourOffer Whenyouaskpeopletobuyfromyou,A/Btestyouroffer.Doesfreeshippingworkbetter,orarepeoplemoreinterestedina5%discount?Theselittlethingsonanoffercanmakeahugedifferenceinyourrevenue.CustomerRetentionRateTrackyourcustomerretentionrate.Dopeoplecomebackandbuyfromyouasecond,fourth,andfifteenthtime?Dotheyrefertheirfriends?Aretheytalkingabouttheirbrandinapositivemanner? Thegoalofyourentiresalesfunnelistokeepyourbrandontopofthemindofyourcustomers.Ifyoudon’tdisappointyourcustomersatanystageofthefunnel,theywon’tfindanyreasontolookelsewherefortheirproblems. PrinciplesofPersuasionforEffectiveSalesFunnelDr.RobertCialdini,amarketingandpsychologyprofessor,introduced6principlesofpersuasioninhis1984bookInfluence.Theseare:ReciprocityConsistencySocialProofLikingAuthorityScarcityHereishowtheywork,accordingtopsychologistDr.Kendrick:Inbrief,weareinclinedtogoalongwithsomeone’ssuggestionifwethinkthatpersonisacredibleexpert(authority),ifweregardhimorherasatrustedfriend(liking),ifwefeelweowethemone(reciprocity),orifdoingsowillbeconsistentwithourbeliefsorpriorcommitments(consistency).Wearealsoinclinedtomakechoicesthatwethinkarepopular(consensus[socialproof]),andthatwillnetusascarcecommodity(scarcity).Youcanusethetoolsandstrategiesmentionedinthisarticletofurtherpushprospectsalongeachstageofyoursalesfunnel.Forexample:Youcancreateawarenessbygivingoutfreebies(guides,checklists,pdfs)usingtheprincipleofreciprocityandconsistency.Regularlybloggingorpostingonsocialmediashowsconsistencyandalsoestablishesyourpresence(awareness).Youcancaptureinterestusingprinciplesoflikingandscarcity.Peoplewillbemoreinterestedinwhatyouhavetosayiftheyeitherlikeyouoriftheybelieveyouareofferingalimitedcommodity.Youcanguideprospectsinthedecisionstageiftheybelieveyouhaveauthorityinyourdomainandsowillbemorelikelytolistentoyou.Youcanbuildauthorityusingcasestudies,webinars,andtutorials.Youhaveahigherchanceofclosingasaleintheactionstageifyouusetheprincipleofsocialproof.Youcangivesocialproofbyshowcasingreviews,recommendations,testimonials,andfavorablePR.BenefitsofCreatingaSalesFunnel Aproperlybuiltsalesfunnelprovideshugebenefitstoyourbusinessbyleadingyourprospectsthroughthefunneleffectively.Letushavealookatsomeofthebenefitsofasalesfunnel. Therightmessageattherighttime Withapropersalesfunnelinplace,includingamapofprospect’squestionsandthedetailstheyneed,youcandelivertherightinformationandanalignedmessagetoyourprospectseverysingletime—andsaveyourfuturecustomerfromanyfrustrations. AlignmentbetweenmarketingandsalesYourprospectcangetintouchwithyouatanymomentoftheircustomerjourney,whetherit’searlyresearchorlatedecisionstage.Soit’simportanttoalignyourmarketingandsaleseffortssothattheyreceivetheinformationtheyneedevenwhenyoudon’thavetheabilitytodeliveritdirectlyasasalesperson.Withapropersalesfunnelinplace,youcandelivertheproperoffertoyourprospectsoutsideofyoursalesconversations. Savestimeandefforts Havingasolidfunnelinplacewillallowyoutodismissbadleadsearlyandincreaseyoureffortswithhighlyqualifiedones—ultimatelyresultinginmoresalesandbettercustomers. ConclusionYourworkisnotdonewhenyoucreateyoursalesfunnel.Infact,thisiswhereitallbegins.It'simportanttomeasureyourresultsonceeverythingissetup.ChooseyourKPIsfirst,thensetupameasurementprogram.Taketimetobuildoutasalesfunnelthatrepresentswhatyouwantandwhatyouraudiencewants.  Optimizeitovertime,adjustyourapproachtovarioussalesfunnelstages,andfindoutwhyyoureffortsaren’tworking.Gatherdataaround,analyze,andimproveyourfunnelifyouwanttogetbetterresults.Figureoutwhereyourstrengthsandweaknesseslie.Suchquestionswillhelpyoufigureoutwhereyouneedtoworkonyoursalesfunnel.Andthenfocusyourresourcesthere.Agoodflowofpeoplerightfromthetopallthewaytotheactionstagewillensureyouhaveahealthybusiness. Yoursalesfunnelcan'tbeperfectuntilyouhavetherighttooltoexecuteyourmarketingstrategy.WithMailmunch,yougetanall-in-oneleadgenerationandemailmarketingtool—helpingyoucaptureleads,nurturethem,andconvertthemintopayingcustomers. So,whatareyouwaitingfor? Signuptoday! AuthorBioMartinZhel Tags:salesfunnelPopularCategoriesEmailMarketingLeadGenerationEcommerceContentMarketingDigitalMarketingYouTubeLeadGenerationSocialMediaAutomationEngineeringFeaturedPostsHowtoWriteEcommerceListingsThatSellACompleteGuidetoMailmunchAutomationsTopFiveProfitableeCommerceBusinessesin2020-2131BrilliantThankYouEmailExamplesfor2022EcommerceMarketing:TheDefinitiveGuide[2022]Don'tforgettosharethispost!RelatedarticlesSummraAhmadMarch9,202216BestEcommercePlatformsof2022(Ranked&Reviewed)SummraAhmadDecember27,2021EcommerceMarketing:TheDefinitiveGuide[2022]SummraAhmadDecember13,202131BrilliantThankYouEmailExamplesfor2022