What is Landing Page: Definition, Video - SendPulse

A landing page is a separate web page created for marketing or advertising purpose and aims at increasing conversion rates. togglemenu Products Prices Support Resources EmailCampaigns DragandDropEditor SubscriptionForms AutomationFlow TransactionalEmails CampaignsAnalytics EmailVerifier СRM LandingPages OnlineCourseCreator Chatbots InstagramChatbots WhatsAppChatbots FacebookChatbots TelegramChatbots ChatbotsApp SMS WebPush API Integrations PartnerProgram Features BlogUsefularticlesandinterestingmarketingideas KnowledgeBaseHow-tosforusingSendPulseservices Marketing101Basicinternetmarketingtermsanddefinitions AcademyVideotrainingforemailmarketingandchatbots English Українська Русский Português Türkçe Español Français Login Login Rememberme Orloginwith SigninwithFacebook SigninwithGoogle SignUp Home Support InternetMarketing101 LandingPage Alandingpageisaseparatewebpagecreatedformarketingoradvertisingpurposeandaimsatincreasingconversionrates.Peoplelandonthepageafterclickinganemaillink,followingonefromthesearchengineresultspageorsocialmediaadvertisement. Contents Whyisalandingpageimportant?BenefitsofaLandingPageHowdoesalandingpagework?WhatisthemaindifferencebetweenahomepageandalandingpageKeyComponentsofanEffectiveLandingPageHowtocreatealandingpageforfreewithSendPulse?TipstoCreateaHigh-ConvertingLandingPageWaystoPromoteaLandingPageReferences Alandingpageisdesignedtoturnyoursitevisitorsintoleads.Byofferingsomethingrelevanttopageviewers,youcangettheircontactinformationinreturn.So,youcannurtureyourleadsandturnthemintoloyalcustomersinthefuture.Themainchallengeistoprovideuserswithavaluableandappealingoffersothattheyleavetheircontactdetails.  Whyisalandingpageimportant? Landingpagesarecriticaltoincreasebrandvisibility,drivemoresales,enhanceSEOpractices,andgeneratenewleads.Thispageisaperfectwaytogrowyourcustomerbase. Herearesomestatisticsthatdemonstratetheimportanceofusingmanylandingpagestoimproveyourpractices: 2.35%istheaverageconversionrateforlandingpagesfromdifferentindustries; 61%ofmarketershavetroubleacquiringleadsandgeneratingtraffic; 68%ofB2Bcompaniesuselandingpagestoacquiremoreleads; Companiesthatincreasetheirnumberoflandingpagesfrom10to15seea55%increaseinleads; Itonlytakes8secondstoimpressvisitorswithyourlandingpage; Videosonalandingpagecanincreaseconversionratesby86%. BenefitsofaLandingPage Easyleadgeneration Collectingcustomerdata ImprovedSEOranking Aperfectwaytopromoteanewproduct Simplerdecision-makingprocess Let’sdigdeeperanddiscoverwhatthemainbenefitsofcreatingandusingalandingpageare. Easyleadgeneration.Sendingyourpotentialclientstoaregularhomepageinsteadofatargetedlandingpageisineffective.Anengagingandrelevantlandingpagewillinterestvisitorsandpersuadethemtogiveyoutheircontactdetailsinreturnforsomethingvaluable. Collectingcustomerdata.Vialandingpagevisits,itispossibletocollectvaluableinformationanddemographicsthatwillsignificantlyhelpyourteamimprovemarketingactivitiesinthefuture.Youwillgettoknowyourpotentialcustomersbetterandgetmorein-depthinsightsintotheirneeds. ImprovedSEOranking.AlandingpageshouldtargetaparticularsetofsearchphrasesandtermstobepromotedwithGoogleAdsoranotherpaidadvertisingplatform.TargetedpagescansignificantlyincreaseyourSEOrankingsoyoucaneasilystandoutfromcompetitors. Aperfectwaytopromoteanewproduct.Withalandingpage,youcanleadyourvisitorstoasinglepagethatdescribesanewproduct.Thisway,youcanconcentratetheirattentionandpromotenewproductsorservices. Simplerdecision-makingprocess.Onalandingpage,youhavetoprovidevisitorswithsomeexclusiveoffers,whichstreamlinestheirdecision-makingprocess.Theycanfocusontherelevantinformationwithnootherdistractionsanddecidewhethertheywanttogofurther. Howdoesalandingpagework? Thewayalandingpageworksisquitesimple.Afterfollowingthelink,theuseristakentothelandingpagethathasaspecialofferordescribesaparticularproduct.ThemaincomponentofalandingpageisastrongCTA,animage,button,orapieceoftextthatspursapersontofillintheform.Togetaccesstothespecialoffer,apersonhastofillintheform,andinturn,becomesyourlead. Theformusuallyincludesfieldsforanemailaddressandausername.Thisisenoughtostorethisinfoinyourdatabaseanduseitforfuturemarketingactivities.Afteravisitorhasfilledintheform,theyreceiveathank-youemail. Whatisthemaindifferencebetweenahomepageandalandingpage Thethingwhichmakesalandingpagedifferentfromahomepageisitspurpose—toconvertsitevisitorsintoclients.Unlikeahomepage,alandingpageisasingledetachedwebpagethatisnotconnectedtoyourwebsiteandisdesignedtogeneratemoreleads.Alandingpagehasnonavigationandusuallyincludesonlybasicinformationaboutaproductorservicewithacontactformthataimsatcapturingessentialpersonaldatatoturnvisitorsintocustomersinthefuture. Whilehomepagesarecreatedforawideaudience,alandingpagecateredtonarrowsegmentsofuserswhoareverylikelytoconvert.That’swhymarketersmakeuseofcasestudiesandvideotutorialstoshowthevalueoftheproductoffered. KeyComponentsofanEffectiveLandingPage Outstandingheadline Relevantcopy Eye-catchingimages Featuresandbenefits Subscriptionform Astrongcalltoaction Herearetheessentialcomponentsofaneffectivelandingpage. Outstandingheadline Thisisthefirstthingpeoplewillsee,soitshouldbeshortandsweet,butasrelevantaspossible.Comeupwithanengagingandcompellingheadingthatwillkeepyourvisitorsinterestedinreadingandfillingintheform.Tellpeopleabouttheproductorserviceyouaretryingtopromoteandgrabreaders’attentionwithafewcatchywords. Thisexampleisaperfectdemonstrationofhowbrevityandsimplicitycanengagevisitors.IttookMOZsixwordstoconveythepurposestheyhelptoachieve. Relevantcopy Aneffectivecopycaneithersupportyourheadlineorprovideuserswithadditionalvalue.Usethiscomponentasanotherchancetoattractuserattention.Explainyourheadlineandtellaboutthebenefitsofyourservicebutdon’tbetoowordy—coverthebasicsinafewwords. Checkouttheexamplebelow.HubSpotexplainedtheessenceoftheirproductformarketersinthreelines. Eye-catchingimages Includingrelevantimagesenhancestheoverallideayouaretryingtoconveyonyourlandingpage.Qualityeye-catchingimagesandGIFs,likeintheexamplebelow,willdrawpeople’sattention,andtheywillbemoreinterestedinexploringthepageandleavingyoutheircontactdetails. Makesurethattheimagesarerelevanttoyourlandingpagecontentanddescribeyourproductfromthebestangle.Letusersseetheresultstheycanachieveusingyourservice. IntercomusesaniceGIFabovethefoldontheirlandingpagetoattractuserattentionandprovidescreenshotsdescribinghowtheirserviceworks. Featuresandbenefits Thesetwocomponentscomplementoneanother.ThebestwayforwardistoprovideabulletedlistofyourfeaturesandexplainhowyourclientswillbenefitfromusingYOURservice.Compareyourfeatureswithanysimilarfeaturesfromyourcompetitors,findadvantagesthatmakeyourbrandbetterandmentionthemonyourlandingpage. Lookattheexamplebelow.Snov.ionotonlydescribesthefeaturesofitsemailfinderbutalsoexplainswhyit’sworthtrying. Subscriptionform Asubscriptionformisacorethingtoincludeonyourlandingpage.It’sthemaincomponentyouneedbecausepeopleleavetheircontactinfoyoucanuseforyourfuturemarketingactivities.Itcanbeashortformthatmightrequireonlyenteringavisitor’semailaddressoralongerformwhereavisitorshouldincludetheirfirstname,email,phonenumber,orotherdetailsrelevantforyourproductorservice. Remember,themorefieldsyouaddtotheform,themorebouncesyouwillhavesincepeopleavoidfillinginlongforms.So,thebestoptionistoaskforanameandemailoratleastmakethefieldsnotobligatorytofillin. SendPulseoffersitsuserspre-designedsubscriptionformsandaflexibleformbuilderthatrequiresnoHTMLknowledge.Createmultichannelformstocollectnotonlyusers'emailaddressesbutletthemcontactyouviaachatbotinFacebookMessengerandTelegram.Checkoutsuchaformbelow. Belowisanexampleofasubscriptionformthatcollectsonlyanemailaddress.Besides,iteliminatestypicalusers’painpointsandoffersanincentiveforyoung,growingcompanies. Astrongcalltoaction Anactivecalltoactionisanotherimportantelementthatneedsyourattention.ACTAcandecidewhetherornotapersonwillgiveyoutheircontactinformation.YourCTAmustbeasrelevantandcaptivatingaspossible.Thetextofthebuttonhastobestraighttothepointandshowapersonwhattheywillgetinreturn.Donotbevaguebutstayconciseandspecific. Belowisastandardbuteffectivecall-to-actionforaSaaScompany’slandingpages. Nowthatyouknowaboutthekeyelementsofaneffectivelandingpage,it'stimetolearnhowtocreateone.YoucandothiswithSendPulseforfree. HowtocreatealandingpageforfreewithSendPulse? SendPulseprovidesaneasy-to-usedraganddroplandingpagebuilderthatallowsyoutocreateanonlinestore,mobilelandingpage,orlinkpageforyoursocialmediabioinlessthanhalfanhour,andwithoutanytechnicalskills. Ifyouhavetheinspirationandthetime,youcancreatealandingpagefromscratch.SendPulsealsoofferspre-designed templatesthatyoucancustomizetoyourliking. Youcanaddbuttonswiththelinkstoyourchatbots,aswellasasubscriptionwidget.Integrateapaymentsystemtoconvertleadsintocustomers.Trackkeyperformanceindicatorsandimproveyoursite'ssearchenginerankingswithSEOsettings.Thebuilderisavailableforfree. Belowyoucanseehowtheprocessofcreatingalandingpagelookslike.Dragthenecessaryelementsfromthelefttoyourlayoutandeditthemwiththehelpoftherightpanel. Youcanalsoseethestatisticsofyourpage,namelythenumberofviewsandclicks. Followthisstep-by-stepguidetocreatealandingpagewithSendPulse. TipstoCreateaHigh-ConvertingLandingPage Investinauser-friendlyandresponsivedesign Usesocialproof Incorporatereviews,testimonialsandcasestudies Makeuseofrewards Thesetipswillhelpyouenhanceyourpractices,soyoucancreateahigh-convertinglandingpagethatwillbringyoumoreleads. Investinauser-friendlyandresponsivedesign Ifyourlandingpagedoesn’trenderwellonusers’smartphonesandtheyhavetousehorizontalscrollbars,theywon’teventrytousethem.Aresponsivepagedesignisamusttoprovidecustomerswiththebestuserexperience. Toincreasebrandawareness,investinanoriginalanduniquelandingpagedesign.Makesurealloftheelementslikethepage’scolor,font,andtextsizeareuniformthroughoutyourwebsite.Leaveenoughwhitespacetomakethetexteasytoscan. Whenconsideringanoriginalpagedesign,Appleislikelytobethefirstbrandthatcomestomind.Theirlandingpageslooklikeashortmovie,however,thedesignremainsminimalist.Takealook! Usesocialproof Whenlandingonanewpage,usersconsiderwhetherthatbrandisworthtryingandheresocialproofdoesthetrick.Youmayshowhowmanypeoplehavealreadyregisteredorshowapop-upwithreal-timeregistrations.Thisway,potentialuserswillseethatlotsofpeopleuseyourservicesandthefearofmissingoutonsomethingvaluablewon’tletthemleaveyourpage. Checkouttheexampleofsocialproofbelow. Incorporatereviews,testimonialsandcasestudies Alloftheelementsofcustomerfeedbackbelongtosocialproofaswell.Theyplayaspecialroleforuserswhoareconsideringusingyourservice.Nothingworksbetterthancustomers’experiencesofworkingwithyourbrand.So,askyourclientstoleaveareviewandplaceitonyourlandingpage.Thatwillmotivatepotentialcustomerstogiveyourserviceatry. LookhowMozaddstheircustomers’testimonialstotheirlandingpage. Makeuseofrewards Certificationsawardedbyauthoritativethirdpartiesmakepeopletrustyourbrandaswell.Addthelogoofthecompanythatawardedyourbrandalongwithalinkandyou’llhave+1toyourbrandauthority. BelowyoucanseehowSerpstatincludestheirrewardsontheirlandingpage. WaystoPromoteaLandingPage Organicsearch PPC Emails Paidsocialmediaadvertising Guestblogging Byimplementingthesetactics,youwillbeabletopromoteadesiredlandingpagethroughouttheInterneteasily. Organicsearch Tomakeaneffectivelandingpage,it’simperativetoincluderelevantkeywordsandphrasesinyourtitle,soamoretargetedaudiencecanfindyourpage.Withasearchengineoptimizedpage,chancesaremuchhigherthatpeoplewillstayonitandgiveyoutheircontactdetails. Usinglong-tailandspecifickeywords,andarelevantmetadescriptionwillhelpuserseasilyfindarelevantpage. Theresultsofasearcharedisplayedundersponsoredadsandthekeywordsapersonusersarebold.Checkitoutbelow! PPC Withthistypeofonlineadvertising,youpayonlyforadsthatwereclickedbyusers.So,themainchallengeistochoosetherightaudiencesegmentthatisverylikelytoneedyourproductandsetyourbudgetwisely.Tohavemorechancesforconversion,setconcretegoalsandmakesurethatyourlandingpagesanswerallthequestionsthatausermayhave. LookbelowtoseehowpromotingalandingpagewiththehelpofPPClooks. Emails Emailsareagreatwaytopromoteacertainlandingpage.Inthiscase,it’sagreatwaytoturnyourleadsintocustomers.Bysendinganemailwithalandingpagetoatargetedgroupofpeoplefromyourdatabase,youcaneasilypromoteyourlandingpage.Thisapproachworksbestforpromotingnewproductsandservicesandupcomingevents. Emailservices,likeSendPulse,facilitatetheprocessandalsoallowyoutotracktheeffectivenessofyouremailcampaignssoyoucanimprovetheminthefutureanddrivemoresales.Createaneye-catchingemailfromscratchorusepre-designedtemplatestosavetime.Here’sastep-by-stepguidetogettingstarted. СheckouthowTildapromoteditsnewfeatureviaanemailcampaign.Thebrandprovidesthelinktothelandingpageandoffersahow-toguide. PaidSocialMediaadvertisement Socialmediaplatformsaregreatchannelstopromoteyourlandingpagesinceyoumighthaveanaudiencethere.YoucaneasilylaunchanadvertisingcampaignonFacebook,Instagram,orotherplatformsrelevanttoyourbusiness.Defineyourtargetaudienceandstartpromotingyourlandingpage.Togetmoreconversions,youhavetobespecificaboutyourtargetingandtakeintoaccountasmuchdataaboutusersaspossiblelikegender,age,country,occupation,interests,andhobbies,etc. Then,allyouneedistowriteaneye-grabbingheadlineandaddbeautifulimagesthatdescribeyourproductfromthebestangle. Guestblogging Thisisoneofthemosteffectivewaystolookfornewaudiencesandpromoteabrandnewproductthatuserswon’tsearchforonGoogle.Tomakethismethodwork,youshouldmaketherightchoiceofplatform.Lookfortopinfluencersandauthoritativebloggersinyourfield,analyzetheiraudiencetomakesureitwillbeinterestedinyourproduct. Contactthesepeople,askthemtotryoutyourserviceforfree,andsharefeedbackwiththeirreadersorwriteaguestpostontheirblogwithalinktotherelevantlandingpage.Thehighertheirauthority,alongwithuserengagement,themoreconversionsyou’llhave. Asyoucansee,ausefullandingpageisanintegralpartofbusinessdevelopmentandgrowth.Thisbeneficialyetstraightforwardaspectcanhelpyouattractmorepeople,raisebrandawareness,generateleadsanddrivesales. Byimplementingthetipsprovidedinthisarticle,youwillbeabletocreateahighlyappealingandefficientlandingpagethatwillallowyouquicklytoacquireleadsandturnthemintoclients.SendPulsecanhelpyouincreaseyourlandingpageperformancewiththesubscriptionforms. References Thearticle"WhatIsaLandingPage?AllYourQuestions,Answered"onHubSpotdefinesalandingpage,statesitspurposes,explainswhyitisessentialandofferstipstofollowwhilecreatingone. Thearticle"Beginner’sGuidetoLandingPages"onNeilPatel'sblogexplainswhatalandingpageis,describesitsgoals,andprovidesbestpracticestofollow. Thearticle"WhatisaLandingPage?"onInstapageconsidersthefollowingaspects:whatalandingpageis,whyeverypromotionneedsit,theanatomyofalandingpagethatconverts,howtopickthebesttypeofalandingpageforyourcampaign. FAQ 🏗️HowdoIcreatealandingpageforfree? Usealandingpagebuilderthatgivesyoufreeaccesstoallthenecessarytoolstocreateaprofessionallandingpage.Onafreeplan,landingpagebuildersusuallyprovidelimitedfeaturesandaddtheirlogoatthebottomofyourpage. 🌟Whatisthemainpurposeofalandingpage? Landingpagesaredesignedtoincreaseconversions.Therightplacementofimages,text,andcalls-to-actionhelpsyoumoveusersthroughthesalescycle.Marketerscountdifferentuseractionsasconversionsdependingontheirgoals.Theyusuallyencourageuserstoregister,opt-inforemailcommunication,makeapurchase,etc. 💳Howmuchdoesitcosttocreatealandingpage? YoucaneasilycreatealandingpagefreeofchargewithWix,Site123,andWordPress.Whilepaidplansoffermoreprofessionaltoolsstartingat$25/mo.Forsuchalowprice,landingpagebuildersallowyoutocreate,test,maintainyourlandingpage,andtrackitsefficiency. ❔Whatisthedifferencebetweenawebsiteandalandingpage? Awebsiteisasystemofpageswithrelatedcontentunderthesamedomainname.Websitescanbemultifunctional.Theymaysellproducts,sharenewsandupdates,containlegalinfoaboutthecompany,shareitshistoryonthe“Aboutus”page,etc.Visitorscaneasilynavigatebetweenpagesdependingontheirneeds.Incontrast,landingpageshaveanarrowgoalandareexplicitlydesignedforconversionsandleadgeneration. 📈Howtoconvertleadsonalandingpage? Youneedtofollowthebestpracticesforgeneratingleadsfromlandingpagestoboostconversions.Thekeyelementsofahigh-convertinglandingpageareeye-catchingimages,relevantandinformativecopy,adescriptionofallthefeaturesandbenefitsofaproduct,andaclearcall-to-action. 📊Whatisagoodconversionrateforalandingpage? Itdependsonthetypeoflandingpageyouuse.Theaverageconversionrateforlandingpagesisaround3%.Thebestlandingpagesshowaconversionrateof11%andabove.Alwaysaskyourselfwhatyourgoaliswhenyoucreatealandingpage.Itisbettertochooseasinglegoalsothatitiseasiertomoveuserstowardstheconversion.Anopt-inpage,forexample,isfocusedonconvertingvisitorsintoemailsubscribers. LastUpdated:21.04.2022 EventLandingPagesandtheChamberofHighConversionSecrets MakeItorBreakIt:LandingPageHeadlineExamplesandTips 15TipstoIncreaseYourLandingPageConversionRate Alsosearchedwith"aLandingPage"CausemarketingBrandmanagementIndirectsalesPay-Per-Click?LeadgenerationB2CMarketingIndividualbrandingStrategicplanningMultichannelMarketing?Webinarannouncement Pleasespecifythereasonforyourvote×ThearticlelacksthenecessaryinformationtoresolvemyissueThearticlecontainsoutdatedinformationThearticleistoohardtounderstandOtherWhatcanweimproveinthisarticle?Youremail(optional)RequiredfieldPleaseconfirmyouarenotarobotSubmityourfeedbackRatethisarticleabout"aLandingPage"UserRating: 5 / 5(10) New SocialmediamanagementGeomarketingTriggermarketingPaaSStrategicplanningRetailbusiness TrySendPulsetodayforfree Ifyouareinterestedin"WhatisLandingPage:Definition,Video"youmightbeinterestedinourbulkemailservice. 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