How to Create a Landing Page in WordPress (+3 Examples)

SeedProd makes it super-easy to create high-converting website landing pages in WordPress. It has a fuss-free drag and drop page builder that ... FeaturesPricingTemplatesTestimonialsLoginGetSeedProdLatestSeedProdNewsWordPressTutorials,Tips,andResourcestoHelpGrowYourBusinessHowtoCreateaLandingPageinWordPress(+3Examples) January3,2022-StaceyCorrin DoyouwanttolearnhowtocreatealandingpageinWordPress? YoucaneasilysetupalandingpagewithSeedProd’sWordPresspagebuilderwithoutwritinganycode.Youcancaptureyouraudience’sattentionandencouragethemtosignupforyouremaillist,buyyourproductsorservices,andturnintoleadsandconversions. ThisarticlewillshowyouwhatawebsitelandingpageisandhowtocreateoneinWordPressforyoursmallbusiness. First,whatexactlyisalandingpage? WhatIsaWebsiteLandingPage? Awebsitelandingpageisawebpagedesignedtopromoteandsellyourproductsandservices.Andit’sthemosteffectivewaytoincreaseconversions. Wecallitalandingpagebecauseit’swherevisitorslandfirstonyourwebsite.Afterbrowsingyourpage,userstakeactionby: SigningupforyouremaillistBuyingproductsfromyouronlinestoreGettingintouchdownloadingaleadmagnet Whenthathappens,theyturnintoqualifiedleadsorsales. DifferenceBetweenaHomepagevsaLandingPage? Alandingpageisdifferentfromawebsitehomepagebecauseitservesaspecificpurpose. Homepagesprovidelotsofinformationonyourfrontpagesouserscandecidewhattodoonyoursite.Landingpageseducateusersaboutsomethingspecificandpersuadethemtotakeaction. Related:LandingPagevs.Website:What’sTheDifference? Forinstance,youcancreatealandingpageinWordPressforasocialmediacampaigntogetuserstopre-orderaproduct.Or,youcouldcreatealandingpagetoencourageuserstoregisterforyournextwebinar. Websitesonlyhave1homepage,butyoucancreateasmanylandingpagesasyoulike.Youcanevencreatethemforseveraldifferentcampaigns. Forexample: LandingpagesforyourpaidadvertisingcampaignsPagesforvisitorscomingfromtrafficsourceslikeyouremaillistorsocialmedia,andmoreApageforuserslandingonspecificproductpages Bottomline:Websitelandingpagesarepowerfulmarketingassets.Andwithaprofessionallandingpage,youcanachieveyourmarketinggoalsbydrivingmoreleadsandsales. WhatShouldaGoodWebsiteLandingPageHave? Websitelandingpagesarebestforincreasingconversionrates.SowhenbuildingalandingpageinWordPress,youshouldincludesomekeyfunctionalitytodothejobwell. The5essentialsofagreatlandingpageare: Attention-grabbingheadlines.Thebestheadlinesdrawthereaderinandconvincethemofyouroffer.Eye-catchingimages.Usehigh-qualityphotosandheroimagestoillustrateyouroffer.Picturesofhappysmilingfacescanhelppeopleimaginethemselvesascustomers.Compellingcopy.Ensureyourcopyiseasytoreadwithaclearfontandwriteinawaythataddressesyourvisitors’painpoints.Urgency.Includinglimitedoffersandcountdowntimersonyourcustomlandingpagecreatesurgency.Thiscompelsvisitorstotakeactionforfearofmissingout.Calls-to-action(CTAs).AlwaysincludeaboldCTAbuttontoencouragevisitorstoactonyourprovidedinformation. Thesearejusttheessentialsofalandingpage.Alwayskeepinmindyourtargetaudiencewhenputtingyourpagestogether.Formoretips,seeouranatomyofalandingpageguide. Youshouldadjustyourpagedesignandelementstosuityourdesiredgoalandtheaudience’sneeds. Herearesomeexamplesofdifferenttypesoflandingpages: Squeezepagelandingpagestocollectemailaddresses.Thankyoupagesforcustomersatisfaction.Webinarlandingpagestoboostregistrations.Comingsoonlandingpagesfornewwebsites.404landingpagestoimproveuserexperience. Nowyouknowwhatalandingpageisandhowitcanhelpyourmarketingefforts.Next,let’slearnhowtomakealandingpageinWordPressstep-by-step. HowtoCreateaLandingPageinWordPress:3Methods TableOfContents Method1:CreateaWordPressLandingPagewithSeedProdMethod2:CreateaLandingPageinWordPresswithOptinMonsterMethod3:CreateaLandingPageinWordPresswithWPForms Method1:CreateaWordPressLandingPagewithSeedProd ThebestwaytosetupalandingpageinWordPressiswithaWordPresspluginlikeSeedProd. SeedProdisthebestWordPresswebsitebuilderanddrag-and-droplandingpagebuilder.ItletsyoucreatecustomWordPressthemesandhigh-convertinglandingpageswithoutwritingcode. Thispluginalsohasbuilt-incomingsoonandmaintenancemodes.Youcanhideyoursitebehindasplashpagewhileworkingonit. SeedProdmakesitsuper-easytocreatehigh-convertingwebsitelandingpagesinWordPress.Ithasafuss-freedraganddroppagebuilderthatoffersalivepreviewofyourpageasyoumakechanges.Plus,itworksseamlesslywithyourcurrentWordPressthemeorchildtheme. Youcanaddcontentwithcustomizablelandingpage-specificblocksinSeedProd.ThenyoucancustomizethatcontentwithvariousblocktemplatesanddesignoptionswithoutwritingHTML. CreatingaprofessionallandingpagedesigniseasywithSeedProd’slandingpagetemplates.WithWooCommerceintegration,youcaneasilymakeproductpagestoboostrevenue. Youcanalsoforgetaboutpagesthatareslowtoloadandcustomize.UnlikeothersolutionslikeElementororBeaverBuilder,theSeedProdisbloat-free.Thatmeanseverythingloadslightning-fastnomatterwhatyouaddtoyourpage. Bestofall,youwon’tneedanydesignknowledgetobuildlandingpagesthatgetresults.Ifyourbudgetislimited,youcanuseSeedProdfreeandcreatealandingpageforfree. FollowthesestepsforthebestwaytocreatealandingpageinWordPresswithSeedProd’spagebuilderplugin. Step1:InstallSeedProdLandingPagePlugin First,clickheretogetstartedwithSeedProdanddownloadtheplugintoyourcomputer.ThenuploadandactivatethepluginonyourWordPresswebsite.Ifyouneedhelpwiththisstep,followthisguideforinstallingaWordPressplugin. AfteractivatingtheSeedProdplugin,you’llseeawelcomescreen.EnteryourlicensekeyinthefieldprovidedandclicktheVerifyKeybuttontoverifytheplugin. Next,scrollfurtherdownthesamescreenandclicktheCreateYourFirstPagebutton. Afterclickingthebutton,you’llheadtothelandingpagedashboard,whereyoucanfollowtheinstructionsonsettingupalandingpage.Onthispage,youcaneditandactivateaComingSoonMode,MaintenanceMode,Loginpage,and404Page.Underneath,you’llseealistofallthelandingpagesyou’vecreatedwithSeedProd. Sincewedon’thaveanypagesyet,goaheadandclickthe+AddNewLandingPagebuttontocreateanewpage. Step2:ChooseaLandingPageTemplate ThegreatthingaboutSeedProdisitcomeswithawidevarietyofwebsitelandingpagetemplates.YoucanbuildstunninglandingpagesinWordPresswithoutanycodingexperience. AfterclickingtheAddNewLandingPagebutton,you’llseeapagewhereyoucanchooseatemplate. Therearetemplatesfor: ComingSoonMaintenanceMode404 SalesPageWebinarThankYoueCommerceLeadpagesLoginpages OryoucanselecttheBlankTemplatetobuildanddesignyourownfreelandingpagethemeinthevisualeditor.  Forthistutorial,let’schoosetheNewsletterSqueezePageTemplate.Justhoveryourmouseoverthetemplateandclickthetickicon. Related:11High-ConvertingSqueezePageExamplestoBoostYourList Afterthat,alightboxpopupwillappearwhereyoucangiveyourpageanameandacustomURL.ThenclicktheSaveandStartEditingthePagebuttontoloadyourtemplateinthedraganddropbuilder. Step3:CustomizeYourWordPressLandingPage Aftercreatingyournewpage,you’llseethevisualdraganddroppagebuilder.Thatiswhereyoucanchoosethelayoutforyourpageandaddyourlandingpagecontent.TheseelementsincludeBlocksandSections. LandingPageBlocks Blocksareelementsthatcontainthecontentofyourpage,including: HeadlinesTextBulletPointListsImagesButtonsDividersVideosSpacersColumns Toaddthemtoyourpage,dragthemfromtheleft-handpanelontothelivepagepreviewontheright.Youcanalsoclickanyelementyouaddtoyourpagetoseeseveralcustomizationoptions. Forinstance,youcanclicktheButtonblocktoopenthesettings.Ithasseveraltemplatestyles,colors,gradients,andoutlines. Youcanalsochangetheblock’scontent,size,andalignment.Customizingthecolor,typography,andbuttonintheadvancedblocksettingsiseasy. LikeStandardblocks,youcanuselandingpage-focusedblocksintheAdvancedsection.Theseelementsareidealforgeneratingleads. Theyinclude: SignupformsContactformsLoginformsGiveawaywidgetsAnchorlinksWooComemrceblocksAndmore Youcanalsoshowsocialproofandcreateurgencyonyourpagewith: CountdowntimersStarratingsTestimonialsProgressbarsSocialblockssharingbuttonsAndmore. Youcanalsocustomizeeachelementoftheadvancedblocks.Forinstance,youcan: ChoosedifferenttemplatesforformfieldsCustomizeyourcountdowntimerstylingandsoon. LandingPageSections Thesectionstabshowsaselectionofpre-madelayoutsyoucanclickandaddtoyourlandingpage. Thatincludessectionsfor: HeadersHeroAreasCallsToActionFAQFeaturesFooters Toaddasectiontoyourlandingpage,hoveroveranexamplewithyourmouseandclicktheplus+icon. SeedProdtheninsertsthesectionintoyourpage.Youcanclickandedittheelementsasyouwouldwiththeblocks. GlobalSettings Moreover,youcanedityourgloballandingpagesettings.Justclickthegeariconinthebuilder’sbottom-leftcorner.Thatrevealsglobalcolor,font,backgroundimage,andcustomCSSsettings. Forexample,youcanaddavideobackgroundorbackgroundslideshowtoyourpage.Oryoucangiveyourlandingpageaconsistentcolorpalette. SeedProdcomeswithover20pre-madecolorpalettesyoucanchoosefromwithasingleclick. Don’tforgettosaveyourchangesduringthedesignprocessbyclickingtheSavebuttoninthetop-rightcorner. Sometimesyoumightneedtogobacktoapreviouslandingpageversion. Clicktheclockiconatthebottomleftofyourscreentodothat.Thenyoucanviewyourrevisionhistoryandswitchtoadifferentversion. Step3:IntegrateYourEmailMarketingService Connectingyouremailmarketingservicetoyourpagewillhelpyougatherleads. SeedProdmakesthiseasybyintegratingwithpopularemailservices.Forinstance,youcanconnecttoConstantContact,GetResponse,ActiveCampaign,andmore. YoucanalsosetupGoogleAnalyticstracking,spamprotection,andotherappswithZapier. FinditintheintegrationlistandclickConnecttolinkyouremailservice. Thenfollowtheinstructionstoconnectandverifyyouraccount.Afterthat,youcanlinkallyouroptin-formstoyouremaillist. Step4:ConfigureYourLandingPageSettings Forthenextstep,clickthePageSettingstabatthetopofyourscreen.HereyoucancontrolyourgeneralpagesettingsandedityourSEOandanalyticssettings.Youcanalsoentercustomheader,body,andfooterscripts. RemembertoclickSavetopreserveyourchanges. Step5:PublishYourLandingPageinWordPress Beforepublishingyourlandingpage,youshouldpreviewit.Thatway,youcanseeifitlooksgoodonbothdesktopandmobiledevices. Topreviewyourpage,clickthepreviewiconinthelandingpagebuilder.You’llseeamobilepagepreviewinstantly,soyoucanscrollthroughandmakeanychanges.Justclicktheiconagaintoswitchbacktothedesktoppreview.  Ifyou’dliketoseealivepreviewofyourpage,clicktheeyeicontoopenyourlandingpageinanewtab.  Whenyou’rehappywithhoweverythinglooks,clickthearrowundertheSavebuttonandclickPublish. SeedProdwillshowasuccesspopupnotifyingyouthatyourpageisnowlive. ThenyoucanclicktheSeeLivePagebuttontoseeit. Greatwork!You’venowcreatedalandingpageforyourWordPresssite. Method2:CreateaLandingPageinWordPresswithOptinMonster Awell-optimizedlandingpagecanconvertthewebsitetrafficthatlandsonitintovaluableleadsforyourbusiness. Inthisexampleofbuildingalandingpage,we’llshowyouhowtocreateanoptinlandingpageusingOptinMonster.OptinMonsteristhemostpowerfulleadgenerationsoftwareformarketers. CheckoutourOptinMonsterreviewformoredetails. Itmightsoundcomplicated,butwepromiseit’ssupereasy,andyoudon’tneedanycodingknowledgetousethismarketingtool! Togetstarted,grabacopyofOptinMonsterandchooseatleasttheProversiontoaccesstheFullscreenOverlayfeaturewe’llbeusinginthisguide. Step1:CreateaNewCampaign Whenyou’vegotyourcopyofOptinMonster,logintoyouraccountandclickthegreenCreateCampaignbutton. ThenselecttheFullscreenCampaignType,whichwe’llusetobuildourlandingpage. Next,scrolldowntochooseatemplateforyourcampaign. Nowgiveyourcampaignanameandchoosethewebsiteonwhichyou’dliketodisplayit.ThenclicktheStartBuildingbutton. Step2:CustomizeYourCampaign You’llseethenextpage,whereyoucanedityourlandingpageandcustomizeittosuityourbrandingandcampaigngoals. Tomakeyourchangesclickanyelementonyourscreenthatyouwanttochange,andaneditorwillappearontheleft-handsideofthepage. Youcanalsoaddextrafeaturestoyourpage,including: ColumnBlocksImagesButtonsChatbotsCouponWheelsCountdownsVideosandmore Step3:SetYourCampaignDisplayRules Whenyou’rehappywithyourlandingpage’sdesign,moveontotheDisplayRulestab,whichyou’llfindatthetopofthescreen.Thisiswhereyou’llsetwhenyourlandingpageshowsuptovisitors. Bydefault,displayrulesshowthepageafteravisitorisonyoursiteformorethan5seconds. Butforthisexample,we’llchangeittoshowwhenvisitorsexitthesite.Plus,iftheyhaven’tseenthepageforawhile. Todothat,we’llconditionthepagetoshowwhenanexitisdetected.Additionally,we’llsetitforifavisitorhasnotseenthecampaigninthelast7days. Step4:IntegrateYourCampaign Next,it’stimetoaddyouremailserviceprovidersoyoucancollectemailaddressesfromyourlandingpage.YoucandothisbyfirstclickingIntegrationsatthetopofthepage,thenAddNewIntegrationontheleft-handsidepanel. OptinMonsterworkswithallprimaryemailmarketingservices,soyou’resuretofindyoursinthedrop-downlist.Seethedocumentationhereforinstructionsonintegratingwithyouremailserviceprovider. Here’sanexampleofhowtosetitupusingMailChimp. Step5:PublishYourCampaignLandingPage Beforewegoaheadandpublishthelandingpage,it’sagoodideatosetupanalyticstotrackyourresults. Todothis,clicktheAnalyticstabatthetopofthescreenandclicktheConnectbuttontoconnecttoGoogleAnalytics. Nowyou’rereadytopublishyourlandingpage! JustheadtothePublishtabandchangethestatusofyourcampaignfromPendingtoLive. Butwedon’talwaysneedsomethingasdetailedasamarketingcampaignifallyouneedisalandingpagetodisplayasimpleWordPressform.Inthefollowingexample,we’llshowyouhowtomakealandingpageforyourwebsiteforms. Method3:CreateaLandingPageinWordPresswithWPForms CreatingalandingpageforyourWordPressformsisabrightideaifyourtypicalformsaren’tperformingaswellasyou’dlike. Let’sfaceit;alotisgoingonwithyourwebsite.You’vegotcontent,offers,discounts,andmuchmorehappeningallatonce.Thosehumblewebformscangetoverlookedprettyeasily. ButwiththeFormPagesAddonfromWPForms,youcancreatebeautifuldistraction-freeformpagesyourvisitorscan’tmiss. WPFormsisthebestdraganddropformbuilderforWordPress,andwithover3millionusers,it’sthefastestwaytocreatestunningforms. Whynotcheckoutthisin-depthWPFormsreviewforthefulldetails. Tobuildyourform’slandingpage,grabacopyofWPFormshere. ForaccesstotheFormPagesAddon,you’llneedtogettheProversionattheveryleast.YoucanthendownloadtheWPFormspluginfromwithinyourWordPressdashboardarea. Onceyou’veinstalledandactivatedtheplugin,gotoWPForms»AddonsandscrolldownuntilyoufindtheFormPagesAddon. ClickInstallAddontoinstallandactivateitonyourwebsite. ThenheadtoWPForms»AddNewtobegincreatingyournewform.YoucanlearnallaboutcreatingasimplecontactforminWordPressinthisstep-by-stepguide. Toturnyourformintoalandingpage,clicktheSettingstabwithintheformbuilderandselectFormPages. You’llneedtoclickEnableFormPageModetostarteditingyourlandingpage.Thenyoucaneditthefollowingelements: FormPageTitle–Changethepagetitletosomethingmoreattention-grabbinganddescriptive.Message–Explainwhyyou’dlikeyourvisitorstofillinyourform.Permalink–ChoosetheURLstructureofyourlandingpage.HeaderLogo–Uploadyourownlogointheheaderofthepage.FooterText–Addyourowncustomtexttothefooter.ColorScheme–Selecteitherapre-setcolorschemeorchooseyourown.Style–ChooseeitheraModernorClassicpagestyle. Whenyou’rehappywithyoursettings,clickSave.WheneveranyonevisitstheURLyouchoseinthesetupstages,they’llseetheformlandingpage. WordPressLandingPageFAQ HowdoIcreateafreelandingpageonWordPress? YoucancreateafreelandingpageinWordPresseasilywiththefreeversionofSeedProd.JustfollowthisguideoncreatingafreelandingpageinWordPress. Whatisthedifferencebetweenalandingpageandawebsite? Awebsiteisdesignedtoexploreandlearnmoreaboutyourbusiness.Landingpagesarecustomizedtourgeuserstowardsaspecificgoal,suchasbuyingaproductorserviceorsigninguptoyouremaillist.Inshort,alandingpageisdesignedforconversions. DolandingpagesrankonGoogle? Yes.OptimizingyourlandingpagearoundspecifickeywordscanrankforthosekeywordsinGoogleandothersearchengines. HowdoIdrivetraffictomylandingpage? Youcandrivetraffictoyourlandingpageinmanyways,including: LaunchEmailNewslettersGuestblogonrelevantsitesUsesearchadvertisingPartnerwithinfluencersEngageincommentsectionsandforumsLinkinternallyacrossyourwebsiteUsesocialmediaadvertising HowmanyCTAsshouldbeonalandingpage? ThenumberofCTAsonyourlandingpagedependsonitslength.Youmighthaveonlyasinglecall-to-actionbuttonifyouhaveashortlandingpage. Butifyourlandingpageislong,youcanincludeseveralCTAstomotivateusersastheyreadthroughyourcontentandaremorereadytobuy. Wheretoputlandingpages? Thereareseveralplacestoputyourlandingpageonyourwebsite.Forinstance,youcan: LinktoyourwebsitelandingpagefromyournavigationmenuAddalinktoyourpageinyoursidebarorwidget-readyareaLinkinternallytoyourwebsitelandingpagefromrelevantblogpostsPromoteyourlandingpagewithalightboxpopup Andthereyouhaveit! YounowknowhowtocreatealandingpageinWordPress.Wehopethesestepstocreatealandingpagewereeasyforyoutofollow. Creatingalandingpageiseasywithanyoftheaboveexamples.AllthetoolsmentionedinthisarticleworkbeautifullywithSeedProd’slandingpagebuilder.Thismeansyoucanbuildhigh-convertingpagesallinonepowerfulpackage. GetstartedwithSeedProdtoday. Anddon’tforget,ifyoulikethisarticle,pleasefollowusonFacebookandTwitter. 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