Add and Edit Landing Pages in WordPress

Customize Your Landing Page ... In your dashboard, click Pages. You can either create a new page or select an existing page to edit. Whichever option you choose, ... WordPress.com Products Features Resources Plans&Pricing LogIn GetStarted Menu WordPressHosting DomainNames WebsiteBuilder CreateaBlog ProfessionalEmail P2:WordPressforTeams Enterprise Overview WordPressThemes WordPressPlugins GoogleApps WordPress.comSupport News WebsiteBuildingTips BusinessNameGenerator LogoMaker DailyWebinars WordPressCourses Closethenavigationmenu GetStarted SignUp LogIn About Plans&Pricing Products WordPressHosting DomainNames WebsiteBuilder CreateaBlog ProfessionalEmail P2:WordPressforTeams Enterprise Features Overview WordPressThemes WordPressPlugins GoogleApps Resources WordPress.comSupport News WebsiteBuildingTips BusinessNameGenerator LogoMaker DailyWebinars WordPressCourses WordPress.comSupport Design Pages»LandingPages Landingpagesaresometimesconfusedwithhomepages,butthey’requitedifferentinfunctionality. Thehomepageisthe“frontdoor”oryoursiteandthefirstthingpeoplesee,whilealandingpageisapageonyoursitewithasinglepurpose,sometimescalleda“calltoaction.”Thatsinglepurposecanbetoencourageyourvisitorstosignupforaservice,buyaproduct,joinamailinglist,orconvertvisitorstotakeanyotherspecificaction.Thisdemositeprovidesabasicexampleofalandingpage. Thisguidewillshowyouhowtocreatealandingpageonyoursitethatisfocusedononesinglegoal. TableofContents ChooseaThemeCustomizeYourLandingPageEditYourTemplateOptional:SetYourHomepageSettingaSplashPageCreatingInternalLandingPages ChooseaTheme Alandingpageisfocusedonasinglegoal,soit’scommonforthesepagestonotdisplaysometypicalsiteelementslikeamenu,sidebar,orfooter.Ifyou’dliketotakethisapproach,chooseathemeforyoursitethatsupportstheSiteEditor,soyouhavefullcontrolovertheelementsdisplayedonyourlandingpage.Ifyou’renotsurewhichthemetochoose,theBlankCanvasthemeisagoodoption. ↑TableofContents↑CustomizeYourLandingPage Inyourdashboard,clickPages.Youcaneithercreateanewpageorselectanexistingpagetoedit.Whicheveroptionyouchoose,thenextscreenwilltakeyoutotheeditorwhereyoucanaddtext,media,embeds,contactforms,oranyothercontentforyourlandingpage. Togetyoustartedquickly,youcancheckexistingBlockPatterns.BlockPatternsareacollectionofpredefinedblocksthatyoucaninsertintoyourpageandcustomizewithyourowncontent. Herearesomeexamplesofpatternsthathavebeenaddedwithoneclick: JasmineBaker Hello!IamaphotographeranddesignerlivingnearPortland,Maine.WhenIamnotpostingtoInstagram,youcanfindmeshootingweddingsandportraits. Instagram TikTok Twitter YouTube Justarrived Ourearlyautumncollectionishere. SHOPNOW YoucanfindthesepatternsthroughtheBlockinserter(+icon)atthetopleftcorneroftheeditor: Youcantweakallthesepatternstoaddyourowncontent.Forexample,youcanremoveblocksthatyoudon’tlike,addothersthatyouneed,andaddmorepatternsifneeded.Checkhowtoadd/removeorworkwithblocksingeneral. Call-to-actionbuttonsareverypopularonlandingpages.YoucanaddthesebuttonsanywhereyouwantonthelandingpagewiththeButtonsblock. AnotherveryusefulblocktoconsiderforyourlandingpageistheSubscriptionblock.Thisblockwillhelpyoucollectleadsfromyourvisitors. Otherblocksyoumightwanttoconsiderforyourlandingpageinclude: Mailchimpblocktoencouragesignupstoyourmailinglist.Coverblockforlargebannerimages.Media&Textblockforplacingimagesandtextsidebyside.Columnsblockforplacinganycontentnexttoeachotherinmultiplecolumns.Socialiconsblockforlinkingtoyoursocialmediaprofiles. Whenyou’veaddedallofyourcontent,reviewittomakesureeverythingisready,thenclickUpdate/Publishinthetoprightcornertosaveyourchanges. ↑TableofContents↑EditYourTemplate Tostayfocusedonasinglegoal,landingpagesoftenhidedistractingelementsfoundthroughoutthesite.Ifyou’dliketohideelementslikemenus,asidebar,thefooter,andmorefromthispageonly(butkeepthemonotherpagesofyoursite),thenyoucanapplyanewtemplatetoyourlandingpagethatshowsonlythepagecontentandnosuperfluouselements.Learnhowtoedittemplateshere. ↑TableofContents↑Optional:SetYourHomepage Ifyouwanttosetthisnewpageasthefrontpageofyoursite,gotoAppearance→CustomizeandclickontheHomepageSettingstab.SelectAstaticpage,thenchooseyournewpagefromtheHomepagedropdown. Thepreviewwindowwilldisplayyournewlyselectedpageasthefrontpageofyoursite. ↑TableofContents↑SettingaSplashPage Sometimesyoumightwantanintermediarystepbetweenwhenavisitorloadsyoursiteandwhentheyreachyourmainhomepage:theannouncementofaholidaypromotion,orjustacoolsplashpage.Forthis,youcancreatealandingpageusingthestepsabove,alongwithabutton,textlink,orlinkedimagetoconnecttheusertoyoursite’s“real”homepage. ↑TableofContents↑CreatingInternalLandingPages Ifyou’repromotingaspecificprojectorproductonyoursite,youmightwanttocreatealanding-stylepagespecificallyforthatpromotion.Forthis,youcancreateapagewithinyoursitepageusingthestepsabove.Besuretoassignthepagearelevantpermalink,likehttps://yourgroovysite.com/promotion,thenusethatURLtodirectvisitorstothatpage. 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