A Beginner's Guide to Facebook Insights - Neil Patel

Go to your Facebook Business page, then click “See All,” under “Insights” on desktop. ... This is the main Insights dashboard, and here you'll see information ... TheAll-In-OneSEOTool Submit Ihopeyouenjoyreadingthisblogpost. Ifyouwantmyteamtojustdoyourmarketingforyou,clickhere. ABeginner’sGuidetoFacebookInsights Blog/ABeginner’sGuidetoFacebookInsights FacebookInsightsisapowerfultoolforthosewantingtotrackuserinteractionontheirFacebookbusinesspage.FacebookInsightscanbeseenbyalltheadminsofyourpage,anditcanprovideawealthofinformationaboutyourcontentandaudience. ByusingFacebookInsights,you’llbeabletodeterminethebesttimeofdaytopost,thebestdayoftheweektopost,andwhattypeofcontentismostpopular. ItisimportanttonotethattheFacebookInsightstoolisconstantlyupdatedtoreflectyourpage’sdevelopmentsandanypatternsthatmayform.Soyou’llneedtokeepcheckingbacktokeepintheloop. So,whatcanyoulearnfromFacebookinsights? 1.HowtoAccessFacebookInsights GotoyourFacebookBusinesspage,thenclick“SeeAll,”under“Insights”ondesktop. ThisisthemainInsightsdashboard,andhereyou’llseeinformationabouttrends,posts,andyouraudience. You’llbeabletoseeyourmostrecentposts,Facebooklikes,reach,actionsonpage,thegenderandageofyouraudience,andmuch,muchmore.Don’tbeafraidtodiveinhere;itmightlookabitoverwhelming,butitisprettyeasytonavigate. 2.FacebookInsights:ViralityofPosts Oneofthemostimportantthingsyoucanlearniswhattypeofcontentislikleytogoviral. ClickonPosts,you’llseeyourlatestFacebookpostsandlearnabouttheirreachandengagement.Thisisespeciallyusefulifyouwouldliketoseewhichpostswerethemostsuccessful. Youcansortpostsbasedon: Reach(organicvspaid) Typeofpost Targeting Reachengagement Datepublished Thisisusefulifyouwanttoknowthesuccessofacertainpost(i.e.,avideoyoupostedrecently).Soinsteadofsiftingthroughalltheposts,youcansimplysortbyvideos. You’llbeabletoseethedatethepostwasmade,thetitleofthepost,thetypeofpost,whoittargeted,reach,andengagement.Youwon’tseetheviralityinapercentageformanymore,butyoucanstillgainatonofusefulknowledgeaboutyourpostbehavior. Takeaway:KnowingthereactiontodifferenttypesofFacebookpostsgivesyoutheknowledgetocreatemorecontentthatyourfanslike,whichwillthenincreaseyourbranding,reach,andhopefullydrivetraffictoyourwebsite. 3.FacebookInsights:PageLikes Ifyouclickon“Likes,”you’llbeabletoseethedemographicsaswellasthelocationsofyourfans.You’llalsobeabletoseetheiragegroups. Inthisexample,theCheapFlightsSouthAfricafanpagehasamuchlargerfemalefanbasethanamalefanbase.WearealsoabletoseethatmostusersareinCapeTown,SouthAfrica,sotheyshouldcustomizetheirpostsaccordingly. Belowyou’llseeanothergraphthatlookslikethis: Nowyoucansearchbynewlikesandevenbyunlikes.Forexample,intheabovegraph,youcanseethefanpagehadsomeunlikes. Itwouldbeusefultogobacktoyourpageandseewhatpostsyouwroteonthosedays.Yourpreviouspostsmaybeabletogiveyouanindicationastowhatwentwrongthatday. Weren’tyouentertainingenough?Orwereyoujusttoomuch?Perhapsyoupostedtoomanyarticlesandnotenoughimages?Itiscrucialthatyoudothisstepotherwisethestatsareprettymuchjuststats. Whattogetmorelikes?CheckoutthisvideoforsevenstrategiestogrowyourFacebooklikes: Takeaway:Havingdemographicinformationaboutyourfansallowsyoutobuildpersonasofyourtargetaudience.Thiscanbeverybeneficialwhencreatinglandingpages,homepagecopy,andoverallmarketingmessages. 4.FacebookInsights:Reach It’sallverygoodandwellthatyouhaveaFacebookbusinesspage,buthowmuchofyourcontentisactuallyreachingyourfans?Whoistalkingaboutyourpage?Areanyofyourfansreferringyourpagetoothersorsharingyourimageswiththeirfriends? TheReachsection,locatedjustunderLikesintheleft-handbar,willprovidethiscrucialinformation. Itwillalsotellyouhowoftenyourpostsaremarkedashide,reportasspamandunlike. Takeaway:TheimportantpartoftheReachareaisthatyoucanseewhatdaysandtypesofcontenthelpyoureachthewidestpossibleaudience.(Unlikebefore,youwon’tseereachintermsofpaidFacebookads;you’llneedtousetheAdsManagerforthisinformation. 5.FacebookCheck-Ins Facebookcheck-inscanbereallyusefulforcompaniesthathaveaphysicallocation.Fansthat‘check-in’whentheyarriveatyourbusinessshowtheirloyaltytoyouindoingso. Underthecheck-insection,you’llbeabletoseethenumberofpeoplewhohavecheckedin,wheretheylive,whethertheyaremaleorfemale,etc. Takeaway:Check-indataisextremelyvaluableforbusinesseswithaphysicalpresence.Frombeingabletomeasurethesocialmediaimpactonsales,tomonitoringyourbusiestdays–definitely,digintothisinfo! 6.WantMoreDetailedFacebookInsightsData?  Insightsalreadyoffersatonofdata,butdidyouknowyoucanactuallyexportthedata?ExportyourdatausingthetoprightbuttonontheInsightspage. Thislittleblockwillpopup: SelectPageLevelDataandtheMSExcelformatoption.Youcanchooseadaterangeforthedata. Onceyou’vedownloadedtheinsightsyou’llseenever-endingcolumnsofdatawhichmayatfirstseemoverwhelming.Atthebottom,you’llalsoseevariousdatasheetscontaininginformationsuchaskeymetrics,dailylikesources,dailyviralreachetc. Eachcolumninthekeymetricssheetprovidesyouwilldifferentinformation.Forexample,ifyouscrolltotheLifetimeTotalLikescolumnyou’llbeabletoseehowmanylikesyourpagereceivedoverthedatesyouspecified. TotalDailyReachisusefulaswellandhereyou’llbeabletoseethenumberofpeopleyourpostsmayhavereached(evenfromfriendsofyourfans). Takeaway:Sometimeslookingatthetabulateddatacanprovidemoreinsightsthangraphs.Ifyou’reproficientwithExcel,youcansliceanddiceyourdatatofindoutmoreaboutyourFansandsocialmediaimpact. Myrecommendation:Don’tbeafraidtodiveinandseewhat’sinside! Conclusion FromlearningwhattypesofFacebookpostsaremosteffectivetolearningwhereyouraudienceislocated,FacebookInsightsprovidesaplethoraofusefulinformationaboutyourbusinesspage. However,thekeyistotakethatdataandcreatesomethingmeaningfulwithit.Usethedatatotracktheperformanceofyourpage,findemergingpatterns,anddevelopamoreeffectivesocialmediastrategy. WhathaveyoulearnedaboutyourpostoraudiencefromFacebookInsights?HowwillthatdatahelpyoucreateamoreeffectiveFacebookstrategy?  SeeHowMyAgencyCanDriveMassiveAmountsofTraffictoYourWebsite SEO-unlockmassiveamountsofSEOtraffic.Seerealresults. ContentMarketing-ourteamcreatesepiccontentthatwillgetshared,getlinks,andattracttraffic. PaidMedia-effectivepaidstrategieswithclearROI. BookaCall Share Doyouwantmoretraffic? Hey,I'mNeilPatel.I'mdeterminedtomakeabusinessgrow.Myonlyquestionis,willitbeyours? Submit AboutNeilPatel Heistheco-founderofNPDigital.TheWallStreetJournalcallshimatopinfluencerontheweb,Forbessaysheisoneofthetop10marketers,andEntrepreneurMagazinesayshecreatedoneofthe100mostbrilliantcompanies.NeilisaNewYorkTimesbestsellingauthorandwasrecognizedasatop100entrepreneurundertheageof30byPresidentObamaanda top100entrepreneurundertheageof35by theUnitedNations. Learnmore Guides Guides DigitalMarketing OnlineMarketing GoogleAdWords FacebookAdvertising Remarketing SEO ContentMarketing Blogging GrowthHacking SocialMediaMarketing AffiliateMarketing ConversionOptimization MarketingAutomation Agency EcommerceAgency AdWordsAgency SEOAgency PPCAgency DigitalMarketingAgency PPCCompanies SEOCompanies FacebookAdvertisingConsulting Tools SEOAnalyzer A/BTestingCalculator Ubersuggest BacklinksChecker WebsiteTrafficChecker ChromeExtension Doyouwantmoretraffic? Hey,I'mNeilPatel.I'mdeterminedtomakeabusinessgrow.Myonlyquestionis,willitbeyours? Submit Comments(42) Loadingcomments… SpeakYourMindCancelreply Savemyname,email,andwebsiteinthisbrowserforthenexttimeIcomment. Δ You'remomentsawayfromgrowingyourtraffic What’syourname? Whatwebsiteshouldweanalyze? Example:www.neilpatel.com Howcanwegetintouchwithyou? What’syouremailaddress? Let'shaveanone-on-oneconversation What'syourphonenumber? MonthlyMarketingBudgetUnder$750$750to$1,500$1,500to$5,000$5,000to$10,000$10,000to$25,000$25,000to$50,000$50,000to$100,000Above$100,000 Wewanttocreateaplanthatworkswithinyourbudget What'syourmarketingbudget? Revenue$0to$3million$3to$10million$10millionto$50million$50millionto$100millionAbove$100million Wewanttocreatethatworksforyoubusinesssize What'syouryearlyrevenue? Δ