台灣農業價值創造之典範—價值網路分析__臺灣博碩士論文知識 ...

因此，本篇論文以個案研究法為研究方法，目的是以台灣農業的案例，探討價值網路構型如何達成價值創造 ... 以及從價值網路分析的角度，歸納價值網路構型與價值創造之關係。

資料載入處理中... 跳到主要內容 臺灣博碩士論文加值系統 ::: 網站導覽| 首頁| 關於本站| 聯絡我們| 國圖首頁| 常見問題| 操作說明 English |FB專頁 |Mobile 免費會員 登入| 註冊 功能切換導覽列 (159.65.142.206)您好！臺灣時間：2022/09/2105:52 字體大小：       ::: 詳目顯示 recordfocus 第1筆/ 共1筆  /1頁 論文基本資料 摘要 外文摘要 目次 參考文獻 紙本論文 QRCode 本論文永久網址: 複製永久網址Twitter研究生:羅亦婷研究生(外文):YI-TINGLO論文名稱:台灣農業價值創造之典範—價值網路分析論文名稱(外文):TheValueCreationModelsinTaiwan’sAgriculturalIndustry—ValueNetAnalysis指導教授:蔡文鈞學位類別:碩士校院名稱:中原大學系所名稱:企業管理研究所學門:商業及管理學門學類:其他商業及管理學類論文種類:學術論文論文出版年:2008畢業學年度:96語文別:中文論文頁數:116中文關鍵詞:價值創造、價值、價值網路外文關鍵詞:ValueCreation、Value、ValueNet相關次數: 被引用:2點閱:253評分:下載:0書目收藏:3 觀察台灣經濟歷經數十年的發展，產業結構已大幅調整，農業的角色也大幅劇變，其中農業生產佔國內生產毛額比率也從民國六十年農業經濟時代的13.97%下降至1.68%。

在2002年台灣加入WTO後，台灣農業也因此而面臨了更大的挑戰，再加上台灣產業結構早已隨著經濟的快速發展而變化，農業就業人口隨時代變遷而急遽下降，農業就業人力高齡化的問題嚴重，並且人口集中與產業邊緣化現象非常明顯。

除了2006年我國政府開始積極推行的「新農業運動」，近年來，已有許多農業單位以創新組織化之方式，例如改良場、試驗所、產銷班…等，突破了台灣農業的困境，並創造出新的利潤與價值，為台灣農業發展帶來新的生機。

而這些轉型都隱含著我國之農業單位可以透過某種創新價值網路的形成，以不同於其他競爭者的經營方式，在面臨強大的競爭壓力時，能夠維持產業競爭力及獲得利潤，創造出新的經營型態。

並且透過價值網路或價值鏈的建構，能夠將商品本身的價值重新調整，進而得到較高的價值傳遞給最終顧客。

因此，本篇論文以個案研究法為研究方法，目的是以台灣農業的案例，探討價值網路構型如何達成價值創造之事實。

所以，本篇論文將透過系統化的篩選，了解台灣農業價值創造的典範為何？以及從價值網路分析的角度，歸納價值網路構型與價值創造之關係。

本研究是利用台灣農業單位中六個價值創造的典範，以不同之價值是由不同之價值網路成員所形成為前提，以價值網路之結構與型態為核心主軸概念，探討其價值網路構型與價值創造之間的關係，最後研究結果歸納出各種價值可能是由何種價值網路構型所形成，建立了價值網路構型與價值創造之關連性。

分別為：一、新奇價值與功能價值是由農業原料與農產品進行研發與再加工的活動所形成。

二、安全感價值是由農產品從生產至配銷之過程的所有安全維護活動所形成。

三、情感價值、知識價值與綜效價值是由提供多樣的體驗服務、販售多種農產品、分享多種農業種植與經營經驗之活動所形成。

四、便利價值是由農產品料理程序簡化之加工活動。

最後，本研究希望能為有志從事農業經營型態改善的機關、團體、農民、以及相關業者做為參考，當欲創造某種價值之時，對於需要何種價值網路構型的概念，能夠有所助益，進而能產生顧客的認同，並前往消費，也為農業經營者創造更多的利益。

Besidesourgovernmenthaspushedthenewagriculturalexerciseaggressivelyin2006,therearealreadyalotofagriculturalunitsusinginnovativeorganization,forinstance,researchandextensionstation,researchinstitute,productionandmarketingclass.TheyhavebrokenthroughthepredicamentoftheagricultureofTaiwan,andcreatednewprofitandvalue,broughtnewopportunityforTaiwanagriculturaldevelopment.Thisimpliesthatnativeagriculturalunitscanmaintaintheircompetitivepower,makingprofit,andcreatingnewbusinessmodelthroughformingsomeinnovativevaluenetwhenfacingsomepowerfulcompetitivestress.Alsothroughbuildingthevaluenetandvaluechain,theycanadjustthecommodity’svalueandcirculatethehighervaluetothefinalcustomer.Thus,thisresearchusethecasestudymethodinordertodiscussthefactthathowdoesthestructureofthevaluenetachievetovaluecreationwithTaiwan’sagricultural.ThisresearchwilldiscusswhatthevaluecreationmodelsofTaiwan’sagriculturalarethroughsystemicfiltration.Alsothisresearchwillgeneralizetherelationshipbetweenthestructureofvaluenetandvaluecreationfromtheangleofvaluenetanalysis.Theresultsofthisresearchfocusonthecoreconcept,thestructureofthevaluenet,andwilldiscusstherelationshipbetweenthestructureofthevaluenetandvaluecreation.Inconclusion,newnessandfunctionvalueareformedwiththeactivitiesthattheagriculturalmaterialandproductsareprecededR&Dandreprocessed.Securityvalueisformedwiththewholesecuritymaintenanceactivitiesthattheprocessoftheagriculturalproductsfromproducingtomarketing.Emotionvalue,knowledge,andsynergyvalueareformedwiththeactivitiesofofferingdiversiformexperienceservice,sellingallkindsofagriculturalproducts,andsharingallkindsofagriculturalcultivationandadministrationexperience.Conveniencevalueisformedwiththereprocessingactivitiesoftheagriculturalproductswhichcuisineprocesshavebeensimplified. 中文摘要·····················································································································I英文摘要····················································································································II誌謝辭·······················································································································III目錄··························································································································IV圖目錄······················································································································VI表目錄····················································································································VIII第一章、緒論·············································································································1第一節、研究背景與動機··················································································1第二節、研究問題與目的··················································································4第三節、研究流程·····························································································5第二章、文獻探討·····································································································6第一節、價值·····································································································6一、價值的意義··························································································6二、價值的特性··························································································9三、價值的類型························································································10四、價值的衡量························································································13五、價值的創造························································································14第二節、從價值鏈到價值網路········································································17一、價值鏈·······························································································17二、價值網路···························································································20三、價值網路活動的類型········································································23第三節、價值網路與價值創造········································································25一、價值網商業設計的要素····································································25二、價值鏈模式························································································27第四節、價值網路分析····················································································29一、顧客觀點的網路價值········································································29二、價值網路分析····················································································30第三章、研究設計···································································································36第一節、研究架構···························································································36第二節、研究方法···························································································37第三節、研究範圍及對象················································································42第四節、資料來源與分析················································································43第四章、個案描述···································································································44第一節、板橋市農會推廣之發芽米································································45一、個案背景與簡介················································································45二、價值創造的內涵················································································46三、價值網路構型····················································································48第二節、花蓮富里鄉羅山村有機米································································51一、個案背景與簡介················································································51二、價值創造的內涵················································································52三、價值網路構型····················································································53第三節、宜蘭縣冬山鄉中山休閒農業區························································56一、個案背景與簡介················································································56二、價值創造的內涵················································································57三、價值網路構型····················································································58第四節、高屏毛豆生產專業區········································································61一、個案背景與簡介················································································61二、價值創造的內涵················································································62三、價值網路構型····················································································63第五節、雲林縣西螺漢光果菜生產合作社····················································66一、個案背景與簡介················································································66二、價值創造的內涵················································································67三、價值網路構型····················································································68第六節、高雄農業開發股份有限公司銷日木瓜············································71一、個案背景與簡介················································································71二、價值創造的內涵················································································72三、價值網路構型····················································································72第五章、個案比較與分析························································································77第一節、新奇價值···························································································77第二節、功能價值···························································································79第三節、安全感價值························································································82第四節、情感價值···························································································93第五節、知識價值···························································································95第六節、綜效價值···························································································97第七節、便利價值···························································································98第六章、結論與建議·······························································································99第一節、研究結論·························································································100第二節、研究貢獻·························································································103第三節、研究限制與建議··············································································104參考文獻·················································································································105圖目錄圖1-1研究流程······································································································5圖2-1價值形成要素關聯圖··················································································7圖2-2價值創新圖································································································15圖2-3一般價值鏈································································································18圖2-4價值系統····································································································19圖2-5供應鏈商業設計與價值網商業設計·························································21圖2-6價值網········································································································22圖2-7價值網路活動的分類················································································24圖2-8價值鏈模式································································································27圖2-9網路理論模型····························································································34圖3-1初步理論架構示意圖················································································36圖3-2研究個案選用流程圖················································································39圖4-1發芽米與白米之營養成分比較表·····························································47圖4-2板橋市農會發芽米之價值網路圖·····························································50圖4-3富里鄉羅山村有機米之價值網路·····························································55圖4-4中山休閒農業區之價值網路圖·································································60圖4-5高屏毛豆專業生產區之價值網路圖·························································65圖4-6漢光果菜生產合作社歷年銷售數量與銷售金額統計圖··························67圖4-7漢光果菜生產合作社之價值網路圖·························································70圖4-8高雄農業開發股份有限公司銷日木瓜之價值網路圖·····························75圖5-1板橋市農會發芽米新奇價值之網路成員圖·············································78圖5-2板橋市農會發芽米功能價值之網路成員圖·············································80圖5-3高屏毛豆生產專業區功能價值之網路成員圖·········································81圖5-4板橋市農會發芽米安全感價值之網路成員圖·········································82圖5-5高屏毛豆生產專業區安全感價值之網路成員圖·····································83圖5-6雲林西螺漢光果菜生產合作社安全感價值之網路成員圖······················84圖5-7高雄農業開發股份有限公司銷日木瓜安全感價值之網路成員圖··········85圖5-8板橋市農會發芽米安全感價值之網路成員圖·········································86圖5-9花蓮富里鄉羅山村有機米安全感價值之網路成員圖······························86圖5-10高屏毛豆生產專業區安全感價值之網路成員圖···································87圖5-11漢光果菜生產合作社產銷履歷內控機制架構圖···································88圖5-12雲林西螺漢光果菜生產合作社安全感價值之網路成員圖···················88圖5-13高雄農業開發股份有限公司銷日木瓜安全感價值之網路成員圖········89圖5-14花蓮富里鄉羅山村有機米安全感價值之網路成員圖···························90圖5-15花蓮富里鄉羅山村有機米安全感價值之網路成員圖···························91圖5-16高屏毛豆生產專業區安全感價值之網路成員圖···································92圖5-17花蓮富里鄉羅山村有機米情感價值之網路成員圖·······························93圖5-18宜蘭縣冬山鄉中山休閒農業區情感價值之網路成員圖·······················94圖5-19花蓮富里鄉羅山村有機米知識價值之網路成員圖·······························95圖5-20宜蘭縣冬山鄉中山休閒農業區知識價值之網路成員圖·······················96圖5-21宜蘭縣冬山鄉中山休閒農業區綜效價值之網路成員圖·······················97圖5-22漢光果菜生產合作社便利價值之網路成員圖·······················98表目錄表2-1價值相關文獻彙整表··················································································8表2-2價值類型之彙整························································································12表2-3價值壟斷的建立方式················································································15表2-4價值創造差異表························································································17表2-5供應鏈商業設計與價值網商業設計的主要差異·····································21表2-6價值網路相關文獻彙整表········································································23表3-1農業價值創造之典範分類········································································39表3-2典範選用表································································································40表3-3選用之典範個案價值創造成果彙整表·····················································41表4-1典範內涵之說明表····················································································44表4-22006年台灣地區農會盈餘前10名排名表··············································46表4-3板橋市農會發芽米網路成員活動表·························································48表4-4板橋市農會發芽米價值網路成員互動表·················································48表4-5羅山村有機米網路成員活動表·································································53表4-6羅山村有機米價值網路成員互動表·························································54表4-7中山休閒農業區網路成員活動表·····························································58表4-8中山休閒農區價值網路成員互動表·························································59表4-9毛豆營養成分表························································································63表4-10高屏毛豆生產專業區網路成員活動表···················································63表4-11高屏毛豆生產專業區價值網路成員互動表···········································64表4-12漢光果菜生產合作社網路成員活動表···················································68表4-13漢光果菜生產合作社價值網路成員互動表···········································69表4-14高雄農業開發公司銷日木瓜網路成員活動表·······································73表4-15高雄農業開發公司銷日木瓜價值網路成員互動表·······························74表4-16個案類型與產生價值之彙整表·······························································76表6-1命題內容彙整表························································································99 中文部分1.大紀元，2008，冷凍毛豆爭氣年外銷創造五千萬美元外匯，2月13日。

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