What is a retweet? | BigCommerce

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Definition: A retweet is when someone republishes or forwards a post to their own Twitter followers. Retweets are typically credited to their original ... HomeConversionRateOptimizationEcommerceAnalyticsEcommerceHowTosEcommerceMarketingandStrategyEmailMarketingandAutomationPaymentGatewaysProductandInventoryManagementSearchMarketingforSEOandSEMGlossaryHomeConversionRateOptimizationEcommerceAnalyticsEcommerceHowTosEcommerceMarketingandStrategyEmailMarketingandAutomationPaymentGatewaysProductandInventoryManagementSearchMarketingforSEOandSEMGlossaryEcommerceMarketingandStrategyWhatisaretweet?Whatisaretweet?Definition:AretweetiswhensomeonerepublishesorforwardsaposttotheirownTwitterfollowers.Retweetsaretypicallycreditedtotheiroriginalauthors,incentivizinguserstocreateshareablecontentthatexpandstheirTwitterfootprint.LearningretweetetiquetteIfsomeoneretweetsyourmessage,it'scommonpracticetoreciprocatewithanotherunrelatedtweet,directmessageor,ifyouhaven'tyet,follow.Thelatterisoftentheeasiestmethodifyougetalotofretweets,sincerespondingtoeachindividualtweetiscumbersome.Youcouldalsoaddthemtoalistforfuturemarketingpurposes,orretweetsomethingoftheir'sinreturn.Forretweeters,oneunspokenruleistoattachacommenttotheretweetsoyou'readdingvalueratherthanpiggybackingonsomeoneelse'swork.KeepinganeyeonretweetsIt'sagoodideatokeeptrackofretweets,boththosethathaveresharedyouroriginaltweetandpopularonesthatarecurrentlytrending.YoucanseetheformerunderyourNotificationstab,whileyoucangetagaugeofwhatretweetsarepopularbylookingthroughyournetwork.Bothwillhelpyoubetterpositionyourbrandingandsocialmediastrategygoingforward.Seeingwhichofyourtweetsmakeforparticularlysuccessfulretweetswillgiveyouabetterideaofwhatinterestsandengagesyourtargetmarketsoyoucanreplicateitinfuture.Knowingwhatretweetsarepopularshouldhaveasimilareffectonyourmarketingstrategy.RetweetsasametricRetweetsarealsoanimportantmetricofyoursocialmediastrategy'ssuccess.Manybusinesseswilllookattheamountoffollowerstheyhaveasanindicationofhowwelltheirmarketingisdoing.Buthavingagargantuanamountoffollowersisnogoodifthey'repassiveanddon'tengagewithyourcompany.Ifyourtweetsconsistentlygetalotofretweetshowever,andconsistently,thistellsyouthatwhatyou'redoingishavinganimpactonyourtargetmarket.Rememberthatthisisjustonemetric,however.Retweetswon'ttellyouifyoursocialmediacampaignisgeneratingsalesorleads,whichissignificantgiventhata2014reportfromWebmarketing123foundleadgenerationwasbyfarthetopobjectiveindigitalmarketing.TotrulygetanideaofyourROI,youhavetoexaminemanydifferentstatisticsratherthanrelyingonasingleone.BigCommercehelpsgrowingbusinesses,enterprisebrands,andeverythingin-betweensellmoreonline.LearnaboutBigCommerceEnterpriseSeeourbest-in-classfeaturesVisitourecommerceblogReadecommercearticles StartyourfreetrialHigh-volumeorestablishedbusiness?RequestademoReadytoseewhatBigCommercecandoforyourbusiness?StartyourfreetrialHigh-volumeorestablishedbusiness?Requestademo



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