The Wow Factor in Business

The "Wow" factor is a commonly used slang term in business that most often depicts what a company does to go above and beyond customer expectations in ... CultureMusicSportsFood&DrinkEntertainmentLifeHomesNewsWeatherShoppingJobsCarsTheWowFactorinBusinessSmallBusiness|SettingUpaNewBusiness|BuyingaBusinessByNeilKokemullerHowtoPresentaSalesVideoPresentationHowtoUseanAppleComponentAVCableHowtoDisableParagraphFunctionalityinMicrosoftOutlookHowtoTrainEmployeestoCommunicatetheBrandStoryPerformanceStandardsforCustomerServiceThe"Wow"factorisacommonlyusedslangterminbusinessthatmostoftendepictswhatacompanydoestogoaboveandbeyondcustomerexpectationsindeliveringagreatproductandserviceexperience.Mostoften,itrelatestoexceptionalcustomerserviceinwhichanemployeegivesthecustomermorethanheexpectedorsomethinghedidnotexpectatall.LiteralInterpretationAliteralinterpretationofthe"Wow"factorisacustomerexperiencewithyourproductorservicethatcauseshertoimmediatelysayorthink"Wow!"becauseofherpleasantsurprise.Thisexperienceissometimesreferredtoinmarketingasamomentofmagic.Thisisapointatwhichacustomerhasanoverwhelminglypositiveexperiencethatwillmakeherexcitedabouttheopportunitytocomebacktoyourbusinessandbuyfromyouagain.ImportanceThe"Wow"factorofferssmallbusinessandothercompanieswithcertainmarketplacedisadvantagestheopportunitytodifferentiatethemselvesfromthecompetitionforcustomerslookingformorethanjustagoodprice.Oneverypositiveexperiencepromptscustomerstocomebackforrepeatvisits.Overtime,severalconsistentandverypositiveexperiencesofasimilarveinleadtocustomerloyalty,thestrongestconnectionyourbusinesscanmakewithitscustomers.PresentationsThe"Wow"factorcanalsooccurduringabusinesspresentationinwhichthecompanypresentsitsbrand,productorservice,orinasalespresentationinwhichasalespersonusesvisualsupporttoenhancethepresentation'simpact.Byaddingpowerfulvisuals,impressiveaudioandvisualsupport,orotherunusualtouchestoabusinesspresentation,youcanimpressyouraudiencetothepointwheretheyfeelcompelledtorespondoract.StrategySomecompaniesmakethe"Wow"factoraprominentelementoftheircustomerserviceapproach,whereasotherssimplyrelyongoodemployeestoroutinelyimpresscustomers.Typically,togetemployeestooffermorethantheyandcustomersexpect,youhavetomakeimpressingcustomersaspecificgoal.Managerscanrole-playwithemployeesonhowtogoaboveandbeyondincommonsalesandservicescenariostoleaveamemorableimpression.Communicationandtrainingcanhelpyourcompanyorbrand"Wow"customersregularly.ReferencesCharlesMarshall.net;The'Wow!’Factor:anArticleonMotivationbyCharlesMarshall;CharlesMarshall;2004CathDaley.com;What’sYourBusiness“WOW”Factor?;CathDaley;July25,2011WriterBioNeilKokemullerhasbeenanactivebusiness,financeandeducationwriterandcontentmediawebsitedevelopersince2007.Hehasbeenacollegemarketingprofessorsince2004.Kokemullerhasadditionalprofessionalexperienceinmarketing,retailandsmallbusiness.HeholdsaMasterofBusinessAdministrationfromIowaStateUniversity.RelatedArticlesWhatAreGreatCustomerServiceSkills?TheBasicsofCustomerServiceHowtoCreateTrust&RespectinCommunicationWithClients&StaffHowtoWrapTextinMicrosoftExcel2003WhatIstheDifferenceBetweenDirectSalesPitch&IndirectSalesPitch?EffectiveCustomerHandlingSkillsCustomerService&SalesTipsWhatIsProactiveService?HowtoSetUpGoogleVoicetoTranslateYourVoicemailtoTextHowtoPresentaSalesVideoPresentationHowtoUseanAppleComponentAVCableHowtoDisableParagraphFunctionalityinMicrosoftOutlook1WhatAreGreatCustomerServiceSkills?2TheBasicsofCustomerService3HowtoCreateTrust&RespectinCommunicationWithClients&Staff4HowtoWrapTextinMicrosoftExcel2003