The Ultimate Guide to Facebook Carousel Ads - - Buffer

The Facebook carousel format enables advertisers, across both Facebook and Instagram, to show 3-5 images, headlines, and links or calls to action in a ... Facebookcarouseladsareextremelyengagingandfunwaytopromoteyourbusiness.AccordingtodatacollectedbyKineticSocial,theseadscanalsodriveupto10timesmoretraffictoadvertisers’websitesthanstaticsponsoredpostsonFacebook.AndLOVOOfoundthattheygota72%higherclick-throughrateversussingleimagemobileappads.Itfeelscleartheseadscanbeextremelyeffective,buthowcanyoumaximizetheirpotential?Inthispost,we’llwalkthroughnotjusthowtocreateacarouseladbutalsohowyoucangetthemostoutofyourads.Let’sgetstarted.WhatareFacebookCarouselAds?TheFacebookcarouselformatenablesadvertisers,acrossbothFacebookandInstagram,toshow3-5images,headlines,andlinksorcallstoactioninasingleadunit.Youmayhavespottedtheminyournewsfeed.Here’showtheylookondesktop:Andonmobile:Onmobile,userscanswipethroughthecardswhiledesktopuserscanmaneuverbetweenimagesbyclickingontheleftorrightarrows.5waysyoucoulduseFacebookCarouselAdsCarouseladsareextremelyversatileandcanbeusedinanumberofways.Whilemanybusinessesusethistypeofadasawaytopromoteproducts,theadsalsoprovideanexcellentopportunitytoshowcaseyourbrand’suniquenessandtellastory.Inthissection,I’dlovetohighlight5uniquewaysyoucanutilizeFacebookCarouselAds.1.HighlightaproductTieksareaspecialistballetshoemakerandusedcarouseladstohighlightoneoftheproducts.Eachcardoftheadfocusesinononeaspectoftheirshoe,andtheyusedtheheadlinecopytoprovidemorecontexttoeachimage.2.IllustratehowtouseaproductTymeHairusedcarouseladstoshowcasehowyoucanuseoneoftheirproducts.Toshowhowtheircurlingironsworked,theyusedeachcardoftheadtoshareastepwithacorrespondingimage.3.TellastoryStoriesareanincrediblyeffectivewayofsharingyourbrandsmessageandengagingwithyourcustomers.ProjectRepat,acompanywhomakequiltsoutofoldt-shirts,haveusedcarouseladstotellthestoryofhowyourmemoriescantransformintoaquilt.4.ProducttourInthebelowexample,Musicapp,Deezerhaveusedcarouselcardstogivepeopleatasteofthein-appexperiencebeforetheyevendownloadit.Eachcardoftheadsummarizedafeatureoftheapp,offeringpeopleagoodideaofwhattoexpectfromtheapp.5.ShareanarticleCarouseladsareanamazingwaytoshareandpromotearticles.Inthebelowexample,PrecisionNutritionsharedarticlesfromtheirwebsiteonhealthyeatingforathletes–thisadledto6,000newnewslettersignups.AquickexperimentWequicklytestedCarouselAdsasawaytodriveclickstoourcontent,andit’dbeapleasuretoshareourresultshere.AlongsidetheCarouselAd,wealsotestedaPostEngagementAdtogivesomecontexttoourresults.Here’swhatwefound:ThePagePostEngagementAdhadaCTRof1.05%vs.0.20%fromtheCarouselAdTheCPCforthePostEngagementAdwas$0.57vs.$0.87fromtheCarouselAd.ThePostEngagementAdalsogenerated79postlikes,2comments,3sharesand38pagelikesontopofthe188linkclicksat80%ofthecostoftheCarouselAdthatgenerated2postlikes,0comments,0shares,155linkclicksandonly1pagelike.Ourhunchisthat,thoughitunderperformedinthistestvs.aPostEngagementAd,withalittlebitoftestingandoptimizationwecouldimprovetheeffectivenessoftheCarouselAdsasawaytodriveclickstocontent.Aninitialthoughtisthatmaybeifthefirstcardinthecarouseladdidn’tquitedoit,perhapsanotheroneofthefourwould.Here’swhatthefirstcardlookedlike:HaveyouexperimentedwithCarouselAdsasawaytodriveclickstoyourcontent?Ifso,I’dlovetohearyourthoughtsandexperiencesinthecommentsbelowthispost.HowtocreateacarouseladItonlytakesafewsimplestepstocreateacarouselad,andI’dlovetosharehowyoucancreatetheseadsfromyourFacebookPageandalsofromAdvertsManager.Let’sgo!FromyourPageTocreateacarouseladfromyourPageclickthe‘Promote’buttononthetoprightcornerofthepage,andthenselect‘Promoteyourwebsite’:Next,you’llseeanAdswindowopenup,underthe‘Images’sectionofthiswindowclickthe‘+’buttontoaddmultiplecardstoyourcarousel:Onceyou’veaddedthenumberofcardsyou’dlike(anywherefrom3-5),youcanaddanimageandheadlinetoeachcard,andwhenyouradislookinggreatandreadytogo,fillouttheAudience,BudgetandDurationfieldsthenhit‘Promote’toputitlive.Protip:Ifyouneedtocropanimage,clickRepositionImagetodraganddroptheCropImagetoolontothepartoftheimageyouwanttoshow.FromAdvertsManagerTokickoffacarouseladcampaignfromFacebookAdvertsManager,firstclick‘Createadvert’andthenchooseeither‘Sendpeopletoyourwebsite’,‘Increaseconversionsonyourwebsite’or‘Getinstallsofyourapp’fromthecampaignobjectivepage.Step1:CreateAdvertStep2:ChooseobjectiveStep3:SelectaudienceandbudgetStep4:SelectadvertcreativeThisiswhereyoucancreateyourcarousel.Whenyoureachtheadvertcreativescreen,choose‘Multipleimagesinoneadvert’tobuildacarouselad.Onceyou’veuploadedyourcreative,you’regoodtogoandputtheadlive.HowtocreatetheperfectcarouseladGrabattentionwiththefirstimageFacebook’sNewsfeedisaverybusyplace,andusersareoftenoverloadedwithcontent.Tohelpyouradsucceed,paycloseattentiontothefirstimageandbesureitmakessenseonitsownandalsograbsattention.AgreatexampleofthisisVirginHolidayspostabouttheir#DreamBiggersale.Thefirstcardonthecarouselshowsyouexactlywhatthey’reofferingandgrabsattentionwithapowerfulimageofNewYorkCity:AdheretoFacebook’srecommendationsFacebookhavesharedsomedesignrecommendationsforCarouselAds.Ifyou’relookingtomaximizeyourperformance,itcouldbebesttotryandsticktothesewherepossible.Here’sasnapshotoftheirrecommendations:Recommendedimagesize:600x600pixelsImageratio:1:1Text:90charactersHeadline:40charactersLinkdescription:20charactersYourimagemaynotincludemorethan20%text.Protip:UsetheHeadlinespaceundereachimageforproductnamesorbenefits,priceorpercentageoff,oracalltoactionHowtocreateonelongimageSomeadvertiserschoosetobreakuponebigimageintocards,totellagreatvisualstoryastheuserswipes(orclicks)throughthem.Here’sanexample:Ifyou’dliketocreateanadinthecarouselformatthatshowcasesonelongimage,here’showtodoit:Decidehowmanycarouselcardstheimageisgoingtocross(thisshouldbeanywherefrom3-5cards).Createanimagewiththecorrectdimensions.Itsheightshouldbe600pixels,anditswidthshouldbe600pixelsmultipliedbythenumberofcarouselcardsused(ex:afour-cardimageshouldbe2400×600pixels).Uploadthissameimageforeachcarouselcard,butcropitatequalintervalstodivideitupacrossthecards.Alternatively,youcouldcropeach600×600cardusingimageeditingsoftwarelikeSketchorPhotoshopbeforeyouupload.Protip:Facebookhasanoptiontoautomaticallyshowthebest-performingimagesfirstyourcarousel.Ifyou’recreatingalongimageacrossmultiplecards,it’sbesttoleavethisboxun-ticked.6creativeexamplesofcarouselads1.StraightOuttaComptonStraightOuttaComptonusedcarouseladstoshowcasesectionsonthefilmandannounceitsreleaseonVUDU.2.DeezerDeezerturnedtocarouseladstoannouncethatTheBeatlesmusicisavailableintheirapp.TheadfeaturesanimageofthegroupspreadacrossthreecardsandutilizedtheheadlinespaceoneachcardstobreakthenewsaboutTheBeatlesbeingonDeezer.3.XboxTopromotethelatestTombRaidergame,Xboxusedapanoramicshotofcharacter,LaraCroft,hangingonacliffface.Alongsidetheimages,Xboxusedthecardsheadlinestotelltrailthestoryofthegame.Thelastcardsonthecarouselwasalinktopurchasethegame.4.FalloutTopromoteFallout4,BethesdaGameStudiosusedcarouseladstoshareratingsandreviewsfromwell-knownandtrustedgamesindustrywebsitesandmagazines.5.TescoTescousedcarouseladstoshowcaseastepbysteprecipeandlinkbacktoRealFoodblog.6.ChipotleChipotleusedcarouseladsasatodriveattentiontotheir‘FriendorFaux’campaign;thecardscomparedChipotlemealswithothervarietiesoffastfoodtoaskwhichisyourfriendandwhichisyourfaux.OvertoyouIhopeyoufoundthispostuseful!I’dlovetohearyourexperiencewithFacebookcarouselads,bothasaFacebookuserandadvertiser.Whatdoyouthinkoftheseads?DoyoufindthemmoreinterestingandengagingthanothertypesofFacebookads?Asanadvertiser,haveyoufoundcarouseladseffective?Howhaveyouusedthem?LeaveanoteinthecommentsandI’mexcitedtojumpintotheconversationwithyou. 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TheCompleteGuidetoFacebookAdsManager:HowtoCreate,Manage,AnalyzeYourFacebookAds Ninety-onepercentofmarketersinvestedinFacebookadvertisinglastyear.Andit’seasytounderstandwhywhenyoulookatthedata:morethan1.4billionpeopleuseFacebookeveryday,andonaverage,eachpersonspendsmore... 160,000+smallbusinesseslikeyoursuseBuffertobuildtheirbrandonsocialmediaeverymonth Signupforfree Nocreditcardrequired Cancelanytime Search Maywesuggest ContentMarketing SocialMediaCustomer Service SocialMediaMarketing VideoMarketing Pickedforyou FacebookMarketing SocialMediaImageSizesin2021:GuidelinesforPostson5MajorNetworks InstagramMarketing 15InstagramStoriesDesignTipstoCreateStunningVisuals FacebookMarketing BestTimetoPostonFacebookin2021:ACompleteGuide Hithere,weusecookiestoofferyouabetterbrowsingexperienceandtoanalyzesitetraffic.Bycontinuingtouseourwebsite,youconsenttotheuseofthesecookies.Learnmoreabouthowweusecookies. Gotit