75 Super-Useful Facebook Statistics for 2018 - WordStream

With 1.32 billion daily active users, Facebook is the most widely used social platform by quite a bit. Whatever your business goal—brand ... 74Super-UsefulFacebookStatisticsfor2022 GordonDonnelly November24,2021 | SocialMedia Home—Blog—74Super-UsefulFacebookStatisticsfor2022 With1.32billiondailyactiveusers,Facebookisthemostwidelyusedsocialplatformbyquiteabit.Whateveryourbusinessgoal—brandexposure,websitetraffic,leadgeneration—Facebookshould,andlikelywill,makeupasizablepartofyourmarketingstrategyinthecomingyear. That’swhywedecidedtoputtogetheralistof75fascinatingandactionableFacebookstatisticstokeepinmindwhenyou’rerevampingyoursocialstrategyfor2022.Needhelpdecidingwhichgendertotarget?WanttoknowhowmuchyourcompetitorsarespendingonFacebookads?Likeafewpuppygifstokeepthemoodlight?You’reintherightplace! FacebookUsageStatistics 1.AsofSeptember30,2020,Facebookenjoys2.74billionmonthlyactiveusers. 2.79%ofAmericansuseFacebook—theplatformwiththesecondclosestusagepercentageisInstagram,at32%. ImageviaPewResearchCenter 3.Morethanhalf(53%)ofU.S.residentsuseFacebook“severaltimesaday.” ImageviaStatista 4.50millionbusinessesuseFacebookPages.Ifyouneedhelpgettingyourbusinesspageupandrunning,ourveryownAllenFinnputtogetherausefulguidehere. 5.22%oftheworld’stotalpopulationusesFacebook. 6.About83millionFacebookaccountsarebogus,andfunctioneitherasduplicates,accountsmadeforthingsotherthanpeople,oraccountsmadetodistributespam. 7.400newuserssignupforFacebookeveryminute. 8.FacebookMessengerhasover1.2billionmonthlyactiveusers. AFacebookmessage. Ifyou’reinterestedinFacebookMessengerads,wewrotelastweekaboutfourdifferentwaystosetthemup. 9.UsersaccessFacebookanaverageofeighttimesperday. 10.Eachday,35millionpeopleupdatetheirstatusesonFacebook. FacebookConnectivityStatistics 11.TheaverageFacebookuserisseparatedfromanothergivenuserbyjust3.57degreesofseparation. 12.TheaverageFacebookuserhas155friends,butwouldtrustonlyfouroftheminacrisis.Yikes. 13.Facebookusersconsider,onaverage,just28%oftheirFacebookfriendstobegenuineorclosefriends. 14.83%ofparentswithateenbetweentheagesof13and17arefriendswiththeirchildonFacebook. 15.39%ofuserssaytheyareconnectedtopeopletheyhavenevermetinperson. 16.42%ofFacebookcustomerserviceresponseshappenduringthefirst60minutes.   17.36%ofuserssaytheyareFacebookfriendswiththeirneighbors. 18.58%saytheyareconnectedtoworkcolleagues. 19.Facebookisavailablein101languages,andover300,000usershelpedwithtranslation. RecentlanguagesaddedusingFacebook’scommunitytranslationtool(Photo:Facebook) Life-AffirmingFacebookStatistics ImageviaFacebookNewsroom DespitewhatyoureadinyourTwitterfeedthismorning,noteverythinginthisworldhasteeth,andiseithertryingtoeatyouorblowyouup.HerearesomestatisticsthatreflectsomeofthegoodFacebookisdoing,inyourcommunityandelsewhere: 20.Morethan100millionFacebookusersbelongtomeaningfulcommunities—groupsaimedathelpinguserssuchasnewparentsorvictimsofrarediseases. 21.Facebookhashelped50%moreusersjoinmeaningfulcommunitiesinthepastsixmonths. 22.8.5millionpeopleweremarkedassafethroughSafetyCheckaftertheApril2015earthquakeinNepal. 23.770thousandpeopleusedFacebooktodonateover$17millioninoneweekfollowingtheApril2015earthquakeinNepal.Facebookitselfdonated$2million. 24.80millionpeopleuseFacebook’sstrippeddownappFacebookLiteforthedevelopingworld’sslowconnections. 25.InthewakeofHurricaneMaria,Facebookdonated$1.5milliontoNetHopeandtheWorldFoodProgramme,committedadspacetodisseminatesafetyinformationtopeopleintheregion,anddeployedaconnectivityteamtohelpdeliveremergencytelecommunicationsassistancetoPuertoRico. Promiseddoggifbreak! FacebookMarketingStatistics 26.ThursdaysandFridaysbetween1p.m.and3p.m.areconsideredbymanytobethebesttimestopostonFacebook. 27.FacebookPagespostsaverage2.6%organicreach. 28.FacebookPageswithsmallerfollowingsgenerallyhavehigherreachandengagementrates. 29.Facebookisthe“mostimportant”socialplatformformarketers. ImageviaSocialExaminer 30.Brandspostanaverageof8timesperdayonFacebook. 31.57%ofconsumerssaysocialmediainfluencestheirshopping,ledbyFacebookat44%. 32.User-generatedcontenthasbeenshowntogenerate6.9timestheengagementofbrand-generatedcontent. FacebookAdvertisingStatistics 33.Theaverageclick-throughrate(CTR)inFacebookadsacrossallindustriesis.90%. 34.Theindustrywiththehighestclick-throughrateonFacebookisthelegalindustry,at1.61%.Theindustrywiththelowestclick-throughrateistheemploymentandjobtrainingindustry,at0.47%. 35.Theaveragecostperclick(CPC)inFacebookadsacrossallindustriesis$1.72. 36.TheindustrywiththehighestcostperclickonFacebookisthefinanceandinsuranceindustry,at$3.77.Theindustrywiththelowestcostperclickistheapparelindustry,at$0.45. 37.93%ofsocialmediaadvertisersuseFacebookAds.ThenextclosestplatformisInstagram,at24%. 38.20%ofFacebook’smobileadrevenuecomesfromInstagram. 39.ThemosteffectivelengthforanadtitleonFacebookisfourwords—15wordsforalinkdescription. 40.Imagesaccountfor75-90%ofFacebookAdperformance. 41.Facebookreportedadvertisingrevenueofover$54billioninthefirsthalfof2022. 42.26%ofFacebookuserswhoclickedonadsreportedmakingapurchase. FacebookDemographicStatistics 43.83%ofwomenand75%ofmenuseFacebook. ImageviaSproutSocial 44.83%ofFacebookusersworldwideareundertheageof45. 45.44%ofFacebookusers18andolderidentifyaswomen.56%identifyasmen. 46.39%ofFacebookusersreportbeingmarried,whileanother39%reportbeingsingle. 47.AsofJuly2021,menages25-34makeupthehighestpercentageofFacebookusersbybothageandgender,atnearly19%. ImageviaStatista 48.62%ofFacebookusershavesomeformofuniversityeducation,while30%reporthighschoolasbeingthehighestlevelofeducationreached. 49.Almost85%ofFacebook’sdailyactiveusersareoutsideoftheU.SandCanada. 50.BehindtheU.S.,India,Brazil,andIndonesiahavethelargestaudiencesonFacebook. ImageviaFacebookBusiness 51.NewparentsuseFacebookmobile1.3timesmoreoftenthanuserswithoutchildren. 52.Facebookisthepreferredsocialplatformofsupermarketshoppers—89%useit. FacebookVideoStatistics 53.Facebookgetsover8billionaveragedailyvideoviews. 54.85%ofFacebookuserswatchvideoswiththesoundoff. 55.Peopleare1.5timesmorelikelytowatchvideodailyonasmartphonethanondesktop. 56.47%ofthevalueofFacebookvideoadshappensinthefirstthreeseconds. ImageviaFacebookBusiness 57.Millennialsare1.35timesmorelikelythanoldergenerationstosaytheyfinditeasiertofocuswhenwatchingvideosonmobile. 58.OneinfiveFacebookvideosisnowalivebroadcast. 59.In2020,over75%oftheworld’smobiledatatrafficisvideo. 60.Videosearnthehighestengagementrate,despitemakinguponly3%ofcontent. 61.85%ofFacebookvideosarewatchedwiththesoundoff. FacebookMobileStatistics 62.InFacebookNewsFeed,peopleconsumeagivenpieceofcontentfasteronmobilethanondesktop. ImageviaFacebookIQ 63.Peoplecanrecallapieceofconsumedmobilecontentforjust0.25seconds. 64.Mobilemakesuparound87%ofFacebook’soveralladrevenue. 65.19%oftimespentonmobiledevicesoccursonFacebook. ImageviaFlurryAnalytics 66.47%ofFacebookusersexclusivelyaccesstheplatformthroughmobile. 67.Facebookclaimed19%ofthe$70billionspentonmobileadvertisingworldwidein2015. FacebookFunFacts 68.AsofDecember2020,Facebookhasmorethan58,000employees. 69.ShakirahasthemostFacebookfansofanymusicianonFacebook. Thesestatsdon’tlie. 70.Over2.5trillionpostshavebeencreatedonFacebook. 71.FacebookReactionshavebeenusedmorethan300billiontimessincetheylaunchedinFebruary2016. 72.Giventhateachvideogetsapproximately3secondsperview,Facebookgeneratesover3,000yearsofvideowatchtimeeachday. 73.42%ofFacebookfans“like”apagewithdesignsofgettingacouponordiscount. 74.Facebookusersgenerate4millionlikeseveryminute. Haveanupdatedmarketingstatyou’dliketoshare?Tweet@WordStreamorleaveusacommentbelow!   MeetTheAuthor GordonDonnelly GordonDonnellyisacollegehockeywashout turnedSEO&contentmarketer.He’sasuckerfor:flyfishing,mudslides,andJimMorrisondrivingaroundaimlesslyinthedesert. SeeotherpostsbyGordonDonnelly MoreArticlesLikeThis 41Fun,Free&Ready-to-PublishChristmasSocialMediaPosts(+CanvaTemplates!) Ifthisisn'ttheeasybuttonforholidaysocialmediaposting,thenwedon'tknowwhatworldyou'relivingin. ButReally,WhenIStheBestTimetoPostonInstagramin2022? FindoutthebesttimetopostonInstagramfromthelatestdata—byday,industry,timezone,andposttype—plustips! FacebookAdNotApproved?Here'sWhattoDo(+10TipstoAvoidIt) ThisisyourguidetosmoothsailingthroughtherockywatersofFacebookadapproval. Comments PleasereadourCommentPolicybeforecommenting. Signupforourweeklynewsletter! Loading... RelatedArticles 41Fun,Free&Ready-to-PublishChristmasSocialMediaPosts(+CanvaTemplates!) ButReally,WhenIStheBestTimetoPostonInstagramin2022? FacebookAdNotApproved?Here'sWhattoDo(+10TipstoAvoidIt) 6FacebookAdStrategiesWorkingforUsRightNow(PostiOSUpdate)