Google Analytics 4 Landing Pages: Reporting Guide

A landing page in Google Analytics is the page a user first sees (or “lands” on) when visiting your website. For example, if you found this ... LatestMonsterInsightsNews Facebook0Tweet0LinkedIn0 InGoogleAnalytics4(GA4),there’snoLandingPagesreportliketherewasinUniversalAnalytics.However,thatdoesn’tmeanthatyoucannolongeraccessdataaboutwhichpagesyouruserslandedon.GoogleAnalytics4landingpagesreportsdoexist! Whetheryou’vejuststartedyourGoogleAnalyticsjourneywithGoogleAnalytics4oryou’reswitchingoverfromUniversalAnalytics,you’llfindahelpfulguideinthisarticleabouthowtoviewyourlandingpagedata,andhowtouseittoimproveyourwebsite. Let’sgetstarted. WhatisaGoogleAnalyticsLandingPage? AlandingpageinGoogleAnalyticsisthepageauserfirstsees(or“lands”on)whenvisitingyourwebsite.Forexample,ifyoufoundthisarticleyou’rereadingrightnowonGoogleandclickedonitthere,thispageisyourlandingpageonourwebsite.MonsterInsightsisthebestWordPressAnalyticsplugin.Getitforfree! Alandingpageisthefirstpageauserseesnomatterwhereheorsheclickedfrom,whetherit’sfromGooglesearchresults,alinkinanemail,alinkonanotherwebsite,onsocialmedia,oranywhereelse. WhereistheGoogleAnalytics4LandingPagesReport? InGoogleAnalytics4,there’snopre-madelandingpagesreport.Instead,you’llneedtomakeoneyourself.Althoughthere’sawaytosetupfiltersinthemainPagesandscreensreporttoseeyourlandingpages,werecommendcreatingoneintheExploretabinstead.Bycreatinganexplorationlandingpagesreport,youcansaveitandaccessitanytimeinsteadofrecreatingitwhenyouwanttoseeyourlandingpages. Let’sgetstarted. Step1:CreateaFreeFormReport Startwithablankreport: Step2:NameYourReport Giveyourreportanamethatyou’llrecognize,likeLandingPagesorLandingPageExploration. Step3:AddDimensions ClicktheplusbuttonintheDimensionsbox: Now,usethesearchbartolocateandchecktheLandingpagedimension,thenclicktheblueImportbutton. Step4:AddMetrics Now,clicktheplusbuttonintheMetricsbox: Usethesearchbartolocateandcheckthefollowingmetrics: Entrances–Thenumberoftimesvisitorslanded(enteredyoursite)onthatpage EngagedSessions–Thenumberofsessionsthatlastedlongerthan10seconds,orhadaconversionevent,orhad2ormorepageviews EngagementRate–Thepercentageofengagedsessionsoutoftheentirenumberthatenteredonthatpage NewUsers–Thenumberofuserswhovisitedyoursiteforthefirsttime AverageEngagementTimeperSession–Averageuserengagementtimepersession. Purchases(Optional) ClicktheblueImportbuttononceyourmetricsareallchecked. Step5:ClickandDragDimension&Metrics Nowthatyouhaveyourdimensionsandmetricsselected,youcanclickanddragthemintothereport. ClickanddragyourLandingpagedimensionintoRows: Then,clickanddragallofyourmetricsintoValues: That’sit!Younowhaveareportaboutyourlandingpages,includinghowmanyentrancestherewereonthosepages,howengagedyouruserswere,andwhetherornottheycompletedapurchase. Ifyou’reusingUniversalAnalytics,youcanfindthelandingpagesreportunderBehavior»SiteContent»LandingPages: Whenlookingatthedata,makesuretochoosethedatesyou’dliketolookatwiththedateselectorinthetoprightcornerofGoogleAnalytics: Thetablelookslikethis: HowtoUsetheLandingPagesReport Alright,sonowyouknowwhatdataisinthelandingpagesreport.Thebigquestion,though,isthis:Whatactionableinsightscanyoutakefromit?Howdoyouuseittomakeyourwebsiteormarketingcampaignsbetter? Let’sgooverafewexamples. LowEngagementRate Whenyou’relookingatyourlistoflandingpages,arethereacouplethathavealowerengagementrate?Thatmeansthatthosepagesmaybearen’tasengagingastheothers,orusersareleavingwithoutviewinganyotherpages. Ideally,youwantyourlandingpagestopullusersfurtherintoyourwebsiteorhavethemtakesomesortofaction,likefillingoutaformorclickingabutton.Ifahighnumberofthemareleavingwithoutvisitinganotherpageortakinganaction,youmightbeabletoimprovethatpagetodrawtheminfurther. Forinstance,let’ssayyouhaveablogpostthatpeopleareclickingontoread,butthenleavingyoursiterightaway.Tomakeitbetter,youcould: Addmorelinksthroughoutyourcontenttootherrelevantcontentonyoursite Putamorevisiblecalltoactionbuttonnearthetopofthepage Addanenticingoffersomewhereinyourcontent Useapopuporbannertoaskvisitorstosubscribe LowEntrances Isthereapagethatyouthoughtwouldbefurtheruptowardthetopofyourlandingpagereport,butit’snotthere? Maybeyouwroteapieceofreallygoodcontent,orthere’salotofbuzzaroundsomethingrightnowthatyou’vewrittenabout,andyouthinkthatpageshouldbegettingmorelandingpagesessions. Togetmorevisitstothatpage,youcould: Shareitonsocialmedia Senditoutinanemail Buildlinkstoitfromothercontentonyoursite Buildlinkstoitfromotherwebsites Promoteitinanadcampaign HighAverageEngagementTimeperSession Ifyouhaveacouplelandingpagesthatareresultinginhighaverageengagementtime,youcanusethosepagestoinspiresomegrowth-mindeddecisions. Forinstance,let’ssayyouhaveoneparticularblogpostthat’sbringinginvisitorswhoarespendingquiteawhileonyoursite.Whatisitaboutthepostthat’sbringinginengagedusers?What’sworkinghere? Usethepostthat’sdoingwellto: Brainstormnewcontentideasthatarerelated Thinkaboutoffersorlinkstoothercontentyoucouldpromoteinit Digintowhatworkedinyourmarketingstrategy.Canyoureplicateit? AnEasyWaytoSeeLandingPagesinWordPress IfyourwebsiteisbuiltwithWordPress,theeasiestwayforyoutokeeptabsonyourlandingpagesiswithMonsterInsights. MonsterInsightsisthebestGoogleAnalyticspluginforWordPress.ItallowsyoutoeasilyconnectyourWordPresssitewithGoogleAnalytics,soyoucanviewallthedatathatmattersmostrightinyourWordPressdashboard. Plus,withtheclickofabutton,youcansetupsophisticatedtrackingfeaturessuchaseventtracking,eCommercetracking,formtracking,customdimensiontracking,outboundlinktracking,andmore. WithMonsterInsights,yourlandingpagesreportisalwaysavailableattheclickofabutton,withouthavingtoopenGoogleAnalytics. GetStartedwithMonsterInsightsToday! WehopeyoufoundsomegreattipsinthisguidetoGoogleAnalyticslandingpages.Formoreonthereportsyougetwhenyou’reaMonsterInsightsuser,readYourUltimateGuidetoMonsterInsightsDashboardReports. Anddon’tforgettofollowusonTwitter,FacebookandYouTubeformorehelpfulGoogleAnalyticstipsandtutorials. WanttoTryMonsterInsightsforFree? EntertheURLofYourWordPresswebsitetoinstallMonsterInsightsLite. GetMonsterInsightsLiteNow AddaCommentCancelreplyWe'regladyouhavechosentoleaveacomment.Pleasekeepinmindthatallcommentsaremoderatedaccordingtoourprivacypolicy,andalllinksarenofollow.DoNOTusekeywordsinthenamefield.Let'shaveapersonalandmeaningfulconversation.YourCommentYourRealName YourEmailAddress Savemyname,email,andwebsiteinthisbrowserforthenexttimeIcomment. ThisformisprotectedbyreCAPTCHAandtheGooglePrivacyPolicyandTermsofServiceapply. 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