零售業分析的全球市場:成長，趨勢，及預測(2019年～2024年)

零售業分析的全球市場:成長，趨勢，及預測(2019年～2024年). Retail Analytics Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 ... 首頁>市場調查報告書>通訊 零售業 軟體 商業智慧 市場調查報告書 商品編碼 393878 零售業分析的全球市場:成長，趨勢，及預測(2019年～2024年) RetailAnalyticsMarket-Growth,Trends,COVID-19Impact,andForecasts(2022-2027) 出版日期:2022年01月17日 | 出版商:MordorIntelligencePvtLtd | 英文120Pages | 商品交期:2-3個工作天內 價格 PDF(SingleUserLicense) USD4,750 PDF(TeamLicense:Upto7Users) USD5,250 PDF(SiteLicense) USD6,500 PDF(CorporateLicense) USD8,750 ※本網頁內容可能與最新版本有所差異。

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全貌 簡介 目錄 簡介 全球零售業分析市場在2019年～2024年間，預測將以超過19％的年複合成長率成長。

本報告提供全球零售業分析市場的相關調查，市場機會和未來趨勢，成長及阻礙因素，各解決方案、安裝、功能、地區的市場分析，競爭情形，主要企業的簡介等資訊。

目錄 第1章簡介 調查的成果 調查的假設 調查範圍 第2章調查方法 第3章摘要整理 第4章市場動態 市場概況 市場成長及阻礙因素概要 成長要素 E零售銷售的增加 預測分析的需求高漲 AI及AR/VR的技術進步 阻礙因素 缺乏一般認識和專門知識 產業的魅力:波特的五力分析 新加入廠商的威脅 買主/消費者談判力 供應商談判力 替代產品的威脅 產業內的競爭 第5章技術概要 第6章市場區隔 各解決方案 軟體 服務 各安裝 雲端 內部部署 各功能 客戶管理 店內營運 策略及計劃 供應鏈管理 行銷及商品營銷 其他 各地區 北美 歐洲 亞太地區 南美 中東及非洲地區 第7章競爭情形 企業簡介 SAPSE IBMCorporation AlteryxInc. TableauSoftwareInc. OracleCorporation RetailNextInc. SASInstituteInc. 富士通株式會社 AngossSoftwareCorporation Hitachi,Ltd. 第8章投資分析 第9章市場機會及未來趨勢 目錄 ProductCode:52446TheRetailAnalyticsmarketwasvaluedatUSD5.29billionin2020andisexpectedtoreachUSD15.03billionby2026,ataCAGRof19%overtheforecastperiod2021-2026.Retaildataanalyticsfollowsanalyzinghistoricaldatatoenablesmarterdecisions,improvingoperations,andincreasingsales.Bothend-userdataandback-endprocesses,suchassupplychainandinventorymanagement,havebeenprimarysourcesfordataanalytics. KeyHighlights BusinessIntelligenceandAnalyticssystemshavebeenintegratedwithbackendapplicationstounderstandbettershoppers'behaviortofacilitateconsistentcustomerconversation.Theomnichannelstrategiesbeingadoptedledanalyticstocatertomultiplechannelsbyconsolidatingdisparatedatasourcesandcommunicatingwithcustomersontheirpreferredchannel. AfurthersteptowardsintensepersonalizationhasstrengthenedthetypicalcustomerLifetimeValueandtouchpoints.Therefore,currentretailershavebeenmoreinclinedtocollectandanalyzedatalikeLocation,Socialsentiment,Clickstream,etc. Suchapreferencehasledvendorsinthemarket,toexpandandlaunchplatformsbasedonthecapabilitiesmentionedaboveinlieuofgatheringmoredatafromcustomers.Forinstance,ShopperTrak(partofJohnsonControls),primarilybeingdependentonin-storedevicestocountshoppers,leveragedmobiledevicedetectionandanalytics.And,asofJanuary2020,Placer.ai,alocationdataanalyticscompany,raisedUSD12millioninfundingtoplowintoresearchanddevelopmentofnewfeaturestoitsplatformandextendpresenceintheUnitedStates. Majordriverforretailersadoptinganalyticscurrentlyhasbeenattributedtodigitaltransformationinitiativestaken.Thisreferstothedeploymentofsensors,trackers,cameras,etc.tophysicalspaces.AsofJanuary2020,Microsoft'ssurveyacrossretailenterpriseorganizationsreflectedontheadoptionoftheIoTecosysteminretail.IntheUS,IoTadoptioninretailhighlightsa65%votetowardssecurityandstoreanalyticsastothereasonforthesame.InEurope,49%onstoreanalyticsand43%onsupplychain/storeoptimizationarekeyuses. Theadventofe-commercehasrenderedtraditionalgrowthavenuesacrossbrick-and-mortarstoreexpansionsasoutdated.Onlineplatforms,localizedassortments,andinternationalmarketexpansionshavetransformedthewaymerchandisinganalyticswasapproached.Significantcompetitionfromtheonlineplatformsledretailerstoenterthatspaceandofferedaclearerpictureofassortment,pricing,promotions,sourcing,replenishment,andin-storeplanningandexecution. AsmostcompaniesstartedremoteoperationstoavoidexposingtheiremployeestotheCOVID-19,theretailsalesdroppedglobally,indicatingablockageofsalesinformationtoretailers'datarepositories.Sincetheobjectivesofaspecificautomatedsystemorpredictivemodelremainthesame,theinputdataandtheusers'issueshaveledthecompanies(vendors)tore-evaluatehowoutputscouldnowbeinterpreted. Additionally,asofMay2020,IRI,adataanalyticssolutionprovider,launchedaproprietaryCPGInflationTrackeronitsno-costandonlineCOVID-19DataDashboard.ThistoolallowsCPGmanufacturersandretailerstoaccessreal-timechangeinpricingofconsumer-packagedgoods,forinstance,duetothepandemic'ssupplychainandeconomicimpactsforpivotingstrategies. KeyMarketTrends In-storeOperationHoldMajorShare In-store-operation-basedanalyticshasbecomeanindispensablepartofabrick-and-mortarretailer'soperatingstrategy.Withbenefitsrangingfromofferingtherightproducttotherightcustomer,furtherinsightonloyalcustomersleadstothedevelopmentofstrategiestoincreasecustomerstickiness. Also,a2019surveybyAlteryxwith350retailersandbrandmanufacturerssuggestedthatalmost81%ofrespondentsaregatheringshopperinsights.Atthesametime,76%considerinsightstobecriticaltotheirsales/revenueperformance.However,themerecollectionofdatadoesn'tsuffice.Accordingtothestudy,only16%havebeenabletoactivelymoveontodataharnessing,while24%and60%,respectively,areyettodiscoverandhavejuststarted. AsperJabil's2020FutureofRetailTechnology,90%ofrespondentsexpectspendingonin-storetechnologytoincreaseinthecomingyears.And94%respondedtohavebeeninvestinginanalyticstechnology.Significantconsiderationhasbeenskewedtowardsaddingfeaturesandproductstocomplementretailanalytics. Whereas,onthevendorfront,recently,MicrosoftannouncednewretailproductsrelatedtoitsMicrosoftDynamics365line.Thisisinlinewithofferingretailcustomerstoimprovein-storeoperationalefficiencyandbettermeasuresaleableitemswhilstaccuratelydeterminingwho'sbuyingandhowtogetmorebuyers. Quantzig,adataanalyticsandadvisoryfirm,increaseditsin-storesalesthroughmicro-targetingandtheprofitsby12%forafashionretailerbasedoutofGermany.Theretailerfacedchallengesfocusedondeliveringinsightstotherightresourceattherighttime,lackofclearlyarticulatedanalyticsstrategy,andpoordataquality. EuropetoHoldSignificantShare TheEuropeansegmentisstrong,owingtothepresenceoflargeplayerslikeIBMCorporationandSAPSE,whicharetheleadingprovidersofpredictiveanalyticsandadvancedretailanalyticssoftware. Moreover,morethansixmillioncompaniesareactiveinthisregionandemploymorethan33millionpeople.Europeishometomanyofthelarge-scaleretailersintheworld,suchasTesco,Carrefour,Lidl,MetroAG,andAldi. Onlineshoppinghasemergedasoneofthemostpopularinternetactivities.Itprovidesawidevarietyofproductsforconsumersandamultiplicityofsaleschallengesforthee-commerceplayers. Thus,theuseofadvancedanalyticsformakingonlineshoppingsmarterandmergingofflineandonlinedatacanhelpretailerstocustomizetheirtargeting,thusresultinginincrementalincreasesine-commercerevenuesandcontributingtothegrowthoftheEuropeansegmentofthemarketstudied. CompetitiveLandscape TheRetailAnalyticsMarketismoderatelycompetitive.Theplayersinthemarketareinnovatinginprovidingstrategicsolutionstoincreasetheirmarketpresenceandcustomerbase.Thisisenablingthemtosecurenewcontractsandtapnewmarkets.Someofthekeydevelopmentsinthemarketare: InJan2020-IBMlaunched"StoreintheCloud,"apartner-driveneffortfromitsRedHatbusiness.Itisalignedtoassistretailersintransformingbusinessestoservetherapidlyshiftingwayconsumersshop. AdditionalBenefits: Themarketestimate(ME)sheetinExcelformat 3monthsofanalystsupport TABLEOFCONTENTS 1INTRODUCTION 1.1StudyAssumptions​andMarketDefinition​ 1.2ScopeoftheStudy 2RESEARCHMETHODOLOGY 3EXECUTIVESUMMARY 4MARKETINSIGHTS 4.1MarketOverview 4.2IndustryAttractiveness-Porter'sFiveForceAnalysis 4.2.1BargainingPowerofSuppliers 4.2.2BargainingPowerofBuyers/Consumers 4.2.3ThreatofNewEntrants 4.2.4IntensityofCompetitiveRivalry 4.2.5ThreatofSubstituteProducts 4.3IndustryValueChainAnalysis​ 4.4ImpactOfCOVID-19OntheIndustry 5MARKETDYNAMICS 5.1MarketDrivers​ 5.1.1IncreasingVolumesofDataandTechnologicalAdvancementsinAIandAR/VR 5.1.2IncreasingE-retailSales 5.2MarketChallenges​ 5.2.1SignificantRelianceonTraditionalProcessesandLackofAwarenessandExpertise 6MARKETSEGMENTATION 6.1BySolution 6.1.1Software 6.1.2Service 6.2ByDeployment 6.2.1Cloud 6.2.2On-premise 6.3ByFunction 6.3.1CustomerManagement 6.3.2In-storeOperation(InventoryManagementandPerformanceManagement) 6.3.3SupplyChainManagement 6.3.4MarketingandMerchandizing(PricingandYieldManagement) 6.3.5OtherFunctions(TransportationManagement,OrderManagement) 6.4Geography 6.4.1NorthAmerica 6.4.1.1UnitedStates 6.4.1.2Canada 6.4.2Europe 6.4.2.1Germany 6.4.2.2UnitedKingdom 6.4.2.3France 6.4.2.4Russia 6.4.2.5RestofEurope 6.4.3AsiaPacific 6.4.3.1China 6.4.3.2Japan 6.4.3.3India 6.4.3.4RestofAsia-Pacific 6.4.4LatinAmerica 6.4.5MiddleEast&Africa 7COMPETITIVELANDSCAPE 7.1CompanyProfiles 7.1.1SAPSE 7.1.2IBMCorporation 7.1.3AlteryxInc. 7.1.4Salesforce.comInc.(TableauSoftwareInc.) 7.1.5OracleCorporation 7.1.6RetailNextInc. 7.1.7SASInstituteInc. 7.1.8QlikTechInternationalAB(Qlik) 7.1.9AltairEngineeringInc. 7.1.10HitachiVantaraLLC 8INVESTMENTANALYSIS 9FUTUREOFTHEMARKET 02-2729-4219 +886-2-2729-4219 License/價格 PDF(SingleUserLicense) USD4,750 PDF(TeamLicense:Upto7Users) USD5,250 PDF(SiteLicense) USD6,500 PDF(CorporateLicense) USD8,750 相關商品 全球零售分析市場:市場規模，各用途，各零件，各業務，各組織規模，各終端用戶，各地區預測(2021年-2027年) 零售分析的全球市場(2021-2026年):產業趨勢、市場佔有率、市場規模、成長預測、市場機會 全球零售分析市場（2021-2027）：市場預測（功能/解決方案/組織規模/現場眾包部署）/COVID-19影響/區域展望/增長潛力/市場份額 全球零售分析市場:產業分析·市場規模·佔有率·成長·趨勢·預測(2020年～2027年) 零售分析市場:各零件(軟體，服務)，各組織規模，各用途(財務管理，行銷，價格最佳化，人力資源管理，營運管理):至2027年的預測 全球零售分析市場:2021～2028年 零售分析的全球市場:目前分析與預測(2020年～2027年) 全球零售分析市場-各零件，各用途，各功能，各地區的COVID-19影響分析-規模，佔有率，預測(2021～2027年) 零售分析的全球市場 全球零售分析市場：到2028年的行業趨勢和預測 ▼ FAQ 到貨時間 使用權限 付款方式