Advanced Google Analytics - CultureHive

Learn about advanced Google Analytics features including data collection, processing and configuration, and more complex analysis and marketing tools. Skiptocontent AbouttheArtsMarketingAssociation Joinus Search:   AdvancedGoogleAnalytics SUMMARYLearnaboutadvancedGoogleAnalyticsfeaturesincludingdatacollection,processingandconfiguration,andmorecomplexanalysisandmarketingtools.AfreecoursefromtheGoogleAnalyticsAcademy. AdvancedGoogleAnalyticswalksyouthroughhowdatagetscollectedandprocessedintoreadablereports. You'lllearnhowtouseconfigurationslikeCustomDimensions,CustomMetrics,andEventTrackingtocollectdatathat'sspecifictoyourbusiness.Thecoursewillalsodemonstratemoreadvancedanalysistechniquesusingsegmentation,channelreports,audiencereports,andcustomreports,aswellasmarketingstrategieslikeremarketingandDynamicRemarketingthatshowadstocustomerswhohavevisitedyourwebsite. ThiscoursecoversGoogleAnalyticsprimarilyformeasuringwebsitetraffic. Unit1:DataCollectionandProcessing Lesson1:GoogleAnalyticsdatacollection Lesson2:Categorizingintousersandsessions Lesson3:Applyingconfigurationsettings Lesson4:Storingdataandgeneratingreports Lesson5:Creatingameasurementplan Unit2:SettingUpDataCollectionandConfiguration Lesson1:OrganizeyourAnalyticsaccount Lesson2:Setupadvancedfiltersonviews Lesson3:CreateyourownCustomDimensions Lesson4:CreateyourownCustomMetrics Lesson5:UnderstanduserbehaviorwithEventTracking Lesson6:Moreusefulconfigurations Unit3:AdvancedAnalysisToolsandTechniques Lesson1:Segmentdataforinsight Lesson2:Analyzedatabychannel Lesson3:Analyzedatabyaudience Lesson4:AnalyzedatawithCustomReports Unit4:AdvancedMarketingTools Lesson1:Introductiontoremarketing Lesson2:BettertargetingwithDynamicRemarketing Lesson3:CourseSummary JustwatchthevideobelowtoregisterwiththeGoogleAnalyticsAcademyandgetstarted. BrowsebylearningpillarsMetrics&Data BrowsebysmarttagsAnalyticsDataGoogleAnalyticsWebIntensiveResourcetype:Guide/tools|Published:2020 RELATEDRESOURCES   GoogleAnalyticsforbeginners     DigitalLab.DevonSmith.Free(GoogleTools)forDigitalMarketing     Cantheartstackledigitalexclusion?     CreativePeopleandPlaces:DigitalEngagementandOpportunities     CultureinLockdown.Part1:Wecandodigital,canwedostrategy?     DigitalLab.DevonSmith.Howtobeginanewdigitalexperiment.     Digitalengagement–createagiftforsomeoneyoulove.   WEBSITEACCESSIBILITY PRIVACYPOLICY TERMSANDCONDITIONS CONTACTUS ©2022ArtsMarketingAssociation @amadigital| [email protected]| ArtsMarketingAssociation,Cambridge| RegisteredinEngland2814725