Facebook Carousel Content: How to Make Your Posts and ...

A Facebook carousel post or ad is a creative way to get more content into a smaller space. You can feature five unique images, ... SkiptoprimarynavigationSkiptomaincontentSkiptoprimarysidebarSkiptofooterWanttousemultipleimagesinasingleFacebookadorpost? HaveyoutriedFacebook’sCarouselfeature? TheFacebookCarouselfeatureallowsyoutopublishmultipleimagesandlinksinonepostorad. Inthisarticleyou’lldiscoverhowtosetupanduseFacebookcarouselpostsandadsinyourFacebookmarketing. DiscoverhowtomakeanduseFacebookcarouselcontentinyourpostsandads. Listentothisarticle: Wheretosubscribe:ApplePodcast|GooglePodcasts|Spotify|RSS WhyCreateCarouselPostsandAds AFacebookcarouselpostoradisacreativewaytogetmorecontentintoasmallerspace.Youcanfeaturefiveuniqueimages,eachwithdifferentheadlines,descriptions,andURLsallwithinthesamestory.Publishacarouselpostoradasanorganicstoryonyourpagewalland/oranadunit;eithercaneasilybeviewedondesktopandmobile. AccordingtoareportbyKineticSocial,carouseladsperform10timesbetterthanregularads.Plus,since90%ofFacebookusersaccessviamobile,that’sagreatuseofasmallamountofrealestate.Advertisersshouldgetmuchmorefortheirdollarsbydoingahorizontaladunitthatcanscrollbackandforth. CarouseladsarealsoavailableonInstagram. Thereareafewoptionswhenitcomestocarouselpostsandads.Createanorganiccarouselpost,turnanorganiccarouselpostintoanad,orcreateacarouseladfromscratch. #1:CreateanOrganicCarouselPost Tocreateacarouselpostdirectlyonyourpage,typeorpastealinkonyourwall.Itautomaticallypopulatesapreview,whichshouldhaveatleastoneimage.Remember,themoreimagesinyourblogpost,themorewillpopulateandthefeweryou’llneedtouploaddirectly. Typically,Facebook’sog:imagetagonblogpostspreselectsthelinkpreviewimageandmostblogsonlyhaveonethatpopulateswhenthelinkissharedonFacebook.Sowhencreatingcarouselformatwallposts,you’llneedtogetcreativewithsourcingadditionalimages.Usuallyyoucanfindmoreimagesontheblogpostyou’resharing. Pastealinkandtheimagesfromyourarticlewillautomaticallypopulate. MostlinksyoushareonFacebookwillautomaticallypopulatewiththatpreviewimage,whichis1200x628pixels,thestandarddimensionsforalinkpostorad. However,sincecarouselimagesaresquare,Facebookwillcropoutthecenteroftheimage.Iftheoriginalimagegetscutoffinawaythatdoesn’tmakesense,youmayneedtoremovetheimagethatpopulates,anduploadasquareone.It’s recommendedthatyousizecarouselimages at 600x600pixels. Facebookwillcenterandcropanyhorizontalimages,soyoumayneedtoeditanduploadsomeofyourphotos. Clicktheplussignandthenuploadadditionalpictures(uptofivetotal)touseforyourpost. Selecthigh-qualityimagesthatcontainlessthan20%text.Thisisespeciallyimportantifyouplantoturnyourcarouselpostintoanad.UseFacebook’sGridTooltomakesureyourimageswillbeapproved,shouldyoudecidetoturnthepostintoacarouselad. Draganddropyourimagestochangetheorder. GetExpertSocialMediaMarketingTrainingfromthePros Wanttogetaheadofthecompetitionorlearnhowtodiversifyyourstrategy? Learnfromdozensoftheindustry'smosttrustedexperts,rubelbowswithothersmartmarketers,andtakeyourmarketingtothenextlevelduringthis3-dayeventinsunnySanDiego,CA. CLICKTOLEARNMORE Clicktheplussigntouploadanyadditionalimages.Draganddropthemsothey’reintherightorder. HoverovereachimageandclickthelinkicontoediteachdestinationURL. HoverovereachimageandclickEditDestinationURL. You’realsoabletoedittheheadline. Toedittheheadline,justclick. Clickontheheadlineandtheneditthetext. TypeinnewtextandhitEnter. Yourotheroptionis tobuildacarouselpostfromthephotouploadsection.GotouploadPhoto/VideoandselectCreateaPhotoCarousel. SelectCreateaPhotoCarouselfromthePhoto/VideoUploadsection. Thenaddthelink.Itwillpopulatetheimagesandallowyoutoaddmore. Next,addthelink. Facebookwillpopulateyourimagesintothecarouselpost.Addnewpicturesifnecessary,andtheneditthelinksandheadlinesasabove. BoostYourCarouselPost Afteryourcarouselpostgetssomeorganicreachandengagement,youcaneasilyturnitintoacarouseladbyboostingthepost.Irecommenddoingthisthrough AdsManager,ratherthantheBoostbutton,becausetherearemoretargetingandplacementoptions. Goto AdsManagerandclick CreateanAd.SelectBoostYourPosts,andchoosethepageandthepost. GotoAdsManagertoboostanorganiccarouselpost. Setyouraudience,budget,andschedule.Thenpreviewyourad. BecometheSocialMediaMarketingRockstarforYourBusiness Meetyoursecretteamthatmakesyoulooklikeasocialmediageniusandempowersyoutoembracechange!We’reagenuinecommunityofmarketersfromyourfriendsatSocialMediaExaminer.Andwe’reheretosupportyou.Thinkofusasyourcareerinsurancepolicy.Wekeepyoufocusedonwhatmatters.Wemakesureyouwon’tbeleftbehindasthechangeskeepcoming.JointheSocialMediaMarketingSociety.Getaccesstomonthlyonlinetraining,expertsupport,andathrivingcommunityofmarketerswhowillempoweryoutosucceed. JOINNOW-CLOSESSOON Previewyouradandputacheckmarkwhereyouwantittoappear. ClickthePlaceOrderbuttonwhenyou’resatisfiedwiththead. Again,keepinmindthelessthan20%textrule.Thecarouseladintheexampleabovewouldlikelynotbeapproved.It’snotpossibletochangetheimagesofcarouselpostsafterthey’vebeenuploaded.Sototurnmypostintheaboveexampleintoacarouselad,I’dneedtostartagainwithafreshcarouselpostorcarouseladfromscratch. #2:BuildaCarouselAd Tocreateacarouseladfromscratch,gotoAdsManagerorPowerEditor. SelectCreateAdandchoosetheobjective. Decidebetweensendingpeopletoyourwebsiteorgettingconversionsordownloads.TheFacebookadsalgorithmoptimizesadstobeshowntouserswhohaveahistoryoftakingtheactionyouselect.Therefore,Isuggestyouselect SendPeopletoYourWebsiteastheobjective,sincetherearemanymorestepstoidentifypeoplewhohaveahistoryofconverting.It’sfarbettertosendpeopletoyourwebsiteandusetheFacebookpixel,soyoucanthenretargetvisitorstoyoursite. Createandconfiguretheobjectiveofyourad. Afteryousettheaudienceandbudget,chooseyouradcreative. SelectMultipleImagesinOneAdanduploadyourimages. ClickCreateNewAdandselectMultipleImagestocreateacarouselad.Thenuploaduptofiveimages. Edit thedestinationURLandaddaheadlineforeveryimage(whichFacebookreferstoasa“card”).Note:TheabilitytoaddvideoisrollingoutgraduallyandwillonlybeavailableinPowerEditor. ClickonthenumberbuttonstouploadanimageandaddaheadlineandURL. Ifneedbe,youcanalsocroptheimagesfromhere. Cropanyimagesthatneedtobesquare. Youmayalsowanttoaddacall-to-actionbutton.However,keepinmindthataddingabuttonwillreducehowmuchspaceisavailabletoshowyourheadlineanddescription. Anotherrecommendedoptionistosetyouradtoshowthebestperformingimagesfirst.YoucanalsoconnectyourInstagramaccounttoshowthesamecarouseladonInstagramandmaximizeyourvisibility. Whenyou’vefinishedallofyourcustomization,previewyouradandplacetheorder. UseCases Therearemanywaystousecarouselads.Forinstance,aretailoronlinestorecanhighlightmultipleproducts,multiplefeaturesonaspecificproduct,oronestunningimageofaproductspreadoutintomultiplecards.Arestaurantcouldsharetheirdaily,weekly,ormonthlyspecials.Eachcardwouldleadtoadifferentlink.Also,youcan usecarouseladstotellyour brand’sstory,featurekeyemployees,orsharehowyour productorservicecanhelpothers. ThiscarouseladfromtheFacebookTipspagepromotestheFacebookEventtool.Thisshowshowyoucanuseadifferentimageandheadlineoneachcardtoutingthebenefitswithacalltoaction. Usedifferentimagestopromotethesameproductandseewhichgetsthebestresults. RecruitingsoftwarecompanyWorkableusesimagesbrandedwiththeircompanynameontheircarouseladpromotingtheapp.They usethedescriptiontextasanadd-ontothecalltoaction,tellingpeopletogettheirfreetrial. Brandyourcarouselimagestomakeyourcompanystandout. OnlinetherapyappcompanyTalkspaceshareseverythingsomeoneneedstoknowabouttheirapp,includinghowtouseit,intheircarouselad.Theirstoryisillustratedthroughcartoons,ratherthanphotos,completewithwordbubbles.Plus,Talkspacesharesthebenefitsoftheirprogramthroughtheheadlinebulletpoints. Demonstratehowyourproductworksandtellyouraudienceaboutitthroughyourcarouselad. Facebookrecommendationsforbestpracticesforcarouseladsincludeconsistency,creativity,andbrandidentity.Youalsowantpeopletorespondtoyourpostsandclickontheimages/links.Therefore,usecarouseladstotestheadlines,copy,andoffersandseewhatgetsthebestresponse.Onceyouknowwhatworks,experimentandtakeyourcarouseladstoanewlevel. SeethisFacebookpageformore carouselformatcreativeexamples. FinalThoughts Althoughcarouselpostsandadsshowupgreatondesktop,itfeelsliketheyweremadeformobile.Smartphoneownerslovescrollingthroughcontentwithoutlosingtheirplace,andareeasilyengagedbytheseimages. Whetheryougotheorganicorpromotedroute,carouselpostsgiveyourreadersfun,creativecontentwithmultipleplacestoclick.They’retheperfectshowcaseforpromotingyourbusiness’sstory,products,andservices. Whatdoyouthink?DoyouuseFacebookcarouseladsandposts?Whatfabulouscarouselpostshaveyouseen?Pleaseshareyourthoughtsinthecomments. TipsonwaysyoucanmakeyourpostsandadsstandoutusingFacebookcarouselcontent. ExperienceTheWorld'sLargestSocialMediaConference Qualitymarketingtraining,actionabletakeaways,andbeneficialconnections—that'sjustafractionofwhatyoucanexpectatSocialMediaMarketingWorld!JointhousandsofsmartmarketersinsunnySanDiegothisspringandlevelupyourmarketing. 🔥SaleendsTuesday!🔥 GETTICKETSNOW AbouttheauthorMariSmithMariSmithisawidely-recognizedsocialmediaspeakerandtrainer,authorofTheNewRelationshipMarketing,andcoauthorofFacebookMarketing:AnHourADay.FollowMarionTwitter:@marismith.OtherpostsbyMariSmith» GetSocialMediaExaminer’sFutureArticlesinYourInbox! 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