How to Use Google Analytics with Landing Pages | Landingi

Yes, it can. As long as you have set up Google Analytics correctly and added the tracking code to your landing page, Google will be able to ... LandingPageoftheWeek–GetInspiredbyReal-LifeExamples JoinNow EN Polski English Product Column1 LandingPageBuilderEasilycreate,publish,andoptimizelandingpageswithnocodingskills. Pop-upBuilderKeepyourvisitorsengagedwithpop-upscreatedinminutes. LandingPageTemplatesSpeedupthecreationprocesswith300+templatesdesignedtoconvert. Column2 PageInsider™OptimizetheclarityofyourlandingpagesbeforepublishingthankstoAI. DigitalProductSaleFinalizetransactionsonalandingpagewithoutanyredirections. IntegrationsConnectyourmarketingtoolstostreamlineyourworkflow. Column3 FunnelsWalkyourvisitorsthroughtheentiremarketingorsalesjourney. ServicesDiscoverwhatourexpertscandoforyou. 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GotoHelpCenter Signin Signin Startfreetrial Freetrial EN Polski English Blog LandingPage LandingPageTrackingwithGoogleAnalytics LandingPageTrackingwithGoogleAnalytics July13,2020 7minread Writtenby: AndrzejBieda share Copied Tableofcontents share Copied Tableofcontents Youknowthatlandingpageswork.Theycanhelpdrivetraffictoyoursite,improveitsvisibilityinsearchengines,anddriveconversions. However,it’simportanttomeasureexactlyhowyourlandingpageisperforming.Youpickupalandingpagetemplate,comeupwithcreativeheadingsanddesign,butisthiswhenyourworkactuallyends? GoogleAnalyticsisafreetoolthathaslongbeenconsideredareliablemethodoftrackinghowwellyourpageisdoing.Keepreadingtofindouthowyoucanuseanalyticstomeasuretheperformanceofyourlandingpage. Integrateyourlandingpage withGoogleAnalytics TryLandingiforfree GoogleAnalyticsisanincrediblypowerfultoolyoucanmakeuseoftomeasurelandingpage'sperformanceandfine-tuneanyelementifneeded. LeonaHenryson,UXspecialistat EssaySupply GettingStarted GoogleMarketingPlatform SignupforGoogleAnalytics. Click“signin”andenteryouremailaddress. Afterthelogin,clickthe“startusingGoogleAnalytics”button. Youwillbepromptedtoenterdetailssuchasyourwebsitename,URL,yourtypeofindustry,andtimezone. Clickthe“gettrackingID”buttonlocatedatthebottomofthepagetogetatrackingcode.Youneedtoinsertthiscodeoneverypagethatyouwanttotrack.Inthiscase,youwillbeaddingthecodetoyourlandingpage. YoucanfindafullinstructiononhowtointegratelandingpagewithGoogleAnalyticsinourhelpcenter. CanGoogleAnalyticsTrackLandingPages? Yes,itcan.AslongasyouhavesetupGoogleAnalyticscorrectlyandaddedthetrackingcodetoyourlandingpage,Googlewillbeabletotrackandprovidetheresultsofvariousmetricsofyourlandingpages. MetricstoTrack GoogleMarketingPlatform TherearenumerousmetricsthatGoogleAnalyticscantracksothatyoucanbetterunderstandhowusersinteractwithyourlandingpage. Fromthedashboard,clickonthe“Behaviour”tablocatedintheleft-handcolumnandselect“SiteContent". Youshouldnowbeabletoviewimportantstatisticsthatwillhelpyouevaluateyourlandingpageoranyothersite,including: GoogleMarketingPlatform LandingPageSessions Thismetrictracksthevolumeofvisitorsthatactuallyenduponyourlandingpage. TrafficSource Usethismetrictoidentifywhereyourtrafficiscomingfrom.Youcanselectaparticularlandingpageandchoose“Source”asthesecondarydimensiontoviewthismetric. Findingoutwhetheryourvisitorscomefromorganic,social,paid,referral,oremailsourcemeansyoucannowstreamlineyourmarketingandfocusresourcesonyourmosteffectivechannel.Therearenohardandfastrulesonhowmuchtrafficshouldcomefromwhereasitalldependsonyourtargetgroup.Still,generally,it'sadvisablenottorelyononesourceonly. SessionDuration Thisisthelengthoftimevisitorsspendonyourlandingpage.Iftheytaketooshort,itcouldmeanthatyourofferisn’tclearorthatyourcopyisn’tcompellingenough. BounceRate Whenitcomestomeasuringtrafficonlandingpages,itmaybebetternottorelyonstandardbouncerateanalyticsmethods.Thethingis,bouncerateisthevolumeofpeoplewholiterallyleavesecondsaftertheyarriveonyoursite.Incaseofthelandingpage,itwouldbemorerelevanttotrackbuttonclicks,sessiondurationorelementvisibilityandtodeterminethebouncerate(definedasthevolumeofnotconvincedusers)basedonthegathereddata. GoalCompletions Thismeasuresthenumberofactualconversionsonyoursite–howmanypeopleonyourlandingpageactuallytookthedesiredactionbyclickingalinkordownloadinganoffer. WhyisitImportanttoTrackHowUsersInteractwithLandingPages? Trackingallowsyoutoaccuratelymeasureyourresults,whichiscrucialindigitalmarketing.Thatway,youknowhoweffectiveyourlandingpagesareandhowmuchyouhavegainedbyaddingthemtoyourcampaigns,especiallyifyoualsouseGoogleAds.Themoreyouknowabouttheperformanceofyourlandingpages,thebetter. SettingupYourLandingPageTracking Toeffectivelytrackthemetricsmentionedabove,youwillhavetosetupspecificconversiongoalsonyourlandingpage. ThesegoalshelpGoogleAnalyticsidentifyifavisitorhastakenthedesiredlandingpageaction.Forinstance,ifavisitorgoestoalandingpagewhereyourCalltoAction(CTA)encouragesthemtosignupforanewsletter,a"thankyou"pagewillbeshowntothemoncetheyclick"Submit".Andthat“thankyou”pagewillthentriggeragoalthatwillalertGoogleAnalytics thatavisitorhastakenthedesiredaction. GoogleAnalytics ToStartSettingupYourGoals: Gotothe“Conversions”tab. Clickon“Goals”. Select“Overview”fromthedrop-downlist. Clickon“Setupgoals”. Nameyourgoal.Makesureyougiveitaspecificnamesothatyoucaninstantlyidentifywhatyou’retracking. Choosewhatkindofgoalyouwanttotrack.Youcanchoosefromthesefour: URLdestinationgoalsaredesignedtotrackspecificURLs.Theyletyouknowhowmanypeopleviewedagivenpage.Thismakesthemidealforthankyoupages,confirmationpages,or,basically,anyotherpages. Durationgoalstrackhowmuchtimeusersspendonagivenpage.Youcansayagoalisachievedonceasessionlastsaspecifiedamountoftime. Pages/visitgoalstrackhowmanypagesvisitorscheckoutonyourwholesitebeforeleaving. Events allowyoutounderstandwhatactionsuserstakeonyourwebsite.YoucancheckiftheyplayvideosordownloadPDFs,discoverhowdeeptheyscrollandwheretheystopwhenfillingintheform. Segmentation Tokeepthedatainorderyoumaywishtousethesegmentbuilder.Tocreateasegment,gotoView->Reportsandthenclickandaddasegment.Onceyounameit,decidewhichfilterstouse:demographic,technologic,behaviouraletc. Ifyou'renewtosegmentation,startwithcreatingfiltersbasedon: devicetypes(desktopvs.mobile) typesofusers(newvs.returning) trafficsource. AttributionModel Attributionmodelisasetofrulesassigningconversioncreditstointeractionsbetweenusersandbrand. Needanexample?OneofdefaultattributionmodelsistheLastNon-DirectClick,whichgives100%creditsforthesaletothelastchannelthecustomerhasclickedthroughjustbeforeconversionwhileignoringalldirecttraffic. Conclusion Thebestwaytotrackandmonitoryourlandingpagesuccessisbygatheringenoughdatathatwillallowyoutocompareresultsovertime. Clicktotweet GoogleAnalyticscanbealittledaunting,especiallyfornewusers.However,theinsightyougatherfromtrackingandmonitoringyourlandingpageisdefinitelyworththeeffort.Keepinmindthatbusinessesusinglandingpagesarealsoabletogeneratemoreconversionsthanthosewhodon’t. Measuretraffic onlandingpages StartmyfreeLandingitrial Ifyou’rejustgettingstarted,thestepsoutlinedaboveshouldpointyouintherightdirection.Knowingexactlyhowwellyourlandingpageisperformingletsyoumaximizeyouropportunityforconversions. Themetricsmentionedabovearedesignedtogiveyouabasicoverviewofhowvisitorsinteractandengagewithyourpage.Thisisespeciallyusefulifyouwanttoimproveandoptimizeyourlandingpageintermsofcopy,designandtrafficsourcesthatyoucanfocuson. share Copied AndrzejBieda CMO@Landingi Data-drivenyetcreative.Believesthatmarketingisaboutintroducingchangeinpeople'slives. Relatedarticles LandingPageoftheWeek#33–Dotheyknowmorethanyouaboutads? May19,2022 2minread Bestplatformforaffiliatemarketing May19,2022 9minread Highticketaffiliatemarketing May17,2022 17minread Findawaytogrowyourbusiness 14-dayfreetrial.30-daymoneybackguarantee. Startmyfreetrial