Improve the performance of your landing pages - Analytics Help
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Evaluate and adjust your landing pages to help improve user retention, increasing the conversion opportunities on your site. Investigation. Create and apply an ... SkiptomaincontentImprovetheperformanceofyourlandingpagesIfyoufindalandingpagewithahighbouncerate,thatdestinationURLmightnotmatchtheexpectationsetbyyouradtext,oritmightnothaveengagingcontentwithaclearnavigationpath. Evaluateandadjustyourlandingpagestohelpimproveuserretention,increasingtheconversionopportunitiesonyoursite. Investigation Createandapplyanadvancedsegmenttoseebounceratesonyourlandingpagesfromthemostimportanttrafficsources. NavigatetoContent>SiteContent>LandingPages. Createacustomsegmentforpaidsearchtraffic,constructedasfollows: IncludeMediumContainingCPC Add'AND'statement IncludeSourceMatchingRegExpgoogle|bing|yahoo UndertheExplorertab,keepthedefaultmetricsetSiteUsageselected. Usethetabletoinvestigateaspecificlandingpage.Usetheadvancedfiltertosearchformorepages.AddasecondarydimensionsuchasCampaignorAdGroupformoreinsight. Action Evaluatethebouncerateforeachlandingpageindividually;bounceratescanshowgreatvariationfrompagetopage.Compareeachpagetoitspastperformance,notanotherpage,todetermineprogress. Toimproveyourlandingpages: MakesurethedestinationURLofthe landingpageandadtextarewellmatched.IfyouradmentionsProductA,matchittothelandingpageforProductA,ratherthanamoregeneralorunrelatedpage. Optimizeyourlandingpagedesign.Incorporatedesignandcontentelementsfromsuccessfulpagesthroughoutyoursite.TryGoogleOptimizetocreateandtestmultipleversionsofyoursite,andkeepthemostsuccessfuldesign. Wasthishelpful?Howcanweimproveit?YesNoSubmittrueSearchmarketingoptimizationTargetyouradstoprofitablegeographiclocationsTargetadditionallanguagesScheduleyouradsforoptimalconversionhoursLeverageinternalsitesearchImprovetheperformanceofyourlandingpagesBalancegenericandbrandedkeywordsIncreaseadrelevancewithkeywordinsertionSearchClearsearchClosesearchGoogleappsMainmenuSearchHelpCentertrue69256false
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