38 Latest Twitter Statistics: What Is The State Of Twitter In 2021?

If you were curious, that's about 6,000 Tweets per second, 350k a minute, or 200 billion per year. This data from internet live stats was up to ... Skiptocontent Twitterisoneofthebiggestsocialmedianetworksontheplanet.It’swherepublicconversationshappen,wherenewtrendsstart,andwherepeoplegotofindoutwhat’shappeningintheworld. Assuch,it’sanindispensabletoolformarketerslookingtobuildbrandawareness,connectwiththeircustomers,anduncovervaluableinsights. However,ifyouwanttogetthemostoutofyourTwittermarketingcampaigns,ithelpstoknowasmuchaspossibleabouttheplatformandwho’susingit. Withthatinmind,we’vepreparedalistof38ofthelatestTwitterstatistics.ThestatsbelowwillhelpyoutogetabetterunderstandingofthestateofTwitterthisyearandinformyourstrategyfortheyearsahead. Ready?Let’sgetstarted… TableofcontentsKeyTwitterstatisticsTwitteruserdemographicsTwitterusagestatisticsTwitterstatisticsformarketersTwitterpublishingstatisticsInfographic:Twitterstatistics&factsTwitterstatisticsresourcesFinalthoughts KeyTwitterstatistics Let’skickthingsoffbytakingalookatsomeimportantTwitterstatisticsthatprovideanoverviewofjusthowpopularandsuccessfultheplatformis. 1.Twitterhas192millionmonetizabledailyactiveusers… OrMDAUsforshort.By‘monetizable’,we’retalkingaboutonlythoseaccountsthatareabletoviewadvertisementsontheplatform. Thenumberofmonetizableusersisjustoverhalfthetotalnumberofusersontheplatform,whichmeansalargeportionofTwitter’suserbasedoesn’tcontributetoadrevenue. Thisdatacomesfromthelatest(atthetimeofwriting)GlobalImpactreportandisaccurateasofQ42020. Source:TwitterGlobalImpactReport2020 2.…And353milliontotalactiveusers Thisputsitonlyataboutnumber16inalistofthetopsocialplatformsbyusers. That’sright,ifwe’rejustlookingattotalusers,Twitterdoesn’tevenrankamongstthetop10mostpopularsocialplatforms.Forcomparison,Facebookhasover2.7billionusers–nearly8xthatofTwitter. Source:Hootsuite 3.52%ofTwitterusersintheUSusetheplatformeveryday… Twitterusersseemtobefairlyactive.Themajoritycheckinatleastonceadaytogetanoverviewofwhat’shappeningintheworld. Source:Statista1 4.…And96%useitatleastoncepermonth ThevastmajorityofTwitterusersopentheappatleastoncemonthly,providingfurtherevidencethatTwitterhasaveryactive,engageduserbase. Source:Statista1 5.Twittergeneratedover$3.7billioninrevenuein2020 ThisisaccordingtofiguresfromthelatestGlobalImpactreport.Thevastmajorityofthatrevenuecomesfromadvertiserdollars,butsomealsocomefromdatalicensingandotherrevenuesources. 2020seemstohavebeenaparticularlygoodyearfortheplatformasrevenuethisyearincreasedbymorethan$250millionfromtheyearbefore. Thismayhavepartlybeendrivenbyanuptickinusersandtimespentonsocialmediabroughtaboutbytheglobalpandemic. Source:TwitterGlobalImpactReport2020andStatista5 6.Thereareover5,500Twitteremployees Theseemployeesarespreadacross35officesincountriesaroundtheworld. Source:TwitterGlobalImpactReport2020 Twitteruserdemographics Next,let’stakealookatsomeTwitteruserstatistics.ThestatsbelowtellusmoreaboutwhothepeopleusingTwitterare. 7.38.5%ofTwitterusersareage25to34 IfwelookattheglobaldistributionofTwitterusersbyage,it’sclearthatit’saplatformfavoredbyMillenials. 38.5%ofusersarebetweentheagesof25and34whileafurther20.7%areage35to49.ThismeansthebulkofTwitter’suserbaseisinthe25to49agerange. Source:Statista3 8.42%ofTwitterusershaveacollegedegreeorabove TheaverageTwitteruserismorewell-educatedthanthenationalaverage.Only31%ofallAmericansarecollegegraduates,comparedto42%ofTwitterusers. Source:PewResearchCenter2 9.41%ofTwitterusersearn$75,000+peryear NotonlyareTwitterusersmorewell-educated,buttheyalsotendtoearnmore.41%ofusersearnover75kperyearbutonly32%ofAmericanadultscansaythesame. Source:PewResearchCenter2 10.TheUShasmoreTwitterusersthananyothercountry Thereareroughly73millionTwitterusersintheUS.Japancomesinsecondplace,with55.55millionusers,Indiathirdat22.1million,andtheUKfourthat17.55million. What’sinterestingaboutthatisthat,ifwecomparethenumberofTwitterusersineachcountrytothetotalpopulationofthatcountry,itshowsTwitterhascomparativelymuchgreatermarketpenetrationintier-1countriesthaninemerging/developingcountrieslikeIndia. Thisisnotequallytrueofothersocialplatforms.Forexample,FacebookhasmoreusersinIndiathaninanyothercountry. Source:Statista2 11.68.5%ofTwitterusersaremale Whileonly31.5%arefemale.Forsomereason,Twitterreportsamuchlessevengenderdistributionthanothersocialnetworksandisclearlyfavoredbymen. Forcomparison,49%ofInstagramusersarefemalewhile51%aremen. Source:WeAreSocial Twitterusagestatistics Nowweknowwho’susingTwitter,let’stakealookathowthey’reusingit.HerearesomestatsthatshedsomelightonthewaysinwhichTwitterusersinteractwiththeplatform. 12.79%ofTwitterusersfollowbrands UnlikeFacebook,wheremostusersonlyinteractwiththeirfriendsandfamily,manyTwitterusersfollowandengagewithbrandstheylike. Source:TwitterAgencyPlaybook 13.10%ofTwitterusersareresponsiblefor92%ofTweets TheaverageTwitteruserdoesn’tTweetmuch–justoncepermonthonaverage.However,asmallgroupofthemosthighlyactiveTwitterusersTweet157timeseverymonth,onaverage. Thesearetheinfluencerscreatingtheculturalconversation. Source:PewResearchCenter1 14.71%ofTwitterusersgettheirnewsontheplatform ThismakesTwitteroneofthemostnews-focusedsocialplatforms,alongsideFacebook,Reddit,andYouTube. Source:PewResearchCenter3 15.TheaverageTwitteruserspends3.53minutesontheplatformpersession That’sactuallyprettylowandputsTwitterbehindcompetitorplatformslikeFacebook(4.82minutes),Reddit(4.96minutes),andevenTumblr(4.04minutes). TikTokistherunawaywinnerwhenitcomestoaveragesessionduration,withtheaverageuserspending10.85minutesontheapp. Source:Statista4 Twitterstatisticsformarketers PlanningonusingTwittertomarketyourbusiness?Here’swhatyouneedtoknowfirst. 16.82%ofB2BcontentmarketersuseTwitter ThisisbasedondatafromtheContentMarketingInstituteandrepresentsthenumberofmarketersthatusedtheplatformfororganiccontentmarketingovera12monthperiod. TwittertieswithFacebook,whichwasalsousedby82%ofB2Bmarketers.OnlyLinkedInwasmorepopular–itwasusedby96%ofB2Bmarketers. Source:ContentMarketingInstitute 17.Twitterdrives40%greaterROIthanothersocialchannels ROIisoftenhardtocalculate,especiallywhenitcomestosocialmedia.However,accordingtoTwitterAgencyPlaybook,TwitteristheclearwinnerwhenitcomestoadvertisingROI. ThestatisticsshowthatTwitterdrivesaround40%greaterROIthanotherplatforms. Source:TwitterAgencyPlaybook 18.Peoplespend26%longerviewingadsonTwitterthanothersocialplatforms Ifyou’rekeentoensurethatyouradcontentistrulyappreciatedandconsumedthenTwittermaybetherightplatformforyourcampaign. AccordingtoTwitterforbusiness,peoplespendarounda¼moretimeviewingTwitteradsthantheydoviewingadselsewhereonline. Source:TwitterforBusiness 19.Two-thirdsofTwitterusersinfluencetheirfriendsandfamily’spurchasedecisions Twitter’sadvertisingreachspansfurtherthanjustitsdirectusers.AccordingtotheTwitterAgencyPlaybookreport,over60%ofTwitterusersalsoinfluencethepurchasedecisionoftheirclosefriendsandfamily. Source:TwitterAgencyPlaybook 20.Twitterusersarearound1.5xmorelikelytobethefirsttobuynewproducts Twitterusersarefamouslyearlyadoptersandliketotrynewthings.Comparedtotheaverageonlinepopulationtheyare1.5xmorelikelytobethefirsttobuynewproducts. Source:TwitterAgencyPlaybook 21.Twitterusersspend2xmoretimelookingatlaunchadscomparedtootherplatforms Twitterusersarebigconsumersoflaunchadsandcontentfornewproducts.They’re2xmoretimelookingatlaunchadsthantheydoonothersocialmediaplatforms. Source:TwitterAgencyPlaybook 22.You’re2.3xmorelikelytomeetyourKPIsifyoumarketnewproductlaunchesonTwitter Asyoucansee,includingTwitterinyourlaunchplansisessential.Twitterusersliketotrynewthings,soit’sagreatproductdiscoveryplatformandplacetomarketnewreleases. Source:TwitterAgencyPlaybook 23.Brand’sthatspendmoreonTwitterareseenasmoreculturallyrelevant… Researchhasuncoveredan88%correlationbetweenTwitterspendandaudienceperceptionsofabrand’sculturalrelevance. Thismakessense,givenTwitter’splaceinthesocialspace.It’sthedefinitivereal-timepublicconversationplatformandwherebrandsgotobuildculturalrelevance. Source:TwitterAgencyPlaybook 24.…Andbrandsthataremoreculturallyrelevantdrivemorerevenue Again,there’sanothercorrelationhere–73%betweenculturalrelevanceandrevenue.Therefore,it’sausefulplatformformarketersandbusinesseslookingtoincreaserevenue,whichisallofthem,right? Source:TwitterAgencyPlaybook 25.97%ofTwitterusersfocusonvisuals Asthisstatisticshows,Twitterisavisualplatform.Therefore,it’simportanttomakesureyou’reincludingeye-catchingvisualsinyourTweetsifyouwanttomaximizeengagement. Source:TwitterAgencyPlaybook 26.UsingTwitterAmplifydrives68%moreawareness TwitterAmplifyallowsmarketerstomonetizevideocontentthatcanreachTwitteraudiencesonthelargescale. AccordingtoTwitter,Amplifycandrive68%moreawarenessaswellas24%moremessageassociation. Source:TwitterAgencyPlaybook 27.TimelineTakeoversdrive3xmoreadrecallandawareness Timelinetakeoversareatypeofmass-reachplacementsthatputyourautoplayvideoadsatthetopofusers’timelinesfor24-hours. Theseadsaresuper-effectivewhenitcomestobuildingbrandawarenessandperformbetterthanothertypesofTwitterads. Source:TwitterAgencyPlaybook 28.TrendTakeoversdrive3xbettermessageassociationand9xbetterfavorabilitymetrics Liketheabove,thisisatypeofadplacementthat‘takesover’theuserstab.TrendtakeoversplaceyouradsalongsidewhatelseistrendingatthetopoftheExploretab.Thistypeofadisextremelyeffectivewhenitcomestomessageassociationandfavorability. Source:TwitterAgencyPlaybook 29.Twitteristhetopplatformforbrandinteraction Ifyou’relookingtobuildastrongbrandpresenceonsocialmediaandinteractwithyourcustomers,Twitteristheplacetodoit. AccordingtotheTwitterAgencyPlaybookreport,Twitteristhe#1socialmediaplatformforconsumer-brandinteraction. Source:TwitterAgencyPlaybook 30.Twitterhasseena35%year-over-yearincreaseinglobaladengagement Twitterisbecomingmoreandmorepopularwithmarketersthankstohighlevelsofadengagement. Engagementwithadcampaignsontheplatformhasbeenincreasingyear-over-yearatarateofaround35%whichmakesitanextremelyattractiveoptionformarketersandbusinesses. Source:TwitterAgencyPlaybook Twitterpublishingstatistics Twitterispopularwithawiderangeofdemographics,andtrendingtopicsontheplatformoftenvarywildly.HerearesomeTwitterstatisticsthatshedsomelightonthekindofthingsusershavebeenTweetingaboutthelastfewyears. 31.Atleast500millionTweetsaresenteveryday Ifyouwerecurious,that’sabout6,000Tweetspersecond,350kaminute,or200billionperyear. Thisdatafrominternetlivestatswasuptodatein2013,butTwitterusagehaslikelyincreasedsignificantlysincethen.Infact,asI’mwritingthis,over650mTweetshavebeensenttoday. Source:InternetLiveStats 32.Thetophashtagof2020was#COVID19 Ofcourse,themostusedhashtagof2020was#COVID19,whichwastweetednearly400milliontimesifyouincludeclosevariations. Otherpopularhashtagsthisyearwerealsorelatedtothepandemic,suchas#StayHomewhichranked3rd.#BlackLivesMatterwasthe2ndmosttweetedhashtagoftheyear. Source:Twitter2020YearinReview 33.Therewere7,000TweetsperminuteaboutTVshowsandmoviesin2020 TwitterispopularwithTVandfilmenthusiasts,withover7,000TweetsperminutebeingpostedaboutTVandMoviesin2020. SomeofthemostpopularTVtalkingpointsin2020wereBigBrotherBrazil,Grey’sAnatomy,andofcourse,TigerKing! Source:Twitter2020YearinReview 34.Tweetsrelatedtocookingtripledin2020 Lockdownsmeantthatmorepeoplewerespendingtimeathome,thereforealargeproportionoftheworld’spopulationspentalotmoretimeinthekitchenthanusual. AsTweetsrelatingtocookingtriple,food,andbeverageemojiswerealsousedmuchmore.Thecupcakeemoji,forexample,wasused81percentmorein2020. Source:Twitter2020YearinReview 35.Therewere700millionTweetsaboutelectionsin2020 PoliticsisabigdealonTwitterandit’softentheplatformofchoiceforworldleaders,politicalthoughtleaders,andundecidedvoters. Throughout2020,therewereover700millionTweetsmadeabouttheUSelection,andUSPresidentsDonaldTrumpandJoeBidenwerethefirstandsecondmosttweetedaboutpeopleworldwide. Source:Twitter2020YearinReview 36.😂wasthemostTweetedemojiworldwide Saywhatyouwillabouttheinternetbeingasourceofnegativity,butemojiusetellsadifferentstory. Thesmileyfacewithtearsofjoyemoji,akaknownasthecryinglaughingemojiisthemostusedemojionTwitterworldwide. Source:Twitter2020YearinReview 37.ThefinalTweetfromChadwickBoseman’saccountwasthemostlikedandretweetedever ChadwickBosemanwastheworld-famousactorthatplayedBlackPantherinMarvelmovies.Theactordiedtragicallyin2020afteralongbattlewithterminalcancer. Hisfanscameoutinforceafterhispassing,andhisfinaltweetbecamethemostlikedTweetofalltime,rackingupover7millionlikes. Source:Twitter2020YearinReview 38.52%ofallTweetsin2020camefromGen-Zusers AccordingtoTwitterAgencyPlaybook,overhalfofallTweetsin2020werepublishedbyGen-Zusers.GenZreferstoanyonebornbetween1997and2012. ThisshowsthatalthoughTwitterhasawiderangeofusers,it’stheyoungergenerationsthatarethemostvocalontheplatform. Source:TwitterAgencyPlaybook Infographic:Twitterstatistics&facts We’vecondensedthemostimportantstatsandfactsintothishandyinfographic. Note:Ifyou’dliketorepublishthisinfographic,savetheinfographictoyourcomputer,uploadtoyourblogandincludeacreditlinkbacktothispost. Twitterstatisticsresources HootsuiteStatista1Statista2Statista3Statista4Statista5 TwitterGlobalImpactReport2020TwitterforBusinessTwitterAgencyPlaybookTwitter2020YearinReviewWeAreSocial PewResearchCenter1PewResearchCenter2PewResearchCenter3ContentMarketingInstituteInternetLiveStats Finalthoughts Asyoucanseefromthestatisticsabove,Twitterisagreatplatformforadvertisers,businesses,andtheaverageuser.Hopefully,theseTwitterstatisticsprovideamorein-depthunderstandingofwhousesTwitterandthecurrentstateofTwitter. Wantmorestats?Checkoutthesearticles: SocialmediastatisticsFacebookstatisticsInstagramstatisticsTikTokstatisticsLinkedInstatisticsBloggingstatistics AdamConnell Adambuilthisfirstwebsiteattheageof12.Sincethen,he’srunamarketingagency,managedcontentmarketingcampaignsfor8figurebrands,andgrownBloggingWizardtoover2millionyearlyvisitors.Subscribetogethisbesttips. Newsletter Copylink CopyCopied ToggleMenuClose Searchfor: Search