Ironmouse, Amouranth, and Fuslie top list of female variety ...

Vtuber Ironmouse beat out Amouranth and Fuslie to be the most watched female variety streamer on Twitch for the start of 2022. Ironmouse,Amouranth,andFuslietoplistoffemalevarietystreamersonTwitch MichaelHassall Newssponsored Published:Apr28,20223:24pm Updated:Apr28,20223:25pm VtuberIronmousebeatoutAmouranthandFuslietobethemostwatchedfemalevarietystreameronTwitchforthestartof2022. Varietystreamingisoneofthemostchallengingcategoriestosucceedin,asstreamersrelyonaloyalaudiencetostickwiththemthroughmultiplegames.That’swhytherecentsurgeinviewershipforfemalevarietystreamersinQ12022ishugelypromisingforfemalestreamersingeneral. AsrecentstatisticsreleasedbyStreamChartsshow,femalestreamerscontinuetobuckthestereotypeofASMR,JustChatting,andIRLcontent.Instead,topfemalestreamershavefocusedmoreonvarietygamingcontentandhaveseentremendoussuccess. Ironmousetoppedthelistwith10.76millionhourswatchedbetweenJanuaryandMarch2022.Muchofthiscanbeattributedtoherhugelysuccessfulsubathon,whichmadeherthemost-subbedfemalestreamerontheplatforminFebruary. ButhotonherheelsarethelikesofAmouranth,Fuslie,andPokimane,whosestrongfollowingcontinuestobolstertheirhours-watched.AmouranthrecordedovereightmillionhourswatchedinQ1,whileFuslieandPokimanebothhitfivemillion. Onaverage,thetopfemalestreamersplayingbetween10-50differentgamesinQ12022(JanuarytoMarch)recordedmillionsofviews.Inthecategoryof50+games,topfemalestreamersaveragedaround500,000+views.Overall,despiteplayingdozensofdifferentgames,varietystreamerswereabletoretainaudiencesandgrow. AVtuberSurge (imageviaStreamCharts) Overall,vtuberscontinuedtomakeinroadsintothecategory,withIronmousedethroningAmouranthasthemost-watchedfemalevarietystreamer.Similarly,Shylilywasthefifthmost-watchedfemalevarietystreamer,reachingheightssimilartoPokimaneandFuslie. Thepatterncontinuesinthefemalevarietystreamers,havingplayed50+gamesinQ12022.Forexample,KoreanvtuberKuikihitalmost1millionhourswatchedoverthetimeperiod.ThiswassecondonlytofellowKoreanstreamerKumikomii.Koreanstreamers,ingeneral,haveamassivepresenceinthetopvarietyofstreams. Overall,thegrowingpopularityofvtubers,ingeneral,seemstohavemadethevarietycategorymoreaccessibleforfemalestreamers.Inaddition,audiences’positiveresponsetovtubersonTwitchhasledtoconsiderablegrowthinthecategory.VtuberswerepreviouslymostsuccessfulonYouTube,butrecentgrowthhasbuckedthetrend. TheKeystoVarietySuccess ThesuccessofEldenRinghashelpedbolstervarietystreaming(imageviaFromSoftware) There’sbeenafewfactorstothesuccessofVarietyinQ1.ThefirsthastobeEldenRing.ThelatestFromSoftwaregamedrewaudiencesfromallcategoriesasthousandsofstreamersflockedtoplaythegame.  There’salsosomecorrelationbetweenEldenRingandthesuccessofVtubers.Bothtopperformers,IronmouseandShylily,focusedonEldenRingandDarkSouls.Thepaireasilyamassedcombined15millionhourswatchedfromtheirFromSoftwaregamemarathons. Meanwhile,individualeventssuchasIronmouse’ssubathonandQTCinderalla’sStreamerAwardshelpedbolsterthecategory.Varietydoesn’thavetomeanjustgames.ThemixofJustChatting,IRL,withrecentpopulargameslikeVampireSurvivors,TheForest,andtherecentlyupdatedFinalFantasyXIVandWorldofWarcraft,hasshownsuccess.  Varietyoftenmeansbranchingoutfromyourcoregametoplaythelatesttrend.ButthisformulaclearlyhelpsbringinnewviewersandcanhelpFemalestreamersstandoutinacrowdedTwitchscene. NewssponsoredIronmousepokimanestreamersWIGIStreamers MichaelHassall |Twitter:@hoffasaurusx MichaelisaUK-basedcontentcreatorwhocaughttheesportsbugin2010,buttookeightyearstofigureoutheshouldwriteaboutit.ThrowingawayapromisingcareerinmarketingandPR,henowspecialisesinMOBAs,coveringLeagueofLegends,Dota2,andesportsingeneralsince2019.Whennotgluedtotournamentstakingplaceontheothersideoftheglobe,hespendstimenurturinganunhealthyaddictiontoMMOsandgachagames. CopyLink Facebook Twitter Reddit Mail LoadNextArticle