Which Kinds of Hits Does Google Analytics Track? - Whatagraph

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Google Analytics Hit is an interaction that results in data. There are 7 hits which is tracked by Google analytics. Login Features Pricing Integrations ProductTour Templates Resources Resources Acollectionofusefulresourcestohelppowerupyourperformancemonitoringandreportingflow. Blog Readallthingsmarketing Customerstories SeehowWhatagraphhelpedothers Becomeapartner Earnarecurringcommissionof20% Support Getalltheanswers Getfreedashboard Letusbuildyouacustomdashboard Dashboardexamples 50+dashboardstochoosefrom Login Tryitfree #marketing WhichKindsofHitsDoesGoogleAnalyticsTrack? Googleanalyticshasremainedthemostpowerfultoolthatallowsmarketerstotrackaround200metricsbycollectingamassiveamountofdatareceivedashits.But,whatarehitsonGoogleAnalytics,andwhichkindsofhitsdoesGoogleAnalyticstrack? Wendy Nov05,2020 ● 5minread There’ssomuchtolearnaboutGoogleAnalytics,solet’sstartbyexplainingtheterm‘GoogleAnalyticshit.’ TableofContents WhatAreHitsonGoogleAnalytics? WhichKindsofHitsDoesGoogleAnalyticsTrack? WhatAreGoogleAnalyticsMetricsandWhyAreTheyImportant? ToSumUp WhatAreHitsonGoogleAnalytics? TheyarethebuildingblocksofGoogleAnalytics–thepiecesofinformation-packedandsenttoGoogleAnalyticsserversafteranyuserinteractionsothattheycanbeprocessed.  First,thecollecteddataissortedinalonglistofparametersattachedtoaGIFimagerequestassmallasasinglepixel.Then,it’ssenttoGoogleAnalyticsservers,whereitgetsprocessed.Finally,thedataisavailableinyourreports. Forexample,auserloadsascreeninamobileapporapageonawebsite.GoogleAnalyticsrecordsthisuser’sbehavior,packagesitintoahit,andsendsittoGoogleAnalyticsservices. WhichKindsofHitsDoesGoogleAnalyticsTrack? GoogleAnalyticsreceivesdifferentdatatypesfromdifferenttypesofhits,resultingindifferentreportsforthemarketerorthepersonusingGoogleAnalyticstotrackmetrics.  TherearesevenkindsofhitstrackedbyGoogleAnalytics: PageviewHit Everytimeauserviewsapageonabrowser,nomatteriftheyhavebeenonthesamepagebeforeornot.  ScreenviewHit Everytimeauserviewsascreen/contentwithinanapp.Thankstothishit,onecanseewhichcontentismostlyviewedbyitsusers. EventHit Thishitrecordsinteractionsonthewebpagewhensomeoneclicksalink,playavideo,submitsaform,ordownloadssomethingonthewebpage.Itismeasuredseparatelyfromthepageviews. SocialInteractionHit Itmeasuresthesocialinteractionsmadeonaspecificwebpage,suchassharingorlikingcontentusinganysocialsharebuttonsonthewebpage. E-commerceHit Itrecordsusers’interactionsmadeonane-commercepage.Forexample,whensomeoneplacesanitemfromthepageintheirshoppingcartorfinalizesapurchase. ExceptionHit Itrecordsanyerrorsorcrashesoccurringononesite. UserTimingHits Ittracksthetimecertainactionstaketobecompleted,suchasthepageloadtime,imageloadtime,orbuttonclickduration.   EachtypeofhitisimportantbecausetheyallprovidedifferentGoogleAnalyticmetrics. WhatAreGoogleAnalyticsMetricsandWhyAreTheyImportant? Googleanalyticmetricsareinformationthatrevealstheperformanceofcertainaspectsofawebsiteormobileappinaspecifictimeframe.Theyprovideinsightsintousers’behaviorthroughoutthefunnel.Thankstothismassiveamountofdata,you’llknowhoweachaspectofyourwebsiteworksandwhatyourvisitorslikeanddislikeaboutyourwebsiteorappsothatyoucanimproveit. Forexample,BounceRateisoneofthemostimportantmetricsthatshowifusersenteryourwebsiteandleavequicklywithoutinteractingfurther,oriftheystaylongeronyourwebsitebyvisitingotherpages.Thehigherthebouncerate,themorevisitorsbounceoffyourwebsite,andyoudon’twantthat.Youwantalowbouncerate. ToSumUp GoogleAnalyticsisthenumberonetoolthatshowsdifferentmetricsthateverysuccessfulwebsiteshouldtrack.Thedataismadeofeachuser’sinteraction,knownasahit.Ittrackspageviewhit,screenviewhit,eventhit,socialinteractionhit,e-commercehit,usertiminghit,andexceptionhit.WehopeyouarenowmorefamiliarwiththewayGoogleAnalyticsworks. PublishedonNov05,2020 WRITTENBY Wendy Wendyisadata-orientedmarketinggeekwholovestoreaddetectivefictionortrynewbakingrecipes.Shewritesarticlesonthelatestindustryupdatesortrends. MoreFromWhatagraph #marketing Top10GoogleDataStudioConnectors #marketing Top12FacebookKeyPerformanceIndicatorstoMeasure #marketing Top10WebsiteKPIstoMeasureYourClient'sWebsitePerformance #trends HeroConfLondon2022Recap:4KeyTakeaways&StateofPaidMedia #how-to HowtoCreateAmazingClientReports:8TipsfromExperiencedMarketingAgencies Readmoreawesomearticles Enteryouremailandgetcuratedcontentstraighttoyourinbox! Onlythebestcontent&nospam. Pinkypromise. Bysubmittingthisform,youagreetoourPrivacypolicy

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