54 Inspiring Landing Page Design Ideas - 99Designs

With the right landing page design inspiration you can take your landing pages to the next level. Here are our favorite landing page ideas and examples to ... Logos,websites&more… Logos,websites,bookcovers&more… Getadesign Landingpageshelpdictateamarketingcampaign’ssuccess:they’rewhatconvertvisitsintosales.That’salotofpressuretoputonasinglewebpage!It’salsowhyit’simportanttocomeupwithgreatlandingpagedesignideasbeforeyougetstarted.Luckily,we’reheretohelpyouavoidanycrashlandings.Withtherightlandingpagedesigninspirationyoucantakeyourprojecttothenextlevel. Butfirstthingsfirst:Whatisalandingpage?It’ssimilartoawebsite,butitusuallylacksnavigationorlinks.Instead,itwilloftenfeatureaboldaction-orientedheadline,anduponscrollingwillfeaturesomekeypointstoemphasizethevalueofaproductorevent.Thisistypicallyconcludedwithsomemethodofconvertingvisitorstoconsumersandparticipants—oftenanemailcaptureorpurchasemethod.Soundssimpleright?Butthere’smanywaystodesignalandingpage,onlysomeofwhichwillberightforyourproject. Below,we’veoutlinedsomeofthemostpopularstylesandcollectedsomeoutstandinglandingpagedesigninspirationtohelpyoustickthelanding! Minimal,type-onlylandingpages — Themostbasicstyleoflandingpagedesignistype-only,orlackingimages.Thistypeoflandingpagecreatesvarietyandaestheticintrigueprimarilythroughfontchoice,fontsize,colorchoicesandtypographiclayout.Thisdesignstylesendsstraight-forwardmessage,andwillappealtocustomerswhothinklogicallyandmethodically,orthosewhoappreciatemessageswhicharesimpleandstraight-to-the-point. APlaceattheTablelandingpagebyNXCA™TheSalesEffectivenessManifestolandingpagebytheink3dskullellena-art.comlandingpagebyMaiaPulciu99designslandingpagebyPrismonlineLandingpagedesignbymalziLandingpagedesignbyFaTiH™ Agreatexampleofthisstyleisthe“APlaceattheTable”landingpageforayouth-basedenvironmentaleducationconferenceseekingeventsponsorsandattendees.Theheadlinesonthissiteareinalarge,hand-drawncursivefont,givesthepageayouthfulfeel.Thelackofimagesaddstothesimplicityofthemessage,whichaimstosimplifyourlifestylesorreduceourenvironmentalimpact.Forscrollingrhythm,thedesignreliesonasimplethree-waycolorpalette.Somepage-sectionshaveoff-whitebackgroundswhileothershavesaturated-tealbackgrounds.Ultimatelythedesignissimpleandit’suseoftype-onlydesignmakessurenottolosetheattentionofanypotentialattendeeswhowanttosignup. Neonlandingpagedesigns — There’snobetterwaytomakeyourlandingpagepopthanusingneons.Theglowing,brightcolorsinthelandingpagesbelowreallymakethemjumpoffthescreen. Butyoudon’thavetogoalloutwhenitcomestocolor.Sometimes,usingneonsasaccentcolorsforimportantelementsonthepagecanbejustaseffective.Checkouttheeye-catchingneonlandingpageinspirationbelow: LandingpagedesignbySkalakLandingpagedesignbyFaTiH™LandingpagedesignbyanDyrvLandingpagedesignbyPrismonlineLandingpagedesignbyAnanyaRoyLandingpagedesignbymasiko Darklandingpagedesigns — Manylandingpagedesignstrytokeepthingslightandbright,butitcanpayofftogoanotherway.Darkmodelandingpageswithgrayandblackbackgroundsandonlytheoccasionalpopofcolorcancreateamysteriouslycoolyeteleganteffect.Theirstrikingboldnessmakesthemperfectforbrandsthatwanttosetthemselvesapartfromeveryoneelse. Checkouthowthedarklandingpageideasbelowleavealastingimpressiononvisitors: LandingpagedesignbyJoeB. LandingpagedesignbyPotatoStudiosLandingpagedesignbyakorn.creativeLandingpagedesignbyDesigner-XLandingpagedesignbyAneley Landingpagedesignswithcollage — Somemarketingcampaignsneedadesignthatspeaksbothvisuallyandviscerally—adesignthatgrabsvisitorswhoarelessinclinedtoreadcopy.Onewaythiscanbeaccomplishedisthroughtheuseofcollage,oracut-and-pastestyleofimagery.Inotherwords,product-specificimagescanbecombinedinto“surreal”environmentsthataretailor-madefortheproductorevent.Thejuxtapositionoftheseimagesworktogethertocreateadeepermeaning. MadeMomentslandingpagebyDmitryS.forMadeMomentsCustomersuccess.orglandingpagebyVallentin momentumcreamerlandingpagebyeeeh_aarrh OnthelandingpageforcustomersuccesseventPulse,threeelementsarecollaged:thegoldengatebridge,asmilingwomanandthepulselogo.Here,theuseofcollageallowsthewomentoappearasifshe’sgesturingtowardsSanFranciscoandwelcomingyouin—somethingthatwouldbecostlyandhardtopulloffinasimplephotograph.Visitorswhoconnectemotionallywiththesethreecombinedimagesonthispageareverylikelytoregister. Landingpageswithflatillustrations — Flatillustrationsaresuperpopularrightnowwhenitcomestolandingpagesandthat’sbecausethey’reextremelyversatile.Flatdesigncangiveyourlandingpagesamodernlookthat’sbothsimpleandcolorful,plusitcanbemadetofitpracticallyanyindustryimaginable.Here’ssomegreatlandingpageinspirationusingflatandsemi-flatillustrations: LandingpagedesignbyDreamMaster LandingpagedesignbyCoinceptLandingpagedesignbyInk’dLandingpagedesignbyFaTiH™Landingpagedesignbyfelipe_charria LandingpagedesignbyBespokeDesign Photographiclandingpages — Photographscreateanemotionalconnectionwithanaudience.Stirringupthedesiredemotioninapotentialbuyercanputthemintherightmindsettobuy.Sometimesallittakesisasimplebackgroundphototomakeyourvisitorsfeelasenseoffamiliarityorneed. LandingpagedesignbythecenxLandingpagedesignbyAnanyaRoyGuardMyShit.comlandingpagebyDmitryS.Satorio.orglandingpagebyDmitryS.Pylonlandingpagebytale026Landingpagedesignby2ché LandingpagedesignbyPrismonline TheGuardMyShitsecurityapppagessimplyfeaturesaphotoofsomeoneholdingtheirphonenexttotheircomputer.Visitorswhoownphonesandcomputerswillseethisandautomaticallyrelate. Notallphotographiclandingpagesneedtobethatliteralhowever.CheckoutpageforPylonpeertopeerlending.Itsimplyfeaturestwoyoungadultsstandingaboveacity.WecaninterpretthatthemessagehereisthatPylonallowsuserstofeelliketheyareontopoftheworld.Thephotocreatesafeelingoffreedom.It’saspirational.Peoplewholandonthispagewanttofeelthat,andthat’swhatencouragesthemtosignup. Doesyourlandingpageneedtoshowcaseaproductthatcaneasilyfeaturedinaphotograph?OrdoyouneedametaphoricrepresentationofyourproductlikeonthePylonpage?Thisstyleoflandingpagemightbeforyou! Gradientlandingpagedesigns — Gradientsareabeautifulwaytoinjectcolor,energyandmovementintoyourlandingpagewithoutoverloadingyourdesignortakingawayattentionfromyourCTAsandheaders.Thegradientdesigntrendisextremelyversatiledependingonthecolorsyouuse.Takealookatthelandingpageideasbelowthatusegradientsinvariousdifferentways. Landingpagedesignbyiva LandingpagedesignbyMailDesignerLandingpagedesignbyRobertoCriadoLandingpagedesignbyAdamMuflihun.LandingpagedesignbythecreatvLandingpagedesignbywebDAELandingpagedesignbySpillo(LuigiBurrelli) Landingpageswithisometricdesigns — Isometricdesignisagreatwaytoexplaincomplexideasthroughgraphicsonyourlandingpage.Isometricdesignsgiveyoumoreperspectivesonasubject.Beingabletoseethesideandtopofadesignwithinyourlandingpagemakesvisitorswanttoknowmoreaboutit.Landingpageswithisometricgraphicsalsoallowyoutoshowmoredetailswithlessclutter,whichmakesthemperfectforbrandsthatwanttoshowthatthey’reapproachable,transparentandtrustworthy.Takealookatsomegreatlandingpageinspirationwithisometricdesigns: LandingpagedesignbyivaLandingpagedesignbyhamamzaiLandingpagedesignbyRandomDesignerLandingpagedesignbyKisaDesign Landingpageswithcomputerandtechnologygraphics — Computertechnologyandsciencerelatedindustriesmarkettocustomerswhofeelasenseofaweandwhoareimpressedbyfeatsoftechnology.Tostirupthatsenseofastonishment,manytechnologycompaniesaregoingwithastyleofdesignthatfeaturescomputergeneratedgraphics.Think3Drenderings,graphs,interpretationsofdataandrepresentationsofcomputercomponents.Thisstyleofvisualwilloftenimpresstheviewerandinstillasenseofaweatthetechnicallevelortheadvancedattributesofacompany’sproductorservice. AgazdeckilandingpagebyDayliteDesigns©IndependentReservebyWebBoxReneraldlandingpagebygalinkaStrategoslandingpagebyTalciocCreative TakeforexamplethelandingpageforRenerauldwhichfeaturesanextremelydigitizedinterpretationofaglobe.It’sagraphicstylewhichwascreatedwithadvancedcomputersoftware.Simplyusingagraphicinthisstylecangiveyourcustomersthesensethatyouholdadvancedcapability,whichinturnmakesthemwanttobuy-in. Inamoreminimaldesign,theStratejoslandingpageusesasubtle“motherboard”designinthebackgroundwithanoff-orangehue.Thisdesignislesstechnicalfromadesignstandpoint,butitstillclearlysendsthemessagethatthiscompanyoffersaproductthatrelatestocomputerhardwareand/orsoftware.Intheenditwillsurelystillimpressacustomerwhoislessfamiliarwithcomputers,andmightjustinspirethemtoclick! Illustratedlandingpages — Last,butnotleast,isthewidelyversatileillustrationstyleoflandingpage.Here,we’retalkingillustrationingeneral,soanystylegoes.Youcanuseanythingfrom3dillustrationsorlinearttohand-drawndesigns—simplechoosethestylethatbestrepresentsyourbrand’spersonality. Thesedesignsareoftenfriendlyandcolorful,andusefictionalcharacterswhichinmanywaysoftenfeelmoreapproachablethanactualhumans(whoaresometimesawkward).Ifyourbrandstandsforapproachability,orifyourservicerequiresextra-friendliness,anillustratedlandingpagemightbeforyou. LandingpagedesignbyFaTiH™KrumbsbySarahStudioMove’n’CashlandingpagebyPrismonlineLiveandDarelandingpagebyPrismonline   Buoylandingpagebytheink3dskull TakeforexampletheMove’n’Cashlandingpagewhichfeaturesajollycrewofillustratedmovershavingthebestdayoftheirlives!Itfeelsapproachableandthefactthattheyareillustratedalmostfeelsasifyouneverhavetoevendealwiththem. Illustrationcanalsoallowcompaniestovisuallydemonstratepointsthatwouldbedifficulttoexpressinotherstyles.OntheBuoylandingpage,adrowningperson’sarmisreachingupforabuoy.ThisimageryisusedtohintattheideathatthecompanyBuoyhelpsyoustayafloatifyoufeellikeyouaredrowningfinancially.Illustrationisagreatchoicehere,giventhatanyrealisticrepresentationofsomeonedrowningmightfeeltoointense.Thisdesignwilldefinitelycomeacrossaslight-hearted,friendlyandhelpfultosomeonewhoisactuallydrowningindebt. Timetocreateyourownuniquelandingpagedesign — Sothereyouhaveit:lotsofamazinglandingpagedesigninspirationandsomeofthemajorstylesoflandingpagedesigntoinspireyou.Allthat’slefttodoisaskwhatyourstartuporbusinessistryingtocommunicate.Ifit’sasimplemessagegoforsimpletypography.ATVad?Useacollage.Lookingforfamiliarityandcomfort:tryalargephotograph.Allaboutadvancedtechnology?Whynotusecomputergraphics.Let’snotforgetaboutillustrationforcolorfulandfriendlylooks.Nowit’stimetogolandsomenewcustomers! Lookingfortheperfectlandingpagedesign? Workwithourtalenteddesignerstomakeithappen. Getalandingpage ThisarticlewasoriginallywritteninFebruary2017,ithasbeenupdatedwithnewimagesandinformation. You'rein! Youprovedusrightagain.Ournewsletterisonlyforthecoolestkids.Andyou’reoneof‘em.Getreadyforamazingstuffinyourinbox. Wantdesigntips&businesstrends(andtheoccasionalpromotion)inyourinbox? Subscriberstoournewsletterhavebeenscientificallyproventobesmarter,betterlookingandatleast50%moreawesomethanaverage. Zionks!Lookslikesomethingwentwrong. I'mafreelancedesigner Ournewsletterisforeveryonewholovesdesign!Letusknowifyou'reafreelancedesigner(ornot)sowecansharethemostrelevantcontentforyou. Signmeup! Bycompletingthisform,youagreetoourTermsofServiceandPrivacyPolicy. ThissiteisprotectedbyreCAPTCHAandtheGooglePrivacyPolicyandGoogleTermsofServiceapply. 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I'mafreelancedesigner Ournewsletterisforeveryonewholovesdesign!Letusknowifyou'reafreelancedesigner(ornot)sowecansharethemostrelevantcontentforyou. Bycompletingthisform,youagreetoourTermsofServiceandPrivacyPolicy. ThissiteisprotectedbyreCAPTCHAandtheGooglePrivacyPolicyandGoogleTermsofServiceapply. Zionks!Lookslikesomethingwentwrong.