Explained: Why Cristiano Ronaldo is called CR7 - Goal.com

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The CR7 Brand ... CR7 is not just a nickname for Cristiano Ronaldo, it has become the defining image of his global empire, which includes a ... DeutschEnglish–Australia–Bahrain–Cameroon–Ghana–India–Ireland–Kenya–Kuwait–Malaysia–Nigeria–Oman–Philippines–Qatar–SaudiArabia–Singapore–SouthAfrica–Tanzania–Uganda–UK–UnitedArabEmirates–USAEspañol–Argentina–Chile–Colombia–MéxicoFrançaisIndonesiaItalianoMagyarNederlandsPortuguêsTürkçeViệtNamالعربية–السعودية–مصرไทย한국어日本語简体中文繁體中文–臺灣NewsLiveScoresCristianoRonaldoExplained:WhyCristianoRonaldoiscalledCR7Goal10:45BST09/10/2021It'soneofthemostrecognisablenicknamesintheworldofsport,butwhatdoesitmeanandhowdiditcomeabout?NicknamesarecommonplaceintheworldofsportandfewaremorerecognisablethanthatofCristianoRonaldo,whoiswidelyreferredtoas'CR7'. Someofthegreatestfootballersevertograceapitchhavehadaffectionatesobriquetsconferreduponthem-thinkElIlusionista(AndresIniesta),Zizou(ZinedineZidane),DerBomber(GerdMuller)orOFenomeno(RonaldoNazario)-soitisnosurprisethatthePortuguesestarhasoneofhisown. TheattackerhasbeenknownasCR7sincehisbreakthroughatManchesterUnitedandhascraftedanentireglobal brandaroundthenickname.  Sohowdiditcomeaboutandwhatdoesitmean?Goaltakesalookattheoriginofthestar'smonikerandhowithasdevelopedovertheyears. WhatdoesCR7mean?ThenicknameCR7isasimplecombinationofRonaldo'sinitialsandhisfavourednumber:CristianoRonaldoplusthenumber7. Havingwornthenumber28duringhistimeatSportingLisbon,RonaldowashandedthefamousNo.7shirtwhenhearrivedatManchesterUnited,withAlexFergusonconvincinghisnewprotegetotreadinthefootstepsofstarssuchasDavidBeckham,GeorgeBestandEricCantona. HelaterinheritedtheNo.7atinternationalleveltoo,swappingtheNo.17fortheshirtthathadtraditionallybeenwornby LuisFigo,andsincethen,hehaswornthenumberateveryclubhehasbeento.  Notably,however,RonaldowasforcedtoweartheNo.9jersey whenhefirstarrivedatRealMadridin2009,owingtothefactthatclublegendRaulwasstilltheteam'sNo.7. WhyisCristianoRonaldocalled'CR7'? Asmentioned,Ronaldo'snicknameCR7isabasicone,butitwas-andremains-idealfromamarketingperspective. Hissponsors,Nike,hadalreadyachievedgreatsuccesswithanotherRonaldo-nowfrequentlyreferredtoas'TheOriginal'-usingano-frillsapproachinsellingtheMercurialbootsbackin1998. TakinginspirationfromtheBrazilian'snameandhisnumber,thenewMercurialbootswornbythestaratthe1998WorldCupweredubbed'R9'. Inthatsense,CR7verymuchfollowsinthesameveinastheR9nickname,thoughtheformerhasundoubtedlysurpasseditspredecessorintermsoficonicstatus. NikeevenhavetheirownrangeofCR7merchandise,includingfootballboots,ballsandtraininggear. TheCR7Brand CR7isnotjustanicknameforCristianoRonaldo,ithasbecomethedefiningimageofhisglobalempire,whichincludesavarietyof products spanning different industries. Ronaldohaslaunchedafragrancerangecalled'CR7CristianoRonaldo'andhehasalsobranchedoutintofashion,openingclothesboutiques.TheCR7underwear rangehasbeenparticularlypopularandthereareaalsoeyewearandfootwearlines. In2013,a museumwasopenedinhishometownofFunchalinMadeiraanditiscalledMuseuCR7. The superstarhasalsolaunchedahotelbusiness,inconjunctionwiththePestanaHotelGroup,whichis knownasPestanaCR7Hotels.  ThebusinesscurrentlyhasaccomodationlocatedinFunchaland Lisbon,withfurtherplanstoopenhotelsinNewYork,MadridandMarrakech. Amazingly,too,theCR7brandliterallyhasanout-of-this-worldappealfollowingthedecisiontonameagalaxyaftertheplayerin2015. Thegalaxyknownas CosmosRedshift7 orGalaxyCR7wasinspireddirectlybyRonaldo.Editors'PicksLewandowski,Laporta&levers:BarcelonariskbankruptcywithbiggestbetinclubhistoryManchesterCity’s2012title-winningteam-Wherearetheynow?BestPremierLeaguehomekitsofalltime:ManUtd,Arsenal,Chelsea&Englishfootball'scoolestshirtsWhyreigningchampionstheNetherlandsdidn'tmakeitpasttheWomen'sEurosquarter-finalsContactUsTermsofServicePrivacyPolicyCopyright©2022Goal(English)Allrightsreserved.TheinformationcontainedinGoal(English)maynotbepublished,broadcast,rewritten,orredistributedwithoutthepriorwrittenauthorityofGoal(English)

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