Why invest in upper funnel advertising? - House Digital

Not investing in upper funnel advertising is a mistake a lot of medium-sized companies make. Ultimately, the paid advertising funnel is fed from the top, so ... Home>DigitalLab>WhyInvestinUpper-FunnelAdvertising? Marketingtraditionshavebeenswayedtowardslast-clickattributionforalongtime,moresoforconsideredconsumerpurchasesandB2Bservices.Soithasbecomecommonforlotsofbusinessestoavoidupper-funnelactivityintheiradvertisingcampaigns. However,ifmarketersaren’tinvestinginupperfunneladvertising,theyarerestrictingtheirpotentialtofindnewcustomersmostcost-effectively.Justusinglowerfunneladvertisingmeansyouareonlyreachingpotentialcustomersthatalreadyknowthebrandorwhohaveboughtsomethingpreviously.Sometimesmarketerscanmissthissimple,yetveryeffectivestepofspreadingtheword. Thinkofyouraudience It’simportanttospreadthewordmosteffectively–don’tjustthrowadsouttheretoanyoneasyoumaywellbewastingyourmoney. Byleveragingpeople’sinterestsandaffinities,thiswillhelpsetyouapartfromthecompetitionandputyourightinfrontofyouridealcustomers.Bynotinvestinginthetopofthefunnelistohinderyourcampaignsbeforethey’veevengoneahead. Notinvestinginupperfunneladvertisingisamistakealotofmedium-sizedcompaniesmake.Ultimately,thepaidadvertisingfunnelisfedfromthetop,socreatinghypeandsettingoutthebrandvaluesattheawarenessstagewillfundamentallyleadtoreachingmorecustomers,andultimatelygettingmoreconversions. HereatHouseDigital,wemakegreatuseoutofallstagesoftheadvertisingfunnel.Wereallyseethebenefitandsuccessofitinordertogetgreatresultsforourclients.Nomatterwhattheirultimategoalis,thebrandawarenessstageisalwaysthestartingpointofacampaignforgettingthemessageouttheretothetargetaudience. Sharethisarticle* emailFacebookTwitterLinkedin PostedbyHouseDigital OtherPosts StarsinYour…Ads? HowUsingGoogleWebDesignerforYourGoogleAdsCanImproveInteraction HowtoAuditaGoogleAdsAccount