Using the Landing Pages Report in Google Analytics - Wired ...

The Landing Pages report in Google Analytics can show you where visitors are entering your website and which pages are performing best. Skiptocontent GoogleAnalyticsisabeastofatool. It’ssorobustitcanbetoughtogetagraspof,especiallyifyoudon’tspendalotofyourdaygeekingoutoverwebsitedata. AsopeningGoogleAnalyticsquicklyreveals,thereareawidevarietyofreportsavailablewiththesimpleclickofyourmouse. Somereportsareeasytofind,easytounderstandandeasytofeelgoodabout. Otherreportsareabitmoreburied,aretoughertointerpretandrequiresomemanipulationtomakethemverymeaningful. TheLandingPagesreportfallsmoreintothissecondcamp. Butoftentimesit’sthesemoredifficultreportsthatcanyieldsomeveryinterestingdata. Belowwe’lldiveintotheLandingPagesreportandoffersometipsongleaningvaluableinsightsfromwhatitreveals. WhereistheLandingPagesReport? Firstthing’sfirst,wherecanyoufindthereport? YoucanaccesstheLandingPagesreportbyclickingthefollowing: [Updatedon11/8/2013toreflectrecentchangesinGoogleAnalytics.] Behavior > SiteContent > LandingPages WhatDoestheLandingPagesReportShow? Assoonasyouopenthereport,you’llseethemostpopularlandingpagesonyourwebsite,arrangedbynumberofvisitorsthathavelandedoneachpageoverthespecifiedtimeperiod. It’lllooklikethis: Usingtheaboveexample,youcanseethat807visitorsenteredourwebsitethroughablogpostaboutwaterdamagetoacellphone(whichisclearlynotagreatfitforwhatwe’retargetingonourblog,butthat’sthetopicofanotherpostaltogether). Inadditiontovisits,theLandingPagesreportshowsusabunchofusefuldata,including: Pages/Visit:Thenumberofpagesthatauservisitsafterlandingontheinitialpage. Thehigherthenumber,themoreengagementyourlandingpageispromoting. Avg.VisitDuration:Theaveragelengthoftimeavisitorstaysonyourwebsite. Thisnumberisn’tentirelyaccurateforafewreasons,butcanbeusefulasawayofcomparingpageperformancerelativetootherpages. %NewVisits:Thepercentageofvisitorsthathavenotpreviouslyvisitedyourwebsite. BounceRate:Thepercentageofusersthatarriveonyourlandingpageandleaveyourwebsitewithoutviewinganyadditionalpages. Alowerbouncerateisgenerallythegoal. WhyUsetheLandingPagesReport? YoucanusetheLandingPagesreporttohelpyourorganizationansweravarietyofquestionsabouttheperformanceofyourwebsite.Ifyou’reinterested,we’veputtogetheradditionaltipsformakingawebsiteanalyticsreportforyournonprofit. Whatpagesareservingasanintroductiontoyourwebsite? TheLandingPagesreportshowsyouwhichpagesaregreetingyourwebsitevisitors. Theselandingpagesareoftentimesthefirstexperienceavisitorhaswithyourwebsite. Maybeyouhaveagreathomepage,butifmostofyourvisitorsarelandingonyoursitebywayofyourblog,youmaywanttobemorestrategicaboutwhattheyseewhentheyarrive. Itmaybehelpfultoincludeeasilyaccessibleinformationaboutyourorganizationsincemanyblogreaderswon’tknowwhoyouareorwhatyoudo. Howwelliseachlandingpageperforming? Whichpagesarepromptingyourvisitorstoexplorefurther? Andwhichpagesarecausingvisitorstobounce? TheLandingPagesreportcanshowyouwhichofyourpagesareeffectivelydrawingvisitorsintoyoursite,allowingyoutotakebestpracticesfromapagethat’sworkingwellandapplythemtootherpages. Whichblogpostsaredrivingthemosttraffictomywebsite? Manyorganizationscreateablogtodrivetraffic. Byapplyinganadvancedfilter,youcanseewhichofyourblogpostsaredrivingthemosttraffictoyourwebsite. Youcanalsoseewhichpostsaredrivingvisitorsthatendupviewingmorepagesonyourwebsite. Whatpagesaredifferentsegmentsoftrafficlandingon? Ifyou’vesetupadvancedsegmentsinGoogleAnalytics,usethemtoseehowdifferentgroupsofpeoplearriveonyourwebsite. Ifyouhaven’tsetupadvancedsegments,usethisguidefromSEOmoztodoso. Forinstance,wecanfilterourtotaltraffictoonlyshowvisitorscomingfromsocialmedia. Fromherewecanseethesamemetricsasbefore,butonlyforthissubsetofouroverallwebsitetraffic. Wecanseewhatpagesonourwebsitearemostappealingtooursocialmediaconnectionsandwhichonesperformwellrelativetooneanother. Howwelliseachlandingpageconverting? Ifyou’vesetupgoalsinGoogleAnalytics,youcanseetheconversionrateforeachofyourlandingpages. Foranonprofit,somegoalsmayincludepeoplethatultimatelydonatetoyourorganization,signupforyouremailnewsletterorregistertovolunteer. ByselectingtheappropriateGoalSet(picturedbelow)thatcontainstherelevantgoalsyou’vesetup,youcanseewhichpagesareleadingvisitorstotaketheactionsyou’vedeemedasuccessfulconversiononyourwebsite. UsingAdvancedFilterstoGetMoreInformation IfyouwanttogetevenmorespecificwiththeLandingPagereportsyourun,youcanapplyAdvancedFilters. Doingsoisprettystraightforward: Click“advanced”abovethedatatables. Enterthecriteriayou’dliketousetocreateyourfilter. Clickthe“Apply”buttonunderneathyourfiltercriteria. Yourdatawillnowbefilteredbywhatevercriteriayou’vespecified. AdvancedFilterExample:CompareBlogPostsasLandingPages Asanexample,let’ssayyouwanttoknowhowwellyourblogpostsareperformingaslandingpages. IftheURLforyourblogpostscontainstheword“blog,”you’reprettymuchallset. Ifnot,startbyfiguringoutsomesortofcriteriathatwillshowonlytrafficthatlandsonyourblog. Tosetupyouradvancedfilter,enterthefollowinginformation: You’llthenseeonlythoselandingpagesthatmatchyourfiltercriteria: HaveyoueverusedtheLandingPagesreportinGoogleAnalytics? Ordoyouhaveanotherreportyou’dlikeustocover? I’dlovetohearwhatyouthink. ImagecourtesyofRobEllis,Flickr AnalyticsGoogleforNonprofits Youmightalsobeinterestedin 170BlogPostIdeasforYourNonprofit ReadMore 4FreeGoogleAnalyticsDashboardsJustforNonprofits ReadMore NonprofitWebsiteAnalytics:MeasuringWhatMatters ReadMore Comments CancelreplyComment*Name* Email* Website Δ Doyouknowifthereisareportthatshowsthetotalnumberofuniquelandingpagesduringaperiodoftime,suchasmonth? Reply HiSi.Inordertoseethetotalnumberofuniquelandingpagesoveraperiodoftime,firstsetthetimeperiodintheupperright.YoucanthengotothesameLandingPagesreportdetailedintheabovepost. Ifyoulookinthebottomrightofthescreen,youcanspecifythenumberofrowstoshowatonetime.Buttotherightofthedropdownmenuit’llsay“1-10of#”.Thatnumber(#)isthetotalnumberofuniquelandingpagesduringthetimeyouspecified. Ihopethathelps.IfIcanhelpanymorepleaseletmeknow.Thanksforcommenting. WasdoingsomeresearchonGAtofiguremywayinandfoundyoursite,lotsofgoodinfohere. ThanksalotBill.Gladtohearyou’refindingthepostsonGoogleAnalyticshelpful.Appreciateyoutakingthetimetocomment. Thanks–IwaspreciselylookingforhowtogetLandingPagesreportinGA!Verynicepost! Reply ThanksalotLaure.Reallyappreciateyoutakingthetimetocomment.I’mgladyoufoundtheposthelpful. Hithere! Itrytoseewhatlandingpagestheusersgottousingaspecifickeyword(forexample“Lisa”). Thereportsaysthatmostlandingshasbeendoneonmyhomepage,notonthesubpagewhereIwantthemtoland. But,whenItrytoGoogle“Lisa”andclickonthefirstlinktomycompanythatIfinonGoogle,IgettothesubpageIwant. HowcomethatGAdoesn’tshowthelandingsonthesubpageinsteadoftothehomepage? Whyisthisyouthink? Ireallywouldliketobeabletoseewhatkeywordsthathasbeenusedandwheretheyland,notonlythehomepage. AmI“messy”hereor…? Ireallyhopeyoucanhelpme🙂 Manythanksinadvance! Lisa Reply HiLisa.It’shardformetoknowexactlywhat’sgoingonwithoutseeingyourwebsiteandanalytics,butIhaveafewquestionsthatmayhelpyoudiagnosetheproblem. Areyouseeinganyanalyticsinformationforthesubpageyoumention?Ifnot,it’slikelythere’ssomethingwrongwiththewaytheanalyticscodeisimplementedonyoursite. Ifyouaregettingdataforthissubpage,whenyougototheLandingPagesreport,whatinfodoyouseeunder“Source”?Areyouseeinganytrafficfromsearchengines?Youcanalsolookat“Keyword”toseewhatkeywordsareleadingvisitorstoyourwebsite. WhenyouGoogleyourkeywordphrase,areyouusingabrowserthatisn’tloggedintoGoogle?I’drecommendusingabrowseryoudon’tgenerallyusetomakesureyouaren’tseeingpersonalizedsearchresults. HopethishelpsLisa. Veryhelpful.Thanks! Reply You’rewelcomeAndy.Gladtohearitwashelpful. ThiswasveryusefulandhelpedmefindexactlywhatIneeded,thanks! Reply Awesome!GladtohearitAmy.Thanksfortakingthetimetoletusknow. Sowehaveinsertedhyperlinkswithincontent(articles/columns)onoursitethatleadtoaticketpagewhereinifpeoplepurchaseticketsviathislinkwegetapercentageoftheprofit.Iamtryingtotrackhowmanyclickthrushaveoccurredviathelinkswithinourcontent.Isthatpossible?Thankyou! Reply HeyJenn.It’sabittoughtogetintothespecificsoftrackingsuchclickswithoutabitmoreinfo.Butit’salmostcertainlypossible. I’massumingthepageyou’resendingvisitorstoisoutsideofyourwebsite? Ifso,youcouldusethemethodoutlinedhere,butit’lltakesomesettingup:https://support.google.com/analytics/answer/1136920?hl=en Ifyou’rerunningaWordPresssite,youcouldalsouseapluginlikeYoast’sGoogleAnalytics(http://wordpress.org/plugins/google-analytics-for-wordpress/)whichallowsyoutotrackoutboundlinks. Ifthisdoesn’tansweryourquestion,feelfreetoincludealinkandwecantakealookatit.Thanksforthecomment. whatdoesthis/mean?Howcanmylandingpagebe/?don’tunderstand Reply The“/”iswhatGoogleAnalyticsdisplaysforyourhomepage.IfyourURLforyourAboutpageis“www.website.org/about”GoogleAnalyticswoulddisplay“/about”asthelandingpage.Sincethehomepagehasnoadditionalpageinformationbeyondyourrootdomain(www.website.org)itjustdisplays“/”. Hopethathelps! idon’tevenhavethecategoryContent,muchlessLandingPage. idofindLandingPagesunderSEOintheAcquisitionscategory.butwheniclickoniti’mtakentoapagethatsays: ThisreportrequiresWebmasterToolstobeenabled. SetupWebmasterToolsdatasharing. igothruthesetupprocess,hitSave.thewordSuccessappears,buteverytimeigobacktoLandingPagesigetthesamemessageasabove. i’dbemostgratefulforanysuggestionsyoumayhave. thankyou! Reply HiLisa.GoogleAnalyticsactuallyrecentlylaunchedsomemajorchanges,oneofwhichwastochangethemenuitemsinthelefthandsidebar. ButyoucanstillgettheLandingPagesreportmentionedinthispost,it’sjustinanewplace.Youcanfinditbygoingto: Behavior>SiteContent>LandingPages Fromthatpointyoushouldbeabletodomostoftheotherthingsoutlinedinthepost. WithregardstolinkingWebmasterToolstoGoogleAnalytics,here’stheofficialGooglepostonhowtodoit:https://support.google.com/webmasters/answer/1120006?hl=en thankyousomuch,David!thisworks:Behavior>SiteContent>LandingPages butwheniwenttothislinkhttps://support.google.com/webmasters/answer/1120006?hl=en ittellsmetogototheWebmasterToolshomepage.anyideahowtofindthat? Awesome!GladtohearthatreportisworkingforyouLisa.YoushouldbeabletogettotheWebmasterToolshomepagehere:https://www.google.com/webmasters/tools Ifyouhaven’tsetitupyet,you’llneedtogothroughtheprocessofaddingyoursitebeforeyoucanpullthatdataintoGoogleAnalytics. Here’sGoogle’soutlineofhowtodoso:https://support.google.com/webmasters/answer/34592?hl=en Hopethishelps! wow,thisisprobablymorethanicantakeonrightnow,butwillsaveyourinstructionsforwhenigetawindow.thankyousomuchforallyourhelpandlinkaging! Hi, HowdoIfigureoutthenumberofclicksoncertainelementofmyhomepage?i.e.Idon’twanttoknowhowmanypageviewsaparticulararticlehad,IwanttoknowhowmanypeoplefoundthatarticleafterclickingthelinkIpostedforitonmyhomepagebanner.Tryingtofindouthoweffectivepromotingitonthehomepagelikethatwas. Thanks!! Reply HeyMichelle.Ifthebanneristheonlylinktothatpageonthehomepageit’llbeprettystraightforwardandyouwon’thavetodoanythingcustom. Theeasiestway(assumingit’stheonlylinkfromthehomepage)istodothefollowing: 1.ClickBehavior>SiteContent>AllPages 2.ClicktheURLforthearticleyou’reinterestedin 3.Clickthe“NavigationSummary”tabjustabovethevisitorgraph 4.Lookfor“/”inthePreviousPagePathlist Thatwillshowyouthenumberofvisitorsthatarrivedonyourarticlebywayofthehomepage.Ifthatwon’tworkgivenyousituationletmeknow.Hopeithelps. HeyDavid, Thankyou! Yes,thebanneristheonlywaytogettothepageinquestionviathehomepage,sowe’refine. Thisworkedgreat!Thankyousomuch! GladitworkedMichelle!Thanksforlettingmeknow. thanksforthehelp:) HeyThere, Iamhavingaslightdifficultyunderstandingcertainlandingpageelements.Example,IhavefilteredAquisition>Channels>Email…ThenIhaveappliedacampaignfilter,andasecondarydimensionof“LandingPage”,however,whenIclicktoviewthelandingpageittakesmesomewhereelse.Icanseelandingpageonlyshowstheextensionofthewebsite,sothismaybeaproblem,butforexample;IfIsentanemailwiththelinkspares.aeg.ie/index,thelandingpageelementwhenIclickonittakesmetoaeg.ie/index–twodifferentwebsites… PrettysureIcouldsimplifythatmore,sorrytoramble… Thanks! Reply ThanksalotforthecommentShantelle.I’msorrytohearyou’rehavingtroublewiththereport.I’mhappytohelp,butI’malittleunclearexactlywhattheissueis. Whenyousayyou’retakentoadifferentwebsite,whatareyouclicking?Whatareyoulookingtodothatisn’tworkingcorrectly? IfIcangetabitmoreclarityontheissuehopefullywecanfigureoutasolution. HiDavid, I’mhavingawordpressblogundermywebsitehttp://craftinggenius.in.I’vesetupgoogleanalyticsforthiswebsite.I’mgettingallthevisitscountandeverythingformylandingpage,butthevisitsflowisn’tshowingformyblogunderit.DoIneedtohaveaseparategoogleanalyticsformyblog? Reply HiKiran.Sorrytohearyou’rehavingtroublewithtrackingblogcontent.Aslongasyourblogisincorporatedintoyourwebsiteandyouhavethetrackingcodeinstalledonit,youwon’tneedaseparateanalyticsinstallforit.HowisyourGoogleAnalyticsinstalledcurrentlyonyourwebsite?Howdidyouinstallthetrackingcode?Letmeknowwheneveryougetachanceandhopefullywecanfigureoutasolution. HiDavid,mywebsiteisasinglepagedesignandwordpressblogisinstalledonmywebhostingunderthedirectorynameblog.I’veinstalledtheGoogleAnalyticstrackingcodeonmyindex.htmlfile.Butnotonanyotherpages.Shouldi’vetoinstallthegoogleanalyticsonmywordpressblogtoo? HiKiran.Inlookingatthecodewecanseeitseemstheanalyticscodeispullingtotheblogpageaswell.Youarerighton,you’llneedtomakesureit’sloadinguponeachpageyouwanttotrack. It’sabithardtotroubleshootfromafar,buthere’stheoverviewfromGoogleoninstallingthecode:https://support.google.com/analytics/answer/1008080?hl=en Hopethisishelpful! David, Thankyouforthispost….itlookslikeIfindthereportinadifferentareaunder: Acquisition>>SearchEngineOptimization>>LandingPages. OnethingthatsurprisesmeisthatIdon’tseemyhomepagenortheorderpage…..mytwomostpopularpages. CanyouthinkofareasonwhyIwouldn’tseethoseonthisreport? Thanks! Steve Reply HeySteve.Thereportyou’relookingatisactuallyslightlydifferentthantheoneoutlinedinthispost.TheLandingPagesreportunderAcquisition>>SearchEngineOptimizationisgoingtoshowyouhowoftenyourpagesareshowingupinGooglesearchresults(impressions),aswellasthenumberofclicks,averagepagepositionandclickthroughrates. Ifyou’relookingforthetoplandingpages(acrossalltypesoftraffic)throughoutyoursite,you’llwanttosticktothereportoutlinedinthepostunderBehavior>>SiteContent.Inthisreport,yourhomepagewillshowas“/”.Ifyouhaveanytrouble,letmeknow. Thanksforthecomment.Gladyoufoundtheposthelpful. I’vebeenseeing“/user/BardonsOliver”inmylandingpageslisting(underlandingpage).Ican’tbegintoimaginewherethatis,becausewehaven’tgotapagelikethatonoursite.Doyouhaveanysuggestionsastowhatthismightmean?Wesuredon’thave“users”inasmanyplacesasthisshowsup. Reply HiJanet.Therecouldbeafewreasonsyou’reseeingthisissue.FirstoffI’drecommendvisitingthatURL(www.yourdomain.com/user/BardonsOliver)toseeifanythingcomesup. Thereareacouplepotentialcausesthatcometomind.Itcouldbeyourtrackingcodeisbeingusedelsewhereontheweb.Or,ifyourcodeisonyour404(“PageNotFound”)page,itcouldbeyou’retrackingpeopleusingbadlinks/URLsandthoseareshowingupinyourdata. YoucanalsoinvestigatealittlefurtherwithintheLandingPagesreport.Fromthedropdownthatsays“Secondarydimension”selectAcquisition>Source/Medium.Then,inthesearchbartotheright(besidetheword“advanced”),enter“user”sincethatisintheURLyou’reinvestigating.Thiswillshowyouthesourceandmediumfromwhichvisitorsarelandingonthosepageswith“user”intheURL.Itmayhelpyoudiagnosetherootoftheproblem. Thesethingsareabithardtodiagnosewithoutbeingintherepersonally,buthopefullythesestepswillpointyouintherightdirection.Goodluck! Thanksforthisinfo!It’strulyappreciatedandhelpfultosomeonelikemyselfjuststartingtofigureouthowGAworks.Ialsolovedyourpost,“5FundraisingMetricsWorthMonitoringinGoogleAnalytics”. Reply ThanksalotThomas!Gladtohearyoufoundtheposthelpful. Ihavethoughtlandingpageisthepageusersgoaftertheyvisitthehomepage,butnowIseeIwaswrong.Thanksforhelpfulinformation. Reply You’reverywelcome.Gladtohearthepostwashelpful! Hellothere.IamnewtoGoogleanalytics.Whatdoesitmeanwhenoneofmylandingpagesonlyshowsthesymbol/? IthasquiteafewvisitsbutI’mnotsurewhatthelandingpageis. Thankyou. Keith Reply The/symbolisforyourhomepageKeith.Allofthosevisitorsarelandingonyourhomepage.BestofluckwithGoogleAnalytics!It’sawholelotoffunonceyougetcomfortablewithit. ThankyouforyourquickresponseDavid! Ifeelsillynowforaskingsuchanewbiequestion.Ohwell,Ihavetostartsomewhere! Thankyouagain! Keith OfcourseKeith.Andnoneedtofeelsilly.Weallhavequestionswhendivingintosomethingnew.Goodluck! Thanksforthisinfo! Isthereawaytodisplaylandingpageresults(oranyotherresults)basedonposttitleinsteadofURL?Thanks! Reply IthinkyourbestbetisgoingtobeusingtheSecondaryDimensiondropdown.Youshouldseethisjustabovethetablewithallofyourdata. IntheSecondaryDimensiondropdown,select:Behavior>PageTitle. Isthatwhatyouhadinmind?Ifnot,letmeknowandI’llseewhatIcando.Hopethathelps. Thankyou!Iwasconfusedsortingthroughthosesecondaryoptions.Greatinfo. Idon’tblameyou.Therearealotofoptionsinthere.Gladtohelpout. pleasetellmethatifihavetodoanalysisofmyhomepageviaanalyticshowishouldapproach Reply ThanksforthequestionAshish.It’shardtogivetoomanydetailswithoutknowingtheinsandoutsofwhatyou’relookingtoachieve,butI’drecommendlookingatafewthingsrightaway. First,what’sthebouncerate?That’lltellyouiffolksareeasilyfindingwhatitisthey’relookingfor. Second,wheredovisitorsgoaftertheyvisityourhomepage?That’lltellyouifyou’redrivingtraffictothepagesyouhopeto. Third,ifyou’veenabledgoaltracking,arevisitorsfromthehomepageultimatelygoingontocompleteagoal?Ifso,whichones?Thiscantellyouifyourhomepageisultimatelyhelpingyouinthewaysyouhopeditwould. Again,justaroughstartingpoint,buthopefullyit’shelpfulinyouranalysis. Hello, IdonothavethewordBLOGinmyURLs,soIamthinkingtoputonblogpagesanEVENT,isitthewaytodo? ButIcan’tmakeit,sopleasecouldyoutellmewhatshouldbeaneventthatwillinformAnalyticsthatapageisablogpost? Thankyou. Reply Thanksalotforyourcommentandsorryforthedelayedresponse.Withoutknowingthespecificsofyoursituationandsetup,myfirstthoughtisyourbestbetmaybetouseContentGroups.Youcanfindoutmoreaboutthathere:https://support.google.com/analytics/answer/2853546?hl=en Here’sanotherpostthatdivesintoabitmoredepthaboutclassifyingblogpostsusingContentGroupings:http://www.lunametrics.com/blog/2014/01/24/classify-blog-posts-analytics-content-groupings/ Ihopethat’shelpful! HiDavid– What’sthebestwaytomeasureeffectivenessoflandingpagesforecommerce?Forexample,wehavealandingpageforaparticularproduct.Wewouldliketounderstandifthislandingpageisactuallyimprovingkeymetricsforcustomerswedirectthereornot. I’mcapable,butI’mnotaGAexpertsothemoredetailyourgenerosityandtimeallowthebetter.🙂 Thankssomuch! Terry Reply HiTerry, Greatquestionandsorryforthedelayedresponse.ForEcommerce,it’sallgoingtocomedowntoenablingEcommercetrackinginGoogleAnalytics.Thiswillallowyoutoseeavastarrayofdata.Notonlywillyougetconversionrates,butyoucanactuallyseethevalueofeachpageaswellastransactiondatabytrafficsource.Fromthereyoucanevaluatetheeffectivenessofyourmarketingeffortsandevencalculatetheaveragevalueofavisitorfromeachtrafficsourceorindividualcampaign. EnablingEcommercetrackingisn’tthesimplestthingtodo,buthere’ssomeinfofromGoogletogetyoustarted:https://support.google.com/analytics/answer/1009612?hl=en Ihopethishelps!Ifthere’sanythingelsewecanpassalongthatwillbehelpfuldon’thesitatetoreachout.Ipromiseaquickerresponsenexttime!!Thanksagain. hello,sorrytobotheryou,butIsawyourblogandIthoughtitcouldhelpmeoutwithGoogleAnalytics,IwantedtoaskifbychanceyoucouldexplaintomewhywhenIgotoviewtheusertoseetheflowpath,becauseinpracticewhenIseethewayIgetonlythelandingpageidentifiedbya“/”andsodonotknowinpracticewhattheyseevirtuallyonmysite. AnotherproblemIhaveisthatwhenIsetthegooltoseehowmanypeoplesignuptothenewslettergivesmetheresultisalways0evenifyouareenrolledinsomany…canyouhelpme?thankyou. greetingsAndrea Reply ThanksforthecommentAndrea.GoogleAnalyticsisanincredibletool,butitcanalsobetoughtomakesenseofattimes.That“/”youareseeingisyourhomepage.Soallvisitorslandingon“/”areactuallylandingonyourhomepage. Intermsofthegoalnottrackingcorrectly,that’sgoingtobemoredifficultformetodiagnosesincethereareawholebunchofthingsthatcouldbecausingthisissue.Thebestthingtodoisdiscussitwiththepersonthatbuiltyoursite.Theyshouldbeabletohelpyougetthegoalsetupcorrectly.Here’saresourcefromGoogleonsettingupgoalsthatshouldbehelpful:https://support.google.com/analytics/answer/1032415 Bestofluck! Hi,Greatarticle,IwaswonderingifyoucouldtellmewhymylandingpagesinGoogleAnalyticsisshowingnodata?AllofasuddenIhaddataandnownothingandIcan’tfigureoutwhattodo!! Thanks🙂 Reply ThanksalotforyourcommentPauline!Unfortunatelywithoutgettingintoyouraccountandseeingwhat’sgoingon,it’shardtodiagnosewhattheculpritmaybe.Whendidyoustopreceivingdata?DidyouchangeanythingonthesiteorwithinGoogleAnalyticsjustpriortothisissueshowingup? Incaseit’shelpful,here’sapostoutliningsomecommonissueswithGoogleAnalyticssetupthatcouldbeaniceplacetostarttroubleshooting:https://support.google.com/analytics/answer/1009683?hl=en HithanksforyourreplyDavid, IwasinformedinWordPressForumitisprobablyaplugin,butIdeactivatedthemallandnochange. IhavenowaddedtheJavascriptTrackingSnippet(Analytics.js)assuggestedinabovelink,andjustwonderingifyouthinkthisisagoodidea? Reply Sorrytohearyou’restillhavingtroublewiththetrackingcodePauline.Pluginscouldbeagoodplacetostart,butitsoundslikeyou’veruledthatout.Itisreallyhardtodiagnosewithoutactuallygettingintheretoseewhat’sgoingon,butthereareafewthingsyoucancheck. First,areyouseeingthetrackingcodeinthesourcecodeforthelandingpage? Ifit’sthere,doestheaccountinformationmatchtheaccountyou’reaccessingwhenyoulogintoGoogleAnalyticstoseeyourdata? Ifitdoes,didyousetupanyfiltersthatmayberemovingsomeofyourdatafromtheviewyou’reaccessinginGoogleAnalytics? Itcouldalsobehelpfultoknowifyou’reusinganysortofplugintoaddGoogleAnalyticstoyoursite.Theonewecomeacrossthemost(becauseit’sprettyawesome)isGoogleAnalyticsbyYoast. Hopefullysomethingintheabovehelps,oratleastpointsyouinahelpfuldirection.SorryIcan’tgiveamorecompleteanswerwithoutgettingintothecodeandseeingwhat’sgoingon.Goodluck!! HiIthinkthatyoushouldtrytousepluginGoogleAnalyticsCounterTrackerandinstructionforusersisonthesiteWordPress.Goodluck. Hi!Pleasetellme,howcanitbethatmylandingpageisdisplayedlike: /auth_required_customer.html?url=/customer/orders/111111111.html Asyousee,thisisorderform. Thisverypagedoesn’texisteveninGoogleindex. Reply HiSonia.Howoftenareyouseeingthisshowupinyourdata?Ifit’sanisolatedinstance,itcouldbecausedbysomesortofstrangeuserbehavior.Ifit’shappeningwitheveryorderthat’splaced,itcouldbesomesortofissuewithyourGoogleAnalyticsconfiguration.Onethoughtthatcomestomindisyoucouldtrylookingatthetrafficsourcethattheparticularvisitorusedtoaccessthatpage.Thatmaybeabletohelpyougainsomeinsight.YoucouldalsousetheNavigationSummarytoseewhatpagetheyvisitedjustbeforehittingthepageinquestion. SorryIcan’tbemorespecific.Withoutseeingthecodeit’stoughtogiveanincrediblyspecificanswer.Buthopefullythathelps! Hi!Ihaveoneproblemwithdisplayingmylandingpages. Someofthemareshownlike: /auth_required_customer.html?url=/customer/orders/ /customer/orders/46955511.html asyouseethisistechnicalpagewichisclosedfromindexing. PleasegivemesometipsonfixingthisproblemsothatIcouldseethereallandingpages. Thanksinadvance! Reply HiSherry.Itsoundslikeyou’rehavingaverysimilarproblemtoSoniaabove.Itistoughtobetoospecificwithoutseeingthecodeandthewayeverythingisconfigured,butifthisishappeningwitheveryorderthat’splaced(andnotjustanisolatedoccurrence)youcouldtry: 1.Lookingatthetrafficsourceinformationtoseehowthesevisitorsarebeingdriventothisparticularpage 2.LookingattheNavigationSummarytoseeifthereareanypagesthey’reviewingpriortothepageinquestion(whichisunlikelysincethisisbeingcountedasalandingpage,butI’dverifythatinthedataifitwasme) Hopethatpointsyouintherightdirection! Hi, Thishasbeenreallyusefulthanks. Areyouabletoseeconversionbyactualpageandnotjusttheonesthathavebeenlandedon? I’mtryingtolookintopageperformance. Thanks Jess Reply HiJess.Gladtoheartheposthasbeenhelpful!Analyzinggeneralpageperformanceisactuallyabittrickierthanlookingatsomethinglikeconversionratesforlandingpages.Youtypicallyenduplookingatavarietyofmetricsinordertogetamorecompletepicture. Agoodplacetostartiswithgeneralpageengagementdata.Thingslikebouncerateandexitratecangiveyousomeinsightintowhatvisitorsarefindinginteresting.Forabitmoreonthis,checkoutWebsiteDataMostNonprofitsShouldBeTracking. You’llalsolikelywanttouseadvancedsegmentstoanalyzepageperformance.Ifyoufilterby“Converters”you’llbeabletoseewhichpagesareviewedthemostbypeoplewhoultimatelyconvertonyoursite.Youcouldfurtherfilterbyindividualgoalsyou’vesetuponyoursitetogetmoregranularinfo. Finally,you’llprobablywanttousetheFunnelVisualizationreporttoseewhatpagesaredrivingthemostvisitorstoultimatelyconvert.Hereyou’llbeabletoseewhatpageavisitorviewsjustpriortocompletingeachofyourgoals.YoucanaccessthisreportunderConversions>>Goals>>FunnelVisualization. Ihopethat’shelpful.Thanksagainforyourcomment! Bycheckingonlandingpage,Wehavemorevisitsonlyonourcareerpage.Maybeduetoouropeningsresults.Andbouncerateisunder45–50quitedecentrateforourbusiness.Wonderingthatourconsultingservicepagenotdrawingasmucheffects.HopefullyGoogleAnalyticshelpsustheideatoimprovewhichpagehastodrivetrafficmore.Thanksforthelandingpagepostveryhelfpul. Reply Thanksalotforthecomment!Gladtohearthepostwashelpful. ThankyouforthispostIhavelearnedsomethingnewtoday🙂 Reply You’reverywelcomeBen.Thanksforthecomment! HiDavid, CanyoutellmewhythereisadifferencebetweenthedataofapageURLon‘Landingpage’andthedatafrom‘Allpages’? Reply GoodquestionSaurav.TheLandingPagesreportisjustshowingyouwhichpagesvisitorslandedonwhentheyenteredyoursite.TheAllPagesreportisshowingyoutotalpageviews.SoifavisitorlandsonPageAandthenusesyournavigationtovisitPageB,PageAwastheirlandingpage.ItwouldshowupintheLandingPagesreportwithonesessionbutPageBwouldnot(sincethevisitordidn’tlandonPageBastheyenteredyoursite).BothpageswouldshowupintheAllPagesreportthoughwithonepageview. YoucanalsoseebothpiecesofinformationwhenyoulookattheAllPagesreport.Thenumberinthe“Entrances”columnshouldalignwiththenumberofsessionsyouseeintheLandingPagesreport. Hopethathelps! ThankYou@Davidforthisinformation #33qamar Reply You’reverywelcomeQamar! HiDavid, Yourarticleisveryhelpful,butI’mstillhavingdifficultyfiguringouthowtoextracttheexactdataIneed… Basically,Iwanttobeableseeandexportthefollowinginformation: >LandingPage–Pagenewuserlandson >Source–Howtheygottothatpage,e.g.PPC,organicsearch,social,etc. Iwanttodisplaythedataasfollows: >http://www.homepage.com:700newusers Paidsearch–200 Organicsearch–100 Direct–100 Referral–100 Other–200 >http://www.homepage.com/about-us:500 Paidsearch–200 Organicsearch–100 Direct–50 Referral–50 Other–100 …etc. Ihopethatmakessense.IsthereawaythatIcaneasilyextracttheinformationIneedandexportittoexcel?WehaveloadsofURLsthatpeoplelandonandIdon’twanttohavetoclickontoeachandmanuallycopyoutthedataifIcanhelpit. Iwouldappreciateanyadviceyoucanprovide. Thankyou. Reply ThanksforthecommentRob.Icangetyouclose,butunfortunatelydon’tthinkyou’llbeabletoget100%ofthewaytheredirectlywithinGoogleAnalytics.IfyougototheLandingPagesreport,youcanadda“SecondaryDimension”tothedatathat’sdisplayed.Todoso,you’llclickthedropdownmenujustabovethedatatablethatsays“Secondarydimension.”Basedonwhatyou’relookingfor,I’dadd“DefaultChannelGrouping”toseethesourceforeachlandingpage. Thebigdownsideisthiswon’tshowyouthetotalvisitorsforeachlandingpageasawholeanymore.It’llnowbebrokenoutbytrafficsource.YoucouldalwaysexporttheLandingPagereportandthenaddthesecondarydimensionandexportagain.YoucouldalsoaddthesecondarydimensioninthereandthensortbytheLandingPagecolumntoseeallsourcesforonepagetogether,butyou’dstillhavetosumthemmanuallytogetyourtotalvisitsforthatpage.Theotherbigdownsideisthey’llbedisplayedalphabeticallyinsteadofwiththemostpopularfirst. TheonlyotherwaytodothisthatIcanthinkofistoexportthedataanddoalittleworkinthespreadsheetitproduces.Or,likeyousaid,drilldownintoeachpageindividually,whichitsoundslikeisn’tidealbasedonthequantityofpagesyou’redealingwith. Ifyoufindabetterwaypleaseletusknow.Hopethathelps! HiDavid,Greatpost! IwouldliketorecommendGoogleAnalyticsCounterTrackerpluginonWordPressisoneofthebestyoucanusethisdays.ItisveryeasytouseanditiscompatiblewithalmosteveryversionofWordPress.Yougetdetailedandconciseanalysisofyourwebsiteguestandagraphicalrepresentation. Reply ThanksalotforthetipBetty!Ihaven’tusedthepluginmyself,butI’mcurioustolookintoit. HiDavid, Iamhavingthesameproblemaslisa,notgettingthesubpagesonlythehomepageinthelandingpageaswellinuserflow Pleaseguideme. Anita Reply HiAnita.Sorrytohearyou’rehavingtroublewithgatheringinfoonsubpages.MyguessisithastodowiththewaytheGoogleAnalyticstrackingcodeisinstalledonyoursite.Areyougettinganysortofdataforsubpages(outsideoflandingpages)?Oristhehomepagetheonlyone? Ifyou’retalkingaboutstpl.com,itlookslikethetrackingcodeisinfacttheculprit.I’mseeingitinstalledonthehomepagebutnottheAboutorDiamondProductspages.Makingsurethetrackingcodeisinstalledcorrectlyandpresentoneverypageshouldgetyouwhatyou’relookingfor. Hopethathelps! HiDavid, Thankyouforyourquickreply.IdidsoandnowI’mgettingthesubpagesalso,butstillI’mnotgettingthesubpagesinUserflow. Pleaseguide, Thankingyou, Anita Reply That’sgreattohearthesubpagedataisshowingupnowAnita!UnfortunatelywithoutgettingintoyourwebsitecodeandGoogleAnalyticsinstall,it’sgoingtobehardformetoprovidemuchinsightintowhythisdataisn’tflowingintheUserFlowreport.Itdoesseemoddthatyou’dhavesubpagedataforsomereportsandnotothersthough.I’dgiveitafewdaystoseeifdatastartsshowingup.Ifnot,youmaywanttotalkwithadeveloperaboutre-installingyourGoogleAnalyticstrackingcodetomakesureit’sdoneproperlyacrossthesite.Hopefullythat’llsolvetheissue! AmcurrentlyusingGoogleAnalyticsCounterTrackerandisveryuseful,simpleandeasytooperatewithvariousuniquefeaturessuchasmobile-friendlydesignandalsohelpstodetectwhichbrowseroroperatingsystemusedbyvisitor.https://wordpress.org/plugins/analytics-counter/Checkitout.. Reply ThanksforthetipBoadu. Thanksforthis,veryhelpfulindeed!,keepitup Reply You’reverywelcomeElyson.Gladtohearitwashelpful. Cananyonetellmeinmyanalyticslandingpagesreportusatoday.comwebsitewhatisthat?isthisanyhackingmywebsiteishackorwhat? Reply HiLoren.Sorrytohearyou’rehavingtroublewiththelandingpagedata.Butitprobablydoesn’tmeanyourwebsitehasbeenhacked.CanyoutellmeexactlywhatisshowingupintheLandingPagereport?Andareyouseeingotherlandingpagedatathatmatcheswhatyou’dexpecttoseeonyourownwebsite?Withoutseeingthedata,itcanbetoughtodiagnosewhat’sgoingon,buthopefullywecangetyoupointedintherightdirection. I’mseeingusatoday.comandfoxiness.comaslandingpagesundersharedURLstodaytoo.I’malsoseeingotherlandingpagedatathatmatcheswhatI’dexpecttoseeformyblog. Ihavetheexactsamedata.Itsaysusatoday.com,andtherestareallpagesthatareactuallyonmywebsite. That’sveryodd.Withoutbeingabletoseethedatait’stoughtodiagnoseexactlywhat’sgoingon.Butwhenyouclickontheusatoday.comlandingpage,thenclick“Source”inthePrimaryDimension(justbelowthelinechartofdata),whatdoyousee?Isitallcomingfromonetrafficsource?Ordoyouseemultiplesourcessendingthistraffic?Hopefullythiswillgiveussomeinsight. Ihaveittoo.Itsaysit’scomingfromTwitter. Reply ThanksElissa.Youallaredefinitelynotaloneinseeingarecentspikefromusatoday.comandfoxiness.com.Thislookslikearecentspikeinspam.Youcanreadmoreaboutthedetailsofwhereitcomesfromhere:https://www.ohow.co/fake-twitter-com-referrals-google-analytics/ Ifyouneedtoremovethisspam,youcanalsocheckouttheguidehehaslinkedattheendofthatarticle.Itisn’ttheeasiestoffilterstosetuponyourown,buthopefullyit’llpointyouintherightdirection. Ihopethathelps! Theotheroptionyoucouldtry(thatisawholelotsimpler)istoenablebotfilteringinGoogleAnalyticsifyouhaven’tdonesoalready.Todothis: 1.Logintotheviewwiththisspamandclick“Admin”inthemenuatthetop 2.Select“ViewSettings”inthefarrightcolumn 3.Scrolldownuntilyouseethecheckboxthatsays“Excludeallhitsfromknownbotsandspiders”andcheckit 4.Hittheblue“Save”button Thiswon’tremovethespamalreadyinthere,butdependingonhowthesebotsarecominginitcouldhelptocurbsomeofitinthefuture. Hello, GreatArticle!!Myquestiondoesn’tseemtobeshown/answeredanywherethough. CanyoupleasedescribethenecessarystepstotaketosetuptheLandingPagesTrackinginthefirstplace?Forexample,underBehavior>LandingPages…Whatistheprocessinthefirstplacetosetitupthatyourlandingpagesareshowninthistab? Muchappreciated!! Reply HiJames.Thanksalotforthekindwords!Youshouldn’tneedtodoanythingspecialtogetlandingpagetrackingsetup.OnceyougetGoogleAnalyticstrackingsetuponyoursite,youshouldbeallset.FormoreonsettingupGoogleAnalyticsingeneral,checkoutSetUpAnalyticsTracking. Hopethathelps! Hello,thankyouforthearticle!Wehaveanoldlandingpagewhichisstillhostedfromthewebsite,andduetoGoogleindexingitstillpopsupsometimes.Howeverallofasudden,we’regettingloadsofenquiriesfromthatlandingpage.We’vesolvedtheissuewitharedirect,butIwouldliketoinvestigatetheseusers’behaviour.HowdidtheylandonTHISlandingpage,whichkeywordsdidtheysearch,whyisitpoppingupnow,thatsortofthing.NotbeingafundiinGoogleAnalytics,there’sbeenmanyoccasionswhereI’vewantedtoseethatbehaviourflowbuthaven’tbeenableto.I’veplayedaroundwiththefunnelsanduserflows,buttheUserFlowpageshowsthateveryonewholandedonthislandingpagecamefrom“AllFeatures”whichmeansnothingtome.IfanyoneisabletohelpandadvisehowIcangettothefullpictureofthebehaviour–fromsearchingrightuptotheend–Iwouldbeforevergreatful! Reply HiWendy.Thanksforwritingupsuchadetailedcomment.Withoutseeingyouranalyticsspecificallyit’stoughtoknowexactlywhat’sgoingon,buthopefullywecanhelpout.I’dstartbylookingintothetrafficsourceinformationtoseewhatsourcesaredrivingtheseparticularvisitors.Thereareafewstepstothisprocess,buthopefullythiswillbeworthwhile. First,copytheURLforthelandingpageinquestion.YouonlywanttheportionoftheURLafteryourrootdomain.Soifthelandingpageishttp://www.domain.org/xyz/,youonlyneedtocopythe/xyz/portion. Next,headovertotheChannelsreport.YoucanfindthisunderAcquisition>>AllTraffic>>Channels.Thiswillshowyouthechannelsdrivingtraffictoyoursite.Butweonlywanttoseetrafficforthelandingpageinquestion.Sowe’llneedtoaddaSecondaryDimension. Justabovethedatatable,clickthedropdownthatsays“Secondarydimension”andtypeLandingPage.Whenyouseeagreenboxthatsays“LandingPage”clickit.You’llnowseethechannelsdrivingtraffictoallofyourindividuallandingpages.Butwenowneedtoaddafiltertoremoveallofthepageswearen’tinterestedinatthemoment. Todoso,clickonthe“advanced”linkbesidethesearchfieldjustabovethedatatable.Thiswillopenadvancedoptionsforustoaddafilter.Clickthegreenboxthatsays“DefaultChannelGrouping”andselect“LandingPage”instead.Inthetextboxontheright,pastetheURLforyourlandingpage(that/xyz/fromouraboveexample).Thewholefiltershouldread‘Include+LandingPage+Containing+/xyz/’.Clickthegrey“Apply”button. Andthat’sit!Youshouldnowseethetrafficsourceinfoforthisparticularlandingpage.Youcandrilldownintoeachtogetadditionalinfo.So,forinstance,ifyouhavealotofReferraltraffic,clickonitandit’llshowyouwhatsitesaresendingityourway. Sorryforthelengthydirections.Ifanythinginthereisconfusing,justletmeknowwhereyou’regettingstuckandI’llclarify.Hopefullythathelps! Thanksforcommenting,Vera!We’resogladyoufoundithelpful. Reply Thankyou.ExactlytheinformationIneeded.Thanksforsharing. Reply Thanksforcommenting,Helena.Gladyoufoundtheposthelpful! Hi,Ihaveawebsitehttp://www.givyo.coandsubmittedtowebmasterandIamtryingtoseeinanalyticstheimpressionforthelandingpages,Ican’tseewherethisisinanalytics.CouldIbepointedintherightdirection? Thankyou Reply HiDarren.YoushouldbeabletogettotheLandingPagesreportinGoogleAnalyticsbyvisitingBehavior>>SiteContent>>LandingPages.Youcantakealookatthe“Sessions”columntoshowhowmanyvisitorslandedonthatparticularpage.Hopefullythathelps! HiDavid!Iwaslookingatbehaviorflowofmysite,somehowitshowed“/”insteadofhomepagetitleoranyotherinfo.Istheresomewaytochange“/”topagetitle? Thanksinadvance. Reply HiWarsi.Goodquestiononthepagetitlefront.WithintheBehaviorFlowreport,itlookslikeyou’regoingtohavetosticktopageURL.So“/”isgoingtorepresentyourHomepage. Inotherreports,toshowpagenamesinsteadofURLsyou’regoingtobelookingfor“PageTitle”asyourdimension.Onsomereports(likeBehavior>>SiteContent>>AllPages),you’llbeabletosetthisasyourPrimaryDimension.Onothers(liketheLandingPagesreportoutlinedinthispost),youcansetitasaSecondaryDimension.Whenit’ssecondary,you’llseeyourpagetitlesdisplayedinacolumntotherightofthepage’sURL. Hopethathelps. Hi,Ihaveawebsitehttps//theyuvas.comandsubmittedtowebmasterandIamtryingtoseeinanalyticstheimpressionforthelandingpages,Icannowseewherethisisinanalytics. Thankyou Reply ThanksforthecommentDev.Itsoundslikeyou’reallsetwithpullinglandingpagedata,butifthere’sanythingwecanhelpwith,justletmeknow. Thispostdoesnotanswerthemostimportantquestion–if“landingpage”isper-sessionorper-user? Reply HeyAlex.Thelandingpagesyou’llfindoutlinedinthisreportareallpersession.Hopethat’shelpfulingettingthemostoutofyourdata. Hi, Icomelatetothisconversation,butsofarthisisintheonlyarticleIhavefoundrelatedtothequestionIhave,andithasnotbeingaskedinthecommentsyet.SoIhopeyoucanhelpme. WhenIpullthelandingpagesinmyanalyticsaccountsomeofthemdisplaymyprimarydomain(amberusa.com)attheendofthelandingpageURL. Somethinglike:/blog/types-of-ct-machines/amberusa.com Thiswasn’treallyanissueuntilInoticedthatwhenIpulltheOrganicTrafficInsightsreportfrommySEMRushaccountthosespecificpagesdonothaveanyinformationonthekeywordsthatwereusedtolandthere.Whereas,thepagesthatdonothavetheprimarydomainattheenddodisplaykeywordinformation. Soclearlymyquestionis,howisthishappeningandhowIfixit? Reply ThanksforreachingoutAndres.It’shardtodiagnoseexactlywhatmaybegoingonwithoutseeingyourGoogleAnalyticssetup,butmybestguessisthereisasettingunderyourViewSettingsthatmaybeabitoff. I’dstartwiththeDefaultPagefieldasoutlinedinthisthreadontheGoogleForumstoseeifthatdoesthetrick:https://support.google.com/analytics/thread/3384648/error-domain-name-repeated-at-end-of-domain Ihopethathelps! HiDavid, Thankyousomuchforyourresponse,Itwasexactlywhatyousaid.TheDefaultPagefieldhadourmaindomaininthere. NowthatIhaveremovedit,landingpagesarenotshowingtheprimarydomainaftertheurl. Idoappreciateyourhelpinpointingmetothecorrectsolution. GladtohearitdidthetrickAndres! Closesearchmodal Whatareyoulookingfor? Searchfor: Search