Improving App Ratings and Replying to User Reviews

5.2Billing and downloading issues go to Apple for iOS apps Startforfree LoginStartforfree AppRadar Academy ImprovingAppRatingsandReplyingtoUserReviews ASOIntermediate ImprovingAppRatingsandReplyingtoUserReviews appradar 1.WhyAppRatingsandReviewsMatter1.1AppRatingsAffectPeople’sDecisiontoDownloadApps1.2AppRatingsandReviewsInfluenceAppStoreRank1.3AppRatingsandReviewsContributetoYourAppBranding2.HowtoImproveYourAppStoreRatings?2.1Askuserstorateyourapp2.2ReleaseFrequentAppupdates2.3Replytoreviews3.HowtoLeverageAppStoreReviews?3.1Getfeatureideasfromusersandfindbugsfaster3.2Increaseuserengagementandgainnewusers3.3Getfeaturedintheappstores3.4Findnewappkeywordsandrankhigherintheappstores3.5TakeAdvantageofYourCompetitors’Reviews4.HowtoUnderstandYourCustomersFromAppRatingsandReviewsintheAppStore?4.1Categorizereviewsbasedonpositiveandcritical4.2Askformoreinformationwhenneeded4.3Translatereviewsthatarenotinyournativelanguage4.4Notedownfeaturesthatuserslikeandthosetheydislike4.5Recognizethelanguageandkeywordstheyusetodescribeyourapp5.DifferencebetweentheAppleAppStoreandGooglePlayStoreReviewManagement5.1KeywordsinGooglePlayReviewscountforAppStoreRank5.2BillinganddownloadingissuesgotoAppleforiOSapps5.3Highlightedreviewsforapple5.4MostpositiveandmostcriticalreviewforGoogle6.HowdoesGooglePlayStarRatingwork?6.1Googlei/O2019announcedachangeinaverageratingalgorithm7.HowdoesAppStoreStarRatingwork?7.1ResetaverageratingwitheveryupdateonlyintheAppleAppStore8.WorkflowforManagingYourAppRatingsandReviews8.1RequiredRolesforAppStoreConnectandGooglePlayConsole8.2Setatimetoreadthroughreviews8.3Knowwhenyourappgetsnewuserreviews8.4Replyusingtemplatestosavetimeandstayon-brand8.5GooglePlayBetaFeedbackprogram23minreadGrowyourappCreatefreeaccountSharethispost Appratingsandreviewsarevitaltoyourapp’ssuccessintheGooglePlayandAppStore.Peopleuseratingsandreviewstodecidewhethertheyshouldorshouldnotdownloadanapp.  Appratingsandreviewsaffectpeople'sdecisiontodownloadapps.Source:Apptentive Tomakesureyou’reontherightpathwithyourappgrowth,we’vepreparedathoroughguidetoAppStoreandGooglePlayratingsandreviews.Readontofindouthowyoucanleverageyourappreviewsforacceleratedappgrowth.  WhyAppRatingsandReviewsMatter AppRatingsAffectPeople’sDecisiontoDownloadApps Appratingsandreviewsmatteralotwhenitcomestouseracquisition.Theyplayamassiveroleinaperson’sdecisiontodownloadanapp.Apptentiveresearchshowsthatmobileuserswon’tevenconsiderdownloadinganappthat’sratedlowerthan3-stars.Moreover,79%ofpeoplewillreadatleastonereviewbeforetheyinstallanapp. Apptentiveresearchshowsthatpeoplerelyonsocialproof,appratingsandreviews,tohelpthemmakeadownloaddecision.Source:Apptentive AppRatingsandReviewsInfluenceAppStoreRank Youneednotonlypositiveratingsandreviews,butyoualsoneedalargenumberofthem.Ratingsandreviewsinfluenceanotherimportantuseracquisitionfactor:theGooglePlayandAppStorerankingalgorithm.That’sright,yourappratingandreviewslargelyaffectyourappstorerank.Why?  Well,imaginethatyouareGoogleorApple.Youwanttocuratethebestproductsforyourcustomers.Byhighlightingalow-ratedproductoraninfrequentlyratedone,you’retellingyourcustomersthatyoudon’tcareaboutthequalityoftheproductsinyourstore.TheGooglePlayandAppleStorealgorithmsthinkinthisway.GettingasteadyflowofpositiveratingsandreviewsneedstobeabigpartofyourAppStoreOptimizationstrategy.You’llrankhigher,increaseappstoreimpressions,andconvincemorepeopletodownloadyourapp.  Furthermore,yourapphasabetterchanceofbeingfeaturedinGooglePlayandAppStorewhenithasgoodratingsandreviews.TheappsfeaturedintheAppStoreeditorialstory,HowtoWorkOutatHome”hadacollectiveaverageof83,000ratingsat4.7stars. Appswithgoodratingsandreviewsaremorelikelytogetfeatured. AppRatingsandReviewsContributetoYourAppBranding Anotherreasonthatappratingsandreviewsaresoimportantistheycontributesignificantlytoyouroverallappbranding.Whenyourapphaspositiveuserfeedback,newuserswillbeabletotrustyourbrandmorequicklyandwithlessfriction.Yourcurrentusersareprovidingsocialproofthatreflectswellonyourapp.  Inaddition,howyourespondtoyourappreviewsshowspeoplethetypeofcommunicationyouprefertousewithyourusers.Isyourtonefriendly?Doyouusespecificphrasesorevenhashtagsthatmatchyourappbrand?Allofthiscontributestoincreasingbrandawareness.  There’snottherightorwrongbrandforyourapp.However,thereisarightwaytogoaboutfindingit.Youshouldbeaskingquestionslike:  WhatproblemsdoesmyappsolveWhatisourmissionstatementWhydopeoplepreferusoverourcompetitors Whatvaluesdowestandfor Whoisourtargetaudience  Thesequestionswillleadyouintoestablishinganappbrandthathasarecognizabletoneandvoice.Youhavethechancetostrengthenthisvoiceeachtimeyoureplytoareview.TryusingreplytemplatesinAppRadartokeepyourresponsesconsistentandon-brand. StayonBrandandRespondtoUserReviewsFaster Createreplytemplatesthatmatchyourappbrand'stoneofvoiceandoverallbranding.Replypromptlytokeepusershappy. CreateaFreeAccount Additionally,Googlesawthatdeveloperswhorespondtotheiruserreviewsexperiencea+0.7boostintheirapprating. HowtoImproveYourAppStoreRatings? Askuserstorateyourapp YourGooglePlayorAppStorestarratingismadeupofallthepastratingsthatyourapphasgotten.Naturally,thefirststepinimprovingyourappstoreratingsistogetmoreofthem.Themoreratingsyouhave,thelessvolatileyouraveragestarratingwillbe.Inaddition,appswithalargenumberofratingsrankhigherinappstores.  Thebestwaytogetmoreratingsisjusttoaskyourusers.Sendthemapushnotificationorpop-upwhilethey’reengagingwithyourapp.Besurenottointerruptanyoftheiractivityorcatchthematthewrongmoment.Happyusersaremorelikelytoleavepositiveratings. Askforappratingusingapop-up.Source:TikTok ReleaseFrequentAppupdates Yourappratingsshouldreflecttheimprovementseachtimeyoureleaseupdates.Youknowthatthechangesyou’vemadeandtheproblemsyou’vefixedareworkingwhenyourappratingsincreaseorimproveafteranupdate. Carefullytrackyourappratings.Iftheyweretogetworseordecreaseinnumberfollowinganupdate,youneedtoreactfast.Readthroughyournewestreviewstoseewhatusersdidn’tlikeaboutthelatestupdateandworkquicklytoamendtheissues.It’snevertoolatetorescueyourappstoreratings. TrackappratingsandseewhichupdatesbroughtthemostimprovementSource:AppRadarAppStoreOptimizationtool Replytoreviews Googlesawthatdeveloperswhorespondtotheiruserreviewsexperiencea+0.7boostintheirapprating.Also,userswhogetadeveloperresponsetotheirreviewtendtochangetheirinitiallynegativeratingintoapositiveone.  MakingReplyingtoAppReviewsSimpleSignupforAppRadar CreateFreeAccount Badreviewsandratingscanbedishearteningforanyonewhohasputalotofworkintodevelopingandpublishinganapp.That’sonewaytolookatcriticalfeedback.However,thatoutlookisnotespeciallyhelpfulwhenyou’retryingyourbesttoimproveandgrowyourapp. Agooddeveloperresponsetoanegativeappreview.Source:BlinkistintheAppleAppStore Notedownwhatyouruserswanttobeimprovedandmakethesepriorityfixesforyournextappupdate.Onceyou’vereleasedthenewfeaturesandbugfixes,gobacktoyourappreviewsandletyourusersknowthatyou’vesolvedtheproblemstheywerefacing.Theyarelikelytoappreciateyourattentivenessandrevisetheirreport.  HowtoLeverageAppStoreReviews? Getfeatureideasfromusersandfindbugsfaster Gettinguserfeedbackforyourappcanbeachallengingtask.Peopleeitherdon’trespondtoyouremailsaskingforfeedbackorarejustsickandtiredoffeedbacksurveys.Theyareprobablyalsonotrandomlystumblingonorpurposefullyheadingtothefeedbacksubmissiontabintheapp.Thereareotherwaystogatheruserfeedback,oneofwhichisappstorereviews.  Inyourappreviews,you’llseethatusers,whetherthey’rehappyorunhappywithyourapp,willmentionfeaturesthattheylikeandonesthattheydon’t.Furthermore,they’llalsoaskyoutoimplementnewfunctionalities.Thesefeaturewishesareprecioustoyourappdevelopmentroadmap.Itguidesyourdevelopmentinthedirectionthatservesyouraudience.  Manage,Analyze,andReplytoAppStoreReviews EasilyreplytoAppStorereviews.Respondevenfasterwithreplytemplates.Trackhowyourstarratingschangesovertime CreateaFreeAccount Byanalyzingyourreviewsandscanningforfeaturewishes,youpreventyourteamfromwastingtimedevelopingacapabilitythatuserswillenduphatingornotuse.  NoticehowIcyRopeswasdoingquitewelllastyear.Theuserswereenjoyingtheapp.Morerecently,itsplayershavebeenleavingextremelynegativereviews,complainingabouttoomanyads.IcyRopeshasn’trepliedtoanyofthefeedback.Youinstantlyseethattheymovedfrommakingagametheirplayerslovedtocaringonlyaboutdrivingrevenue. IcyRopesstoppedlisteningtotheirplayersandisnowlosingtheuserbasetheyworkedhardtobuild.Theyalsoneverrespondedtoanyoftheappreviewstheyreceived.Source:IcyRopesinAppleAppStore Bynotlisteningtotheirplayers,IcyRopeshasbeguntoloseitslong-earneduserbase. Listeningtoyourusersisthebestwaytoproduceanappthey’lllove.  Increaseuserengagementandgainnewusers Yourappreviewsaretheperfectplacetohavea2-wayconversationwithyourusers.Starttreatingthespaceassuchasyou’llincreaseuserengagementandgainnewusers. Peopleloveknowingthattheyarebeinglistenedtoandthattheiropinionsmatter.Whenyoureplytotheiruserreview,youtellthemthatyouarepayingattention.Youalsoreassurethemthattheyareanessentialpartofyourappandthattheirfeedbackisdirectlybeingappliedtothedevelopmentprocess. StartusingAppStoreandGooglePlayreviewsasaconversationalspacetoincreaseappuserengagement.Source:AppleAppStore Themoreyourusersfeellikethey’reapartofyourappdevelopmentjourney,themoreloyalthey’llbecome.  Getfeaturedintheappstores GoogleandApplefeatureappsthatmakethemlookgood.Afteralltheirbrandnamesareontheappstores.Sotheappsthattheycurateneedtoreflectwellontheirbrandsattheendoftheday.  BothGoogleandAppleliketopromoteappsthathavenotonlyalargenumberofratingsandreviewsbutonesthatarepositive.Inthisway,theycurateonlythebestofthebestappstotheirstorevisitors.Noonewantstoputabadproductontheshelf. GetfeaturedonAppleAppStoreandGooglePlayStorebyhavingpositiveappratingsanduserreviews.Source:AppleAppStoreandGooglePlayStore Butthere’sgoodnewsforyou.Allofthismeansyoucanuseyourappstorereviewstoimproveyourchancesofgettingfeaturedand,asaresult,anexponentialincreaseinappstoreimpressions. Thegoalistoincreasethenumberofratingsandreviewswhilekeepingusersentimentpositive. Findnewappkeywordsandrankhigherintheappstores Believeitornot,appuserreviewsareagoldmineforkeywordideas.TheaimofkeywordoptimizationinASOistousesearchtermsthatpeopleareusingtosearchforyourapp.Aneffectivekeywordstrategydoesn’trestpurelyonsearchvolumeanddifficultyvalues;youalsohavetounderstandhowyourtargetaudiencebehaveswhentheysearchintheappstores.  Yourcurrentuserswillusespecificwordsandphrasestodescribeyourappinthereviews.Examinereviewsthatcomefromuserswhoarereturnusers.Thesearepeoplewhosaytheycomebacktoyourapptimeandtimeagain,theyloveyourapp,orthey’verecommendedyourapptotheirfriendsandfamily.Feedbackalongtheselinessignalsthattheseusersareentirelyinyourtargetaudience. Findappkeywordswithinyouruserreviews.Source:GooglePlayandAppleAppStore ExtractrelevantkeywordsfromtheirreviewsandincludetheminyourkeywordlistthenexttimeyoumakeanASOupdate.UsingAppRadar’sASOTool,youcanstillanalyzethesearchvolumeanddifficultyofthesetermstodouble-checktheviabilityofthem. TakeAdvantageofYourCompetitors’Reviews Atfirst,readingthroughtheuserreviewersofcompetitorappssoundssenseless,likeawasteofvaluabletime.But,stopandthinkforonesecond.It’snot.Whatcanyougetfromcombingthroughcompetitorapps’reviews?Alot,letmetellyou.  Userswillinevitablycomplainaboutsomething,nomatterhowgoodanappis.Ifthereisn’tabug,thenthere’samissingfeatureoronethatcanbeimproved.Now,thisiswhereyoubenefit. Beatoutcompetitorappsbyanalyzingtheiruserreviews.Source:AppleAppStore Sothesecomplaintsare,naturally,foundinyourcompetitors’appstorereviews.Goodthingthey’republic!Youcanfreelyreadthroughalltheuserfeedbackwithoutyourcompetitorsknowingyou’redoingso.Takeallthecriticismornotesforimprovementthattheyreceivedandapplythemtoyourapp.  You’venowfilledagapinyourappnichewhilebuildingaproductthat’spreciselywhatyourtargetaudiencewants.Watchthedownloadsrollin.  HowtoUnderstandYourCustomersFromAppRatingsandReviewsintheAppStore? Categorizereviewsbasedonpositiveandcritical First,youhavetogetorganized.Togetstarted,categorizereviewsbymostpositiveandmostvital. FilterappreviewsbymostpositiveandmostcriticalinGooglePlaySource:byteintheGooglePlayStore IntheAppRadar,youcanalsosortthroughyourappreviewsbyfilteringforstarrating.Thisway,you’llbeabletotacklethemostcriticalfeedbackfirstandworkyourwaytothepositiveones. EasilyfilterthroughyourappuserreviewswithAppRadarSource:AppRadarAppStoreOptimizationtool Focusfirstonfixingthebad,thenworktowardsimprovingthegood.Youruserswillnoticetheworkyou’reputtingin.Furthermore,GooglePlayandAppStorewon’trankyourappifit’snotperformingwell.Soappperformancetrulymatterswhenitcomestoappsuccess.  Anddon’tforget,justbecauseafeatureiswell-lovedtodaydoesn’tmeanitwon’tbeoutdatedtomorrow.Goaheadandbaskintheflatteringcompliments,youdeserveit.Butgettingstucktherewillbetheendofyourappsuccess.There’salwayssomethingtoimprovebecausetechnologyandsocietaltrendsareforeveradvancing.  Askformoreinformationwhenneeded Sometimesuserswon’tgiveenoughinformationintheirreview.Theystateavagueclaim,suchas,“therearesomanybugs.”Thisisyourchancetojumpinandhavearealconversationwithyouruser.  Letthemknowyou’resorryfortheproblemsthey’reexperiencingandthenaskthemtosendyoufurtherdetailssothatyourteamcanfixtheissue.Givetheuserasupportemailthattheycancontactyouat.Mentionanyotherattachmentsthatwillhelpyourteamsolvetheproblem,likescreenshots.  Peakdidexactlythatwhenrespondingtoauser’sreviewabouthowherexperiencewiththeirapphadbeenlessthansatisfactory. PeaktakestheconversationoffoftheGooglePlayStoretoensurethattheycanproperlysolvetheproblemsthatMartaisfacing.Source:GooglePlayStore Movingtheconversationoffoftheappstoresallowsyouandtheusertospeakmorefreelyandgetintomorein-depthdetailsabouthowyoucancontinuemakingyourappbetter.Also,byhavingaconversationwithyouruserthroughemail,youcandiscussuserdetailsthatshouldremainprivatesuchasusernameandotheraccountinformation.  Translatereviewsthatarenotinyournativelanguage Appsavailableworldwidegetuserreviewsinmanydifferentlanguages.Payattentiontoreviewsthatarenotinyournativelanguage!Theybringdiverseopinionsthatcanultimatelyhelpyoubuildabetterapp.  Translatetheirreview,andonceyou’vecraftedaresponse,translatethatbacktoo.Trypostingtheresponseinbothlanguages.Theuserwillundoubtedlyappreciatethetimeyoutooktospeaktheirlanguage.  Translateappstorereviewstoimproveusercommunicationqualityandincreaseuserengagement.Source:AppRadarAppStoreOptimizationtool YoucantranslateanyappuserreviewintoEnglishwithAppRadar’sRatingsandReviewsManagementTool. Manage,Analyze,andReplytoGooglePlayReviews EasilyreplytoGooglePlayreviews.Respondevenfasterwithreplytemplates.Trackhowyourstarratingschangesovertime CreateaFreeAccount Inaddition,reviewsleftinforeignlanguageshelpyoufurtherlocalizeyourappstorelisting.Duetodifferencesinculturalpreferences,screenshotsthatworkwellinonelocalizationmaynotworkatallinanother.Yourappuserreviewsaregoldwhenitcomestofindingoutwhatusersindifferentcountriesrespondwelltoo.  Notedownfeaturesthatuserslikeandthosetheydislike Userswillblatantlytellyouwhatotherfeaturestheywanttosee.Takenoteofthiseverytimeyouseetherequest.Thenyou’llseewhichfunctionisinthehighestdemand,makingthecreationofyourappdevelopmentroadmap10xeasier.  Featuresthataredevelopedinthiswayarebetterreceivedandfrequentlycelebratedbyusers.That’sbecausebeforeyouevenstepintobuildingit,youalreadyknowthatamajorityofyourcurrentusersclamoredforit. Recognizethelanguageandkeywordstheyusetodescribeyourapp Appreviewsareoneofthebestplacestofindnewappkeywords.Thewordsthatyourusersusetodescribeyourappinthereviewsareprobablyalsotheonespeopleusetosearchintheappstore.Youaregettinginsightsintopeople’sappstoresearchbehaviordirectlyfromyourappstorelisting.  Thesekeywordsareincrediblylucrativebecausetheycomenotfromyoubutyouraudience.Andthat’swhoyourAppStoreOptimizationstrategyisgearedto.Thegoalistofigureoutwhattermspeopleusetosearchforanapplikeyoursandrankhighforthemtoincreaseappstorevisibility. FindtheBestKeywordsforYourApp Findnewkeywords.Seekeywordpopularityanddifficultyvalues.Trackappstorerankchanges. CreateaFreeAccount Asidefromkeywords,youcanutilizeappstorereviewstoanalyzehowyourusersspeak.Discovercolloquialandslangphrasestheyareusingandthenimplementtheseinyourapp.Whenyoutalklikeyouraudiencedoes,youconnectwiththembetter,andtheyaremorelikelytobecomeloyalusers.  DifferencebetweentheAppleAppStoreandGooglePlayStoreReviewManagement KeywordsinGooglePlayReviewscountforAppStoreRank GooglePlay,beingbornfromGoogle,stillfunctionsasatruesearchengine.YourappcanberankingforkeywordsthatarenotfoundatallinyourAppName,ShortDescription,orLongDescription.Howisthispossible?  Onereasonisyourapp’sGooglePlayuserreviews.Workingsimilartoawebsearchengine,Googleindexesalldescriptivewordsonyourappstorelisting,includingtheonesfoundintheuserreviews.Andthiscanworktremendouslytoyouradvantage.WhenreplyingtoGooglePlayreviews,sneakinyourprioritykeywordsinyourresponses.Butcarefulnottogotoocrazyorelseyou’llendupwithkeyword-stuffedrepliesthatsoundingenuine.  Nowyou’rewonderingwhatabouttheAppleAppStore.CanIusethiskeywordhackformyiOSapps?Unfortunately,wehavebadnewsforyou.Apple,unlikeGoogle,doesnotindexanykeywordsfoundintheAppStorereviews.However,youaregivenanadditionalkeywordfieldwheneditingyourappstorelisting.UsetheareatoinputkeywordsthatarenotalreadyinyourAppNameandAppSubtitle. EditthekeywordfieldforyouriOSappsandseekeywordrankingsinAppRadarASOToolSource:AppRadarAppStoreOptimizationtool TheAppRadarASOToolallowsyoutoeasilyedityourappstorelistingandaddkeywordstotheiOSkeywordfield.Indicatorsnexttoeachkeywordletsyouknowwhetherthetermisastrongorweakchoice.Whileediting,you’reabletoseekeywordrankingsandpopularityinthesidebarhelper. BillinganddownloadingissuesgotoAppleforiOSapps Appleenjoyscentralizingtheirproducts.It’snodifferentforiOSappsandtheAppStore.EverysubscriptionandpublishedappfirstgoesthroughtheAppStoreteam.ThatalsomeansthatApple,notyou,willbehandlinganybillingordownloadingissuesthatusersareexperiencing.Whataweightoffyourshoulders,right? CreatereplytemplatesforcommoniOSbillinganddownloadissuesSource:AppRadarAppStoreOptimizationtool EnsurethatyougivetheuserclearinstructionsonhowtocontactAppleconcerningsubscriptionrefundsandrelatedissues.YoucancreateareplytemplateinAppRadartoaddresscommonbillingproblems. Bymakingthisprocessfrictionlessforthem,you’regettingtheuserthatmuchclosertoincreasingtheirinitialnegativeapprating. GooglePlayrefundpolicy.Source:PlayConsoleHelp Highlightedreviewsforapple Appletendstohighlightaboutsixreviewsontheapplistingpage.Thesereviewscouldbefromyesterdayorevenayearago.Asanappdeveloperorpublisher,yourworstfearisprobablyhavingnegativeuserreviewsbeingfeaturedhere.But,itisnotdetrimentalaslongasyou’reontopofthedamagecontrol.  Lookatthesetwoapplistings. ReplytoeveryreviewtoensureyourhighlightedreviewshaveadeveloperresponseSource:AppStore Theybothshowpositivereviews,butonehasadeveloperresponse,andtheotherdoesnot.Immediatelypeoplearedrawntotheappwithadeveloperresponse.Areplyshowsthatupdatesarecontinuallybeingmade,andanattentiveteamisbehindtheapp,makingitamuchmoreappealingchoice.  Now,lookatthese. Mitigatetheimpactofanegativeuserreviewbyprovidingapoliteandhelpfuldeveloperresponse.Source:AppStore Thenegativereviewislessdrasticwhenthereisadeveloperresponse.CuriousAppStorevisitorswillbeinterestedinwhattheappdevelopershavetosayinresponsetoauser’scomplaint.Agoodreplythatexplainswhytheproblemoccurredorensuresthattheteamisworkingtofixitequalsoutthecriticism. MostpositiveandmostcriticalreviewforGoogle Googlealsohighlightsappsbutinadifferentway.Theyshowthemostpositiveandthemostcriticalreview.There’snowaytogetoutofanegativeuserreviewshowingonyourGooglePlaypage.Peoplecanalsofilterforcriticalreviews.Soit’sevenmoreimportantthatyou’rereplyingtoeveryGooglePlayreview.Peoplewanttoseethatyoucarenotonlyaboutfavorableopinionsbutalsothecynicalones. GooglePlayshowsthetoppositiveandtopcriticalappreviewonyourstorelistingSource:ReflexioonGooglePlay HowdoesGooglePlayStarRatingwork? Googlei/O2019announcedachangeinaverageratingalgorithm AtGooglei/Oin2019,Googledecidedtochangethewayitsalgorithmcalculatestheoverallapprating.Before,everyratingyourappeverreceivedwasincludedintheoverallapprating,withequalweight.ThenGooglerealizedthatthiswasanunfairandskewedmeasurement.Itdidn’thelpappdeveloperswhoworkedhardtoimprovetheirapp,whichwasnotgreatinthepastbutdoingmuchbetternow.  Theupdateisadvantageousforallappbrands.Nowtheoverallappratinggivesmoreweighttoratingsmadeonthecurrentappversion.Soitbetterreflectsthecurrentstateoftheapp.  Consequently,asanAndroiddeveloperorpublisher,youshouldthinkaboutreleasingupdatesmorefrequently.Asusersbecomeincreasinglysatisfiedwithnewupdates,yourappratingswillquicklyimprove. InformuserswhenyouarereleasingappupdatesthatfixreportedbugsSource:GooglePlay Besides,userscanonlyrateanapponce.Buttheycanchangetheircurrentrating.Sobesuretoletpastreviewersknowthatyou’vereleasedanupdateandwouldliketheiropiniononthechanges.  HowdoesAppStoreStarRatingwork? ResetaverageratingwitheveryupdateonlyintheAppleAppStore YouroverallorsummaryappratingintheAppStoreworkssimilarly.Everyratingthatyourappreceivesinformsthesummaryrating.Thereis,however,onemajordifference.Appleallowsyoutoresetyoursummaryapprating.Whatdoesthismean?  Ifyoubelievethattheratingdoesnotaccuratelyreflectthecurrentstateofyourapp,youcanresetit.ThisoptionisavailableeverytimeyoupushanewupdatetotheAppStoreConnect.Allratingsforpriorversionswillnolongerbeconsideredwhencalculatingthesummaryrating.But,olduserreviewswillstillbevisible.Resettingdoesnothidethese. YoucanresetyouriOSsummaryappratingeverytimeyoureleaseanupdateSource:AppStoreConnect Moreover,theratingyouseeintheAppStoreisspecificfortheterritory.Soyoucanresetratingsinoneterritoryandleaveanotherbe.  GooglePlaydoesnotresetyouraverageratingwithnewappupdates.ThisfeatureisonlyavailableforiOSappsintheAppleAppStore.  WorkflowforManagingYourAppRatingsandReviews RequiredRolesforAppStoreConnectandGooglePlayConsole Therearerequiredrolesthatyou’llneedtobeabletoreplytoandmanageyourGooglePlayandAppStorereviews.  InAppStoreConnect,you’llneedtohaveanAdminorCustomerSupportroletoview,sort,andrespondtoreviews.  ForGooglePlay,youneedtohavetherighttorespondtouserreviewsandreportinappropriatereviews.Withoutthisright,you’llstillbeabletoviewyourreviews,butyouwon’tbeabletoreply.  Setatimetoreadthroughreviews Keeptrackofansweredandunansweredreviewscangetconfusing.Setatimeinyourworkdaytositdownandsiftthroughyourreviews.Thisisalsoagoodtimetocategorizethemintomostpositiveandmostcriticaltogetthemostoutofuserfeedback. FilterforansweredandunansweredappreviewsinAppRadarSource:AppRadarAppStoreOptimizationtool Ratherthanmanuallygoingthroughallofyourreviews,youcanfilterforall,answered,andunansweredinAppRadar.Doingthisensuresthatyouarenotoverlookinganyuserfeedback.There’svaluableinformationineveryreview.  Knowwhenyourappgetsnewuserreviews Youcanalsosetupreviewalerts.AppRadarwillsendyouanotificationviaemailorSlackwheneveryoureceiveanewreview.Thatway,you’llnevermissthechancetotalktoyourusers. GetalertstoyouremailwhenyourappreceivesanewappstorereviewSource:AppRadar Replyusingtemplatestosavetimeandstayon-brand Appdevelopers,publishers,andmarketersoftenseereviewsthatechothesamecomplimentorcomplaint.It’scumbersometoretypethesameresponsesoverandoveragain.Insteadofwastingyourtime,youcanuseAppRadar’sreplytemplates.  YourAppRadaraccountcomeswithready-madetemplatesthatcovercommontopicsseeninuserreviews.Asidefromthose,youcancreateyourownandsavepastrepliesaswell.Followourdo’sanddon’tsofreplyingtoappstorereviewswhenyou’recreatingreplytemplates.  Inaddition,templatesallowyoutostayon-brandandbuildastrongbrandvoiceinyourappstorereviews.Whenyoutalktoyourusersinthesametoneandwordingstyle,they’llstarttorecognizethevoiceofyourappbrand.Thisincreasesbrandawarenessandgetspeopletotrustyourappfromtheget-go. BabbelishumanwhentheyrespondtoappreviewsSource:GooglePlay Templatesaregreat,butweknowyoualsohatereceivingresponsesthatsoundcraftedbyabot.Peopleliketotalktopeople.That’safact.Soleaveroominyourtemplatestoaddinthatextrahumanaspect.Whetheritbeasmileyemoji,orthanksfrom“yourname,”youruserswillappreciateit. GooglePlayBetaFeedbackprogram GooglePlayhasaspecialopenbetaprogramthatisavailabletoitsdevelopers.Youcanreleasefeaturesandversionstoaspecificgroupofbeta-testersbeforeofficiallylaunchingitinGooglePlay.Androiduserscanoptintogiveyourbetaversionfeedback.Theirfeedbackisnotpublicandnotdisplayedonyourappstorelistingpage. GooglePlaybetaprogram.Source:TedonGooglePlay Theopenbetaprogramisespeciallybeneficialwhenyou’reunsurehowyouruserswillreacttonewchanges.Becausethefeedbackforyourbetaisprivate,thereisnodangerthatnegativefeedbackwillharmyournormalappgrowth. Usethebetatotackleallcriticismbeforereleasingtheupdatetothepublic.Thisway,youensurethatthenewupdatebringsinmorepositiveratingsthannegative,ultimatelyhelpingyoutowardsappsuccess. TrackHowYourAppRatingsEvolve Identifywhenappupdateshaveapositiveimpactonyourappratings.Replytoreviewstoimproveappratings.Getmoreappusers. CreateaFreeAccount Sharethispost AppRadar AppRadarServicesTeam Talktous ContactDetails YourEmail YourName Company JobTitle PhoneNumber Linktoapporgame I'minterestedin: ASOformycompany(ASOUpdates,FullServiceASO,CVRimprovement&screenshotdesign) UACampaignstogetinstallsfrompaidchannels(AppleSearchAds,GoogleUAC,Facebook,etc.) LearningASO/ASA(workshops,consulting) Iwouldliketohaveanongoingconsulting/sparringpartner Other Howcanwehelp? Contactus Thankyouforyourmessage! Wewillgetintouchwithyousoon. AppRadarServicesTeam Needacustomplan? Wearehappytocreateanindividualofferforyou.Pleasetellusmoreaboutyourrequirements.AllAppRadarFeatures(seeexpertplan)areincludedinacustomplan-withindividuallimits. Requirements Howmanyappsdoyouwanttooptimize? 10 20 30 40 50 75 30 apps Howmanykeywordsdoyouwanttotrack? 1k 2.5k 5k 7.5k 10k 12.5k 5k keywords Howmanycompetitorsdoyouwanttotrack? 50 75 100 125 150 175 100 competitors Howmanyreviewsyouwanttorespondwithourtool(monthly)? 1k 2.5k 5k 7.5k 10k 12.5k 5k reviews HowmanyteammemberswillbeworkingwithAppRadar? 10 20 30 40 50 60 30 teammembers ServiceLevel PremiumDataCrawling OnboardingCall ASOTrainingCall MonthlyASOConsultingCalls IndividualAPI Anythingelsetonote? ContactDetails YourEmail YourName Company JobTitle PhoneNumber Linktoapporgame Sendrequest Thankyouforyourmessage! Wewillgetintouchwithyousoon. Let'sboostyourapprankingtothetop LevelupyourAppStoreOptimizationandUserAcquisitionwithourexpertconsultations.Increaseyourappdownloadsandrevenuewithasmartgrowthstrategy.Getsupportandfeedbackforyourappgrowthfromleadingappmarketingexperts.   Trustedby100+industryleadingmarketingteams Contactus Youremail Fullname Companyname Message Talktous Thankyouforyourmessage! Wewillgetintouchwithyousoon.