Facebook's Daily and Monthly Active Users (2011-2021)
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According to our database, Facebook's Monthly Active Users in Q1 2021 has increased by 10% to 2.85 billion users, from 2.60 billion users during Q1 2020. · 36.07 ...
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Facebook’sDailyandMonthlyActiveUsers(2011-2021)
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ThisstatisticshighlightsFacebook’sDailyandMonthlyActiveUsersfromQ12011tothelatestquarterof2021.
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ByPritiGohil
ThisstatisticshighlightsFacebook’sDailyandMonthlyActiveUsersfromQ22011onwards.
Facebookisthelargestsocialmediaplatform.Withtime,bothplatformanditsuserbasehaveincreasedonayear-on-yearbasis.ThearticlegivesanoverviewofthestatusofFacebook’susersasofQ12021.
Facebook’sDailyandMonthlyActiveUsers
Category
Q12021
Q12020
YoYGrowthin%
DailyActiveUsers
1.877
1.734
8%
MonthlyActiveUsers
2.852
2.603
10%
Total
4.729
4.337
9%
(Allfiguresinbillions)
ThesizeoftheuserbaseandtheirlevelofactivityorusageofFacebookarecriticalforitssuccess.ThefinancialsuccessofFacebookisdeterminedbyhowsuccessfullytheyareinadding,retaining,andengagingtheiractiveusersbyprovidingnewproductsandservicesorintroducingnewfeaturesinexistingproductsandservices.
ThegivendataofDailyActiveUsers(DAUs)andMonthlyActiveUsers(MAUs)isbasedonuseractivityonlyonFacebookandFacebookMessenger,itdoesnotincludeotherproductsofFacebooklikeInstagram,andWhatsApp.
DailyActiveUsers(DAUs)
DailyActiveUsersarethosewhoareregisteredandloggedinonFacebookorhaveusedMessengerapplication,eitherthroughthewebsiteorthroughamobiledevice,onanygivenday.
DailyActiveUsersiscalculatedasapercentageofMonthlyActiveUsersasameasureofengagementonFacebookorMessenger.
Accordingtoourdatabase,Facebook’sDailyActiveUsersinQ12021hasincreasedby8%to1.88billionusersfrom1.73billionusersduringQ12020.
65.96%ofthemonthlyactiveuserslogindailythroughmobiledevicesordesktops.
23.79%oftheworld’stotalpopulationusesFacebookondailybasis.
Asia-PacificandEuropeanregionsaremajorcontributorstogrowthinDAUsfromQ12020toQ12021.
MonthlyActiveUsers(MAUs)
MonthlyActiveUsersarethosewhoareregisteredandloggedinonFacebookorhaveusedtheMessengerapplication,eitherthroughthewebsiteorthroughamobiledevice,withinamonth(last30/31days).
MonthlyActiveUsersisusedasakeyperformanceindicator.InvestorsaremoreinterestedintheMAUsmetricasitprovidesanoverviewofthecompany’susergrowth.Ithelpsinanalyzingthecompaniesabilitytoattractnewcustomersandretaintheexistingones.
Accordingtoourdatabase,Facebook’sMonthlyActiveUsersinQ12021hasincreasedby10%to2.85billionusers,from2.60billionusersduringQ12020.
36.07%oftheworld’stotalpopulationusesFacebookeverymonth.
EuropehasbeenamajorcontributortogrowthinMAUsfromQ12020toQ12021.
Amongthesocialmediaplatforms,FacebookhasthehighestmonthlyactiveusersworldwidefollowedbyYouTube,WhatsApp,WeChat,andInstagram.
Worldwide,IndiahasthemaximumnumberofFacebookusersaround260million,followedbytheUSwith180million,andIndonesiawith130million.
CompanyOverview
Facebook,Inc.isaUS-basedcompanyanditscorporateheadquartersarelocatedinMenloPark,California.Facebookalsohasofficesinmorethan80citiesacrossEurope,theMiddleEast,Africa,NorthAmerica,LatinAmerica,andtheAsiaPacific.
FacebookwasestablishedinFebruary2004byChrisHughes,DustinMoskovitz,EduardoSaverin,andMarkZuckerbergwhowerestudentsatHarvardUniversityin2004.
Facebook’smissionistogivepowertopeopletoformcommunitiesandgetclosertotheworldatlarge.ThusitprovidesplatformslikeFacebookandMessengerwhichareregardedas“Facebookmetrics”alongwithitsotherproductslikeInstagram,andWhatsAppwhichareregardedas“Familymetrics”(FamilymetricsalsoincludeFacebookandMessenger).
Facebookprovidesusefulandengagingproductsthathelpuserstoconnecttotheirfamilyandfriendsusingmobiledevices,computers,andin-homedevices.Itprovidesaplatformthatenablesitsuserstosharetheirideas,opinions,photos,videosandcanalsoviewtheactivitiesoftheirfriends,familymembers,andthepublicatlarge.
Itdoesnotchargeitsuserswhiletheyregisternorwhiletheyuseitsplatformsthustherevenueearnedbythemisbysellingadvertisingplacementstomarketers.Thishelpsmarketerstodisplaytheirproductsandservicestoreachpeopleofdifferentages,gender,location,behaviors,andinterests.MarketerspurchaseadsthatcanappearonmultipleplatformslikeFacebook,Messenger,andInstagram.
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