What Is a Landing Page – The Definition | Landingi

Landing page definition is simple – it's a specific webpage designed to grab the visitor's attention, present them with a specific product or service, ... LandingPageoftheWeek–GetInspiredbyReal-LifeExamples JoinNow EN Polski English Product Column1 LandingPageBuilderEasilycreate,publish,andoptimizelandingpageswithnocodingskills. Pop-upBuilderKeepyourvisitorsengagedwithpop-upscreatedinminutes. LandingPageTemplatesSpeedupthecreationprocesswith300+templatesdesignedtoconvert. Column2 PageInsider™OptimizetheclarityofyourlandingpagesbeforepublishingthankstoAI. DigitalProductSaleFinalizetransactionsonalandingpagewithoutanyredirections. IntegrationsConnectyourmarketingtoolstostreamlineyourworkflow. Column3 FunnelsWalkyourvisitorsthroughtheentiremarketingorsalesjourney. ServicesDiscoverwhatourexpertscandoforyou. Seeallfeatures What'snew ImproveYourLandingPagesBeforePublishing–PageInsider™byLandingi Solutions Forwhom SolutionsforBusinessOwners SolutionsforMarketingExperts SolutionsforAgencies Integrators&Resellers Affiliates UseCases LeadGeneration SaleofProduct&Service PPCAds EmailMarketing Industries SaaS E-commerce Consulting&Coaching Finance Seeallindustries Casestudies Pricing QuickTour Blog Help Column1 GettingstartedAreyouabeginnerinLandingi?Here’sallyouneedtoknow. CreationLearnaboutdesigningpages,pop-ups,funnels,andmore. Column2 Domains&publishingFromsettingupyourdomaintopublishingoptions. IntegrationsConnectLandingiwithothermarketingtoolsyouuse. Column3 PlatformManagelandingpages,leads,performance,andotherstats. AccountmanagementConfigureusers,agencysettings,sub-accounts,andmore. GotoHelpCenter Signin Signin Startfreetrial Freetrial EN Polski English Whatisalandingpageandhowyoucanbenefitfromit? Zerocodingskillsneededtobuild&launchlandingpagesfast Startmyfreetrial Free14-daytrial.30-daymoney-backguarantee. Learnmoreaboutlandingpages anduseyourknowledgeinpractice Whatisalandingpage? Landingpagedefinitionissimple–it'saspecificwebpagedesignedtograbthevisitor’sattention,presentthemwithaspecificproductorservice,andthenencouragethemtotakeadesiredaction. Landingpagescanbeusedtogatherwebinaraudience,announceanewproductlaunchorpre-sale,orofferadiscount.Also,sometimesitisnotaboutsellingaproductbutgettingaspecificmessageacross. Acrucialelementtoeverylandingpageisacalltoactionbuttonnavigatingtowardsaparticularactivity. Howisitdifferentfromahomepage? Whileahomepagepresentsavisitorwithawholerangeofoptionsandproducts,alandingpagedefinitionstatesitisfarmoreefficientwhenitcomestocollectingleads–visitors’contactinformation.Ofcourse,youcanpublishyourwebsiteandalandingpageunderonedomaintokeepyourbrandimageconsistent. What'smore,alandingpagelacksastandardwebsitenavigationmenu.It’sallaboutsimplelayout,eye-catchingdesign,andconcisecopyfocusingonone,singlemessageorgoal. WhenshouldIuselandingpages? Landingpagesareusuallyeitherbuiltformarketingcampaignswhenyoupresentyourlatestrelease,ortheycanserveasaleadmagnetwhereyoupresentyourvisitorswithevergreencontenttheycandownloadinexchangefortheircontactinformation. Inbothcases,itisallaboutleadgeneration. Howtobuildalandingpage? Startwithaskingsomebasicquestions:whowillbetherecipientofyourlandingpage(andawholecampaign)?Whatisthepurposeofthepageyou’regoingtocreate? Eachelementofalandingpageshouldleadvisitorstoclickingabuttonorfillingtheform.Landingpagesareboundtobesimple,yeteffective.Makesuretoincludeonlycrucialcontentandconstructtheformsothatitcontainsjustenoughfieldstofill. Tobuildalandingpage,youcanmakeuseofadraganddropvisualbuilder.Weoffera14-dayfreetrialinourplatformsothatyoucancatchaglimpseofwhatthisisallabout. Learnmoreaboutlandingpagetemplates Whatgoesafter? Landingpagesarestillobjectsoftestingformanymarketerswhoraiseconversionratesandapplythegainedknow-howinthenextstepsthroughconstanttesting.TheLandingiplatformallowsyoutocomparecreatedlandingpagesintwoways:byusingA/Btestsandmultivariatetests. Youcanalsointegrateyourlandingpagewith3rdpartytoolsyouuseeveryday:emailmarketingtools,CRMs,paymentsystems,socialmediamanagers,andanalyticaltools. 300+customizablelandingpagetemplates Pickyoursintheplatform HowelsecanIuselandingpages? Leadmagnets Typically,inordertogatheralead,youneedtosharefreeresourcesinexchangeforthevisitor’scontactinformation.YoucanofferaninformativePDFfile,adiscountforoneofyourproductsoratrialofyourservice.Thecontentyoushareiscalledaleadmagnet. Statisticsshowthatmorevisitorswillbewillingtogiveyoutheircontactdetailsifyouofferthemsomethingvaluable.So,ifyou’rethinkingaboutgrowingyourclientlist,considersharingvaluablecontentonyourlandingpage. Funnels Aftercapturingthevisitorsinterest,youneedtochannelittowardstheconversion–turningyourvisitorsintoclients.Youmaywishtoconnectformsfrommultiplelandingpagesandcreateapathforyourvisitors(frommakingthemawareofyourbrandtoconvincingthemtopurchasefromyou). Thisiswheremarketingfunnelscomeinhandy,astheyallowyoutotransferdataonleadsfromonelandingpagetoanother. Duplication Ifyourunmarketingcampaignsregularly,it’spossiblethatyouusesomeelementsorfunctionalitiesmoreoftenthanothers. Duplicateyourlandingpagesothatyoucanbothsavetimeandkeepaconsistentbrandimagewheneveryoupublishanewlandingpage. Findawaytogrowyourbusiness Design,launchandconvertwithLandingi Startmyfreetrial Free14-daytrial.30-daymoney-backguarantee.