Tobias van Schneider - Design & Creative Direction

Tobias van Schneider (also known as House of van Schneider) is an award-winning designer born in Germany, raised in Austria and currently living in Stockholm ... Blog About Instagram Mixtapes SignUp ANEWDIGITALMUSEUMEXPERIENCEBYHOVS VISITTHEMUSEUM Designedtobeusedandlovedbymillions.Designedtobeusedandlovedbymillions.Designedtobeusedandlovedbymillions. TobiasvanSchneider(alsoknownas HouseofvanSchneider)isanaward-winningdesignerborninGermany,raisedinAustriaandcurrentlylivinginStockholm NewYork.Workingattheintersectionofdigitalproductdesignandbrandidentity, he'shadtheprivilegeofinfluencingproductsusedandlovedbymillions.TheseincludeSpotify,RedBull,NASA,BMW,Google,Wacom,Sony,Toyota,RalphLauren,Bwinandmore.Today,he's theco-founderofSemplice,partnerat  Carbonmade andCreativeDirectorat  DESK.Before,heservedasleadproductdesigner&artdirectoratSpotify.→Fullbiohere. →Twitter→Instagram→[email protected]'mTobiasvanSchneideran award-winningdesignerborninGermany,raisedinAustria&currentlylivinginStockholm NewYorkCity.IhadtheprivilegeofworkingwithcompaniessuchasRedBull,NASA,BMW,Google,Wacom,Sony, Toyota,RalphLauren,Bwin&more.Founderof Semplice.FormerLeadProductDesigner&ArtDirectoratSpotify &servingontheAIGA BoardofDirectorsinNewYork.—JoinmyprivateemaillistBusinessinquiriesbusiness@vanschneider.comTobiasvanSchneider(alsoknownas HouseofvanSchneider)isanaward-winningdesignerborninGermany,raisedinAustriaandcurrentlylivinginStockholm NewYork.Workingattheintersectionofdigitalproductdesignandbrandidentity, he'shadtheprivilegeofinfluencingproductsusedandlovedbymillions.TheseincludeSpotify,RedBull,NASA,BMW,Google,Wacom,Sony,Toyota,RalphLauren,Bwinandmore.Today,he's theco-founderofSemplice,partnerat  Carbonmade andCreativeDirectorat  DESK.Before,heservedasleadproductdesigner&artdirectoratSpotify.→Fullbiohere. →Twitter→Instagram→[email protected] SIGNUPTOMYPERSONALEMAILLIST "Oneofthemostun-skippableemailnewslettersyoucanreceive." "Thekindofinsightsyougetfromthisemailarejustpriceless!" "Anunpretentiousgemfullofinsightsandawindowintohisworld." ↓WorkFile1/13↓ Semplice™— Buildingwithpride.Thedarkhorseportfoliosystemmadebydesignersfordesigners.Semplice™— Buildingwithpride.Thedarkhorseportfoliosystemmadebydesignersfordesigners. ■PROJECT:SEMPLICE.COM■ROLE:Creativedirector&co-founder■DEMO:visitsemplice.com Thousandsoftheworld'sleadingcreativesuseSemplicetobuildcustomportfolioswithouttemplates.Ico-foundedSempliceandI’mresponsibleforcreativedirection,productdesign,brandingandmarketing.It’sanever-iteratingtool,websitebackendandcreativecommunityhelpingdesignersbuildwithpride. ↓WorkFile2020↓ NASA — DesigninganidentityfortheMars2020Perseverancerovermission.NASA — DesigningasymbolandidentityfortheMars2020rovermission. ■CLIENT:NASA/JPL■ROLE:LOGODESIGN&IDENTITY■DATE:2019/2020■CLIENT:NASA/JPL■ROLE:ARTDIRECTION■DATE:2017 Forthe2020launchoftheMarsRover,NASAaskedHouseofvanSchneidertodesignasymbolcapturingtheenergyandlegacyofspacetravel,whilecelebratingtheengineerswhoworkedtirelesslyonthismission.Atonceanabstractrepresentationoftheiconicroverandblocksreachinguptothesky,thelogomarkworksasbeautifullyontheroverasitdoesona191-foottallrocketship ↓WorkFile2/13↓ Audient— Bringingmixersoftwareintothe21stcenturywiththefirstuser-centeredmixerinterface.Audient— Bringingmixersoftwareintothe21stcenturywiththefirstuser-centeredmixerinterface. ■CLIENT:AUDIENT.COM■ROLE:CD,UX&UIDESIGN▸DEMO:VIEWVIDEO ForAudient’snewID44device,Idesignedamodernsoftwareinterfacethattightlyintegrateswiththeirnewhardware.ThestandardmixerUIhadn’tchangedovertheyearsandthiswasthefirstrealuser-firstapproach.ThenewiDMixerinterfaceissimpleandelegant,astreamlinedexperienceforacomplexaudiorecordingtool. ↓WorkFileX↓ AdAstra— Designingtheposterforacinematicmasterpiecesetindeepspace.AdAstra — Designingtheposterforacinematicmasterpiecesetindeepspace. ■ROLE:ARTDIRECTION+GRAPHICDESIGN■DATE:2019 WhenwewereaskedtodesigntheposterforaspacefilmstarringBradPitt,wenaturallysaidyes."ADASTRA"centersonanastronaut’smissiontoNeptune,asheattemptstosavehumanityandfillthevoidLEFTBYHISmissingfather.Forourposterconcepts,weplayedwithwhitespaceandtheacronymLOS,meaningLossofSignal.Whileourdesignswerenotultimatelythefinalposter,itwasanhonortohaveourconceptsconsideredforthisfilm.WhenwewereaskedtodesigntheposterforaspacefilmstarringBradPitt,wenaturallysaidyes.ADASTRAcentersonanastronaut’smissiontoNeptune,asheattemptstosavehumanityandfillthevoidLEFTBYhisMISSINGfather.Forourposterconcepts,weplayedwithwhitespaceandtheacronymLOS,meaningLossofSignal.Whileourdesignswerenotultimatelythefinalposter,itwasanhonortohaveourconceptsconsideredforthisfilm. ↓WorkFile5/13↓ NASA — Celebrating80yearsofspace discoverywithNASA'sJetPropulsionLaboratory.NASA — Celebrating80yearsofspace discoverywithNASA'sJetPropulsionLaboratory. ■CLIENT:NASA/JPL■ROLE:ARTDIRECTION■DATE:2017■CLIENT:NASA/JPL■ROLE:ARTDIRECTION■DATE:2017 NASA/JPLreachedouttousforhelpcelebratinganimportantmilestone:The80thanniversaryoftheirJetPropulsionLab,aleadingcenterforroboticexplorationofthesolarsystem.Tocommemoratetheoccasion,wedesignedelaboratebadgesforfictionalNASAmembershipclubs.ThebadgeswerefeaturedonlimitededitionshirtsandjacketsasagiftfortheJPLTEAM. ↓WorkFile2/13↓ Wave— Bringingmeditation tothe21stcenturywithanintegratedmulti-sensorymusicapproach.WAVE— Bringingmeditationtothe21stcenturywithanintegratedmulti-sensorymusicapproach. ■CLIENT:WAVEMEDITATION.COM■ROLE:PRODUCT,UX&UIDESIGN▸DEMO:DOWNLOADAPP■CLIENT:WAVEMEDITATION.COM■ROLE:PRODUCT,UX&UIDESIGN▸DEMO:DOWNLOADAPP Incontrasttotheaveragemeditationapponthemarket,waveisdesignedasadestinationratherthananescape.HOUSEofvanschneidercreatedtheuserexperienceanduserinterfacedesignfortheappand,togetherwithwave,developedthedigitalproductstrategy.Youusewavenotbecauseyouhaveto,butbecauseyouwantto. ↓WorkFile4/13↓ NYC—TheultimateguideformovingtoNewYorkCity,writtenanddesigned  forcreatives.NYC—TheultimateguideformovingtoNewYorkCity,writtenanddesigned  forcreatives. ■PROJECT:LETSGOTO.nyc■ROLE:creativedirector&author■BUY:GETTHEEBOOKHERE MovingtoNewYorkfromAustriawasoneofthehardestthingsI’veeverdone.Ifiguredmostofitoutthehardway:findingajob,gettingavisa,choosinganapartment.Sevenyearslaterandstillhappilylivinginthecity,Iwroteabookthatmakesiteasierforothers.Let’sGotoNYCisthecompleteguideformovingtoNewYorkfromoutsidetheStates.It’sthesumofmypersonalexperience,legaladviceandtonsofresearchallinoneplace,writtenineasy-to-understandterms.Nobullshit,nofluff. ↓WorkFile6/13↓ Spotify —  Designinga musicbrandandproductformillions ofloyalusersaroundtheworld.Spotify —  Designinga musicbrandandproductformillions ofloyalusersaroundtheworld. ■COMPANY:SPOTIFY■ROLE:PRODUCTDESIGNLEAD■DATE:2013-2016 AsaproductdesignleadandartdirectoratSpotify,Ileaddesignforallplatformsincludingdesktop,mobileandconsoles.Iworkedforthreeyearsonthebrandandproductdesign,helpingSpotifythroughamajorrebrandasthecompanytripledinsizefrom20millionuserstomorethan80million.IalsoworkedontheSpotifyInnovationTeamdesigningfutureproducts,helpingestablishSpotify’sfirstdesignguidelinesandimplementingthemacrossallplatforms. ↓WorkFile3/13↓ memomi™—  Reinventingtheluxuryshoppingexperiencewithanewhigh-enddigitalmirror.memomi™—  Reinventingtheluxuryshoppingexperiencewithanewhigh-enddigitalmirror. ■PROJECT:memomiINC■ROLE:advisor&Creativedirector■DEMO:visitmemorymirror.com Memomicreatedtheworld’sfirstdigitalmirrorsoftwareplatformcalledMemoryMirror.I’madvisorandcreativedirectoratMemomi,overseeingtheuserexperience,brandcreativeandever-evolvingproductdesign.MemomilaunchedwithpartnerssuchasIntel,IBM,SonyandPanasonic,andnowappearsinhigh-endstoreslikeNeimanMarcus. ↓WorkFile7/13↓ Unsplash — Capturingthespiritofexplorationinalimitededition,custom-designed  sweatshirt.Unsplash — Capturingthespiritofexplorationinalimitededition,custom-designed  sweatshirt. ■PROJECT:SELF-INITIATED■ROLE:DESIGNER,PHOTOGRAPHER■SHOPTHESWEATSHIRTHERE TogetherwithmyfriendsatUnsplash,Icreatedasweatshirtthatembodiesoursharedloveoftravelandexploration.Idesignedeachdetailofthesweatshirt,fromthelabelonthesleevetothegraphicintonalblackfoilscriptonthefront.TheUrbanExplorersweatshirtishandmadeinCanadafrom100%frenchterrycottonandreads“Fernweh&Wanderlust.”InGerman,Fernwehtranslatesto“farsickness”or“longingforfar-offplaces.” ↓WorkFile8/13↓ NXTGlobe — Usinginnovativetechnologytoimagineaperfectworldwithoutgasolinecars.NXTGlobe — Usinginnovativetechnologytoimagineaperfectworldwithoutgasolinecars. ■AGENCY:FANTASYINTERACTIVE■ROLE:ARTDIRECTOR&LEADDESIGNER▸DEMO:VIEWVIDEO■AGENCY:FANTASYINTERACTIVE■ROLE:ARTDIRECTOR&LEADDESIGNER▸DEMO:VIEWVIDEO AleadingcarbrandcreatedEcoNextGlobetoshowhowtheworldwouldlookifweswitchedfromgasolinetoeco-friendlycars.UsingWebGLtechnology,Iartdirectedanddesignedtheexperience.Thewebsiteusedrealmapdatatogenerateavisualdashboardforeachuser,allelementsrenderingdirectlyinthebrowser.Everythingwasbuiltwithnewwebtechnology–evenbuttonsandsubtlegloweffectswerecompletelycodedinCSSorintegratedviaSVG. ↓WorkFile9/13↓ Wacom — Designingapowerfulecommerceplatformforstate-of-the-artcreativetools.Wacom — Designingapowerfulecommerceplatformforstate-of-the-artcreativetools. ■AGENCY:FANTASYINTERACTIVE■ROLE:ARTDIRECTOR&LEADDESIGNER▸DEMO:VIEWVIDEO■AGENCY:FANTASYINTERACTIVE■ROLE:ARTDIRECTOR&LEADDESIGNER▸DEMO:VIEWVIDEO TogetherwithFantasyInteractive,IcreatedacohesiveonlineexperienceforWacom.Wecompletelyoverhauledthewacom.comecommerceplatform,streamliningthecheckoutexperience,creatingcustom3DimageryanddesigninglayoutsthathelpedWacombettertelltheirproductstories.Wacomcreatesfantastictoolsforcreativeprofessionals,andtheirnewwebsitematchedthatreputation. ↓WorkFile10/13↓ .Mail —  Rethinkingthewayemailworkswitharefreshinglysimpleemailclientconcept..Mail —  Rethinkingthewayemailworkswitharefreshinglysimpleemailclientconcept. ■PROJECT:DOTMAILAPP■ROLE:FOUNDER,DESIGNER■DATE:2011(NEVERLAUNCHED) Whiletechnologyhadadvancedandadaptedtoourneedsovertheyears,emailhadn'tevolvedmuchatall.IcreatedtheDotMailemailconcepttofixthatproblem.Unlikemanyemailclientsfilledwithfunctionalitynobodyneeds,DotMailfocusedononlythenecessities.Withaclean,visualinterfaceandsimpleyetrevolutionarydetailslikeActionsteps,DotMailgainedasurprisingamountofattentionandevenpressfrompublicationslikeFastCompany. ↓WorkFile11/13↓ BlackMarble — Alimitededitionbeardoil,custom-designed foryouandthoseclosetoyou. BlackMarble — Alimitededitionbeardoil,custom-designed foryouandthoseclosetoyou.  ■PROJECT:BLACKMARBlE■ROLE:ARTDIRECTOR&DESIGNER■DATE:2014 IpartneredwithBeardBrandtodesignapremiumbeardoilfromscratch,carefullyrefiningtheformulaanddesigningthepackaging,brandandmarketing.Tiredofthetypicalwoodsyscentofmostbeardoils,weaimedforamoresubtlefragranceusingcitrus,cedarwoodandginger.I’mbiased,butI’dsayit’sthebestbeardoiloutthere.Thebeardapprovesthismessage. ↓WorkFile12/13↓ AuthenticWeather —Creatingtheworld'smosthonest andirreverentweatherapp.AuthenticWeather —Creatingtheworld'smosthonest andirreverentweatherapp. ■PROJECT:AUTHENTICWEATHER■ROLE:FOUNDER,DESIGNER■DEMO:DOWNLOADAPP Unlikemostweatherappswiththeirsunshineandrainbowsoutlook,AuthenticWeathertellsitlikeitis.Ifoundedandcreatedtheappincludingtheconcept,design,copywritingandbranding.Whatbeganasasideprojectin2011quicklyreachedcultstatus,withmillionSofdownloadsacrossAndroidandiOSshortlyafterlaunch. ↓WorkFile13/13↓ Aquatilis — Usinginteractivestorytellingtosharethejourneyofanunderseaexpedition.Aquatilis — Usinginteractivestorytellingtosharethejourneyofanunderseaexpedition. ■CLIENT:AQUATILIS■ROLE:CREATIVEDIRECTOR&DESIGN■DEMO:VIEWWEBSITE Ateamofexplorerswereembarkingonathree-yearjourneytoexploretheworld’soceans—andtheyneededanequallyimmersivewebsite.Thewebsiteidesignedtoldtheirstorywithaninteractivescrollingexperienceandsubtleanimationsuncommonforthattime.TomineandtheAquatilisteam’sexcitement,thesitegotatonofpressandinspiredmanytocreatesimilareditoriallayouts. I'vebeenfortunateenoughtobefeaturedinhighlyacclaimedpublicationssuchas.netMagazine,ComputerArts, FastCompany,Wired,IncMagazine,FirstRoundCapital,TheWashingtonPost,Bloomberg,BusinessInsiderandmanyothers. Thankyou!I'vebeenfortunateenoughtobefeaturedinhighlyacclaimedpublicationssuchas.netMagazine,ComputerArts, FastCompany,Wired,IncMagazine,FirstRoundCapital,TheWashingtonPost,Bloomberg,BusinessInsiderandmanyothers. Thankyou! close ©2020HouseofvanSchneiderLLCAllrightsreserved. MOREABOUTTVSAboutDESKCuratedMixtapesTheNTMYPodcast BECOMEAFRIENDTwitterDribbbleInstagram